Advance Tire

What Advance Tire does

Advance Tire Inc. is a privately held, New Jersey-based industrial tire distributor founded in 1987 that has operated continuously for over 37 years. The company supplies solid tires, pneumatic off-the-road (OTR) tires, haul truck tires, forklift tires, rubber tracks and pads, and rubber bucket edges, alongside its signature Poly-Coat urethane foam tire fill service, with cumulative Poly-Coat volume exceeding 100 million pounds sold worldwide. Its product portfolio spans proprietary private-brand offerings (Contender Solid Tire Line) and third-party brands (Sunbear forklift tires), and is differentiated by proprietary technical features including aperture holes, premium rubber compounds, and lock ring rim technology.

The company serves a diversified industrial customer base across construction and demolition, recycling and waste, equipment rental, aviation ground support equipment (GSE), material handling, and mining and scrap segments. Named customer categories include the US Armed Forces, major airlines (operating GSE fleets), equipment rental companies, recycling firms, and OEMs. Distribution is conducted across the United States, Canada, and Mexico through direct-to-consumer e-commerce, phone-based ordering, and quote-based warehouse pricing, with the company claiming one of the largest solid tire inventories in the US. A Green Tire Rebuild Program provides service-based lifecycle extension on top of core product sales.

The business model is a hybrid of distribution and light technical service: revenue is generated primarily through unit sales of solid and OTR tire assemblies in the mid-hundreds to nearly $1,000 per unit, supplemented by recurring Poly-Coat flatproofing service revenue and rebuild program fees. Go-to-market relies on direct sales channels and trade media presence (e.g., Modern Tire Dealer and Metals Recycling Magazine features in 2024) rather than third-party retail partnerships. The company is privately held with no disclosed funding rounds, executive team details, or audited financial statements in the available input.

Name

Advance Tire

Legal name

Advance Tire Inc.

Website

https://advancetires.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Advance Tire Inc. is a privately held New Jersey-based distributor founded in 1987 that supplies solid industrial tires, OTR tires, forklift tires, rubber tracks, and Poly-Coat urethane tire-fill services to construction, recycling, aviation GSE, military, mining, and equipment rental customers across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Industrial Tires

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Solid industrial tires
• Tire distribution
• Urethane foam filling
• Skid steer tires
• Wheel loader tires

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Solid Tire Sales: One-time sale of solid tires for skid steers, loaders, forklifts, telehandlers, backhoes, haul trucks, and material handling equipment. Products sold with or without rims as assemblies ready to install.
2. Urethane Foam Filling Service: Cost-competitive urethane foam filling service converting pneumatic tires to flat-proof tires. Nearly 30 years of experience with over 100 million pounds of product sold worldwide.
3. Green Tire Rebuild Program: Tire rebuilding service that replaces only worn rubber, saving customers up to 40% off original tire cost. Environmentally friendly approach reducing landfill waste.
4. Rubber Tracks and Pads Sales: Sale of J' Track premium rubber tracks, R' Track economical rubber tracks, and various rubber track pad styles (clip-on, bolt-on, chain-style)
5. Rubber Bucket Edges/Shoes Sales: Hardened rubber compound cutting edges for transfer station floor protection with slotted channel system for easy installation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Advance Tire Inc. distributes and sells solid and industrial tires for heavy equipment such as skid steers, wheel loaders, forklifts, telehandlers, backhoes, material handlers, mini loaders, and haul trucks, primarily through its proprietary Contender brand and Sunbear sub-brand. The company complements tire sales with a Poly-Coat urethane foam filling service that converts pneumatic tires to flat-proof tires, and a Green Tire Rebuild Program that replaces only worn rubber at up to 40% off original cost.

