Design Hardware
Design Hardware is a Los Angeles gallery-style showroom and specialty retailer curating luxury decorative hardware, flooring, decking, kitchen and bath fixtures, and custom paint for high-end homeowners, interior designers, and institutional clients in Southern California.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Design Hardware does
Design Hardware is a Los Angeles-based specialty retailer and showroom operator founded in 1985, with a second commercial-division office in El Monte, California. The company curates and supplies high-end decorative hardware, flooring, decking and facade systems, kitchen and bath fixtures, decorative surfaces, and custom paint to luxury residential and institutional customers. Its core platform is a gallery-style showroom at 6053 W 3rd Street near The Grove, complemented by a commercial division that handles medium-to-large institutional projects for clients including Disney, casinos, hospitals, universities, and government agencies. The product portfolio spans hardwood flooring (North American and European species), resilient flooring, tile and stone, Viroc and Valchromat decorative panels, Clicklad aluminum cladding, Cutek wood protection, Moya Living powder-coated steel cabinetry, premium faucets, sinks, tubs, and showers from brands such as Kohler, Rohl, Dornbracht, Rocky Mountain Hardware, and Water Street Brass, plus The Paint Laboratory for custom finishes.
The company earns revenue primarily through one-time retail product sales priced on a quote-based, project-specific basis, with free estimates and consultations as the main customer acquisition mechanism. Distribution is direct: showroom sales for the residential and design-professional segment, and direct institutional sales for the commercial division, with no third-party retail intermediaries. Marketing relies on the Doctoring Up Design podcast and lecture series, social media presence across Instagram, Facebook, YouTube, and Pinterest, blog content, and in-showroom events, positioning the business as a thought leader in luxury design and material trends. There is no disclosed parent company, no institutional funding, and no indication of public listing; ownership is private and management includes President Nate Abramson. Revenue, headcount trend, and ownership structure beyond operating presence are not disclosed in the available data.
Design Hardware firmographics
Firmographics- Name
- Design Hardware
- Legal name
- Design Hardware
- Website
- https://designhardware.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Design Hardware is a Los Angeles gallery-style showroom and specialty retailer curating luxury decorative hardware, flooring, decking, kitchen and bath fixtures, and custom paint for high-end homeowners, interior designers, and institutional clients in Southern California.
- Ownership category
- akta.pro rank
Design Hardware industry classification
Industry- Product category
- Decorative Hardware & Luxury Surfaces
- NAICS
- Hardware Manufacturing (332510), Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
- akta.pro secondary industries
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Storage Accessories & Hardware Retail (Labels, Fasteners, Mounting Rails, Closet hardware) (CRAIAJAO), Interior Design Services (BPAHAKAB)
Keywords
Where Design Hardware is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Design Hardware business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Retail Product Sales: Design Hardware generates revenue through the sale of high-end faucets, luxury tile, hardwood flooring, decking, siding, decorative hardware, and unique surfaces. Products are sold through their Los Angeles showroom with pricing based on product selection and project scope. The company also offers a commercial division for institutional projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for custom luxury products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Design Hardware product offering
Product offeringCore offering
Design Hardware operates a decorative hardware and luxury surfaces showroom at 6053 W 3rd St in Los Angeles, retailing hardware, surfaces, flooring, paint, and kitchen & bath fixtures to residential and commercial clients. The firm maintains a separate commercial division office in El Monte to serve trade clients and relies on on-staff specialists for product specification and project consultation.
Product overview
Design Hardware is a luxury home elements showroom and retailer in Los Angeles operating as a single-location retail/home improvement platform offering curated products across six main categories: Flooring and Surfaces (hardwood flooring, decorative surfaces like Valchromat and Viroc, resilient flooring, tile and stone), Decking and Facades (wood, composite, concrete/Viroc, aluminum/Clicklad, plus Cutek wood protection and Deckbae pergolas), Kitchen and Bath (Moya Living steel cabinetry, faucets, sinks, bathtubs, showers, filtration from brands like Kohler, Rohl, Dornbracht), Decorative Hardware (door hardware, cabinet hardware from Rocky Mountain Hardware, Water Street Brass, specialty items), Custom Paint (The Paint Laboratory with hand-painted samples and eco-friendly finishes), and Commercial Solutions (institutional door and hardware installation). They serve residential and commercial customers through their gallery-style showroom near The Grove in Los Angeles, combining product sales with consultation and design guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Doctoring Up Design: A lively, interactive lecture series and podcast presented by Design Hardware, held in their showroom to address pain points in the design and architecture industry
Products and services
- Decorative Hardware Decorative hardware products sold through the Design Hardware gallery showroom at 6053 W 3rd St in Los Angeles for residential and commercial specifications.
- Luxury Surfaces Luxury surface materials retailed through the Los Angeles gallery for high-end residential and commercial projects.
- Flooring Flooring products supplied via the Design Hardware gallery and El Monte commercial division for residential and commercial installations.
- Paint Paint products carried by Design Hardware for residential and commercial projects, specified in consultation with the in-house expert.
