Crooked Beverage Company

What Crooked Beverage Company does

Crooked Beverage Company is a privately-held, Minnesota-based CPG company that sells hemp-derived Delta 9 THC sparkling beverages under the Crooked Lane brand directly to consumers and through retail accounts nationwide. Its core product line is a 3x3 matrix of three flavors (Strawberry Basil, Blood Orange, Berry Hibiscus) at three dosage tiers (3mg, 5mg, 10mg), each formulated with a 1:1 THC:CBD ratio and a proprietary THC emulsion combined with real fruit puree. All SKUs are lightly carbonated, gluten-free, vegan, and non-alcoholic, with third-party lab-tested Certificates of Analysis publicly available; a non-psychoactive Berry Hibiscus 0 THC variant extends the line into non-cannabis occasions.

The company's revenue model is predominantly direct-to-consumer e-commerce, with nationwide shipping (free on orders over $150) at price points of roughly $17-$20 per 4-pack and $47-$56 for multi-flavor bundles, supplemented by an actively recruited retail and on-premise channel including a confirmed placement at Total Wine. Go-to-market combines organic social, content marketing on regulatory issues, a customer reviews/loyalty program, and a retail inquiry process managed by CFO Chad Lindbloom. The company was founded by Ryan Winkler, the attorney and former Minnesota politician who authored the state's THC beverage laws, alongside David Ladner (logistics technology founder), Chad Lindbloom (former Fortune 500 CFO), and Jeremy Sutherland (former streetwear brand builder), positioning the firm to operate as a category-defining brand as additional states adopt hemp-derived THC beverage frameworks.

Name

Crooked Beverage Company

Legal name

Crooked Beverage Company

Website

https://crookedbeverage.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Crooked Beverage Company is a Minnesota-based private CPG company that sells hemp-derived Delta 9 THC sparkling beverages under the Crooked Lane brand via nationwide DTC e-commerce and retail channels, serving adults 21+ seeking alcohol alternatives.

Ownership category

akta.pro rank

Product category

Cannabis-Infused Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• THC beverages
• Hemp-derived drinks
• Cannabis infused beverages
• Alcohol alternatives
• Sparkling tonics

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Crooked Beverage sells directly to consumers through their e-commerce website, shipping THC beverages nationwide. Products are sold in 4-packs and bundles at various dosage levels (3mg, 5mg, 10mg THC:CBD).
2. Retail Distribution: Products are sold through physical retail locations including bars and retailers. The company actively recruits retail partners to expand their physical distribution footprint.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Crooked Beverage Company manufactures and sells premium hemp-derived Delta 9 THC sparkling beverages under the Crooked Lane brand. The product line spans three flavors (Strawberry Basil, Blood Orange, Berry Hibiscus) and three dosage tiers (3mg, 5mg, 10mg THC, each paired with an equal amount of CBD). Beverages are made with real fruit puree, are lightly carbonated, gluten-free, vegan, and sold primarily in 4-pack SKUs and multi-flavor bundles via direct-to-consumer e-commerce and retail/wholesale channels.

