Le Feu

What Le Feu does

Le Feu is a Danish-founded bioethanol fireplace brand, established in 2017 by Søren Lauritsen as an extension of the Lauritsen family's three-generation fireplace-making legacy. The company designs and sells flueless, clean-burning fireplaces that produce real flames without smoke, soot, chimney, or gas connection, powered by CO2-neutral bioethanol fuel derived from recycled agricultural by-products. Its proprietary SafeBurn technology uses a ceramic fiber burner insert to support cleaner combustion, and all models carry ANSI/CAN/UL/ULC 1370 certification for the North American market. The portfolio comprises two core collections — Dome (Ground High/Low, Steel High/Low, Sky suspended, and Wall-mounted variants) and Eye — each offered in multiple finishes (Black, White, Mocca, Chromed Silver, Chromed Rose Gold, Polished Steel) at price points from $2,395 to $3,795, complemented by a modular accessory system (legs, poles, brackets, glass panels) and a proprietary bioethanol fuel line ($39.95 per 3.78L, with bulk discounts) that creates an ongoing consumable revenue stream tied to the installed base.

In Canada, operations are run through Núline Distribution out of a warehouse and showroom at 5780 rue Paré, Ville Mont-Royal, Quebec. Le Feu goes to market primarily through direct-to-consumer e-commerce at lefeufires.ca, supplemented by a physical Montreal showroom and authorized retail partnerships with Nüspace (Plateau and Dix30) and Maison Pépin. The company's primary customer segments are Canadian homeowners, urban condo residents without chimney or gas access, and outdoor living enthusiasts seeking real-flame ambiance. Brand positioning emphasizes Scandinavian design, UL-certified safety, and modular customization, and the parent brand claims the #1 position in Scandinavia and presence in 30+ countries. The company is privately held with no disclosed institutional funding and operates with a small Canadian team of 1–10 employees.

Name

Le Feu

Legal name

Le Feu Fires

Website

https://lefeufires.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Feu is a Danish-founded bioethanol fireplace brand that designs and sells flueless, Scandinavian-design fireplaces through DTC e-commerce, a Montreal showroom, and authorized retail partners, targeting Canadian homeowners and condo residents seeking real-flame heating without chimney or gas infrastructure.

Ownership category

akta.pro rank

Product category

Bioethanol Fireplaces

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Bioethanol fireplaces
• Ventless fireplace design
• Scandinavian home heating
• Flueless indoor fireplaces
• Eco-friendly fuel fireplaces

Headquarters

HQ city

Mont-royal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bioethanol Fireplace Sales: Primary revenue stream from selling bioethanol fireplaces (Dome and Eye collections) directly to consumers and through retail partners. Products sold as one-time purchases with prices ranging from $2,395 to $3,795 depending on model and finish. Includes accessories such as poles, brackets, and replacement parts.
2. Bioethanol Fuel Sales: Recurring revenue from proprietary bioethanol fuel. Sold in 3.78L bottles at $39.95 each, with bulk pricing available (4-pack at $159.95, 8-pack at $319.95, 12-pack at $479.95). Customers require ongoing fuel purchases for fireplace operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Feu designs, manufactures, and sells Scandinavian-inspired bioethanol fireplaces (Dome and Eye collections) that produce real flames without requiring a chimney, vent, or gas connection. The fireplaces are powered by the company's proprietary CO2-neutral bioethanol fuel and are sold directly to Canadian consumers through e-commerce, a Montreal showroom, and authorized retail partners, with recurring revenue from fuel replenishment.

