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GAT Guns

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uuid00rfu8m

Namestring
GAT Guns
Legal namestring
GAT GUNS, INC
Websiteurl
gatguns.com
Company typeenum
Private
Founded yearint
1979
Descriptiontext

GAT Guns, Inc. is a privately held, founder-owned firearms retail and training business headquartered at 970 Dundee Avenue, East Dundee, Illinois, founded in 1979 by Gregory A. Tropino. The company operates a single 63-lane indoor shooting facility — the largest privately owned indoor shooting facility in the country — comprising a 24-lane 75-foot pistol range, a 28-lane rifle range at 50 and 75 yards, and an 11-position dedicated training range, anchored by a showroom of 2,000+ new and used firearms. GAT Guns serves individual firearms enthusiasts, concealed carry applicants, and training students across the Midwest (with restrictions in Chicago, Cook County, Aurora, and Highland Park, plus no ammunition shipments to Illinois residents).

The company's product surface spans six core revenue streams: (1) one-time firearms retail, (2) usage-based range access, (3) professional services for gunsmithing, Cerakote finishing, and FFL transfers, (4) structured firearms training from youth (8-14) and women's programs through instructor certification, (5) a limited lifetime warranty add-on (5% of selling price for new, 10% for used, $25 minimum), and (6) recurring revenue from an exclusive Champion Safe dealership. The training curriculum is delivered by NRA-certified instructors including named instructor Bob Hartwell, with private instruction tiered at $150 (1-on-1), $275 (2-on-1), and $400 (3-on-1) per 1.5-2 hour session.

Distribution is a hybrid of physical retail (single flagship store open Mon-Fri 9am-9pm, Sat 8am-6pm, Sun 9am-6pm) and a proprietary e-commerce storefront at shop.gatguns.com shipping accessories to the lower 47 states, with firearms routed via FFL transfer. Customer acquisition is driven by content marketing, the weekly "Locked & Loaded" email newsletter, an organic social presence, and the annual two-day Factory Shoot event, which in 2026 generated a doubling of Champion Safe sales and triggered two follow-on safe orders. The company is a corporation domiciled in Illinois with 11-50 employees and no disclosed venture capital or private equity backing.

Short descriptiontext

GAT Guns is a privately held, founder-owned firearms retailer and indoor range operator in East Dundee, IL, founded 1979. It runs the largest privately owned indoor shooting facility in the U.S. (63 lanes), a 2,000+ firearm showroom, full gunsmithing/Cerakote services, and a complete training curriculum serving Midwest individual shooters and concealed carry applicants.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDundee, United States
HQ citystring
Dundee
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
firearms retail, shooting range access, firearms training classes, gunsmithing services, firearm accessories sales
Industry1 code
1Firearms & Ammunition Retail
CodeCRAMAKAAPrimaryYes
Product category
Firearms Retail & Training
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model7 records
1Firearms Sales
TypeOne Time License
Description

Retail sale of new and used firearms including pistols, rifles, and shotguns with over 2000 firearms in showroom inventory

gatguns.com
2Training Classes
TypeProfessional Services
Description

Firearms training including Conceal Carry Classes, NRA courses, advanced classes, and private instruction sessions

gatguns.com
3Range Access
TypeUsage Based
Description

Fee-based access to indoor pistol and rifle ranges for shooting practice

gatguns.com
4Gunsmith Services
TypeProfessional Services
Description

In-house gunsmithing and repair services for customer firearms

gatguns.com
5Cerakote Finishing
TypeProfessional Services
Description

Custom firearm painting and coating services with various colors and patterns

gatguns.com
6FFL Transfers
TypeTransaction Fee
Description

Firearms transfer services for purchases from other dealers, competitively priced

gatguns.com
7Limited Lifetime Warranty
TypeSubscription Recurring
Description

Extended warranty programs for new (5% of selling price, $25 minimum) and used (10% of selling price, $25 minimum) firearms

gatguns.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details5 tiers
11-on-1 Pistol Instruction with Bob Hartwell - $150 per 1.5 hour session
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Includes Taurus TX22 and 50 rounds of .22 LR ammo, eye and ear protection. Additional guests add $125 each.

