Activestar
Activestar (d/b/a NationHire) is a privately held, New York–based staffing and recruitment agency founded in 2018 that connects U.S. job seekers with employers across multiple industry verticals, generating revenue through placement fees and hiring-process consulting delivered by a small five-person team.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Activestar does
Activestar, operating under the brand name NationHire, is a privately held U.S. staffing and recruitment firm founded in 2018 and headquartered at 312 11th Ave, New York. The company connects job seekers with employers across the United States, delivering three core services: tailored staffing solutions, job placement assistance, and hiring-process consultation. ActiveStar targets a two-sided market — U.S. businesses hiring across verticals such as Technology & IT, Engineering, Finance, Healthcare, Architecture, Product & Design, Crypto & AI, Marketing, HR, Legal, R&D, and Real Estate, as well as professionals seeking roles that match their skills and career goals. Service lines further segment into early-stage startup recruitment and temporary consulting for project-based workforce needs. The company emphasizes a human-centered matching philosophy that evaluates personality and skill fit alongside technical qualifications.
Operationally, Activestar runs as a sales-led boutique agency with a five-person named team led by Founder/CEO Joyel Abdul, alongside Stella Gruvman (corporate/startup/health recruitment), Lana Soyfer (executive search), and Rozina Mannan (global HR). The technology stack is minimal — a standard Zyro-hosted website with contact forms, a newsletter signup, and a resources hub — with no disclosed proprietary platform, AI/ML capability, patents, or integrations. The firm claims nationwide reach despite operating from a single New York office, suggesting a distributed remote-delivery model rather than a multi-office footprint.
Commercially, Activestar generates revenue through professional services: placement fees on successful hires and consulting fees on hiring-process advisory engagements. Pricing is quote-based and not publicly disclosed, and no enterprise contracts, funding rounds, M&A activity, awards, certifications, or partnerships are recorded in the available data. Cumulative operating metrics since 2018 — 150+ trusted connections and 100+ successful placements — combined with a 1-10 employee headcount indicate a small, steady-state boutique agency rather than a venture-scale staffing platform.
Activestar firmographics
Firmographics- Name
- Activestar
- Legal name
- Activestar
- Website
- https://activestar.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Activestar (d/b/a NationHire) is a privately held, New York–based staffing and recruitment agency founded in 2018 that connects U.S. job seekers with employers across multiple industry verticals, generating revenue through placement fees and hiring-process consulting delivered by a small five-person team.
- Ownership category
- akta.pro rank
Activestar industry classification
Industry- Product category
- Staffing and Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Executive Search Services (561312)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where Activestar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Activestar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Staffing & Recruitment Services: The company generates revenue through staffing solutions and recruitment services, connecting talented professionals with companies across the U.S. Revenue is derived from placement fees and consulting services for employers seeking talent and job seekers finding opportunities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Activestar product offering
Product offeringCore offering
Activestar is a U.S. staffing and recruitment agency that connects job seekers with employers nationwide through tailored staffing solutions, job placement, and hiring consultation. Services span industry verticals such as technology, engineering, finance, healthcare, marketing, legal, real estate, and executive search, with specialized support for early-stage startups and project-based/temporary engagements. The company matches candidates based on expertise, skill, and personality, providing both employers and job seekers a personalized recruitment experience since 2018.
Product overview
ActiveStar (branded as NationHire) operates as a staffing and recruitment platform offering a unified suite of services. The core offering includes tailored staffing solutions, job placement, and consultation services. The company provides specialized recruitment for early-stage startups, temporary consulting services, and industry-specific staffing across sectors including Technology & IT, Engineering, Product & Design, Accounting & Finance, Crypto & AI, Marketing, Human Resources, Legal, R&D, and Real Estate. All services are delivered through their team of recruitment experts who match job seekers with employers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Staffing Solutions
- Job Placement
- Consultation
- Temp Consulting Services
- Recruitment for Early Stage Startups
Companies that use Activestar
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Activestar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Activestar partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Activestar competitors and assessment
Company assessmentDirect peers
- Kforce: U.S. staffing firm specializing in technology, finance, and accounting talent. Comparable target verticals and perm/contract placement model.
- CyberCoders: U.S. recruiting firm placing technology, executive, and functional professionals nationwide. Comparable perm placement model across multiple verticals with emphasis on personalized recruiter-led matching.
- Insight Global: U.S.-based staffing firm placing professionals in IT, engineering, finance, healthcare, and creative roles nationwide. Closely comparable model to ActiveStar, with similar multi-vertical perm and contract placement focus.
Emerging players
- ZipRecruiter: Online job marketplace connecting employers and job seekers via AI-driven matching. Competes for the same SMB employer and candidate demand ActiveStar serves, but via a tech platform rather than recruiter-led service.
Broad incumbents
- Randstad North America: Major multinational staffing firm offering permanent, temporary, and RPO staffing across U.S. industries. Comparable multi-vertical staffing model with enterprise-grade delivery capacity.
- Adecco USA: Global staffing leader with deep U.S. footprint across temporary, permanent, and executive placement. Comparable end market and service mix, but at vastly greater scale and brand recognition.
- Aerotek: U.S. staffing and recruiting leader placing talent in engineering, technical, professional, and industrial roles. Comparable in vertical breadth and U.S. perm/temp placement services.
- Lucas Group (now Korn Ferry): Executive search and recruiting firm (now part of Korn Ferry) placing mid-to-senior-level professionals across functions. Comparable executive search capability alongside ActiveStar’s Lana Soyfer-led practice.
- Robert Half International: Large public staffing and consulting firm placing talent across finance, technology, legal, marketing, and administrative roles. Comparable as a multi-vertical U.S. staffing provider, though far larger and broader than ActiveStar.
- Hays USA: Global recruiting firm with U.S. operations placing professionals across technology, construction, finance, and life sciences. Comparable multi-vertical perm and contract staffing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Activestar social profiles
Digital presenceActivestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activestar leadership team
Management profileNumber of profiles
Profiles4 records
Activestar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activestar
What does Activestar do?
Activestar is a U.S. staffing and recruitment agency that connects job seekers with employers nationwide through tailored staffing solutions, job placement, and hiring consultation. Services span industry verticals such as technology, engineering, finance, healthcare, marketing, legal, real estate, and executive search, with specialized support for early-stage startups and project-based/temporary engagements. The company matches candidates based on expertise, skill, and personality, providing both employers and job seekers a personalized recruitment experience since 2018.
Is Activestar a public or private company?
Activestar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activestar founded?
Activestar was founded in 2018. It employs 1 to 10 people.
Where is Activestar based?
Activestar is headquartered in New York, United States, in the North America region.
How does Activestar make money?
One revenue line is on record: staffing & Recruitment Services.
Who are Activestar's main competitors?
Direct peers on record are Kforce, CyberCoders and Insight Global. ZipRecruiter is listed as an emerging player. Broad incumbents are Randstad North America, Adecco USA, Aerotek, Lucas Group (now Korn Ferry), Robert Half International and Hays USA.
Does Activestar have an API?
No public API is recorded for Activestar.
What industry is Activestar in?
Activestar's product category is Staffing and Recruitment Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561311 and its SIC code is 7361.