- Kitchen & Bath Fixtures Kitchen and bath fixtures retailed through the Los Angeles gallery showroom and commercial division for high-end homes, hospitality, and commercial builds.
Quantifiable outcome
- Hardwood floors can increase home resale value by up to 10%
- +1 more outcomes
Companies that use Design Hardware
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Design Hardware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design Hardware partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Moya LivingcoreMoya Living is a Southern California-based manufacturer of powder-coated steel custom cabinetry. Design Hardware presents their steel cabinetry collections, which feature soft-close hinges, sound deadening, specialty drawers, and customizable options. Moya Living products are known for durability, easy maintenance, and aesthetic appeal.
- CutekcoreDesign Hardware is a CUTEK Los Angeles dealer and stockist. They recommend CUTEK Extreme for wood decking projects as an oil-based wood stabilizer with unique self-healing effect. CUTEK Restore is also offered as a timber cleaning agent.
- ClickladminorClicklad is an aluminum cladding solution with over 25 years in the aluminum industry. Design Hardware showcases Clicklad products as part of their aluminum siding collection for exterior and interior applications.
- ValchromatminorValchromat is an innovative colored MDF panel product that is stronger and more water-resistant than standard MDF. Design Hardware offers Valchromat as part of their decorative surfaces collection.
- Rocky Mountain HardwarecoreRocky Mountain Hardware produces artisan bronze hardware for homes and offices. Their products feature hand-sculpted molds, hand-poured casting, and hand-applied finishes. Design Hardware showcases their extensive collection including ELEMENT, EDGE, METRO, MACK, TROUSDALE, FLUTE, and ELLIS collections.
- Water Street BrasscoreWater Street Brass manufactures solid brass furniture, cabinet, and door hardware for upscale homes. They offer over 27 standard finishes. Design Hardware showcases their cabinet and door hardware collections.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Design Hardware competitors and assessment
Company assessmentDirect peers
- Waterworks: Luxury kitchen, bath, and decorative hardware showroom retailer with curated designer brands; directly overlaps with Design Hardware's kitchen/bath and decorative hardware assortment and premium positioning.
- Walker Zanger: Luxury tile, stone, and surfaces specialist with showrooms and trade-designer relationships; comparable to Design Hardware's flooring and surfaces category and architectural specification business.
- Pirch: Operates luxury kitchen, bath, and home showroom experiences in select US cities with curated brands and white-glove consultation; the closest analog in business model and customer experience to Design Hardware.
- Ann Sacks: Premium tile and stone retailer serving residential designers and commercial projects; directly comparable to Design Hardware's tile/stone assortment and institutional project pipeline.
- Room & Board: Design-forward home furnishings retailer with showroom experiences serving design-savvy residential customers; comparable showroom-led model though broader in furniture than Design Hardware's specialty focus.
- Stone Source: Curated natural stone, tile, and architectural surfaces for designers and commercial projects; comparable assortment and trade-designer customer base.
Broad incumbents
- RH (Restoration Hardware): Luxury home furnishings retailer with gallery-style showrooms serving high-net-worth customers across multiple home categories; overlaps in premium positioning and showroom-led experience but at vastly greater scale.
- Ferguson Enterprises: Largest US distributor of plumbing, HVAC, and decorative hardware with showrooms and trade contractor focus; broader and much larger than Design Hardware but competes in luxury plumbing and hardware categories.
Regional players
- Avenue Road: Luxury home furnishings showroom retailer with curated designer collections; similar showroom model but primarily North American/East Coast focus, making it regional rather than direct competition.
Others
- Cosentino: Global manufacturer of quartz, Dekton, and architectural surfaces with a strong trade-designer and showroom network; comparable as a surfaces partner/competitor to Design Hardware's flooring and surfaces category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Design Hardware social profiles
Digital presenceDesign Hardware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Hardware leadership team
Management profileNumber of profiles
Profiles2 records
Design Hardware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Hardware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Hardware
What does Design Hardware do?
Design Hardware operates a decorative hardware and luxury surfaces showroom at 6053 W 3rd St in Los Angeles, retailing hardware, surfaces, flooring, paint, and kitchen & bath fixtures to residential and commercial clients. The firm maintains a separate commercial division office in El Monte to serve trade clients and relies on on-staff specialists for product specification and project consultation.
Is Design Hardware a public or private company?
Design Hardware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Design Hardware founded?
Design Hardware was founded in 1993. It employs 11 to 50 people.
Where is Design Hardware based?
Design Hardware is headquartered in Los Angeles, United States, in the North America region.
How does Design Hardware make money?
One revenue line is on record: retail Product Sales.
Who are Design Hardware's main competitors?
Direct peers on record are Waterworks, Walker Zanger, Pirch, Ann Sacks, Room & Board and Stone Source. Broad incumbents are RH (Restoration Hardware) and Ferguson Enterprises. Avenue Road is listed as a regional player. Cosentino is listed as an others.
Does Design Hardware have an API?
No public API is recorded for Design Hardware.
What industry is Design Hardware in?
Design Hardware's product category is Decorative Hardware & Luxury Surfaces. Its primary akta.pro industry code is CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail, with a secondary code of CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 332510 and its SIC code is 2540.