ENCODED
ENCODED is a subscription-based nervous system capacity training platform for entrepreneurs, athletes, and leaders. It combines AI-powered Frequency Mapping, personalized blueprints, and daily handwriting routines delivered through a web app and a monthly physical Anchor Journal.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ENCODED does
ENCODED operates a subscription-based nervous system capacity training platform that targets high performers — primarily entrepreneurs and founders, with secondary reach into athletes and senior executives. The company's core proposition reframes anxiety, stress, and burnout as symptoms of low nervous system capacity and addresses them through a structured, repeatable training methodology rather than talk therapy or open-ended coaching. Members progress through 45-day cycles combining AI-guided self-assessment, a personalized daily handwriting routine delivered via a monthly physical journal, and short evening and trigger-response routines.
The product stack has three layers. The ENCODED Mirror web app hosts Frequency Mapping — a guided self-assessment across 10 life dimensions — and produces a personalized Frequency Imprinting Blueprint (identity statements, empowering beliefs, encoded certainties). The Anchor Journal is a physical 32-day guided journal shipped monthly to Core and Immersion members, designed to activate neuroplasticity through handwriting; it is also sold standalone. AI capabilities (knowledge retrieval, NLP, recommendation) layer on top of structured self-assessment input to generate and re-generate personalized blueprints, with direct identifiers stripped before processing and third-party AI providers contractually barred from retaining training data. The full system is trademarked (Frequency Training Method®, Frequency Map™, Anchor Journal, ENCODED Mirror) and grounded in a curated library of 100+ peer-reviewed studies.
ENCODED runs a product-led, direct-to-consumer model. Revenue comes primarily from three subscription tiers — Digital ($629/yr or $79/mo), Core ($799/yr or $99/mo, described as the most popular), and Immersion ($2,499/yr, annual only, including 1:1 Certified Frequency Trainer support) — processed through self-serve Stripe checkout. Two non-subscription entry points broaden the funnel: a $149 one-month Frequency Map trial that credits toward an annual upgrade, and standalone Anchor Journal packs ($29/$79/$139). Distribution is content-led via the 'We Are ENCODED' podcast, an SEO-driven blog and Evidence Library, a Wall of Love testimonial page, and email — with no disclosed paid advertising. Physical shipping covers 33 countries; the Digital tier is globally available. The company is a privately held Delaware LLC, bootstrapped with no disclosed external funding, operating with 1–10 employees from a Dover, Delaware registered address.
ENCODED firmographics
Firmographics- Name
- ENCODED
- Legal name
- ENCODED LLC
- Website
- https://encoded.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ENCODED is a subscription-based nervous system capacity training platform for entrepreneurs, athletes, and leaders. It combines AI-powered Frequency Mapping, personalized blueprints, and daily handwriting routines delivered through a web app and a monthly physical Anchor Journal.
- Ownership category
- akta.pro rank
ENCODED industry classification
Industry- Product category
- Personal Development Software
- NAICS
- Books Printing (323117)
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)
- akta.pro primary industry
- Handwriting & Fine-Motor Writing (Print/Cursive) (EDAMAJAE)
Keywords
ENCODED business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- ENCODED Membership Subscriptions: ENCODED's primary revenue stream is recurring monthly and annual subscription memberships across three tiers (Digital, Core, Immersion). Subscriptions renew automatically every 30 days (monthly) or 12 months (annual) via Stripe until cancelled. Core tier is described as the most popular. Immersion adds Certified Frequency Trainer 1:1 facilitation for the first month.
- Standalone Anchor Journal Sales: Physical Anchor Journals sold as one-time purchases (Single $29, 3-Pack $79, 6-Pack $139) without requiring a membership. Available to non-members. Ships to 33 supported countries with calculated shipping fees at checkout.