Product overview

Le Feu is a Danish fireplace brand founded in 2017 offering Scandinavian-designed bioethanol fireplaces with real flame experience. The product portfolio consists of two main fireplace collections—Dome and Eye—complemented by dedicated Bioethanol Fuel and accessories. Dome Fireplaces include six freestanding/wall-mounted/suspended variants (Ground High, Ground Low, Steel High, Steel Low, Sky, Wall) with extensive customization options for dome finishes, leg styles, and burners. Eye Fireplaces offer a modern alternative design with modular glass and leg accessories. The company operates with a warehouse in Canada (Montreal) and serves customers in 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Dome Fireplaces Scandinavian bioethanol fireplaces featuring a sculptural dome design available in multiple configurations: freestanding (Ground High with 79cm legs, Ground Low with 45cm legs, Steel High with pole, Steel Low compact), ceiling-suspended (Sky), and wall-mounted (Wall). Each model offers customizable finishes (Black, White, Mocca, Chromed Silver, Chromed Rose Gold) and leg/burner options, priced from $2,995 to $3,795.
• Eye Fireplaces Modern bioethanol fireplaces with a sculptural dome design, available in Black, White, Mocca, Chrome Rose Gold, and Silver finishes. Features modular components including optional front glass, top glass, and customizable legs, priced from $2,395 to $3,695.
• Bioethanol Fuel Certified bioethanol fuel specifically formulated for Le Feu fireplaces, made in Canada from recycled agricultural by-products with 96% ethanol composition. Burns clean and smoke-free with approximately 2-3 hours per litre burn time. Available in 3.78L bottles at $39.95 each, with case bundles of 4 ($159.95), 8 ($319.95), and 12 ($479.95) bottles offering volume discounts.
• Dome Accessories Supporting components for Dome fireplaces including Angle Ceiling Mount for Sky Dome ($325), Ceiling Pole for Sky Dome (from $295), Wall-mounted Bracket for Dome ($695), and Pole for Steel Dome (from $595). Available in Black, Polished Steel, Rose Gold, Mocca, Nickel, and White finishes.
• Eye Accessories Customization parts for Eye fireplaces including Front Glass (from $425) in White, Black, Mirror, and Rose Gold; Top Glass ($595) in White and Black; and Legs for Eye (from $375) in White, Soaptreated, Smoked, Black, and Rose Gold finishes.

Quantifiable outcome

• Heats spaces up to 40 m² with temperature increase of up to 3.8°C
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NüspacecoreChannel Partner/ Reseller/ DistributorAuthorized Canadian retail partner with two locations: Nüspace Plateau (4689 Saint-Denis Street, Montreal) and Nüspace Dix30 (8480 boul. Leduc, Brossard, QC). On-floor Le Feu display available at both locations, providing in-person sales experience for Canadian customers.
• Maison PépinminorChannel Partner/ Reseller/ DistributorAuthorized retail partner located at 378 Saint-Paul Street West, Montreal, offering Le Feu fireplace products with on-floor display availability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dimplex: Dimplex is a leading global manufacturer of electric fireplaces and heating products serving residential and commercial markets. It is a broad incumbent in the decorative fireplace category, competing for the same end customer desire for ambiance but with electric, not bioethanol, technology.
• Napoleon: Napoleon is a large North American manufacturer of gas, electric, and wood fireplaces as well as grills and HVAC products. It represents a broader incumbent competing in the overall fireplace category, with overlapping end customers but a much wider product portfolio than Le Feu.

Direct peers

• Moda Flame: Moda Flame sells bioethanol fireplaces, gel fuel fireplaces, and related accessories online and through retail channels. It is comparable to Le Feu on product category, distribution channels, and consumer target customer.
• EcoSmart Fire: EcoSmart Fire is a global manufacturer and retailer of bioethanol fireplaces serving both residential and commercial customers. It is the closest direct competitor to Le Feu in product category, target customer, and distribution model, including vent-free burners and architectural fireplace designs.
• Planika: Planika is a Polish-based manufacturer of premium bioethanol fireplaces and commercial flame features. It overlaps directly with Le Feu on product category, premium positioning, and design-led customer base.
• Decoflame: Decoflame is a Danish bioethanol fireplace manufacturer with a similar Scandinavian design heritage to Le Feu. It competes in the same niche of premium, design-forward bioethanol fireplaces for residential and architectural projects.
• Bio Flame: Bio Flame designs and distributes ventless bioethanol fireplaces for indoor and outdoor use. It overlaps with Le Feu in product type, flueless technology, and direct-to-consumer and trade distribution.
• Nu-Flame: Nu-Flame manufactures and retails ventless bioethanol fireplaces and tabletop fire features. It is comparable to Le Feu on product category, fuel-based recurring revenue model, and premium design positioning.
• Anywhere Fireplace: Anywhere Fireplace produces ventless bioethanol fireplaces marketed for modern indoor and outdoor spaces. It competes in the same flueless, real-flame niche as Le Feu, targeting condo and apartment dwellers.
• Ignis: Ignis is a manufacturer of ventless bioethanol fireplaces and fuel products serving residential and commercial customers. It is a direct peer to Le Feu on bioethanol technology and recurring fuel revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lefeufires
• Facebookfacebook.com/lefeufires
• Instagraminstagram.com/lefeu.canada
• Pinterestdk.pinterest.com/hk9706
• LinkedInlinkedin.com/company/le-feu-fires-canada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Feu