GoFox

What GoFox does

GoFox is a New Zealand-based franchise network providing residential, rural, commercial, and industrial electrical and plumbing services through 14 locally owned and operated franchise locations across both the North and South Islands. Founded in early 2015 by Mike Fraser — who brought a decade of prior franchise operator experience from G.J. Gardner Homes — the business is operated as a master franchisor under Trilogy Holdings Limited, headquartered in Christchurch. Each franchise is independently owned, pays ongoing fees and royalties to the master franchisor, and delivers local service while leveraging the GoFox brand, group purchasing agreements, and shared operational systems (quoting, invoicing, scheduling). The product portfolio spans traditional electrical and plumbing work (installations, repairs, maintenance, renovations, new builds) as well as higher-growth adjacent categories including heat pump, solar, and EV charger installations.

The business generates revenue through two mechanics: (i) franchise fees and ongoing royalties paid by franchisees to the master franchisor (a licensing/royalty model), and (ii) the underlying service revenue earned by each franchise from end-customers on a per-job or hourly basis (typical plumber rates NZ$90–130 + GST). Go-to-market combines a sales-led customer acquisition motion (national phone line, website quote requests, local franchise outreach) with a community-led franchisee recruitment motion targeting existing trade business owners via content marketing, case studies, and profit calculators. The technology stack is conventional: a WordPress-style website, Google Analytics, and standard operational systems — there is no proprietary platform, no AI/ML capability, and no public-facing API or product integrations. Supporting the network are core supplier partnerships with J.A. Russell (electrical/data), Mico Plumbing, Mitsubishi Electric (heat pumps), Chesters Plumbing, Mitre10, and Hazardco (health and safety).

GoFox is a private company with no disclosed funding rounds, no M&A activity, no patents or proprietary technology, and a small corporate management team (Managing Director, General Manager, Systems Analyst, Accountant). Customer satisfaction is reported at 9.7/10 on a likelihood-to-recommend basis, and growth is being pursued primarily through additional franchise unit recruitment rather than capital-aggressive expansion.

Name

GoFox

Legal name

Trilogy Holdings Limited

Website

https://gofox.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GoFox is a New Zealand franchise network operating 14 locally owned electrical and plumbing franchises across both islands, serving residential, rural, commercial, and industrial customers with shared brand, systems, and group purchasing power under master franchisor Trilogy Holdings Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees and Royalties: GoFox operates as a master franchisor with independently owned franchisees. Franchisees pay ongoing fees to be part of the GoFox network, which provides the brand, marketing, systems, and national buying power. Revenue is generated from franchise fees and ongoing royalties from franchisee operations.
2. Service Revenue (Franchisee Operations): Each locally owned franchise generates revenue by providing electrical and plumbing services to residential, rural, commercial, and industrial customers. Services include installations, repairs, maintenance, and new builds. Pricing is typically quoted per job or hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GoFox is a national New Zealand franchise network of locally owned and operated electrical and plumbing service businesses. Each franchise delivers residential, rural, commercial, and industrial electrical and plumbing services—including installations, repairs, maintenance, renovations, and new builds—under the GoFox brand. Beyond direct service delivery, GoFox licenses its brand, systems, marketing resources, and national buying power to trade business owners who want to grow their businesses through the franchise model.

Product overview

GoFox is a national franchise network of locally owned and operated electrical and plumbing service businesses operating across New Zealand. The company offers two core service lines: Electrical Services (covering residential, rural, commercial, and industrial work including new builds, renovations, heat pumps, solar, EV charging, switchboard upgrades, test and tag, and LED lighting) and Plumbing Services (covering hot water systems, kitchens, bathrooms, drainage, new builds, renovations, waste water, solar heating, and water filtration). Additionally, GoFox offers franchise opportunities for electricians and plumbers to join the network, providing access to brand, systems, marketing, and national buying power.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Electrical services covering residential, rural, commercial, and industrial sectors, including new builds, renovations, heat pump installation, solar power, EV charger installation, switchboard upgrades, test and tag services, multimedia and LED lighting installation, and Certificates of Compliance for electrical work. Delivered by locally owned GoFox Electrical franchisees across New Zealand's North and South Islands.
• Plumbing Services Comprehensive plumbing services covering residential and commercial work, including hot water systems, kitchens, bathrooms, drainage, new home plumbing, renovations, alterations and re-plumbing, waste water management, solar heating, backflow prevention testing, and water filtration system installation. Delivered by locally owned GoFox Plumbing franchisees across New Zealand.
• Franchise Opportunities Franchise offering for existing electrical and plumbing business owners, providing access to the GoFox brand, proven business systems, marketing support, national buying power, quoting/invoicing/scheduling systems, and ongoing training and support to run a scalable trade business within the GoFox network.

Quantifiable outcome

• 9.7 out of 10 customer satisfaction score based on 'likelihood to recommend' survey question

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• J.A. Russell LtdcoreOthersElectrical and data supplies partner to GoFox franchises. Provides electrical components, wiring, and data infrastructure products for electrical service delivery across the network.
• Mico PlumbingcoreOthersPlumbing merchant supplying GoFox franchises with plumbing materials, fixtures, and fittings. Provides the product supply chain for plumbing service operations.
• Mitsubishi ElectricminorOthersHeat pump supplier to GoFox franchises. Provides HVAC equipment including heat pumps for installation as part of electrical services.
• Chesters PlumbingminorOthersPlumbing merchant partner to GoFox. Part of the Plumbing World network providing plumbing supplies to franchise operations.
• HazardcocoreOthersHealth and safety partner to GoFox, providing workplace health and safety support, compliance resources, and safety systems for franchise operations.
• Mitre10minorOthersBuilding hardware supplier to GoFox franchises. Provides construction materials, hardware, and building supplies for electrical and plumbing installation projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Laser Plumbing & Electrical: New Zealand's largest plumbing and electrical franchise network, operating under a similar master franchise model. Directly comparable as both a national multi-trade services franchise and as a direct competitor to GoFox in the same customer segments.
• Plumbing World: New Zealand plumbing merchant and franchise network supplying plumbing products to trade customers and operating franchise showrooms. Directly comparable as a NZ plumbing sector franchise system and supply chain partner.
• Mr. Handyman: International home repair and maintenance franchise brand (part of Neighborly) offering multi-trade home services through locally owned franchises. Comparable franchise business model and target customer base to GoFox.
• Corys Electrical: Major NZ electrical supplies distributor and electrical services provider with branch network across New Zealand. Comparable as a national NZ electrical sector business operating across similar customer segments (residential, commercial, industrial).
• Mr Electric: International electrical services franchise brand (part of Neighborly) with a global network of locally owned electrical service franchises. Comparable as a franchise-based electrical services business model targeting residential and commercial customers.
• Roto-Rooter: Largest plumbing and drain services franchise in North America, operating a master franchise model for residential and commercial plumbing services. Highly comparable franchise structure and customer value proposition to GoFox's plumbing franchise line.

Broad incumbents

• ServiceMaster: Large established US-based franchise company offering home services (cleaning, restoration, maintenance) through a wide franchise network. Broader incumbent operating in adjacent home services franchising, demonstrating the scalability model GoFox aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoFoxElectricalandPlumbing
• LinkedInlinkedin.com/company/gofox-electrical-and-plumbing
• Instagraminstagram.com/gofox_electrical_plumbing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoFox