30e
30e is Brazil's leading live entertainment promoter, producing concerts, festivals (MITA, Ultra Brasil, Knotfest, GPWeek), and stadium tours for international and domestic artists, with venue management and Itaú Live distribution.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 30e does
30e is a São Paulo-headquartered private live entertainment company that produces concerts, festivals, and stadium-scale tours for both international and Brazilian artists. The company operates two core divisions: Festivals (MITA Festival, Ultra Brasil, Knotfest Brasil, and GPWeek — four recurring annual properties) and Global Touring (national and international artist tours including Rush, Mariah Carey, Jamiroquai, Jão, Titãs, Faith No More, Xuxa, and others). The company manages programming at Brazil's largest venues — Allianz Parque, Arena da Baixada, Maracanã, and Nubank Parque — and has invested R$2 million in the 1,200-capacity Cine Joia venue, signaling vertical integration into venue ownership.
The company generates revenue through ticket sales and event production fees (ticket prices observed at R$130–R$995 for the Jão 'Memórias Póstumas' tour), festival operations, and sponsorship. Its primary distribution channels are Eventim (exclusive ticketing partner) and the Itaú Live platform (a financial-services partnership with Itaú Unibanco offering 30% pre-sale discounts and interest-free installments to cardholders). Discovery runs through 30e.live, while marketing reaches audiences via Instagram, YouTube, TikTok, Twitter/X, newsletters, and significant earned media coverage in Billboard Brasil, Rolling Stone Brasil, Gshow, and Estadão. The company has no proprietary technology platform; its competitive edge is operational — venue access, artist relationships, and production execution.
30e has been recognized as the only Brazilian company in Pollstar's global top 10 show promoters ranking (June 2025) and recently signed a flagship global touring deal with Faith No More for a five-continent 2027 reunion tour. The company is led by CEO Pepeu Correa, operates with 51–100 employees, and has no disclosed external funding rounds, venture capital, or private equity backing — ownership appears to be founder/management-led.
30e firmographics
Firmographics- Name
- 30e
- Legal name
- 30e
- Website
- https://30e.live
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 30e is Brazil's leading live entertainment promoter, producing concerts, festivals (MITA, Ultra Brasil, Knotfest, GPWeek), and stadium tours for international and domestic artists, with venue management and Itaú Live distribution.
- Ownership category
- akta.pro rank
30e industry classification
Industry- Product category
- Live Entertainment Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
Keywords
Where 30e is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
30e business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Ticket Sales / Event Production Fees: 30e generates revenue by producing live concerts and tours, earning fees from event production and ticket sales commissions. Ticket prices range from R$130 to R$995 per event (Jão concert example), with the company serving as the primary promoter and producer.
- Festival Operations: The company operates four major festivals annually: MITA Festival, Ultra Brasil, Knotfest Brasil, and GPWeek. These festivals serve as recurring revenue streams with multiple artist lineups and sponsorship opportunities.
- Sponsorship and Brand Partnerships: Partnerships with financial institutions like Itaú (Itaú Live platform) provide sponsorship revenue. Credit card holder pre-sales with discounts drive ticket volume while sponsors gain brand exposure through live entertainment.
- Venue Operations and Management: The company has invested in venues like Cine Joia (R$2 million investment) and manages operations at major stadiums including Allianz Parque, Nubank Parque, and Maracanã. Revenue derived from venue control and event hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission and premium seating sectors with price range R$130 to R$995 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
30e product offering
Product offeringCore offering
30e produces, promotes, and operates large-scale live music events in Brazil, including four annual festivals (MITA Festival, Ultra Brasil, Knotfest Brasil, GPWeek) and touring productions for international and Brazilian artists. The company manages venue operations at premier Brazilian venues, invests in venue infrastructure (e.g., R$2 million in Cine Joia), and runs the Itaú Live branded ticketing platform in partnership with Itaú Unibanco, with ticket transactions processed through Eventim.
Product overview
30e is Brazil's leading live entertainment company operating two main divisions: Festivals and Global Touring. The company produces and promotes major music festivals (MITA Festival, Ultra Brasil, Knotfest Brasil, GPWeek), manages venue operations (Allianz Parque, Arena da Baixada, Cine Joia), and executes large-scale artist tours for both national and international acts. Through the Itaú Live platform, the company offers branded ticketing services with exclusive pre-sale access for Itaú cardholders. The company also provides ticketing distribution via Eventim and has invested in venue infrastructure like Cine Joia. Recent strategic partnerships include global touring agreements with international acts like Faith No More, positioning 30e for expansion into worldwide tour operations.
Differentiator
Problem solved
Functional benefit
Brands
- Itaú Live: A show platform partnership with Itaú Unibanco, presented as a platform for live music events.
