AXA Insurance Thailand

What AXA Insurance Thailand does

AXA Insurance Thailand (legal name: AXA Insurance Public Company Limited) is a Bangkok-headquartered, publicly listed Thai non-life insurance company established in July 1998 as the Thai general insurance operating entity of global AXA Group. The company offers a comprehensive multi-line insurance portfolio spanning personal insurance (travel, motor, home, health, accident), SME packages (SmartPlan Shop, Service, F&B, Hotel), group insurance for SMEs and schools, and commercial lines (marine cargo, freight forwarder liability, trade credit, tour operator group travel accident), with pricing ranging from 46 THB domestic travel policies to premium international health coverage up to 93 million THB. The company distributes products through a hybrid model: a self-serve digital channel (direct.axa.co.th with instant email delivery), the AXA Health Mobile Application for health claims, 13 physical branches across all major Thai regions, a network of licensed agents recruited via the 'Be Our Agent' program, and bank/juristic/individual insurance brokers. Its technology stack centers on an integrated digital platform enabling online quote, purchase, and 24/7 claims submission, supported by a 400+ hospital and clinic network plus 500+ contracted garages that enable cashless claims. Revenue is generated primarily through insurance premiums across personal, commercial, and group lines, with billing cadences ranging from per-trip travel policies to annual health and group plans. The company is majority-controlled by AXA Group, a worldwide insurance and asset management leader with €116 billion in IFRS revenues and operations in 52 countries; AXA's Thai life insurance operations are conducted separately through Krungthai-AXA Life Insurance PCL.

Name

AXA Insurance Thailand

Legal name

AXA Insurance Public Company Limited (บริษัท แอกซ่าประกันภัย จำกัด (มหาชน))

Website

https://axa.co.th

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

AXA Insurance Thailand is a publicly listed non-life insurance company, established 1998, offering personal, SME, group, and commercial insurance products across Thailand through 13 branches, direct online channels, agent and broker networks, and a 400+ hospital network for cashless claims.

Ownership category

akta.pro rank

Product category

General Insurance (Non-Life Insurance)

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Flight/Carrier Accident Insurance (FSAJAJAI)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), General Liability Insurance (FSAJAMAE), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Non-life insurance
• Health insurance
• Motor insurance
• Travel insurance
• SME insurance

Headquarters

HQ city

Bangkok Noi

HQ country

Thailand

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Non-Life Insurance Premiums: AXA Thailand generates revenue primarily through insurance premiums across personal lines (travel, motor, home, health, accident) and commercial lines (SME, group health, marine, trade credit). Premiums are collected upfront with coverage periods typically ranging from single-trip travel to annual policies.
2. Broker and Agent Distribution Fees: Revenue generated through a network of insurance brokers (bank, juristic person, and individual) and agents who distribute AXA insurance products across Thailand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AXA Insurance Thailand is a non-life insurance provider offering a broad portfolio of personal, commercial, and specialty insurance products including motor, health, travel, personal accident, home, SME, group, marine cargo, and trade credit coverage. The company distributes these products through agents, brokers, bancassurance partnerships, and direct online channels across its 13-branch nationwide network in Thailand.

Product overview

AXA Insurance Thailand offers a comprehensive portfolio of personal, business, and group insurance products. Personal insurance includes travel insurance (Smart Traveller's Choice for international, Smart Thailand Traveller for domestic), motor insurance, home insurance, health insurance (SmartCare Essential, SmartCare Value, EasyCare Visa, SwitchCare, International Exclusive, Tropical Disease, Hello Health), and personal accident insurance (Sabuyjai My Life/Kids/Plus, PA Save Dee, Sabuyjai My PA Exclusive Med). Business insurance covers SME products (SmartPlan Shop/Service/F&B/Hotel), group health insurance (AXA Smart Health for SMEs), group personal accident (AXA PA SME We Care, AXA PA for School), marine cargo, freight forwarder liability, trade credit insurance, and tour operator group travel accident policies. The company also provides a mobile application for health claims processing. All products are supported by a network of over 400 hospitals and 13 branch offices across Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• AXA Smart Health for SMEs: Group health insurance product for SMEs with 5-100 employees, providing medical coverage up to 1 million THB per illness.
• SmartPlan Shop
• SmartPlan Service
• SmartPlan F&B
• SmartPlan Hotel
• AXA SmartCare Essential
• AXA SmartCare Value
• EasyCare Visa
• SwitchCare
• International Exclusive
• Tropical Disease Insurance
• Hello Health
• AXA PA SME We Care
• AXA PA for School
• Smart Traveller's Choice
• Smart Thailand Traveller
• Sawasdee Thailand
• Sabuyjai My Life
• Sabuyjai My Kids
• Sabuyjai My Plus
• AXA PA Save Dee
• Sabuyjai My PA Exclusive Med
• Marine Cargo Insurance
• Trade Credit Insurance
• Freight Forwarder Liability Insurance
• Tour Operator Group Travel Accident

