Liberty Tire & Auto

What Liberty Tire & Auto does

Liberty Tire & Auto is a single-location automotive service center operating at 232 North Greensboro Street, Liberty, North Carolina, providing tire sales, professional installation, and a comprehensive suite of auto repair and maintenance services for individual vehicle owners. The shop services all makes and models of cars, trucks, SUVs, and RVs — both domestic and import — and offers approximately 20 distinct service lines spanning tire sales, scheduled maintenance, oil change, brake service, transmission repair, engine repair, wheel alignment, battery service, vehicle diagnostics, emissions and state inspection, cooling, steering/suspension, clutch, starter/alternator, filter replacement, pre-purchase inspection, belts/hoses, and tire rotation and balancing. The business serves only individual consumers (no commercial fleet or enterprise accounts) in the Liberty, NC micro-market and surrounding communities, with service hours of Monday-Friday 7:30AM-5PM and closed weekends.

The company's underlying technology is conventional for the industry: standard automotive diagnostic tools and equipment, OEM and aftermarket parts, and certified technician labor. No proprietary software platform, no AI/ML systems, no mobile application, and no data flywheel are disclosed. Customer acquisition is predominantly local: the website with online appointment scheduling, a Google Business Profile carrying a 4.8/5 average rating across 1,332 reviews, and promotional coupons (e.g., $15 off oil changes, $89.99 wheel alignment, up to $100 off brakes, manufacturer rebates up to $280, 10% military discount). Revenue is generated through transactional one-time payments for parts, labor, and tire sales, with supplemental financing revenue attached via a credit card partnership with CFNA (Synchrony Financial) issued under the Sun Auto Tire & Service brand.

On February 2, 2026, Liberty Tire & Auto was acquired by the Sun Auto Tire & Service Network, a strategic operating company that consolidates 550-575+ company-owned tire and service centers across the United States. Post-acquisition, the Liberty location is transitioning to the Sun Auto Tire & Service brand, with grand opening events scheduled for April 9-11 and April 23-25, 2026. The acquisition is part of Sun Auto's strategy of acquiring and rebranding established independent operators in regional clusters, having previously acquired Piedmont Tire (rebranded late 2025) and Tire Max (transitioning March 2026). Liberty Tire & Auto continues operating under its legacy name during the integration period, with parent-backed supply chain, financing, and marketing support replacing the prior independent operating model.

Name

Liberty Tire & Auto

Legal name

Liberty Tire & Auto

Website

https://libertytireandauto.net

Company type

Private

Operating status

Operating

Short description

Liberty Tire & Auto is a single-location automotive service center in Liberty, North Carolina, providing tire sales, installation, and comprehensive auto repair and maintenance for individual consumer vehicle owners. The shop was acquired by the Sun Auto Tire & Service Network in February 2026.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire sales service
• Automotive repair
• Vehicle maintenance
• Wheel alignment
• Oil change service

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Repair Services: Revenue generated from labor and parts for vehicle repairs including brake service, engine repair, transmission service, steering/suspension, electrical systems, and general maintenance.
2. Tire Sales: Revenue from tire sales across multiple brands including Goodyear, Bridgestone, Firestone, Cooper, Continental, and Kumho. Includes installation services.
3. Financing Revenue: Partnership with CFNA (Synchrony Financial) through Sun Auto Tire & Service Credit Card generates revenue through financing charges and promotional offers.
4. Oil Change and Fluid Services: Routine maintenance services including oil changes, transmission flush, coolant flush, brake flush, and fuel injection services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Liberty Tire & Auto operates a single-location tire and auto repair service center in Liberty, North Carolina, selling tires from major brands (Goodyear, Bridgestone, Firestone, Cooper, Continental, Kumho) and providing comprehensive automotive services including brake service, transmission service, oil changes, wheel alignment, engine repair, diagnostics, state inspection, and emissions testing. The shop serves all makes and models of cars, trucks, SUVs, and RVs with certified technicians using OEM and aftermarket parts, and is part of the Sun Auto Tire & Service Network following its February 2026 acquisition.

Product overview

Liberty Tire & Auto is a single-location automotive service center in Liberty, North Carolina, providing a comprehensive suite of tire sales and auto repair services. The company operates as part of the Sun Auto Network following its acquisition in February 2026. Services are organized as individual offerings including tire sales, scheduled maintenance, transmission service, brake service, oil changes, battery service, wheel alignment, cooling system, vehicle diagnostics, engine repair, steering/suspension, starter/alternator, clutch repair, emissions testing, state inspection, filter replacement, pre-purchase inspections, belts/hoses, tire rotation, and tire balancing. The company also offers financing through the Sun Auto Tire & Service Credit Card partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales

Quantifiable outcome

• 4.8 average Google rating from 1332 reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sun Auto Tire & Service NetworkcoreChannel Partner/ Reseller/ Distributor · 5 February 2026Liberty Tire & Auto was acquired by Sun Auto Tire & Service Network on February 2, 2026. The company joined the network as a trusted provider in central North Carolina. This acquisition is part of Sun Auto's strategy of investing in local teams while strengthening regional presence. The network operates over 550 company-owned tire and service centers across the United States.
• Tire Manufacturers (Goodyear, Bridgestone, Firestone, Cooper, Continental, Kumho)coreTechnology or IntegrationLiberty Tire & Auto sells and installs tires from major manufacturers including Goodyear, Bridgestone, Firestone, Cooper, Continental, and Kumho. The company participates in manufacturer rebate programs and promotional offers for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Discount Tire: Large U.S. tire retailer with broad multi-brand tire selection and installation. Overlaps Liberty Tire & Auto on core tire sales/installation and increasingly on adjacent services like alignments and brakes.
• Sun Auto Tire & Service: Parent network of 575+ company-owned tire and auto service centers across the U.S. Liberty Tire & Auto is one of its locations, sharing the same operating model, supplier agreements, branding, and service menu.
• Mavis Tire Express: Multi-brand tire sales and auto service operator with a hub-and-spoke model not unlike Sun Auto. Comparable in store-level service mix, brand-agnostic tire offerings, and overlap on alignment, brakes, and oil change.
• Piedmont Tire (Sun Auto Network): Recently rebranded Sun Auto Network location in NC (late 2025). Operates the same tire/auto service model as Liberty Tire & Auto and is part of the same Sun Auto Network, making it the closest functional peer.

Broad incumbents

• Pep Boys: National full-service auto care chain offering tires, brakes, alignments, oil changes, and broader repair. Same target customer (individual vehicle owners) and similar one-stop business model.
• Firestone Complete Auto Care: Bridgestone-owned national chain providing tires, alignments, brakes, oil changes, and general auto repair. Operates a similar one-stop service format at retail storefronts, competing directly for the same consumer vehicle owner.
• Midas: National franchise specializing in brakes, tires, alignments, and general maintenance. Targets the same individual consumer base with comparable service categories.
• Monro Auto Service and Tire Centers: Publicly traded operator of tire and auto service storefronts across the U.S. Mirrors Liberty Tire & Auto's positioning on tires, alignments, brakes, and undercarriage repair.
• Goodyear Tire & Service Network: National network of franchised tire and auto service centers operated under the Goodyear brand. Directly comparable in offering (tire sales + auto repair) and customer type, with significantly larger scale and brand-equity advantages.

Regional players

• Jiffy Lube: Largest U.S. quick-service oil-change and light-maintenance franchise network. Overlaps with Liberty Tire & Auto on oil change, fluid services, and routine maintenance transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Tire & Auto