Product overview

Crooked Beverage Company offers a portfolio of premium hemp-derived Delta 9 THC sparkling beverages sold under the Crooked Lane brand. The core product line consists of three SKUs (Strawberry Basil, Blood Orange, and Berry Hibiscus) available in three dosage tiers (3mg, 5mg, and 10mg THC), each with equal CBD content. All beverages are marketed as sparkling tonics made with real fruit puree, are gluten-free, vegan, lightly carbonated, and non-alcoholic. The products are sold primarily in 4-pack configurations with individual flavor options and multi-flavor bundle packages. The company also offers a non-THC variant (Berry Hibiscus 0 THC) for consumers seeking the flavor profile without psychoactivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Orange 3mg 4-Pack Sparkling THC beverage with 3mg THC and 3mg CBD per serving, made with real blood orange fruit puree; lightly carbonated, non-alcoholic, gluten-free, vegan 4-pack sold to adults 21+.
• Blood Orange 5mg 4-Pack Sparkling THC beverage with 5mg THC and 5mg CBD per serving, made with real blood orange fruit puree; lightly carbonated, non-alcoholic 4-pack.
• Blood Orange 10mg 4-Pack Sparkling THC beverage with 10mg THC and 10mg CBD per serving, made with real blood orange fruit puree; lightly carbonated, non-alcoholic 4-pack.
• Strawberry Basil 3mg 4-Pack Sparkling THC beverage with 3mg THC and 3mg CBD per serving, made with real strawberries and pressed basil leaves; lightly carbonated, non-alcoholic 4-pack.
• Strawberry Basil 5mg 4-Pack Sparkling THC beverage with 5mg THC and 5mg CBD per serving, made with real strawberries and pressed basil leaves; lightly carbonated, non-alcoholic 4-pack.
• Strawberry Basil 10mg 4-Pack Sparkling THC beverage with 10mg THC and 10mg CBD per serving, made with real strawberries and pressed basil leaves; lightly carbonated, non-alcoholic 4-pack.
• Berry Hibiscus 3mg 4-Pack Sparkling THC beverage with 3mg THC and 3mg CBD per serving, made with fresh raspberry puree and hibiscus leaf pressings; lightly carbonated, non-alcoholic 4-pack.
• Berry Hibiscus 5mg 4-Pack Sparkling THC beverage with 5mg THC and 5mg CBD per serving, made with fresh raspberry puree and hibiscus leaf pressings; lightly carbonated, non-alcoholic 4-pack.
• Berry Hibiscus 10mg 4-Pack Sparkling THC beverage with 10mg THC and 10mg CBD per serving, made with fresh raspberry puree and hibiscus leaf pressings; lightly carbonated, non-alcoholic 4-pack.
• 3mg Variety Bundle (3 x 4-Packs) Multi-flavor bundle containing three 4-packs covering all Crooked Lane flavors (Strawberry Basil, Blood Orange, Berry Hibiscus) at 3mg THC dose each; targeted at consumers wanting a sampler at low dose.
• 5mg Variety Bundle (3 x 4-Packs) Multi-flavor bundle containing three 4-packs covering all Crooked Lane flavors (Strawberry Basil, Blood Orange, Berry Hibiscus) at 5mg THC dose each; targeted at mid-dose consumers and social occasions.
• 10mg Variety Bundle (3 x 4-Packs) Multi-flavor bundle containing three 4-packs covering all Crooked Lane flavors (Strawberry Basil, Blood Orange, Berry Hibiscus) at 10mg THC dose each; targeted at experienced consumers and group settings.
• Crooked 5mg Variety Pack (Single-Serve) Single-serve variety pack with one can of each Crooked Lane flavor (Strawberry Basil, Blood Orange, Berry Hibiscus) at 5mg THC dose each; targeted at consumers wanting to sample the full flavor range at mid dose.
• Berry Hibiscus 0 THC Non-psychoactive version of the Berry Hibiscus flavor with the same real raspberry and hibiscus fruit puree formulation as the THC beverages but without any THC content; targeted at consumers wanting the flavor profile without cannabis effects.

Quantifiable outcome

• Some retailers attribute 20% of revenue to THC beverage sales

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Total WinecoreChannel Partner/ Reseller/ DistributorTotal Wine is a retail partner that carries Crooked Beverage products in their stores. A customer review specifically mentions purchasing products at Total Wine locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artet: Artet is a botanical THC-infused sparkling beverage brand positioned as a sophisticated aperitif alternative. It overlaps with Crooked in target use case (social relaxation, alcohol replacement) and product format (carbonated, multi-flavor).
• Wynk: Wynk is a hemp-derived THC + CBD seltzer brand offering multiple flavors and dosage levels. It directly competes with Crooked Beverage in the low-dose THC sparkling beverage space with a similar alcohol-alternative value proposition.
• Cycling Frog: Cycling Frog produces hemp-derived THC-infused seltzers in multiple flavors and dosage tiers. It targets a similar consumer occasion and competes for the same retail and DTC channels as Crooked Beverage.
• Cann: Cann is a leading hemp-derived Delta-9 THC social tonic brand, the most directly comparable competitor in the THC-infused sparkling beverage category. It targets the same 'alcohol alternative' occasion with low-dose, multi-flavor canned beverages sold DTC and through retail.
• Pamos Beverages: Pamos is a hemp-derived THC sparkling beverage brand sold in multi-packs across multiple states. It is a direct competitor in the lightly-carbonated, low-dose THC canned beverage category.

Broad incumbents

• Kin Euphorics: Kin Euphorics is a higher-profile non-alcoholic functional beverage brand using adaptogens and nootropics rather than THC. It competes for the same 'alcohol alternative' occasion with a more established DTC and retail footprint, providing a non-THC adjacent benchmark.
• De Soi: De Soi is a non-alcoholic adaptogenic aperitif brand positioned for sophisticated social drinking occasions. It is a broader-incumbent functional beverage competitor in the alcohol-alternative category that Crooked Lane's THC beverages compete against.
• Tilray Brands (Hemp Beverage Division): Tilray is a large publicly-traded cannabis company with a hemp-derived THC beverage portfolio. As a well-capitalized incumbent with established cannabis distribution, it represents the type of scaled competitor Crooked will increasingly face as the hemp beverage category matures.

Emerging players

• Recess: Recess is a CBD/adaptogen-infused sparkling beverage brand that overlaps with Crooked in the functional, mood-oriented beverage category. While Recess has pivoted toward non-THC functional ingredients, it competes for similar relaxation-occasion consumer occasions.
• Mood33: Mood33 is a hemp-infused sparkling beverage brand positioned around relaxation and wellness, with a similar flavor-forward, low-dose approach. It competes for the same alcohol-alternative consumer but with a broader functional-wellness framing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crookedbevco
• Facebookfacebook.com/crookedbeverageco
• LinkedInlinkedin.com/company/crooked-beverage-co
• Instagraminstagram.com/crookedbeverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crooked Beverage Company