Product overview

Advance Tire Inc. is a premier distributor of solid and industrial tires, established in 1987 and headquartered in Millstone, New Jersey. The company operates one of the largest inventories of solid loader and skid steer tires in the United States, offering a comprehensive portfolio of products centered around its proprietary Contender Solid Tire Line private brand. The product ecosystem includes: solid tires for skid steers, wheel loaders, forklifts, telehandlers, backhoes, and material handlers; pneumatic OTR tires; haul truck solid cushion tires; rubber tracks and pads; rubber bucket edges; and the Poly-Coat Tire Fill urethane foam filling service for flat-proofing tires. The company also offers a Green Tire Rebuild Program for cost savings and environmental benefits. The portfolio spans multiple tire categories for industrial, construction, and material handling equipment, with the Contender brand serving as the core proprietary product line complemented by the Sunbear forklift tire sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Contender: Contender Solid Tire line - private brand of solid tires offering wider range of sizes, competitive pricing, and superior quality for loaders, skid steers, forklifts, and heavy-duty machinery.

Products and services

• Contender Solid Skid Steer Tires Solid skid steer tires with full-depth aperture holes that flex for traction and a semi-pneumatic ride, available in traction, industrial lug, and smooth tread designs for construction, demolition, and recycling applications.
• Contender Solid Loader Tires Durable solid tires for wheel loaders combining long tire life with comfortable ride; press onto original equipment lock-ring style wheels with more rubber between equipment and ground than alternatives.
• Sunbear Solid Forklift Tires Full line of solid forklift tires under the Sunbear brand offering high performance and reliability at affordable pricing. Backed by two in-house presses for fitting any size solid tire.
• Contender Telehandler Tires
• Contender Mini Loader Tires
• Solid Backhoe Tires
• Material Handler Tires
• OTR Pneumatic Tires
• Solid Cushion Haul Truck Tires
• Rubber Tracks and Pads
• Rubber Bucket Edges and Shoes
• Poly-Coat Tire Fill (Urethane Foam Filling Service)
• Green Tire Rebuild Program

Quantifiable outcome

• 3-5x longer tire life than standard pneumatic tires
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Camso (Michelin): Solid tire and rubber track manufacturer for material handling, construction, and agriculture under Michelin ownership; competes with Advance Tire in solid skid steer tires and rubber tracks/pads.
• Continental Specialty Tires: Major tire manufacturer with an industrial/specialty portfolio including solid and OTR tires; broader product range and global distribution that overlaps with Advance Tire's skid steer and loader categories.
• Bridgestone Off-the-Road Tires: Major OTR and industrial tire manufacturer with solid and pneumatic offerings for construction equipment; potential large-scale competitor as it expands solid tire lines.
• Trelleborg Wheel Systems: Global leader in solid tires for material handling, construction, and agricultural applications; competes with Advance Tire on industrial solid SKUs but at much larger scale and broader geographic reach.
• Forbo Movement Systems: Industrial tire and wheel supplier with solid and press-on tire offerings for material handling fleets; broader portfolio but overlapping end customers in forklift and material handler segments.

Others

• Sunbelt Rentals (Industrial Tire Programs): Large equipment rental fleet operator that is both a potential customer and adjacent competitor via internal tire programs; representative of the rental fleet channel Advance Tire targets.

Direct peers

• Superior Tire & Rubber Corp: Pennsylvania-based solid industrial tire manufacturer and distributor serving construction, mining, and material handling — overlapping customer base and product portfolio with Advance Tire's Contender line.
• Setco Solid Tire & Rubber: Direct US competitor in solid industrial tires for forklifts, skid steers, and material handling equipment, with comparable polyurethane foam filling services and pressed-on tire offerings.
• TY Cushion Tire: Specialist in polyurethane foam-filled (flat-proof) tires for industrial equipment — directly comparable to Advance Tire's Poly-Coat Tire Fill service and foam-fill value proposition.

Emerging players

• Global Rubber Industries: Solid tire manufacturer focused on industrial and material handling applications; smaller scale than Advance Tire but overlapping solid forklift and skid steer categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advancetires
• LinkedInlinkedin.com/company/advance-tire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Tire