gatguns.com
22-on-1 Pistol Instruction with Bob Hartwell - $275 per session
ModelUnit PricingBilling cadencePay-as-you-go
Notes

1.5 hour session with personalized instruction for two students. Additional guests $125 each.

gatguns.com
33-on-1 Instruction with Bob Hartwell - $400 per session
ModelUnit PricingBilling cadencePay-as-you-go
Notes

2 hour session for three students with personalized instruction.

gatguns.com
4New Gun Limited Lifetime Warranty - 5% of selling price with $25 minimum
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Covers function of firearm only. Does not include optics, electronics, lasers, lights, tritium sights or accessories.

gatguns.com
5Used Gun Limited Lifetime Warranty - 10% of selling price with $25 minimum
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Covers function of firearm only for used firearm purchases.

gatguns.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

GAT Guns operates a firearms retail store with a showroom of over 2,000 new and used firearms (pistols, rifles, shotguns), supported by an e-commerce storefront. The company runs the largest privately owned indoor shooting facility in the country with 63 lanes across pistol and rifle ranges, and offers paid firearms training classes, private lessons, rental guns, in-house gunsmithing, Cerakote finishing, FFL transfers, FOID/CCL application assistance, fingerprinting, and the annual Factory Shoot event.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

GAT Guns operates as a full-service firearms retailer and training facility in East Dundee, Illinois, offering over 2000 firearms in stock along with comprehensive gunsmithing, Cerakote coating, and FFL transfer services. The company provides extensive shooting facilities including a 75-foot pistol range with 24 lanes and rifle ranges at 75 and 50 yards with 28 lanes. Training services span from introductory courses through advanced and instructor-level certification, including private lessons, NRA classes, concealed carry courses, youth programs, and women's training. Additional services include firearm rentals, limited lifetime warranties, FOID/CCL application assistance, live scan fingerprinting, and the annual Factory Shoot showcase event. The business has evolved from its 1979 founding to become one of the largest firearm retailers in the Midwest with the largest privately-owned indoor shooting facility in the country featuring 63 total shooting bays.

Product and service1 record
1Firearms Sales (New and Used)
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-03-23
Description

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ:AREB), is an exclusive dealer partner of GAT Guns. Champion Safe supported GAT Guns' Factory Shoot 2026 event as premier safe manufacturer, resulting in Champion Safe sales doubling compared to previous year. GAT Guns placed two additional safe orders following the two-day showcase. The partnership is driven by customer trust in the Champion Safe brand and GAT Guns' ability to create event experiences that drive product demand.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Midway USA is a long-established direct-to-consumer firearms, reloading, and shooting supplies retailer based in the Midwest. It competes with GAT's online and accessory/reloading business and shares a similar customer base of hobbyist and enthusiast shooters.

TypeBroad incumbent
Description

Scheels is a large, family-owned sporting goods retailer with flagship stores featuring indoor Ferris wheels, ranges, and extensive firearms departments. It competes with GAT as a destination sporting goods and firearms experience in shared Midwest geographies.

TypeBroad incumbent
Description

Bass Pro Shops (which acquired Cabela's) is the largest U.S. sporting goods and firearms retailer, with many locations featuring indoor ranges and training. It competes with GAT on retail selection, pricing, and destination experience, but at a national scale and across a much broader outdoor recreation portfolio.

TypeBroad incumbent
Description

Sportsman's Warehouse is a multi-state sporting goods and firearms retailer with deep firearms, hunting, and shooting sports assortments. It competes with GAT on firearms selection and pricing across many of the same Midwest geographies.

TypeDirect peer
Description

Palmetto State Armory is a fast-growing direct-to-consumer firearms manufacturer and retailer offering competitively priced rifles, pistols, and accessories. It competes with GAT on price-conscious new firearms buyers and accessory purchases through its e-commerce channel.

TypeDirect peer
Description

Natchez Shooters Supplies is a direct-to-consumer firearms, ammunition, and shooting accessories retailer with deep product assortment. It competes with GAT's online channel for hobbyist and self-defense buyers across the U.S.

