Allan Forrest Sales Edmonton

What Allan Forrest Sales Edmonton does

Allan Forrest Sales Ltd. is a Canadian manufacturers' representative agency founded in 1974 that connects leading North American plumbing and heating brands with trade professionals and specifying engineers across Western Canada. Operating from three regional offices in Edmonton (Northern Alberta), Calgary (Southern Alberta), and Vancouver (British Columbia), the firm serves commercial and residential construction projects including healthcare facilities, sports stadiums, office complexes, residential towers, and custom renovations throughout Alberta, British Columbia, the Northwest Territories, and the Yukon.

The agency represents a portfolio of approximately 20 plumbing and heating manufacturers organized by region. Core partner brands include AO Smith (commercial and residential water heaters across the Cyclone, Voltex AL, and ADAPT lines), Watts/Orion (water quality and plumbing), Weil-McLain (boilers), Delta Faucet and Brizo (commercial and designer faucets), Bradley Corporation (commercial washroom fixtures), HeatLink (prefabricated heating panels), Oatey (in-wall bracketing systems), Contrac (Flush Guard toilets), Maax (bath fixtures), Leonard (valves and controls), and Axiom (hydronic filtration). Featured products on the site include AO Smith's Cyclone XL high-input commercial condensing water heaters, AO Smith's Voltex AL Connected Heat Pump (Wi-Fi enabled), HeatLink's TMP Multi Panel Series, Bradley's OmniDeck washbar, and Brizo's Roccesco collection. Allan Forrest does not develop proprietary technology; its value is in field sales coverage, specifying-engineer relationships, and project-based quoting for commercial construction.

The firm earns revenue on a commission basis from the manufacturers it represents. Go-to-market is enterprise field-sales led, with dedicated inside-sales, customer-care, and technical-specialist staff supporting the outside team. The team includes account managers, marketing coordinators, technical specialists, quotations, shipping/receiving, and administration roles across the three branches, with the firm citing 167 years of collective industry experience as a core differentiator. Customer segments are segmented horizontally between Commercial Construction (primary) and Residential Construction (secondary), with project-based selling to trade professionals and engineers as the dominant motion. No public revenue, headcount figure, or pricing model is disclosed. Ownership remains private under founders/shareholders with no disclosed external investors or parent entity.

Name

Allan Forrest Sales Edmonton

Legal name

Allan Forrest Sales Ltd.

Website

https://allanforrest.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Allan Forrest Sales is a Western Canadian manufacturers' representative agency, founded in 1974, that represents leading plumbing and heating brands to trade professionals and specifying engineers across commercial and residential construction projects in Alberta, British Columbia, NWT, and Yukon via offices in Edmonton, Calgary, and Vancouver.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based Sales Representation: As a manufacturers' representative agency, Allan Forrest Sales earns commissions from brand manufacturers for representing their plumbing and heating products to trade professionals and specifying engineers in Western Canada.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Allan Forrest Sales Edmonton is a manufacturers' representative agency that sells and specifies plumbing and heating products on behalf of leading North American brands (AOSmith, Watts, Weil-McLain, Delta, Brizo, Bradley, HeatLink, Oatey, and others) to trade professionals and specifying engineers in Northern Alberta, NWT, and Yukon. The Edmonton office delivers field sales, technical support, quotations, and customer service for commercial and residential construction projects.

Product overview

Allan Forrest Sales is a manufacturer representative agency for the plumbing and heating industry, serving Alberta, British Columbia, Northwest Territories, and Yukon since 1974. Rather than selling a single unified software product, they represent a portfolio of leading North American plumbing and heating brands including AO Smith (water heaters: Cyclone™ FLEX™, Voltex® AL, Cyclone XL, ADAPT® tankless), HeatLink (TMP-Multi Panel Series), Oatey (In-Wall Bracketing Systems), Bradley (OmniDeck washbar), Contrac (Flush Guard® toilets), Axiom (Hydronic Sidestream Filters), Brizo (Roccesco™ Collection), Delta (Architectural™ Design Series), Maax (Fura Freestanding Bathtubs), and Centoco (Raised Seats). Their portfolio also includes dozens of additional brands organized by regional teams in British Columbia, Northern Alberta (Edmonton), and Southern Alberta (Calgary), covering commercial and residential plumbing and heating applications including water heaters, boilers, drains, faucets, and bathroom fixtures.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturers' Representative Sales Services - Northern Alberta

