Established and Company

Name

Established and Company

Website

https://establishedandcompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Established and Company is a private Austin-based e-commerce retailer selling licensed collegiate women's apparel across 36 universities, operating a Shopify DTC storefront plus a wholesale channel targeting university bookstores and retailers.

Ownership category

akta.pro rank

Product category

Collegiate Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Collegiate apparel
• Licensed university merchandise
• Women's fashion ecommerce
• Direct-to-consumer retail
• Game day clothing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Retail: One-time product purchases through their Shopify-powered online store. Products include T-shirts, tanks, crop tops, dresses, skirts, jerseys, sweatshirts, jackets, shorts, and accessories across 36 university partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Established and Company sells licensed collegiate women's apparel and accessories through a Shopify-powered online storefront. The catalog spans T-shirts, tanks, crop tops, dresses, skirts, jerseys, sweatshirts, jackets, shorts, and accessories featuring university-branded designs across 36 partner universities, marketed primarily to college students, alumni, and sports fans for game day and everyday wear.

Product overview

Established and Company is a collegiate fashion e-commerce platform selling university-branded apparel and accessories for college women. The product portfolio includes T-shirts & Tanks, Crop Tops, Jerseys (baseball, soccer, practice), Dresses & Skirts, Sweatshirts & Jackets, Shorts, and Accessories, all featuring licensed university branding across a network of over 35 partner institutions including Appalachian State, Auburn, Arizona State, LSU, Michigan State, Ohio State, Penn State, Texas A&M, and University of Texas. Products are sold through a Shopify-powered e-commerce platform with offerings available by specific university collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Collegiate Fashion Apparel Licensed, university-branded women's apparel and accessories (T-shirts, tanks, crop tops, dresses, skirts, jerseys, sweatshirts, jackets, shorts, accessories) sold directly to individual consumers through the company's Shopify storefront.
• Wholesale Program Wholesale purchasing channel for institutional buyers (such as university bookstores and retailers) seeking bulk quantities of collegiate apparel for resale.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Appalachian State UniversitycoreOthersUniversity licensing partnership for branded collegiate apparel. Products include T-shirts, tanks, crop tops, dresses, jerseys, sweatshirts, jackets, and shorts featuring Appalachian State University branding.
• Auburn UniversitycoreOthersUniversity licensing partnership for Auburn Tigers branded merchandise. Products include varsity tees, court shorts, tank tops, dresses, and vintage football crewnecks.
• Arizona State UniversitycoreOthersUniversity licensing partnership for Arizona State Sun Devils branded apparel. Products include embroidered stadium tube tops, mesh fashion jerseys, and sport crops.
• Baylor UniversitycoreOthersUniversity licensing partnership for Baylor Bears branded merchandise across multiple apparel categories.
• Florida State UniversitycoreOthersUniversity licensing partnership for Florida State Seminoles branded collegiate apparel.
• LSU (Louisiana State University)coreOthersUniversity licensing partnership for LSU Tigers branded merchandise including T-shirts, tanks, jerseys, and outerwear.
• Michigan State UniversitycoreOthersUniversity licensing partnership for Michigan State Spartans branded collegiate fashion apparel.
• University of TexascoreOthersUniversity licensing partnership for Texas Longhorns branded merchandise. Products include home run henley jerseys, soccer jerseys, and baseball jerseys.
• University of AlabamacoreOthersUniversity licensing partnership for Alabama Crimson Tide branded collegiate apparel across multiple product categories.
• University of FloridacoreOthersUniversity licensing partnership for Florida Gators branded merchandise.
• University of WisconsincoreOthersUniversity licensing partnership for Wisconsin Badgers branded collegiate fashion apparel.
• University of TennesseecoreOthersUniversity licensing partnership for Tennessee Volunteers branded merchandise including jerseys and active wear.
• Ohio State UniversitycoreOthersUniversity licensing partnership for Ohio State Buckeyes branded collegiate fashion.
• Additional Partner UniversitiescoreOthersAdditional partnerships with 22 more universities including: Georgia Southern, Indiana, Iowa State, Kansas State, Mississippi State, Penn State, Rice, San Diego State, SMU, TCU, Texas A&M, Texas Tech, Tulane, UCF, University of Arizona, University of Arkansas, University of Houston, University of Iowa, University of Kansas, University of Miami, University of Missouri, University of Nebraska, and University of Utah.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Under Armour: Under Armour produces officially licensed collegiate performance and lifestyle apparel. It overlaps with Established and Company's athletic-leaning categories (jerseys, sport crops, athletic shorts) and competes for female student-athletes and activewear-oriented fans.
• Champion: Champion is a heritage athletic apparel brand with deep official licensing relationships across NCAA programs. Its licensed collegiate sweatshirts, jerseys, and tees compete directly with Established and Company's product categories and serve a similar fan/student/alumna buyer.
• Fanatics: Fanatics is the dominant operator of officially licensed sports merchandise, including collegiate apparel and headwear across hundreds of universities. It is comparable to Established and Company because it sells the same licensed collegiate apparel category but at vastly greater scale, capturing the bulk of institutional and consumer demand that Established and Company is also targeting.
• Vineyard Vines: Vineyard Vines is a preppy, lifestyle apparel brand rooted in collegiate aesthetic cues (whale logo, pink/green palette, Greek life associations). It competes with Established and Company for the same female college and alumna customer seeking fashionable, premium-quality collegiate-style apparel for game day and everyday wear.
• Nike: Nike holds master NCAA licensing rights and produces officially licensed collegiate athletic apparel across hundreds of universities. Its broad assortment of jerseys, tees, and sweatshirts competes with Established and Company for the same university-branded apparel dollars, particularly among sport-oriented female buyers.

Direct peers

• Lulus: Lulus is a women's online apparel retailer operating via a DTC e-commerce model, selling fashion-forward dresses, tops, and event wear. It shares with Established and Company a women's-focused DTC apparel model and a digitally native customer acquisition strategy, though its assortment is occasion-driven rather than collegiate-branded.
• Prep Sportswear: Prep Sportswear is an online retailer specializing in custom and licensed collegiate apparel across hundreds of universities, including women's-specific product lines. It directly competes with Established and Company in DTC women's collegiate apparel via a similar catalog-and-shop structure.
• Pink Lily: Pink Lily is a women-focused online boutique selling boutique-style apparel, accessories, and trend-driven fashion to a similar 18-35 female demographic. It is comparable to Established and Company in target customer, DTC Shopify-led model, and emphasis on style-forward rather than utilitarian apparel.
• Custom Ink: Custom Ink operates an online platform for custom and licensed collegiate apparel, including Greek life and university bookstore orders. It is comparable to Established and Company's wholesale and institutional collegiate apparel business, serving sororities, university bookstores, and group orders.
• '47 Brand: '47 Brand produces officially licensed collegiate headwear, apparel, and accessories through major sports retailers. It overlaps with Established and Company's licensed collegiate apparel categories and competes for the same fan and student buyer, particularly on game-day-adjacent product lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/establishedandcompany
• LinkedInlinkedin.com/company/established-and-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Established and Company