Individual Insurance Solutions, LLC

What Individual Insurance Solutions, LLC does

Individual Insurance Solutions, LLC is a privately held independent insurance brokerage headquartered in Houston, Texas, distributing health, Medicare, dental, vision, supplemental, and small-group employee benefits insurance products on a commission basis from multiple carrier partners. The firm operates with 1-10 employees out of a single Houston office and serves three primary customer segments: Medicare beneficiaries, individuals and families under age 65, and small businesses seeking group benefits packages. Its product portfolio spans Medicare Advantage/Supplement planning, individual and short-term medical insurance, dental and vision coverage through carriers such as Ameritas, Guardian Life, VSP Vision, Delta Dental, Careington, and Dental Select, plus supplemental lines including cancer, long-term care, and international travel medical coverage.

The business model is commission-based and priced at zero incremental cost to the customer, with revenue generated as carrier-paid referral/affiliate commissions on policies placed. Go-to-market is primarily direct-to-consumer and inside sales, supported by a website-driven education funnel (Medicare webinars, blog content, FAQ resources), a referral partners program, and inbound phone-driven proposal generation. The technology stack is minimal: a WordPress-based marketing site plus direct enrollment links to carrier partner portals. There are no disclosed CRM automation tools, proprietary AI, or integrated quoting platforms — competitive positioning rests on personalized advisor attention, multi-carrier comparison, and ongoing client relationship management rather than digital differentiation.

The firm has no disclosed funding, no institutional investors, no parent company, and no public ownership structure, suggesting founder/owner-operated status. Operating geography is regional, concentrated in Texas, with no evidence of multi-state expansion or enterprise-scale ambitions in the available data. Recognition includes the BBB 2025 Awards For Excellence.

Name

Individual Insurance Solutions, LLC

Legal name

Individual Insurance Solutions, LLC

Website

https://individualinsurancesolutions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Individual Insurance Solutions, LLC is a privately held, Houston-based independent insurance brokerage (1-10 employees) that distributes Medicare, individual health, dental, vision, and small-business employee benefits products on a commission basis through multiple carrier partners across the Texas market.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Small Group Health Insurance (2–50/100) (FSAIAFAD), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• Insurance brokerage services
• Medicare advisory services
• Health insurance broker
• Employee benefits advisory
• Supplemental insurance coverage

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The company earns commissions from insurance carriers for policies sold. The company explicitly states their services come at no additional cost to customers - customers pay the same amount whether they enroll directly with the carrier or through the company's assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Individual Insurance Solutions, LLC is an independent insurance brokerage that helps individuals, families, and small businesses compare and enroll in health, Medicare, dental, vision, life, disability, long-term care, supplemental, and travel medical insurance products from multiple carriers. The agency collects client information, prepares custom proposals comparing carrier coverage and pricing, and provides ongoing policy support at no additional cost to customers.