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• AOSmithcoreStrategic or Co-development PartnerLeading water heater and boiler manufacturer. Products include Cyclone FLEX, Voltex AL Connected Heat Pump, and commercial water heaters. Allan Forrest represents AOSmith across all three branches.
• WattscoreStrategic or Co-development PartnerMajor plumbing and heating manufacturer. Products include Orion brand and various Watts water quality solutions.
• Weil-McLaincoreStrategic or Co-development PartnerCommercial and residential heating equipment manufacturer including boilers.
• Delta FaucetcoreStrategic or Co-development PartnerLeading faucet and plumbing fixture manufacturer. Featured products include Architectural Design Series, Contrasta, Driftex, and Rustica collections.
• BrizocoreStrategic or Co-development PartnerPremium faucet and fixture brand. Featured Roccesco Bath Collection inspired by Italian modernism.
• Bradley CorporationcoreStrategic or Co-development PartnerManufacturer of commercial plumbing fixtures including OmniDeck with Next Gen Washbar, handwashing basins, and safety fixtures.
• HeatLinkcoreStrategic or Co-development PartnerHeating system components including TMP Multi Panel Series for residential and small commercial projects.
• MaaxcoreStrategic or Co-development PartnerBath and kitchen fixtures including Fura Freestanding Bathtubs. Represented in Southern Alberta.
• LeonardcoreStrategic or Co-development PartnerValve and heating control manufacturer. CASPAK sizing software available for system design.
• OateycoreStrategic or Co-development PartnerPlumbing supplies including in-wall bracketing systems for PEX, CPVC, and copper piping.
• ContraccoreStrategic or Co-development PartnerCommercial plumbing fixtures including Flush Guard toilets with advanced overflow prevention for high-traffic environments.
• CentocominorStrategic or Co-development PartnerToilet seats including ADA-compliant raised seats with safety-close hinges.
• AXORminorStrategic or Co-development PartnerDesign-focused faucet and bathroom fixtures brand.
• AxiomcoreTechnology or IntegrationHydronic system products including SFP-10-MCF3 Side Stream Filter for continuous defense against debris in heating/cooling systems.
• BlancominorStrategic or Co-development PartnerKitchen sinks and faucets manufacturer.
• BlucherminorStrategic or Co-development PartnerIndustrial pipe systems manufacturer.
• SchierminorStrategic or Co-development PartnerGrease interceptors including Grease Monkey sizing tools for commercial kitchen applications.
• Hydro (Pentair)minorStrategic or Co-development PartnerHydromatic pumps and water systems.
• MetcraftminorStrategic or Co-development PartnerCustom metal fabrication for plumbing applications.
• MyersminorStrategic or Co-development PartnerSump pumps and sewage ejectors.
• OrionminorStrategic or Co-development PartnerPlumbing brand under Watts for commercial applications.
• Gestions SLBGminorStrategic or Co-development PartnerQuebec-based plumbing fixture manufacturer serving the Canadian market.
• John WoodminorStrategic or Co-development PartnerWater heater manufacturer for residential and commercial applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weil-McLain: Manufacturer of commercial and residential boilers and heating equipment represented by Allan Forrest in Northern Alberta. Major US/Canada heating manufacturer working with the same specifying engineers and commercial-project customers.
• IPEX Inc. Canadian manufacturer of plumbing, mechanical, and industrial pipe systems. Operates in the same plumbing industry vertical and supplies through overlapping distribution and specification channels in Western Canada.
• EMCO Corporation: Canadian wholesale distributor of plumbing, HVAC, waterworks, and industrial products operating across Canada. Competes for influence with the same trade professionals and specifying-engineer customers that Allan Forrest Sales serves, although via a take-title wholesale-distribution model rather than commissioned sales representation.
• A.O. Smith Corporation: Global water-heating manufacturer and Allan Forrest Sales's largest represented principal across all three Western Canadian branches. Operates in the same product vertical with overlapping channel relationships, but as a manufacturer rather than a sales agency.
• Watts Water Technologies: Major manufacturer of plumbing, heating, and water-quality products also represented by Allan Forrest across Western Canada. Comparable industry vertical with the same specifying engineer and commercial-project buyer audience.
• Bartle & Gibson: Plumbing, HVAC, and electrical distributor with a significant footprint in Western Canada. Overlaps materially with Allan Forrest's AB/BC territory and trade customer base, serving many of the same commercial construction projects.
• Reliance Home Comfort: Large Canadian home-services provider in plumbing, heating, and HVAC. Distinct business model (residential services) but addresses the same end-market demand drivers and trades in adjacent plumbing/heating brands to the ones Allan Forrest represents.
• Wolseley Canada: Major Canadian plumbing and HVAC distributor serving trade customers across the country. Operates in the same plumbing/heating channel and overlaps with Allan Forrest's customer base in the commercial and residential construction segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/allan-forrest-sales-ltd.
• Instagraminstagram.com/allanforrestyeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allan Forrest Sales Edmonton