Products and services
- Festival Operations
Quantifiable outcome
- Only Brazilian company in Pollstar global top 10 show promoters
- +2 more outcomes
Companies that use 30e
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
30e technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
30e partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- U.F.O ProduçõescoreProduction partnership for Jão's 'Memórias Póstumas' tour show at Nubank Parque. U.F.O Produções co-produces the event with 30e, combining local production expertise with 30e's touring infrastructure and distribution channels.
- Itaú Unibanco (Itaú Live)flagshipFinancial services partnership providing exclusive credit card holder pre-sales with 30% discounts and interest-free installments. Itaú Live platform serves as co-presenter for shows, providing sponsorship revenue and customer access.
- Faith No MoreflagshipGlobal deal making 30e the strategic hub for Faith No More's worldwide tours spanning five continents. Represents a major 2027 reunion after internal tensions, with 30e coordinating international touring logistics and production.
- EventimcorePrimary ticketing distribution partner for all 30e events. Eventim handles ticket sales, transaction processing, seat management, and ticket delivery across Brazil.
- Pepeu Correa (CEO)coreCompany CEO leading 30e's strategic direction and operations, overseeing live entertainment production, festival management, and artist partnerships across Brazil.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
30e competitors and assessment
Company assessmentDirect peers
- OCESA: Mexico's largest live entertainment promoter (part of CIE). Comparable to 30e across Latin American tour promotion, festival operations, and venue programming, operating as a regional market leader in a similar stage of development.
- Bonus Track: Brazilian concert and festival promoter producing major international tours domestically. Directly comparable to 30e in the Brazilian live music ecosystem for mid- to large-scale touring and festival curation.
- AEG Presents: Major global concert promoter and venue operator (Staples Center/Crypto.com Arena, Coachella). Overlaps with 30e across tour promotion, festival production, and stadium-scale live event execution.
- C3 Presents: US-based concert promoter and festival producer (Austin City Limits Music Festival, Lollapalooza). Comparable to 30e's festival and touring operations on artist curation, sponsorship sales, and large-format event execution.
- Move Concerts: Latin American concert promoter producing international artist tours across multiple South American countries. Overlaps with 30e in cross-border artist routing and Latin American touring infrastructure.
- T4F (Time For Fun): Brazil's other leading concert promoter and live entertainment company. Direct competitor to 30e in the Brazilian market for international artist tours, festivals, and venue-based events.
- Another Planet Entertainment: Independent US concert promoter and festival operator (Outside Lands). Comparable to 30e as a regionally anchored promoter scaling into festival operations and premium venue access.
- Live Nation Entertainment: World's largest live entertainment company and concert promoter. Directly comparable to 30e on concert/tour promotion, festival operation, venue ownership, and artist booking across multiple geographies, including Brazil.
Others
- Eventim: Global ticketing platform and live entertainment group; 30e's primary ticketing distribution partner in Brazil. Relevant as the infrastructure provider through which 30e monetizes ticket sales.
Emerging players
- Rock World: Brazilian independent concert promoter focused on rock and metal tours domestically. Competes with 30e in a sub-segment of the Brazilian touring market, particularly for international rock/metal acts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
30e social profiles
Digital presence30e financial estimates
Financial estimateRevenue estimate
Valuation estimate
30e leadership team
Management profileNumber of profiles
Profiles1 record
30e funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30e M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30e
What does 30e do?
30e produces, promotes, and operates large-scale live music events in Brazil, including four annual festivals (MITA Festival, Ultra Brasil, Knotfest Brasil, GPWeek) and touring productions for international and Brazilian artists. The company manages venue operations at premier Brazilian venues, invests in venue infrastructure (e.g., R$2 million in Cine Joia), and runs the Itaú Live branded ticketing platform in partnership with Itaú Unibanco, with ticket transactions processed through Eventim.
Is 30e a public or private company?
30e is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 30e founded?
30e was founded in -1. It employs 51 to 100 people.
Where is 30e based?
30e is headquartered in São Paulo, Brazil, in the Latin America region.
How does 30e make money?
Four revenue lines are on record. Ticket Sales / Event Production Fees are the primary driver. The others are festival Operations, sponsorship and Brand Partnerships and venue Operations and Management.
Who are 30e's main competitors?
Direct peers on record are OCESA, Bonus Track, AEG Presents, C3 Presents, Move Concerts, T4F (Time For Fun), Another Planet Entertainment and Live Nation Entertainment. Eventim is listed as an others. Rock World is listed as an emerging player.
Does 30e have an API?
No public API is recorded for 30e.
What industry is 30e in?
30e's product category is Live Entertainment Promotion. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 71131 and its SIC code is 7900.