HRASimple
HRASimple (d/b/a Health One Alliance LLC) administers ICHRA reimbursement-based health benefits for small to mid-sized US employers, handling IRS compliance, enrollment, and monthly reimbursements across more than 300 employer clients.
- Company typePrivate
- Founded2007
- HeadquartersDalton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HRASimple does
HRASimple is an ICHRA (Individual Coverage Health Reimbursement Arrangement) administration service offered by Health One Alliance LLC, a Georgia limited liability company established in 2007 and headquartered in Dalton, Georgia. The company administers reimbursement-based health benefits for small to mid-sized employers (2-500 employees), handling IRS compliance, employee enrollment support, plan-matching guidance, and monthly reimbursement processing on behalf of employers who reimburse employees for individually purchased ACA-compliant plans. Its technology consists of web-based portals — an employer administration portal (er.hrasimple.com) and a participant portal (ee.hrasimple.com) — supplemented by an ICHRA Savings Calculator that compares ICHRA costs against traditional group insurance, and a document library for forms and attestations.
The business generates revenue through recurring monthly administration fees charged to employers, with pricing customized by employer size and service requirements rather than published in tiers. HRASimple goes to market through a sales-led motion combining direct employer outreach, scheduled consultations via Microsoft Bookings, and a broker/consultant partnership program that compensates advisors for ongoing client relationships. Its stated customer base exceeds 300 employers across verticals including hospitality, manufacturing, medical practices, gig/staffing, and retail. The company also operates a Simple Cash and Retiree HRA product line extending into retiree health benefits. The company is privately held with no disclosed funding, parent, or institutional investment.
HRASimple firmographics
Firmographics- Name
- HRASimple
- Legal name
- Health One Alliance LLC d/b/a HRASimple
- Website
- https://hrasimple.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HRASimple (d/b/a Health One Alliance LLC) administers ICHRA reimbursement-based health benefits for small to mid-sized US employers, handling IRS compliance, enrollment, and monthly reimbursements across more than 300 employer clients.
- Ownership category
- akta.pro rank
HRASimple industry classification
Industry- Product category
- Health Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120)
- SIC
- Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)
- akta.pro primary industry
- Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration (HLAEAAAG)
- akta.pro secondary industries
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where HRASimple is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HRASimple business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- ICHRA Administration Services: HRASimple generates revenue through administration fees charged to employers for managing ICHRA benefits. This includes compliance handling, enrollment support, employee education, and monthly reimbursement processing. The company works with brokers who earn compensation as strategic advisors, while HRASimple handles the administrative back-office functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom employer pricing based on team size and service requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HRASimple product offering
Product offeringCore offering
HRASimple administers Individual Coverage Health Reimbursement Arrangement (ICHRA) benefits for employers, handling IRS compliance, employee enrollment support, plan-matching assistance, and monthly reimbursement processing. Employees of enrolled employers select individual ACA-compliant health plans and are reimbursed tax-efficiently by their employer up to a defined budget. The company also offers the Simple Cash retiree HRA product for retiree benefits administration.
Product overview
HRASimple is an ICHRA (Individual Coverage Health Reimbursement Arrangement) administration platform offered by Health One Alliance LLC. The core offering is the ICHRA Administration Platform, which helps businesses offer health benefits by reimbursing employees for individual ACA-compliant insurance plans they choose. This is supplemented by an ICHRA Savings Calculator tool for cost comparison, participant and employer portals for administration, a Simple Cash retiree HRA product, and a comprehensive documents library. The platform positions itself as one of Georgia's first ICHRA administrators, providing IRS compliance, enrollment support, and ongoing employee reimbursement management.
Differentiator
Problem solved
Functional benefit
Brands
- Simple Cash: A product offering for cash-based health reimbursement arrangements.
Products and services
- ICHRA Administration Platform Core administration service that lets employers offer Individual Coverage Health Reimbursement Arrangement (ICHRA) benefits. Handles IRS compliance, employee enrollment support, plan-matching guidance, and monthly reimbursements for employees who select individual ACA-compliant plans. Targeted at small to mid-sized businesses (2-500 employees) and other employer segments.
- Simple Cash Cash-based health reimbursement arrangement offering for employer clients, documented in a dedicated marketing booklet. Designed as a cash-style HRA product line within HRASimple's portfolio.
- Retiree HRA Health Reimbursement Arrangement product specifically designed for retiree participants, with dedicated support services and a separate participant contact line. Targeted at employers offering retiree health benefits and large employers seeking cost stability.
