Reid Consulting Group

What Reid Consulting Group does

Reid Consulting Group (RCG) is an Ohio-based professional services firm founded in 2006 by Tom Reid, providing broadband planning, GIS mapping, data analysis, and strategic consulting to state and local governments, internet service providers, electric utilities, healthcare systems, and educational institutions. The firm operates with a lean core team of approximately six senior consultants (no junior staff overhead) and delivers project-based engagements covering feasibility studies, grant application support, competitive bidding management, FCC and BEAD challenge process support, network engineering, and program management across 18 U.S. states.

RCG's core differentiator is its proprietary Broadband Reality Mapping methodology, which layers crowdsourced Ookla Speedtest Intelligence data with FCC Form 477 filings, USAC HUBB deployment records, U.S. Census figures, and e911 address data through the CACM model to produce ground-truth broadband coverage ratings at census-block granularity. This methodology has demonstrated that FCC-reported coverage understates broadband gaps by a factor of 4x to 10x. The firm also developed SEED Protocol (Secure Exchange of Encrypted Data), a blockchain-based distributed ledger technology for cybersecurity and information assurance, protected by 4 issued US patents.

RCG generates revenue through professional service fees tied to project scope, with engagements typically multi-year and multi-phase. The firm does not disclose pricing publicly; engagements are quote-driven. Select outcomes include securing $330M in grants for clients across FCC, NTIA (BTOP), USDA, ARC, and state programs, with cumulative project values of $1.6B and fiber deployments exceeding 6,000 miles. The firm markets primarily through Tom Reid's direct relationships with policymakers, thought-leadership content (webinars via Connect Humanity, Broadband Bits podcast appearances, March 2025 BEAD policy briefs), and earned media. The company is privately held, founder-owned, and operates from Athens, Ohio, with no disclosed subsidiaries, institutional investors, or parent company.

Name

Reid Consulting Group

Legal name

Reid Consulting Group, LLC

Website

https://reidconsultinggroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Reid Consulting Group is an Ohio-based broadband planning and consulting firm founded in 2006 that serves state governments, ISPs, electric utilities, healthcare systems, and educational institutions with proprietary GIS mapping, grant funding strategy, and FCC/BEAD regulatory support across 18 U.S. states.

Ownership category

akta.pro rank

Product category

Telecommunications Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Telecommunications & Network Engineering Consulting (BPAHAIAH)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Broadband consulting services
• GIS mapping analysis
• Telecommunications planning
• Funding strategy consulting
• Rural broadband deployment

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Project-based consulting engagements covering broadband planning, funding strategy, network engineering, feasibility studies, financial analysis, competitive bidding, program management, and government compliance. Revenue generated through professional service fees for engagements with government agencies, healthcare systems, utilities, and telecommunications clients. Engagements typically multi-year and multi-phase.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Reid Consulting Group provides broadband planning, GIS mapping, data analysis, and strategic consulting to government agencies, councils of government, electric utilities, ISPs, healthcare systems, and educational institutions. Engagements span broadband gap analysis using proprietary crowdsourced mapping methodology, last-mile and middle-mile feasibility studies, network engineering, grant funding strategy (FCC, NTIA, USDA, ARC, state programs), competitive bidding support, program management, and regulatory compliance. The firm also delivers telemedicine, data integrity/security, organizational strategy, IT strategic planning, and distance learning consulting.

Product overview

Reid Consulting Group is a technology consulting firm offering a portfolio of professional services rather than a unified software product. The core service is Broadband Planning & Design, which encompasses broadband gap analysis using proprietary mapping methodologies combining Ookla Speedtest Intelligence, FCC data, and Census data. This is supported by GIS and Mapping services for spatial analysis and visualization. The firm also provides Telemedicine Consulting for healthcare technology planning, Data Integrity/Security services for compliance and blockchain implementation, Organizational Strategy for business process improvement, IT Strategic Planning for technology alignment, Competitive Procurement for vendor selection, Program & Project Management for project execution, and Distance Learning services for educational institutions. These services are delivered by a team of experts and are available nationwide across 18 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadband Planning & Design Strategic consulting helping clients navigate the technological and political landscape of broadband deployments, including regulatory issues, industry relationships, funding opportunities, network engineering, and operational planning. Targeted at councils of government, state agencies, ISPs, electric utilities, and local governments.
• Broadband Gap Analysis Independent broadband-reality mapping program that identifies coverage gaps and tracks progress of funded projects using crowdsourced speed test data, FCC data, and custom analytics. Targeted at governments, ISPs, utilities, and policy advocates needing accurate coverage data.
• GIS and Mapping Geographic information system technology services for data compilation, analysis, and visualization, integrating multiple data sets to create detailed maps of existing and potential new broadband service areas. Targeted at government agencies, regional councils, and ISPs.
• Telemedicine Consulting Healthcare technology consulting including telemedicine network planning, mobile health architecture, health information exchange, and secure blockchain implementation for patient data. Targeted at hospital systems, healthcare networks, and rural health providers.
• Data Integrity / Security Information security consulting to track data flow through existing software, identify compliance issues, conduct audits, and establish blockchain implementation plans for secure data exchange. Targeted at healthcare organizations, government agencies, and enterprises handling sensitive data.
• Organizational Strategy Business process and workflow evaluation to increase organizational capacity, including risk assessments, internal process control recommendations, and vendor identification and contract negotiation. Targeted at organizations undergoing technology or operational transformation.
• IT Strategic Planning Technology planning to align IT infrastructure with business models, including assessment of existing systems, network efficiency optimization, and architecture development. Targeted at C-level executives and IT leadership in public and private organizations.
• Competitive Procurement Competitive bidding and vendor selection services including RFP development, scoring criteria creation, and contract negotiation for technology projects. Targeted at government agencies and enterprises procuring broadband, IT, or telecommunications services.
• Program & Project Management Project execution services including strategic and tactical objective formulation, funding procurement, contract negotiation, and reporting and metrics management. Targeted at broadband expansion programs and multi-phase technology initiatives.
• Distance Learning Educational technology consulting for implementing fiber networks in K-12, higher education, and government settings, including feasibility analysis and partnership management. Targeted at universities, K-12 school districts, and regional education networks.