Product overview

Individual Insurance Solutions, LLC is an insurance brokerage offering a portfolio of health, supplemental, and employee benefits insurance products through a network of carrier partners. The core offerings include Medicare plans for qualifying individuals, individual health insurance for those under 65, and employee benefits packages for small businesses. The company distributes supplemental products including dental, vision, cancer, short-term medical, international travel medical, and long term care insurance through carrier partners such as Ameritas, Guardian Direct, VSP Vision, Delta Dental, and Careington. The company positions itself as a personalized advisory service that compares carrier coverage and pricing to deliver customized insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Plans Medicare education, eligibility guidance, and plan enrollment assistance for individuals who qualify for Medicare, including Medicare Advantage, Medicare Supplement, and prescription drug plans, plus dental, vision, and cancer supplemental options.
• Individual and Family Health Insurance Health insurance plans customized for individuals and families under age 65, tailored to specific requirements, budget, and preferences across multiple carrier options.
• Dental and Vision Insurance Standalone dental and vision supplemental insurance coverage offered through multiple carriers including Ameritas, Guardian Life, Delta Dental, VSP Vision, Careington, and Dental Select for individuals, families, and Medicare beneficiaries.
• Cancer Insurance Supplemental insurance providing financial protection for cancer-related medical expenses, available to individuals, families, and Medicare beneficiaries.
• International Travel Medical Coverage Travel medical insurance for U.S. residents traveling abroad, and international health insurance for non-U.S. residents needing coverage while outside their home country.
• Short-Term Medical Insurance Temporary health insurance coverage for individuals needing interim protection between longer-term plans or during coverage gaps.
• Employee Benefits for Small Business Comprehensive employee benefits packages for small businesses combining medical, dental, vision, group life insurance, and group disability coverage to attract and retain talent while maximizing value for employers and employees.
• Long-Term Care Insurance Long-term care insurance coverage for individuals seeking protection against the cost of extended care services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AmeritascoreChannel Partner/ Reseller/ DistributorAmeritas is a dental and vision insurance carrier partner. The company offers Ameritas dental plans and vision plans through their agency, with enrollment links provided on the company website through Ameritas portal.
• Guardian LifecoreChannel Partner/ Reseller/ DistributorGuardian Life is an insurance carrier partner providing dental and vision insurance. The company offers Guardian Life products through their agency with enrollment portal links available on the website.
• VSP VisioncoreChannel Partner/ Reseller/ DistributorVSP Vision is a vision insurance carrier partner. The company offers VSP vision plans through their agency with enrollment available through the VSP broker portal.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDelta Dental is a dental insurance carrier partner. The company offers Delta Dental insurance products through their agency with enrollment portal links provided.
• CareingtonminorChannel Partner/ Reseller/ DistributorCareington is a dental insurance carrier partner. The company offers Careington dental plans through their agency with enrollment available through the Careington broker portal.
• Dental SelectminorChannel Partner/ Reseller/ DistributorDental Select is a dental insurance carrier partner offering dental plans. The company provides access to Dental Select products through their agency with enrollment portal links.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• eHealth: Large online health insurance marketplace and Medicare broker with proprietary technology and national brand. Comparable end-market (Medicare, individual/family, small group) but operates at a much larger scale with a technology-led model.
• Benefytt Technologies: Technology-enabled health insurance distributor and benefits administrator offering Medicare, individual, and supplemental products through direct-to-consumer portals. Comparable in serving similar consumer segments via multi-carrier distribution, though at a national, technology-driven scale.

Direct peers

• GoHealth: Medicare-focused insurance brokerage platform enrolling beneficiaries into Medicare Advantage, Supplement, and Part D plans through a tele-sales and technology-enabled model. Clearly comparable given Individual Insurance Solutions' Medicare-centric primary segment.
• SmartFinancial Insurance: Online insurance comparison marketplace that connects consumers with multiple carriers for health, Medicare, and supplemental coverage. Comparable in the multi-carrier distribution model and customer segments of individuals and small businesses.
• HealthMarkets: National insurance brokerage that matches individuals, families, and small businesses with health, Medicare, dental, and supplemental coverage from multiple carriers. Closely comparable to Individual Insurance Solutions in product breadth, multi-carrier model, and customer segments served.
• SelectQuote: Direct-to-consumer insurance brokerage specializing in life, Medicare, and supplemental health products distributed via phone and online channels. Highly comparable model of multi-carrier brokerage with a focus on senior and individual customers.
• USHealth Advisors / USHealth Group: Insurance distribution organization focused on individual health, Medicare Supplement, and supplemental coverage through a wide agent network. Comparable in the agent-led, multi-product individual insurance brokerage model.

Regional players

• Higginbotham: Large Texas-headquartered independent insurance brokerage offering employee benefits, personal lines, and commercial coverage. Comparable in being a Texas-rooted broker offering small group employee benefits and individual coverage, though much larger in scale.
• Texas Farm Bureau Insurance: Texas-based insurance carrier and agency offering health, life, and property coverage primarily to rural and individual Texas consumers. Comparable in regional Texas focus on individual insurance distribution, though operates as a carrier-affiliated agent.

Emerging players

• Chapter (Medicare Advisor): Digital-first Medicare advisory platform that helps beneficiaries select Medicare Advantage, Supplement, and Part D plans. Comparable in the Medicare-focused brokerage layer but contrasts as a tech-led, emerging entrant versus a traditional advisory approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/individualinsurancesolutionsllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Individual Insurance Solutions, LLC