- One-Month Frequency Map: One-time $149 digital purchase providing the complete Frequency Mapping process, a Frequency Imprinting Blueprint, and one month of full app access. Fully credited toward any annual membership if the user upgrades. Non-refundable once Mapping is initiated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital — $629/year ($52/mo) or $79/month. Full ENCODED software system using your own notebook. Available worldwide. Includes 6 Frequency Maps/year, personalized training plans, full routine library, cycle insights, and full web and mobile app access. |
| Subscription | Annual | Core — $799/year ($67/mo) or $99/month. The complete ENCODED system with the purpose-built Anchor Journal delivered to your door. Most popular tier. Everything in Digital plus 12 Anchor Journals/year (shipped monthly on monthly plan, or quarterly in batches of 3 on annual plan) and free shipping to 33 countries. |
| Subscription | Annual | Immersion — $2,499/year (annual only). Everything in Core plus a Certified Frequency Trainer guiding the first month with 4-week onboarding arc, private 1:1 text channel, and 3 live 1:1 immersive sessions. |
| Unit Pricing | Pay-as-you-go | Standalone Anchor Journal — Single $29, 3-Pack $79, 6-Pack $139. One-time purchase, no membership required. |
| One time/ perpetual license | Pay-as-you-go | One-Month Frequency Map — $149 one-time. Full Mapping process, Frequency Imprinting Blueprint, and one month of full app access. Fully credited toward first year if upgraded. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ENCODED product offering
Product offeringCore offering
ENCODED sells a subscription-based Frequency Training System that uses an AI-powered Frequency Mapping process to generate a personalized Frequency Imprinting Blueprint for each member. Members then follow structured handwriting-based daily routines (Morning Imprinting, Evening Programming, and Trigger Deconstruction) — supported by the ENCODED Mirror web app and a physical Anchor Journal shipped monthly — across 45-day cycles to upgrade subconscious beliefs and expand nervous system capacity. Three membership tiers (Digital, Core, Immersion) plus standalone Anchor Journal purchases and a $149 one-month Frequency Map trial make up the product lineup.
Product overview
ENCODED offers a unified Nervous System Capacity Training system consisting of a web-based training hub (ENCODED Mirror), a physical Anchor Journal shipped monthly, and structured daily handwritten training routines. The core methodology combines Frequency Mapping (AI-analyzed self-assessment across 10 life dimensions) with three training routines: Morning Imprinting (15-25 min daily), Evening Programming (3-5 min nightly), and Trigger Deconstruction (5-10 min as needed). Membership tiers (Digital, Core, Immersion) differ by journal inclusion and trainer support. Standalone purchases include the one-month Frequency Map ($149) and Anchor Journal packs ($29-$139). The company also offers a podcast and Evidence Library supporting 100+ peer-reviewed studies.
Differentiator
Problem solved
Functional benefit
Brands
- ENCODED Frequency Training: The core nervous system capacity training method developed by ENCODED, applying neuroscience-backed principles to upgrade subconscious programs through structured daily handwriting routines.
- Frequency Map
- Frequency Imprinting Blueprint
- Anchor Journal
- ENCODED Mirror
- We Are ENCODED Podcast
Products and services
- ENCODED Membership (Digital) Full ENCODED Frequency Training system delivered through the Mirror web app, with members using their own notebook instead of the physical Anchor Journal. Available worldwide. Includes 6 Frequency Maps per year, personalized Frequency Imprinting Blueprints, full daily routine library (Morning Imprinting, Evening Programming, Trigger Deconstruction), cycle insights, and web and mobile app access. Priced at $629/year or $79/month with annual billing saving approximately 33%.
- ENCODED Membership (Core)
- ENCODED Membership (Immersion)
- One-Month Frequency Map
- Standalone Anchor Journal
Quantifiable outcome
- Members report meaningful shifts within 10 days of active training (supported by ENCODED's own claims; more than 90% of members report shifts within first 10 days)
- +5 more outcomes
Companies that use ENCODED
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
ENCODED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature9 records
ENCODED partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ENCODED competitors and assessment
Company assessmentDirect peers
- Calm: Subscription meditation, sleep, and mental wellness app with similar consumer subscription pricing and self-serve funnel. Targets stress and anxiety via structured daily practices — overlapping ENCODED's value proposition of anxiety reduction and nervous system regulation.
