Public Resource

What Public Resource does

Public Resource is a private video and photography production company headquartered in Huntsville, Alabama, founded in 2021 by Matt Pittman (CEO & Creative Director) and Emily Pittman (Business Development & Co-Founder). The firm operates as a Service-Disabled Veteran-Owned Small Business (SDVOSB) and delivers professional videography, photography, and a suite of adjacent content services to a client base spanning enterprise brands and local businesses. Named enterprise clients include Levi's, Facebook, Warby Parker, and the Horatio Alger Association, alongside local clients such as Unclaimed Baggage Center, University of Alabama in Huntsville, and 256 Today. The Pittmans' combined 20+ years of professional experience and press features in The New York Times, USA Today, and NBC News are positioned as credibility signals.

The company's core technology is traditional production equipment combined with full post-production capabilities—editing, motion graphics, color/finishing, copy, and content strategy development. There are no proprietary software products, APIs, apps, or AI/ML components; the offering is human-delivered creative services with no published patents or trademarks. The product menu has expanded from core videography/photography to include Content Strategy, Copywriting, Social Media Management, Motion Graphics, On-Camera Coaching, Email Campaign Creation, and Website Updates, presenting the firm as a one-stop content resource rather than a single-discipline vendor. Distribution is hybrid: on-location national production combined with a website-anchored Production Request Form that initiates a custom Statement of Work, proposal, and contract workflow.

Revenue is generated on a project-by-project professional services basis with custom pricing per engagement; there is no disclosed retainer, subscription, or rate card. The GTM motion is enterprise field sales with a direct-outreach and partner-referral overlay (notably through the Hendley Group, NCDMM, 256 Today, iXpressGenes, and Launch RCI partnerships). The company has 1-10 employees, no external institutional investors, no disclosed funding rounds, and no parent or subsidiary entities—consistent with a founder-operated LLC. Strategic positioning is anchored on (1) named enterprise logos, (2) SDVOSB federal-contracting eligibility, and (3) the founders' personal storytelling brand.

Name

Public Resource

Legal name

Public Resource, LLC

Website

https://public-resource.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Resource is a Huntsville, Alabama-based video and photography production company delivering project-based professional content, post-production, and content strategy services for enterprise brands and local businesses nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Video Production Services: Full-service video production for commercials, documentaries, interviews, and commercial content. Revenue generated through project-based engagements with enterprise and local business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Public Resource is a national video and photography production company based in Huntsville, AL that creates interview, commercial, documentary, and on-location content for enterprise brands and local businesses. The company provides full-spectrum production services combining videography, photography, content strategy, copywriting, post-production editing, motion graphics, and on-camera coaching, with a focus on world-class storytelling delivered through on-location shoots.

Product overview

Public Resource is a full-service video and photography production company based in Huntsville, AL that offers a comprehensive suite of content creation services. The core offerings include Videography and Photography production, supported by Content Strategy, Copywriting, and Post-Production Editing services. Additional capabilities span Social Media Management, On-Camera Coaching, Motion Graphics, Email Campaign Creation, and Website Development Updates. The company serves as a one-stop resource for storytelling needs, providing everything from initial brainstorming through final content delivery for clients ranging from local businesses to major brands like Levi's, Facebook, and Warby Parker.

Differentiator

Problem solved

Functional benefit

Products and services

• Videography Services Professional video production services for commercial, interview, documentary, and marketing content, serving enterprise brands and local businesses nationally.
• Photography Services Professional photography including product photography, event coverage, drink photography, and commercial shoots for marketing and brand storytelling purposes.
• Content Strategy Strategic planning and brainstorming to identify client needs, develop content marketing roadmaps, and define the Statement of Work before production begins.
• Copywriting Content writing services including website copy, blog posts, and marketing materials to support client storytelling and content needs.
• Post-Production Editing Video and photo editing, motion graphics, and final production finishing to deliver polished content assets to clients.
• Production Request Form A structured intake form that helps determine Statement of Work, define proposals, and move forward onto contracts for prospective clients.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• The Hendley GroupflagshipStrategic or Co-development Partner · 1 September 2023Chris Hendley (Founder of The Hendley Group) has 30+ years experience in sports and entertainment industry. Partnership formed to bring more value to Hendley Group clients, tell their stories, and make the nation aware of amazing things Huntsville, Alabama is doing. Chris has connections with world renowned artists like Metallica, Def Leppard, Brooks and Dunn, and local heroes including Huntsville Hospital Foundation and The Cornerstone Initiative.
• Launch (Regional Collaboration Initiative)minorGTM or Marketing Partner · 30 August 2023Launch RCI is an initiative focused on increasing the success of Alabama\'s small businesses. Public Resource worked with John Allen, Rob Hamilton, and Toni Eberhart on the Launch Regional Collaboration Initiative, documenting efforts to support Alabama business community.
• iXpressGenescoreStrategic or Co-development PartnerBiology and biopsychology research organization dedicated to improving early detection, prevention and intervention of trauma-induced illnesses including PTSD. Public Resource is documenting iXpressGenes\'s work and mission. Both are veteran-connected organizations with shared values around serving humanity.
• NCDMM (National Center for Defense Manufacturing & Machining)coreStrategic or Co-development PartnerNCDMM has been collaborating with companies for 20 years to develop cutting-edge technology for the defense industrial base. Public Resource is telling NCDMM\'s story on a national scale, capturing the world-class support they provide to partners including AMIIC and Invariant Corporation.
• 256 TodaycoreStrategic or Co-development PartnerMecca Musick (CEO of 256 Today) has been an amazing partner in capturing North Alabama news. Working with 256 Today has allowed Public Resource to fulfill their new wave news concept. They have produced live broadcasts covering programs at Huntsville Hospital and Drake State Community and Technical College.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemonlight: On-demand video production agency serving brands and enterprises with end-to-end production services. Closely mirrors Public Resource's model of project-based commercial video work for marketing teams.
• Thinkmojo: Video production agency focused on technology and consumer brands, offering strategy, production, and animation. Comparable customer mix and creative-services positioning to Public Resource.
• Wyzowl: Specialist video production agency producing explainers, brand films, and animated content for enterprise marketing teams. Overlapping service model and target buyer as Public Resource.
• Demo Duck: Explainer and brand video production agency working with B2B and consumer enterprises. Comparable in offering scope (strategy, scripting, animation, live action) and customer type.
• Studio B Films: Independent documentary and brand-storytelling production studio. Comparable to Public Resource's documentary production work for mission-driven brands and nonprofits (e.g., NCDMM, iXpressGenes).
• Casual Films: Global video production agency delivering brand, internal comms, and social video content for enterprise clients. Comparable in being a scaled multi-region production services firm serving brand storytelling needs.
• Sandwich Video: Premium creative video production agency known for brand commercials and storytelling content. Overlaps with Public Resource's emphasis on world-class brand storytelling for major consumer brands.
• Tool of North America: Commercial production company producing commercials, branded content, and documentary work for agencies and brands. Overlaps with Public Resource's documentary and on-location commercial production capabilities.
• Optimist: Creative production agency producing films, design, and branded content for major brands. Comparable as a creative-led, brand-storytelling production partner serving enterprise clients.

Others

• Wistia: Video hosting, analytics, and production-tools platform serving business marketers. Not a direct competitor but adjacent — Wistia is a downstream channel/tool that enterprise video buyers use alongside production vendors like Public Resource.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stellashsv
• Xx.com/PublicResource_
• Facebookfacebook.com/publicresourcellc
• LinkedInlinkedin.com/company/public-resource

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Resource