Washington Assocation of School Administrators

What Washington Assocation of School Administrators does

The Washington Association of School Administrators (WASA) is a non-profit professional association founded in 1952 and headquartered in Tumwater, Washington. It serves K-12 educational leaders across Washington State's 295 public school districts and nine Educational Service Districts, with membership spanning superintendents, principals, assistant principals, central office administrators, students/interns, and retired members. Its core product set includes Career Connection (an administrative job posting platform extending statewide and nationally), EduPortal (a private web-based document sharing network providing RCW/WAC access, OSPI publications, and district-specific document management), e-Convene (paperless board meeting and document management with agenda creation, real-time voting, and minute generation), SIRS (a statutory research service authorized under RCW 28A.320.110 and governed jointly with the nine ESDs and six professional associations), and a portfolio of Professional Learning academies (Aspiring Superintendent, Early Career Superintendent, Mentor, Special Education Director, Facilitating for Impact, Learning Leaders Lab). A new AI Resource Hub offers members an AI Prompt Library, AI Academy, and curated AI resources.

WASA generates revenue primarily through recurring membership dues from individual administrators (Active, Associate, Student/Intern, Retired/Life tiers) and tiered SIRS subscriptions priced from $328 to $1,915 annually based on district enrollment size (2025-26 school year). Additional non-dues revenue comes from event programming anchored by the 43rd annual Summer Conference (June 2025, Spokane), the Inclusive System Leadership Network (October–May), and weekly advocacy communications including the Hotline newsletter, TRIO Weekly Top Three, and the TWIO podcast covering the legislative session. WASA also co-governs the VEBA Plan with AWSP and WASBO (administered through Gallagher since 1984), covering 400+ school districts, community colleges, and state agencies with 72,000 public employees.

The go-to-market is direct-to-member: services are bundled into membership enrollment, with career placement provided free to districts, advocacy delivered through Olympia-based government relations, and professional learning delivered through academies, workshops, and the annual conference. The organization operates with a small professional staff of 1–10 employees across Executive Office, Government Relations, Professional Learning & Membership Services, Accounting, and Member Support functions, and is governed by a Board of Directors elected from its membership. It is affiliated with AASA, OSPI, AESD, WSSDA, AWSP, WASBO, and PESB, and operates without venture or private equity ownership.

Name

Washington Assocation of School Administrators

Legal name

Washington Association of School Administrators

Website

https://wasa-oly.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

WASA is a 1952-founded non-profit professional association serving K-12 school administrators across Washington's 295 public school districts through membership dues, professional learning academies, advocacy, career placement, and technology services including the EduPortal and Career Connection platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Tumwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from school administrators across Washington State; offers Active, Associate, Student/Intern, and Retired/Life membership types
2. SIRS Membership Fees: School Information and Research Service (SIRS) membership fees for public school districts, ESDs, and educational associations; fees based on district student enrollment (ranging from $328 for 0-500 students to $1,915 for 15,001+ students)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WASA is a nonprofit professional association that provides professional learning academies, career connection job posting services, educational research (SIRS), EduPortal document sharing, and legislative advocacy to K-12 school administrators and 295+ public school districts in Washington State. The organization delivers member services including superintendent searches, management reviews, and professional assistance programs.

Product overview

WASA offers a suite of professional services for educational administrators in Washington State. The core offerings include Career Connection (job posting and career services), EduPortal (document sharing network with e-Convene paperless meetings module), SIRS (research services), Professional Learning academies, and Advocacy services. Additional offerings include Resource Hub with AI tools, Management Reviews, and Professional Assistance programs. These products serve superintendents, principals, central office administrators, and other school leaders through member-based access.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Connection A job posting and career service platform that publicizes administrative positions available within Washington State and across the nation. The service allows districts to submit job postings free of charge and includes categories for superintendent, principal, central office, and other opportunities. Targeted at K-12 school districts seeking administrative candidates.
• EduPortal Washington State's private web-based document sharing network that provides education leaders with access to Revised Code of Washington (RCW), Washington Administrative Code (WAC), OSPI publications, federal special education rules and regulations, and attorney general opinions. Includes optional added capacities for board minutes, district curricula, handbooks, and strategic plans.
• SIRS (School Information and Research Service) A research service governed by a board of 15 representatives appointed by Educational Service Districts and professional associations. Provides current research data relating to administrative responsibilities in Washington State public schools, including Leadership Information articles and Legislative Handbook.
• Professional Learning Academies Ongoing professional learning opportunities including Aspiring Central Office Leadership Academy, Aspiring Superintendent Academy, Early Career Superintendent Academy, Mentor Academy, Special Education Director Academy, and various workshops such as Facilitating for Impact and Learning Leaders Lab. Targeted at K-12 school administrators seeking leadership development.
• Advocacy & Government Relations Legislative activities including developing WASA's legislative positions and platform, analyzing legislation, coordinating testimony, and providing education impact statements. Includes weekly TWIO podcasts and TRIO weekly summaries during legislative sessions.
• Management Reviews Organizational review services for school districts. Provides evaluation and assessment of district operations and management structures. Targeted at school district leadership seeking operational improvement.
• Professional Assistance Program Professional assistance program providing support to educational administrators. Targeted at school district administrators seeking professional guidance and consultation.