TypeBroad incumbent
Description

Academy Sports + Outdoors is a large multi-state sporting goods and firearms retailer with broad outdoor and hunting assortments. It competes with GAT on price and convenience in overlapping Midwest markets, though without GAT's dedicated range and training infrastructure.

TypeDirect peer
Description

Point Blank Range & Gun Shop operates indoor shooting ranges with retail and training services in multiple U.S. locations. It is a direct competitor to GAT's combined range + retail + training model.

TypeDirect peer
Description

Range USA operates indoor shooting ranges combined with firearms retail, training, and gunsmithing services. It is the closest direct competitor to GAT Guns, with the same integrated retail-plus-range-plus-training model across multiple Midwest and U.S. locations.

TypeDirect peer
Description

Brownells is a leading direct-to-consumer retailer of firearms, gunsmithing tools, and reloading supplies, with a strong enthusiast customer base. It overlaps with GAT's gunsmithing, accessory, and reloading-adjacent business and competes for the same hobbyist shooter.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GAT Guns

Firearms Retail & Traininggatguns.com

GAT Guns is a privately held, founder-owned firearms retailer and indoor range operator in East Dundee, IL, founded 1979. It runs the largest privately owned indoor shooting facility in the U.S. (63 lanes), a 2,000+ firearm showroom, full gunsmithing/Cerakote services, and a complete training curriculum serving Midwest individual shooters and concealed carry applicants.

What GAT Guns does

GAT Guns, Inc. is a privately held, founder-owned firearms retail and training business headquartered at 970 Dundee Avenue, East Dundee, Illinois, founded in 1979 by Gregory A. Tropino. The company operates a single 63-lane indoor shooting facility — the largest privately owned indoor shooting facility in the country — comprising a 24-lane 75-foot pistol range, a 28-lane rifle range at 50 and 75 yards, and an 11-position dedicated training range, anchored by a showroom of 2,000+ new and used firearms. GAT Guns serves individual firearms enthusiasts, concealed carry applicants, and training students across the Midwest (with restrictions in Chicago, Cook County, Aurora, and Highland Park, plus no ammunition shipments to Illinois residents).

The company's product surface spans six core revenue streams: (1) one-time firearms retail, (2) usage-based range access, (3) professional services for gunsmithing, Cerakote finishing, and FFL transfers, (4) structured firearms training from youth (8-14) and women's programs through instructor certification, (5) a limited lifetime warranty add-on (5% of selling price for new, 10% for used, $25 minimum), and (6) recurring revenue from an exclusive Champion Safe dealership. The training curriculum is delivered by NRA-certified instructors including named instructor Bob Hartwell, with private instruction tiered at $150 (1-on-1), $275 (2-on-1), and $400 (3-on-1) per 1.5-2 hour session.

Distribution is a hybrid of physical retail (single flagship store open Mon-Fri 9am-9pm, Sat 8am-6pm, Sun 9am-6pm) and a proprietary e-commerce storefront at shop.gatguns.com shipping accessories to the lower 47 states, with firearms routed via FFL transfer. Customer acquisition is driven by content marketing, the weekly "Locked & Loaded" email newsletter, an organic social presence, and the annual two-day Factory Shoot event, which in 2026 generated a doubling of Champion Safe sales and triggered two follow-on safe orders. The company is a corporation domiciled in Illinois with 11-50 employees and no disclosed venture capital or private equity backing.

GAT Guns firmographics

Firmographics
Name
GAT Guns
Legal name
GAT GUNS, INC
Website
https://gatguns.com
Company type
Private
Founded year
1979
Operating status
Operating
Headcount range
11–50 employees
Short description
GAT Guns is a privately held, founder-owned firearms retailer and indoor range operator in East Dundee, IL, founded 1979. It runs the largest privately owned indoor shooting facility in the U.S. (63 lanes), a 2,000+ firearm showroom, full gunsmithing/Cerakote services, and a complete training curriculum serving Midwest individual shooters and concealed carry applicants.
Ownership category
akta.pro rank

GAT Guns industry classification

Industry
Product category
Firearms Retail & Training
akta.pro primary industry
Firearms & Ammunition Retail (CRAMAKAA)

Keywords

  • Firearms retail
  • Shooting range access
  • Firearms training classes
  • Gunsmithing services
  • Firearm accessories sales

Where GAT Guns is headquartered

Location

Headquarters

HQ city
Dundee
HQ country
United States
HQ region
North America

Offices1 record

Markets served

GAT Guns business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Firearms Sales: Retail sale of new and used firearms including pistols, rifles, and shotguns with over 2000 firearms in showroom inventory
  2. Training Classes: Firearms training including Conceal Carry Classes, NRA courses, advanced classes, and private instruction sessions
  3. Range Access: Fee-based access to indoor pistol and rifle ranges for shooting practice
  4. Gunsmith Services: In-house gunsmithing and repair services for customer firearms
  5. Cerakote Finishing: Custom firearm painting and coating services with various colors and patterns
  6. FFL Transfers: Firearms transfer services for purchases from other dealers, competitively priced
  7. Limited Lifetime Warranty: Extended warranty programs for new (5% of selling price, $25 minimum) and used (10% of selling price, $25 minimum) firearms

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-go1-on-1 Pistol Instruction with Bob Hartwell - $150 per 1.5 hour session
Unit PricingPay-as-you-go2-on-1 Pistol Instruction with Bob Hartwell - $275 per session
Unit PricingPay-as-you-go3-on-1 Instruction with Bob Hartwell - $400 per session
One time/ perpetual licensePay-as-you-goNew Gun Limited Lifetime Warranty - 5% of selling price with $25 minimum
One time/ perpetual licensePay-as-you-goUsed Gun Limited Lifetime Warranty - 10% of selling price with $25 minimum

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

GAT Guns product offering

Product offering

Core offering

GAT Guns operates a firearms retail store with a showroom of over 2,000 new and used firearms (pistols, rifles, shotguns), supported by an e-commerce storefront. The company runs the largest privately owned indoor shooting facility in the country with 63 lanes across pistol and rifle ranges, and offers paid firearms training classes, private lessons, rental guns, in-house gunsmithing, Cerakote finishing, FFL transfers, FOID/CCL application assistance, fingerprinting, and the annual Factory Shoot event.

Product overview

GAT Guns operates as a full-service firearms retailer and training facility in East Dundee, Illinois, offering over 2000 firearms in stock along with comprehensive gunsmithing, Cerakote coating, and FFL transfer services. The company provides extensive shooting facilities including a 75-foot pistol range with 24 lanes and rifle ranges at 75 and 50 yards with 28 lanes. Training services span from introductory courses through advanced and instructor-level certification, including private lessons, NRA classes, concealed carry courses, youth programs, and women's training. Additional services include firearm rentals, limited lifetime warranties, FOID/CCL application assistance, live scan fingerprinting, and the annual Factory Shoot showcase event. The business has evolved from its 1979 founding to become one of the largest firearm retailers in the Midwest with the largest privately-owned indoor shooting facility in the country featuring 63 total shooting bays.

Differentiator

Problem solved

Functional benefit

Products and services

  • Firearms Sales (New and Used)

Companies that use GAT Guns

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

GAT Guns technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

GAT Guns partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Champion Safe CompanycoreChannel Partner/ Reseller/ Distributor · 23 March 2026Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ:AREB), is an exclusive dealer partner of GAT Guns. Champion Safe supported GAT Guns' Factory Shoot 2026 event as premier safe manufacturer, resulting in Champion Safe sales doubling compared to previous year. GAT Guns placed two additional safe orders following the two-day showcase. The partnership is driven by customer trust in the Champion Safe brand and GAT Guns' ability to create event experiences that drive product demand.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

