Elevate Roofing

What Elevate Roofing does

Elevate Roofing is a privately held, family-owned commercial roofing contractor founded in 1978 in Denison, Iowa, operating under the parent entity R.L. Craft. The company delivers commercial roof inspections, maintenance, repair, restoration, re-roofing, and new-construction services across Western Iowa, Eastern Nebraska, and Western Illinois. Its core technology consists of standard commercial roofing systems — EPDM, TPO/PVC, KEE membranes, metal roofing, commercial shingles, and elastomeric roof coatings — installed via four attachment methods (ballasted, mechanically fastened, fully adhered, and wind-vented). Differentiated craft capabilities include a dedicated 24/7 leak investigation crew treated as a separate trade from installation, and a roof restoration service that the company positions at 50-70% below the cost of replacement and completed in one-third the time.

The business model is professional-services-led with a consultative free-inspection funnel. Inspections and reports — including aerial/satellite imagery, section-by-section condition documentation, 10-year budget plans, and itemized proposals — are provided at no cost and obligation to build trust and convert into service contracts. Revenue streams include restoration, repair, leak response, re-roofing, new construction, and roof coating installations, all priced on a quote/estimate basis rather than published rates. Customer segments are vertically diversified across commercial office, industrial, healthcare, education (universities and K-12 school districts), and property management; named long-term accounts include Graceland University, Coon Rapids-Bayard Community School District (25+ years), Colliers International (multi-property), and Anders Crane Service.

Leadership is second-generation family-owned (President Brad Reischl, son of founder James Reischl), with a partner bench that includes Vice President Curt De Boer (customer service, repair, restoration), Nick Bieker (metal roofing and safety), and Mike Petula (inspections, bidding, insurance claims). The company is small (11-50 employees) relative to its multi-state service area and inspection throughput (1,000+ inspections per year), and operates without disclosed institutional capital, M&A, or product expansion beyond its coatings line.

Name

Elevate Roofing

Legal name

Elevate Roofing

Website

https://elevateroofers.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Roofing is a family-owned commercial roofing contractor founded in 1978 in Denison, Iowa, providing inspections, maintenance, repair, restoration, and re-roofing services for commercial, educational, healthcare, and property management customers across the Midwest.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Repair & Leak Remediation (HSAPAKAB)

Keywords

• Commercial roofing services
• Roof inspection maintenance
• Roof replacement repair
• Roof coatings restoration
• Commercial roofing contractor

Headquarters

HQ city

Denison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Roof Consultation Services: Free comprehensive roofing consultation including thorough survey report, aerial photos, section-by-section photos with descriptions, verbal presentation of recommendations. No-cost service to build trust and foundation for contractor/client relationship
2. Roof Installation: New commercial roof installation including various membrane types (EPDM, TPO/PVC, KEE, Metal) with different fastening systems (ballasted, mechanically fastened, fully adhered, wind-vented)
3. Roof Restoration: Restoration of existing roofs that still have value, extending roof life at 50-70% less cost than replacement
4. Roof Repair and Maintenance: Repair services from small repairs to major restorations, leak investigation around-the-clock, roof repair to extend current roof life
5. Re-Roofing: Complete roof replacement when restoration is not viable. Includes engineering value and redesigning roofs with improved insulation and better-suited products
6. Roof Coatings: Restoration coating systems for Metal, Single Ply (EPDM, TPO, PVC, KEE), Modified Bitumen, and spray polyurethane foam substrates. LEED compliant options available

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Elevate Roofing provides commercial roofing inspection, maintenance, repair, restoration, and replacement services for building owners and managers. The company offers free comprehensive roof inspections and reports, around-the-clock leak investigation, roof restoration at 50-70% cost savings versus replacement, and complete re-roofing using multiple membrane systems including EPDM, TPO/PVC, KEE, metal, and roof coatings.