Products and services

• Travel Insurance

Quantifiable outcome

• Travel insurance coverage up to 5,000,000 THB per trip at starting price of 135 THB
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• 400+ Network HospitalscoreOthersExtensive network of over 400 hospitals and clinics across Thailand providing cashless claim services for health and personal accident insurance policyholders. Network enables no upfront payment for insured customers receiving treatment.
• Contracted GaragescoreOthersNetwork of AXA-contracted garages for motor insurance repairs, including dealer garages, truck service centers, windshield repair shops, and motorcycle garages across Thailand. EV/PHEV services also available.
• Bank Channel Insurance BrokersmajorChannel Partner/ Reseller/ DistributorNon-life insurance brokers operating through banking channels, distributing AXA insurance products alongside banking services to customers
• Juristic Person Insurance BrokersmajorChannel Partner/ Reseller/ DistributorCorporate insurance brokers (juristic persons) distributing AXA commercial and personal insurance products to business clients
• Individual Insurance BrokersmajorChannel Partner/ Reseller/ DistributorLicensed individual insurance brokers selling AXA insurance products directly to consumers across Thailand
• AXA GroupcoreOthersParent company: AXA Group is a worldwide leader in insurance and asset management with 156,000 employees serving 92 million clients in 52 countries. IFRS revenues of Euro 116 billion and underlying earnings of Euro 8.4 billion as of December 31, 2025.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thaivivat Insurance: Thai non-life insurer focused on motor and accident insurance with strong retail presence. Directly competes with AXA Thailand in motor and personal accident lines with comparable direct-to-consumer and agent distribution approach.
• Allianz Ayudhya General Insurance: Thai general insurance arm of global Allianz Group, similar structural position to AXA Thailand as a global insurer's Thai non-life subsidiary. Offers comparable personal and commercial lines including motor, health, accident, and SME insurance with similar digital and broker distribution.
• Dhipaya Insurance: Major Thai non-life insurer offering motor, property, marine, and miscellaneous insurance products. Direct competitor in Thai P&C market with comparable product breadth and agent/broker distribution model.
• Chubb Insurance Thailand: Thai subsidiary of global Chubb Group offering personal accident, health, travel, and commercial insurance. Directly competes with AXA Thailand in personal accident, travel, and SME segments with similar global brand positioning and digital capabilities.
• Bangkok Insurance Group: One of Thailand's largest domestic non-life insurers offering motor, fire, marine, and miscellaneous accident insurance. Directly competes with AXA Thailand in the Thai P&C market with similar multi-line product portfolio and comparable distribution through agents and brokers.
• MSIG Insurance (Thailand): Thai subsidiary of MS&AD Insurance Group (Japan) offering non-life insurance products including motor, fire, marine, and accident. Directly comparable as a foreign-majority-owned Thai P&C insurer competing across personal and commercial lines.
• Muang Thai Insurance: Leading Thai non-life insurer under Muang Thai Group offering motor, health, accident, and commercial insurance. Direct competitor in Thai retail and SME segments with established brand and wide distribution network similar to AXA Thailand's positioning.
• Sompo Insurance (Thailand): Thai subsidiary of Sompo Japan Insurance offering property, casualty, and personal lines insurance. Comparable as another Japanese-affiliated Thai non-life insurer competing for SME and commercial clients with similar broker-driven distribution.

Others

• Krungthai-AXA Life Insurance: Sister entity to AXA Thailand, jointly owned by Krungthai Bank and AXA Group offering life insurance products. Related rather than competing as it operates in the life insurance space, but provides natural cross-sell and referral opportunities with AXA Thailand's P&C customers.

Emerging players

• FWD Insurance Thailand: Fast-growing Asian insurer with Thai operations focused on digital-first distribution and customer experience. Comparable in targeting digital-savvy Thai consumers for life and health products, representing an emerging competitive threat rather than a traditional P&C peer.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/axathailand
• YouTubeyoutube.com/axa
• Facebookfacebook.com/axa
• Instagraminstagram.com/axa
• LinkedInlinkedin.com/company/axa-insurance-thailand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA Insurance Thailand