GAT Guns competitors and assessment

Company assessment

Direct peers

  • Midway USA: Midway USA is a long-established direct-to-consumer firearms, reloading, and shooting supplies retailer based in the Midwest. It competes with GAT's online and accessory/reloading business and shares a similar customer base of hobbyist and enthusiast shooters.
  • Palmetto State Armory: Palmetto State Armory is a fast-growing direct-to-consumer firearms manufacturer and retailer offering competitively priced rifles, pistols, and accessories. It competes with GAT on price-conscious new firearms buyers and accessory purchases through its e-commerce channel.
  • Natchez Shooters Supplies: Natchez Shooters Supplies is a direct-to-consumer firearms, ammunition, and shooting accessories retailer with deep product assortment. It competes with GAT's online channel for hobbyist and self-defense buyers across the U.S.
  • Point Blank Range & Gun Shop: Point Blank Range & Gun Shop operates indoor shooting ranges with retail and training services in multiple U.S. locations. It is a direct competitor to GAT's combined range + retail + training model.
  • Range USA: Range USA operates indoor shooting ranges combined with firearms retail, training, and gunsmithing services. It is the closest direct competitor to GAT Guns, with the same integrated retail-plus-range-plus-training model across multiple Midwest and U.S. locations.
  • Brownells: Brownells is a leading direct-to-consumer retailer of firearms, gunsmithing tools, and reloading supplies, with a strong enthusiast customer base. It overlaps with GAT's gunsmithing, accessory, and reloading-adjacent business and competes for the same hobbyist shooter.

Broad incumbents

  • Scheels: Scheels is a large, family-owned sporting goods retailer with flagship stores featuring indoor Ferris wheels, ranges, and extensive firearms departments. It competes with GAT as a destination sporting goods and firearms experience in shared Midwest geographies.
  • Bass Pro Shops: Bass Pro Shops (which acquired Cabela's) is the largest U.S. sporting goods and firearms retailer, with many locations featuring indoor ranges and training. It competes with GAT on retail selection, pricing, and destination experience, but at a national scale and across a much broader outdoor recreation portfolio.
  • Sportsman's Warehouse: Sportsman's Warehouse is a multi-state sporting goods and firearms retailer with deep firearms, hunting, and shooting sports assortments. It competes with GAT on firearms selection and pricing across many of the same Midwest geographies.
  • Academy Sports + Outdoors: Academy Sports + Outdoors is a large multi-state sporting goods and firearms retailer with broad outdoor and hunting assortments. It competes with GAT on price and convenience in overlapping Midwest markets, though without GAT's dedicated range and training infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

GAT Guns social profiles

Digital presence

GAT Guns financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GAT Guns leadership team

Management profile

Number of profiles

Profiles1 record

GAT Guns funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GAT Guns M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAT Guns

What does GAT Guns do?

GAT Guns operates a firearms retail store with a showroom of over 2,000 new and used firearms (pistols, rifles, shotguns), supported by an e-commerce storefront. The company runs the largest privately owned indoor shooting facility in the country with 63 lanes across pistol and rifle ranges, and offers paid firearms training classes, private lessons, rental guns, in-house gunsmithing, Cerakote finishing, FFL transfers, FOID/CCL application assistance, fingerprinting, and the annual Factory Shoot event.

Is GAT Guns a public or private company?

GAT Guns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GAT Guns founded?

GAT Guns was founded in 1979. It employs 11 to 50 people.

Where is GAT Guns based?

GAT Guns is headquartered in Dundee, United States, in the North America region.

How does GAT Guns make money?

Seven revenue lines are on record. Firearms Sales are the primary driver. The others are training Classes, range Access, gunsmith Services, cerakote Finishing, FFL Transfers and limited Lifetime Warranty.

Who are GAT Guns's main competitors?

Direct peers on record are Midway USA, Palmetto State Armory, Natchez Shooters Supplies, Point Blank Range & Gun Shop, Range USA and Brownells. Broad incumbents are Scheels, Bass Pro Shops, Sportsman's Warehouse and Academy Sports + Outdoors.

Does GAT Guns have an API?

No public API is recorded for GAT Guns.

What industry is GAT Guns in?

GAT Guns's product category is Firearms Retail & Training. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail.

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