Quantifiable outcome
- 300+ businesses freed from group-plan limitations
- +1 more outcomes
Companies that use HRASimple
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
HRASimple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HRASimple partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HRA CouncilcoreHRASimple displays the HRA Council logo on their website indicating membership and partnership. The HRA Council provides industry data and standards for HRA administration. HRASimple cites HRA Council Data Reports for statistics on employer renewal rates.
- Alliant Health PlanscoreHRASimple is affiliated with Alliant Health Plans, Inc. as disclosed in their disclaimer. Both entities are operated under Health One Alliance LLC. The company clarifies they do not endorse specific insurers and support employers regardless of which insurance provider employees choose.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
HRASimple competitors and assessment
Company assessmentBroad incumbents
- Paycor: Paycor is an HR, payroll, and benefits administration platform for SMB and mid-market employers, with benefits administration features that overlap with HRASimple's employer portal and enrollment workflow. It does not specialize in ICHRA but is a substitute for employers considering bundled platforms.
- Gusto: Gusto is a leading payroll, HR, and benefits platform for small businesses, offering health benefits administration alongside its core payroll product. It competes indirectly with HRASimple for SMB benefits wallets and represents an alternative path for employers who prefer bundled payroll-plus-benefits tooling.
- Sequoia (formerly OneBenefit): Sequoia is a benefits brokerage and administration firm offering HRA administration alongside broader group benefits services. It is comparable to HRASimple as a broker-administered ICHRA option for employers, though typically serving larger or more complex accounts.
- OneDigital: OneDigital is a large insurance brokerage and benefits consulting firm that offers HRA/ICHRA administration as part of a broader portfolio of benefits, payroll, and HR consulting services. It competes with HRASimple on ICHRA but typically serves mid-market and larger employers with bundled services.
Direct peers
- Take Command Health: Take Command Health is one of the most prominent dedicated ICHRA administration platforms, serving employers nationwide with similar technology, compliance, and broker enablement services. It is the closest direct competitor to HRASimple in product, customer segment, and GTM motion.
- PeopleKeep: PeopleKeep, part of the Bend financial services group, specializes in HRA/QSEHRA/ICHRA administration for small employers. It targets a near-identical SMB customer base and offers comparable compliance, reimbursement processing, and employee education services.
- Remodel Health: Remodel Health is an ICHRA-focused administrator that helps employers move off traditional group plans onto individual coverage reimbursement. It competes head-to-head with HRASimple for the same SMB and broker-referred employer accounts.
- Zane Benefits: Zane Benefits is a long-standing HRA/ICHRA administration and defined-contribution benefits provider serving small businesses and brokers. It competes with HRASimple in the SMB reimbursement-plan administration space and shares the broker-led distribution strategy.
Others
- HRA Council: The HRA Council is an industry trade body that promotes HRA/ICHRA adoption and publishes market data on employer participation. HRASimple is a member and cites HRA Council data for renewal statistics, making it an ecosystem enabler rather than a direct competitor, but a comparable reference point for industry positioning.
Emerging players
- Thatch: Thatch is an emerging ICHRA and individual health benefits platform focused on small employers and startups. It overlaps with HRASimple on ICHRA administration but leans more heavily into a modern tech-forward user experience and venture-funded growth model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HRASimple social profiles
Digital presenceHRASimple compliance and trust
Trust signalCompliance1 record
HRASimple financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRASimple leadership team
Management profileNumber of profiles
HRASimple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRASimple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRASimple
What does HRASimple do?
HRASimple administers Individual Coverage Health Reimbursement Arrangement (ICHRA) benefits for employers, handling IRS compliance, employee enrollment support, plan-matching assistance, and monthly reimbursement processing. Employees of enrolled employers select individual ACA-compliant health plans and are reimbursed tax-efficiently by their employer up to a defined budget. The company also offers the Simple Cash retiree HRA product for retiree benefits administration.
Is HRASimple a public or private company?
HRASimple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HRASimple founded?
HRASimple was founded in 2007. It employs 51 to 100 people.
Where is HRASimple based?
HRASimple is headquartered in Dalton, United States, in the North America region.
How does HRASimple make money?
One revenue line is on record: ICHRA Administration Services.
Who are HRASimple's main competitors?
Broad incumbents on record are Paycor, Gusto, Sequoia (formerly OneBenefit) and OneDigital. Direct peers are Take Command Health, PeopleKeep, Remodel Health and Zane Benefits. HRA Council is listed as an others. Thatch is listed as an emerging player.
Does HRASimple have an API?
No public API is recorded for HRASimple.
What industry is HRASimple in?
HRASimple's product category is Health Benefits Administration. Its primary akta.pro industry code is HLAEAAAG, Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration, with a secondary code of BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions). Its NAICS code is 524292 and its SIC code is 6324.