- Headspace: Subscription mindfulness and mental wellness app with B2B (Headspace for Work) and direct consumer tiers. Direct competitor in the daily mental training subscription category, with much larger scale and brand recognition.
- Mindvalley: Subscription-based personal development platform targeting entrepreneurs and high performers with courses, masterminds, and AI-driven personal growth content. Most comparable business model and ICP to ENCODED, though Mindvalley is broader and significantly more mature.
- Insight Timer: Free/freemium meditation and wellness platform with massive user base and a content-creator ecosystem. Competes for the same high-performer meditation/mental training mindshare, though monetizes differently.
- Waking Up (Sam Harris): Subscription app blending meditation, journaling, and daily practice for mental clarity and self-understanding. Direct competitor in the premium-priced, high-performer self-improvement subscription category.
- Day One Journal: Subscription journaling app with AI features and templated daily routines. Less structured than ENCODED but competing for the same daily-journaling user time, with a more mature product and established subscriber base.
- HeartMath: Nervous system regulation and heart-rate variability training company with both consumer and B2B offerings. Closest methodological neighbor to ENCODED's nervous system capacity framing, though operating in a different modality (biofeedback hardware vs. handwriting).
Emerging players
- Stoic App: Subscription journaling and mental wellness app with structured prompts, mood tracking, and AI-driven insights. Competes for the same daily reflection/wellness subscription wallet, with overlapping self-improvement target user.
- Oxygen (Oxygen For Life / Oxygen Shreveport): AI-driven neuroscience and personal performance platform aimed at entrepreneurs and high performers. Closely comparable in target audience, AI-personalization approach, and performance/mental clarity value proposition.
Broad incumbents
- BetterUp: Enterprise coaching and mental wellness platform serving Fortune 500 leaders. Significantly broader and more established; overlaps with ENCODED's Leaders/Executives and Teams/Organizations segments with comparable outcome language (clarity, performance, leadership).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ENCODED social profiles
Digital presenceENCODED compliance and trust
Trust signalCompliance2 records
ENCODED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENCODED leadership team
Management profileNumber of profiles
Profiles2 records
ENCODED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENCODED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENCODED
What does ENCODED do?
ENCODED sells a subscription-based Frequency Training System that uses an AI-powered Frequency Mapping process to generate a personalized Frequency Imprinting Blueprint for each member. Members then follow structured handwriting-based daily routines (Morning Imprinting, Evening Programming, and Trigger Deconstruction) — supported by the ENCODED Mirror web app and a physical Anchor Journal shipped monthly — across 45-day cycles to upgrade subconscious beliefs and expand nervous system capacity. Three membership tiers (Digital, Core, Immersion) plus standalone Anchor Journal purchases and a $149 one-month Frequency Map trial make up the product lineup.
Is ENCODED a public or private company?
ENCODED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ENCODED founded?
ENCODED was founded in 2025. It employs 1 to 10 people.
How does ENCODED make money?
Three revenue lines are on record. ENCODED Membership Subscriptions are the primary driver. The others are standalone Anchor Journal Sales and one-Month Frequency Map.
Who are ENCODED's main competitors?
Direct peers on record are Calm, Headspace, Mindvalley, Insight Timer, Waking Up (Sam Harris), Day One Journal and HeartMath. Emerging players are Stoic App and Oxygen (Oxygen For Life / Oxygen Shreveport). BetterUp is listed as a broad incumbent.
Does ENCODED have an API?
No public API is recorded for ENCODED.
What industry is ENCODED in?
ENCODED's product category is Personal Development Software. Its primary akta.pro industry code is EDAMAJAE, Handwriting & Fine-Motor Writing (Print/Cursive). Its NAICS code is 323117 and its SIC code is 2780.