Product overview

Elevate Roofing is a commercial roofing company that offers a portfolio of roofing products and installation/maintenance services. Their core product offerings include multiple membrane types: EPDM (synthetic rubber), TPO/PVC (thermoplastic), KEE (chemical-resistant), Metal roofing, Commercial Shingles, and Roof Coatings. These membranes can be installed using different systems: Ballasted, Mechanically Fastened, Fully Adhered, or Wind-Vented. The company complements its product offerings with a full range of services including Roof Inspection (free comprehensive reports), Roof Consultation, Roof Restoration, Re-Roofing, Leak Investigation (24/7), Roof Repair, and New Construction. Based in Denison, Iowa since 1978, they primarily serve Western Iowa through Eastern Nebraska, servicing commercial buildings including office buildings, industrial complexes, hospitals, and universities. The company performs 1,000+ roof inspections yearly across the Midwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Inspection Truly free comprehensive roof inspection including section-by-section photos, explanations, recommendations, a 10-year budget plan, yearly maintenance records for insurance purposes, and itemized proposals, available to commercial building owners and managers.
• Roof Consultation Free comprehensive roofing consultation including aerial or satellite photos, rooftop photos, a general overview, section-by-section problem area outlines, remaining life expectancy estimates, and recommendations for repair, restoration, or replacement.
• Roof Restoration Restoration service for existing commercial roofs that still have value, extending roof life at 50-70% less cost than replacement and roughly one-third the install time compared to re-roofing.
• Re-Roofing Complete commercial roof replacement service where existing materials are removed and a new system is installed, including engineering value and redesigning roofs with improved insulation and better-suited products.
• Leak Investigation Around-the-clock leak response services with specialty crews dedicated solely to leak investigation and repair issues, a distinct craft from new roof installation.
• Roof Repair Roof update and repair services designed to extend the life of current commercial roofs, providing cost-effective and quick relief for major roof issues.
• New Construction Roofing New roof construction services for new commercial building projects, offering competitive bids, consistent access to project managers, and honest answers with a proven track record.
• Roof Coatings Roof coating restoration systems for Metal, Single Ply (EPDM, TPO, PVC, KEE), Modified Bitumen, and spray polyurethane foam substrates, acting as a barrier to protect roofs from elements, increasing UV protection, reducing energy costs, and offering LEED-compliant options.

Quantifiable outcome

• Roof restoration costs 50-70% less than traditional roof replacement
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tecta America Corp. Largest commercial roofing contractor in the U.S. with national service footprint across installation, repair, and maintenance. Directly comparable to Elevate in service mix, but materially larger scale and geographic reach.
• CentiMark Corporation: Major North American commercial roofing contractor offering roof installation, repair, maintenance, and coatings nationwide. Comparable to Elevate across full service portfolio, including the same inspection-to-restoration sales motion.
• Flynn Group (Flynn Canada/USA): North American building envelope contractor offering roofing, glazing, and architectural metals. Directly comparable roofing services (EPDM, TPO, metal, coatings) to Elevate but with materially larger scale and broader service lines.
• Roofing Corp of America (RCA): Multi-brand commercial roofing platform operating regional subsidiaries across the U.S. Comparable service portfolio to Elevate, including inspection, repair, replacement, and coatings, with platform-level scale advantages.

Direct peers

• Bone Dry Roofing: Midwest-based roofing contractor offering commercial and residential roof repair, replacement, and inspection. Strong geographic overlap with Elevate in Iowa, Indiana, and surrounding Midwest states, with a similar inspection-led GTM approach.
• Greenwood Industries: Commercial and industrial roofing contractor serving the Midwest and Mid-Atlantic with installation, repair, and maintenance. Comparable services and customer base to Elevate with similar regional commercial focus.
• Baker Roofing Company: Mid-Atlantic and Southeast commercial roofing contractor offering installation, repair, restoration, and coatings. Directly comparable service mix and customer base (commercial, institutional, multi-family) to Elevate, though operating in different geographies.
• Nations Roof: U.S. commercial roofing contractor with mobile service crews offering installation, repair, maintenance, and 24/7 leak response. Highly comparable operating model to Elevate, including dedicated service crews for leak investigation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myelevateroofing
• LinkedInlinkedin.com/company/elevate-commercial-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Roofing