Quantifiable outcome

• FCC maps understate broadband gaps by 4x to 10x (Ohio analysis by Connecting Appalachia and Microsoft respectively). In Ohio, 65% of populated geography lacks access to 25/3 speed standard.
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Platte River AnalyticscoreStrategic or Co-development PartnerPlatte River Analytics (bronze Esri partner) and Reid Consulting Group teamed up to derive broadband coverage ratings for all of Ohio, combining internet speeds, demographics, and GIS spatial analyses. The collaboration produced comprehensive broadband mapping that informs state broadband strategy.
• Connect HumanitycoreGTM or Marketing PartnerConnect Humanity partnered with RCG President Tom Reid to present educational webinars on BEAD challenge processes, CostQuest fabric mapping, and broadband infrastructure basics. Connect Humanity also runs the Appalachia Digital Accelerator project in which Tom Reid participates. RCG contributes content and expertise to Connect Humanity's educational programming on broadband expansion.
• Connecting Appalachia ConsortiumcoreStrategic or Co-development PartnerTom Reid serves as principal research partner for the Connecting Appalachia Consortium. RCG works with Connecting Appalachia on broadband mapping, FCC challenge filings, and policy advocacy to address the digital divide in Appalachian regions. RCG's analysis of Ohio broadband data has been cited by Connecting Appalachia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conexon: Broadband consulting firm that partners with electric cooperatives to design and deploy fiber networks, with strong grant funding and program management capabilities. Directly comparable to RCG's work with rural electric utilities like South Central Power.
• Vantage Point Solutions: Engineering and consulting firm specializing in broadband network design, regulatory compliance, and grant support for rural telecom providers and cooperatives. Comparable to RCG's network engineering and grant funding work.
• Magellan Advisors: Broadband and telecommunications consulting firm serving municipalities, states, and utilities with planning, funding, and deployment services. Comparable to RCG's municipal and state broadband planning engagements.
• Connected Nation: Nonprofit focused on broadband mapping, policy advocacy, and digital divide research, with direct experience in state broadband mapping and FCC challenge processes. Overlaps with RCG's broadband reality mapping and policy advocacy work.
• Finley Engineering: Telecommunications engineering consulting firm providing broadband planning, network design, and FCC compliance services to rural carriers and electric utilities. Overlaps with RCG's network engineering and feasibility practice.
• CCG Consulting: Independent telecommunications and broadband consulting firm supporting municipalities, ISPs, and utilities with feasibility, network design, and regulatory work. Comparable services to RCG's consulting portfolio.
• CostQuest Associates: Broadband data and analytics firm whose CostQuest Fabric product is referenced in RCG's webinars. Provides location-level broadband data used by states for BEAD, making it a direct peer in the broadband mapping and data space.
• CTC Technology & Energy: Independent broadband and telecommunications consulting firm advising state, local, and federal clients on broadband planning, funding strategy, and network engineering. Highly comparable to RCG in client base, services, and BEAD-focused practice area.
• Tilson: Broadband infrastructure consulting and construction firm with significant BEAD-related work and large-scale program management capabilities. Competes with RCG for state broadband engagements but at a larger scale.

Others

• Microsoft Airband Initiative: Microsoft program to expand broadband access in rural America, including broadband mapping research cited alongside RCG's work. While not a consulting firm, it is a key ecosystem participant referenced in RCG's analyses and competitive in the broadband-mapping space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reid-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Consulting Group