Quantifiable outcome

• WASA Inclusive System Leadership Network provides ongoing professional learning October-May annually
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• SIRS (School Information and Research Service)coreStrategic or Co-development Partner · 5 February 1959Founded February 5, 1959. Provides research data on school administration, operation, finance, and instruction. Governed by 15 representatives from 9 ESDs and 6 professional associations including WASA.
• Gallagher (VEBA Plan)coreStrategic or Co-development PartnerSince 1984, Gallagher has provided the VEBA Plan covering 72,000 public employees from 400+ school districts. The program was founded and is governed by WASA, AWSP, and WASBO. Plan consulting, local service, and customer care are provided by Gallagher.
• BTS SparkcoreStrategic or Co-development PartnerBTS Spark is a not-for-profit educational leadership practice providing affordable, high-quality coaching, workshops, and development programs for school leaders. Focuses on empowering human-centered leadership to improve school culture, wellbeing, and student outcomes.
• Right At SchoolminorChannel Partner/ Reseller/ DistributorRight At School provides safe, engaging in-school and extracurricular programs to enrich student lives. Diamond-level partner providing before/after school programming.
• Rural Education Center (REC)coreStrategic or Co-development PartnerEstablished in 1987 by WASA's Small Schools Committee in partnership with Washington State University College of Education. Supports small and rural schools as an increasingly important voice at the State level.
• PEMCO InsuranceminorChannel Partner/ Reseller/ DistributorPEMCO provides insurance products to school employees. Recognized by Forbes as one of America's Best Insurance Companies 2023. Long-time supporter of WASA with educator-founded roots.
• Washington Schools Risk Management Pool (WSRMP)coreStrategic or Co-development PartnerSelf-funded non-profit risk pool of 93 public schools and 7 ESDs. Provides safe educational environment while protecting member resources. Keeps over 500,000 students safe.
• AASA (American Association of School Administrators)coreStrategic or Co-development PartnerNational professional organization for educational leaders founded in 1865. Serves over 13,000 educational leaders. WASA affiliate providing access to national resources and advocacy.
• AESD (Association of Educational Service Districts)coreStrategic or Co-development PartnerRepresents Washington's nine Educational Service Districts. ESDs link local schools with state and national resources, providing teacher/staff training, technology integration, and special services.
• OSPI (Office of Superintendent of Public Instruction)coreStrategic or Co-development PartnerState education agency providing leadership, advocacy, and resources for K-12 public education in Washington. WASA affiliate partner.
• WSSDA (Washington State School Directors' Association)coreStrategic or Co-development PartnerRepresents school boards statewide. WASA affiliate partner in the SIRS governance board.
• AWSP (Association of Washington School Principals)coreStrategic or Co-development PartnerProfessional organization for school principals. WASA affiliate partner; co-founder of VEBA Plan governance.
• WASBO (Washington Association of School Business Officials)coreStrategic or Co-development PartnerProfessional organization for school business officials. WASA affiliate partner; co-founder of VEBA Plan governance.
• Consertus (formerly OAC Services)minorStrategic or Co-development PartnerState's premier education program and project management firm. Partner since 2002 with $5 billion in managed K-12 facilities projects from roof repairs to comprehensive new high school construction.
• Curriculum AssociatesminorChannel Partner/ Reseller/ DistributorProvides i-Ready assessment and instructional resources. Platinum-level partner supporting educational outcomes.
• RenaissanceminorChannel Partner/ Reseller/ DistributorGlobal leader in assessment, reading, math, and early literacy solutions for pre-K-12 schools. Platinum-level partner providing learning solutions.
• McKinstryminorStrategic or Co-development PartnerFull-service design-build-operate-maintain firm specializing in consulting, construction, energy and facility services. Serves education clients with sustainable solutions.
• Foster GarveyminorImplementation/ SI/ Consulting PartnerFull-service law firm with offices in Seattle, Portland, D.C., New York, Spokane, and Beijing. Provides legal services to education clients.
• Clear Risk SolutionsminorChannel Partner/ Reseller/ DistributorInsurance and risk management services provider. Helps organizations succeed in unpredictable future with customizable results.
• Security Solutions NWminorChannel Partner/ Reseller/ DistributorSecurity solutions provider in business since 1904. Diamond-level partner providing peace of mind with security solutions for schools.
• COSA (Council of School Attorneys)minorStrategic or Co-development PartnerNonprofit identifying and disseminating legal information to school attorneys. Offers CLE credits via spring/fall workshops for Washington K-12 attorneys.
• EduPortalcoreTechnology or IntegrationWashington State's private web-based document sharing network providing access to RCW/WAC, OSPI publications, and district document management.
• ERNN (Employee Relations and Negotiations Network)minorStrategic or Co-development PartnerOrganizes communication between school district administrators and ESDs on bargaining and employee relations issues. Membership includes all district administrators.
• PESB (Professional Educator Standards Board)coreStrategic or Co-development PartnerState board setting standards for educator preparation, certification, and growth. WASA affiliate partner.
• Next Level LeaderscoreStrategic or Co-development PartnerWashington State's premiere leadership development academy. WASA affiliate partner with AWSP.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Council of School Attorneys (COSA): Nonprofit arm serving school attorneys with CLE workshops and legal resources; cited as a WASA affiliate partner. Comparable niche professional association structure serving the Washington K-12 administrative ecosystem.
• Association of Educational Service Agencies (AESA): National membership organization for intermediate education agencies (analogous to Washington ESDs). Operates an advocacy, professional learning, and member-services model closely paralleling WASA's structure and constituency.
• Association of Washington School Principals (AWSP): Washington state professional association for school principals; co-founder of the VEBA Plan governance alongside WASA and WASBO. Operates in the same geography with overlapping advocacy and professional development mission.
• Washington State School Directors' Association (WSSDA): Represents Washington school boards statewide; affiliate of WASA in the SIRS governance board. Closely comparable peer in mission, structure, and Washington K-12 stakeholder focus.
• AASA (American Association of School Administrators): National professional association for school superintendents and administrators serving 13,000+ educational leaders. WASA is an AASA state affiliate, making AASA the most directly comparable peer at the national level.
• Washington Association of School Business Officials (WASBO): Washington state professional association for school business officials; co-founder of the VEBA Plan alongside WASA. Provides parallel member services, professional development, and advocacy in the same Washington K-12 ecosystem.

Broad incumbents

• Council of Chief State School Officers (CCSSO): National nonpartisan organization for public officials who lead state education agencies. Comparable advocacy and policy-influence function at the state chief level, broader than WASA's Washington-only administrator scope.
• National Association of Secondary School Principals (NASSP): National professional association for middle and high school principals offering advocacy, professional learning, and member services. Comparable operating model to WASA but at national scale and focused on principals.
• National Association of Elementary School Principals (NAESP): National professional association serving elementary and middle-level principals with leadership development, advocacy, and member benefits. Highly comparable membership-association model at national scale.
• National School Boards Association (NSBA): Federation of state school boards associations representing school board members nationwide. Operates a parallel advocacy/professional development model comparable to WASA but serves board members rather than administrators.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wasa_oly
• Facebookfacebook.com/wasaoly
• LinkedInlinkedin.com/company/washington-association-of-school-administrators-wasa-?trk=top_nav_home

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Washington Assocation of School Administrators