Vick Autosports

What Vick Autosports does

Vick Autosports, Inc. is a privately held, family-owned specialty auto parts retailer and distributor founded in 1982 by Robert Vick and acquired in 2009 by Jerry and Donna Phillips. The company is headquartered in Cleburne, Texas, operating from a roughly 20,000 square-foot warehouse and is incorporated in Texas. It sells restoration, maintenance, and performance parts for classic Italian automobiles — primarily Fiat, Alfa Romeo, Lancia, Bertone, Pininfarina, and Yugo vehicles — and is self-described as North America's leading factory-authorized parts supplier in this niche. Products are sourced directly from original equipment manufacturers in Italy and span original replacement parts as well as VAS-engineered proprietary performance components such as Prima Brake Kits, Texas Heat Aluminum Radiators, Coilover Kits with Hydrasports dampers, VAS Programmable Fuel Injection kits, Prima 3 Tubular Control Arms, stainless steel exhaust and specialty parts, and exclusive Autostrade and XXR custom wheels.

The business operates an exclusively direct-to-consumer model with no retail storefronts, no marketplace listings, and no third-party resellers. Customers transact through the vickauto.com e-commerce site (accepting Square Pay and Google Pay) or via a toll-free phone line (800-466-FIAT) where staff provide technical and fitment advice. Orders ship from Cleburne primarily via FedEx for both domestic (1–4 business day continental US) and international deliveries, with USPS used for APO/FPO addresses; international orders are quoted on a per-order basis. Pricing is unit-based with no subscription or membership tier, and item prices range from under $10 for small gaskets and seals to roughly $5,900 for complete engine long blocks.

Revenue is generated entirely through one-time transactional sales of parts, with the proprietary performance product line representing a higher-margin segment. The company serves a single primary segment: classic Italian car enthusiasts and restorers — a horizontal persona ranging from weekend hobbyists to serious collectors — and has no disclosed enterprise or B2B contracts. Marketing is community-driven, anchored by the in-house 'Greasy Genius' technical blog, Facebook and Instagram accounts, customer photo contests, and participation in events such as the Italian Car Fest, supplemented by consent-based email marketing. The company employs 1–10 people (six named individuals including owners and family members) and has no institutional investment, private equity, or venture capital backing.

Name

Vick Autosports

Legal name

Vick Autosports, Inc.

Website

https://vickauto.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Vick Autosports is a family-owned retailer and distributor of restoration, maintenance, and performance parts for classic Italian automobiles (Fiat, Alfa Romeo, Lancia, Bertone, Pininfarina, Yugo), serving enthusiast and restorer customers primarily in North America via direct-to-consumer e-commerce and phone sales from its Cleburne, Texas warehouse.

Ownership category

akta.pro rank

Product category

Classic Italian Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

akta.pro secondary industries

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Wheel Hubs, Bearings & Knuckles (Hubs/Bearings/Spindles/Knuckles) (IMACAIAI), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Classic auto parts
• Italian car restoration
• Performance brake kits
• Vintage Fiat parts
• Alfa Romeo parts

Headquarters

HQ city

Cleburne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Auto Parts Retail Sales: Vick Autosports generates revenue primarily through the direct sale of new, factory-authorized, and aftermarket auto parts for classic Italian vehicles. Products range from small gaskets and seals to complete engine long blocks. Sales are one-time transaction-based with no subscription component. The company also sells special-order and custom-built components.
2. Performance Upgrade Parts: Sale of higher-margin proprietary performance parts including brake kits, coilovers, fuel injection systems, wheels, and suspension components designed or branded by VAS. These products carry premium pricing due to their engineered improvements over factory designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vick Autosports sells restoration, maintenance, and performance parts for classic Italian automobiles including Fiat, Alfa Romeo, Lancia, Bertone, Pininfarina, and Yugo vehicles. The company offers both factory-authorized and aftermarket replacement parts, alongside proprietary VAS-engineered performance upgrades (Prima Brake Kits, Texas Heat Radiators, Coilover Kits, Programmable EFI, Tubular Control Arms, and Autostrade wheels). They serve as exclusive North American dealer for XXR custom wheels in vintage Italian car fitments.

Product overview

Vick Autosports is a family-owned auto parts retailer and distributor specializing in restoration and performance parts for classic Italian automobiles. Founded in 1982, they are North America's leading factory-authorized parts supplier for Fiat, Alfa Romeo, Lancia, Bertone, Pininfarina, and Yugo vehicles. Their product portfolio centers on a comprehensive catalog of over 338 parts for models like the Fiat 124 Spider, Fiat X1/9, Alfa Romeo Spider, and Lancia Scorpion/Montecarlo. Beyond standard replacement parts, they develop and sell proprietary VAS-branded performance products including Prima Brake Kits, Texas Heat Aluminum Radiators, Coilover Kits, Stainless Steel Exhaust Kits, VAS Programmable Fuel Injection Kits, and Prima 3 Tubular Control Arms. They also serve as an exclusive dealer for XXR custom wheels and produce their own Autostrade wheels. The company operates approximately 20,000 sq.ft. of warehouse space in Cleburne, TX, and provides technical support through their Greasy Genius blog featuring restoration advice and product information.

Differentiator

Problem solved

Functional benefit

Brands

• Prima Brakes: Proprietary brake kit brand for Fiat 124, X1/9, and related vehicles
• Prima
• The Greasy Genius

Products and services

• Italian Auto Parts Catalog (Fiat, Alfa Romeo, Lancia, Bertone, Pininfarina, Yugo) Extensive catalog of restoration and performance parts for classic Italian automobiles including Fiat 124 Spider, Fiat X1/9, Alfa Romeo Spider/GTV6/Milano, Lancia Beta/Scorpion/Zagato, and Yugo. Includes original factory-authorized and aftermarket parts ranging from small gaskets to complete engine long blocks.
• Prima Brake Kits VAS-engineered performance brake upgrade kit for Fiat 124, X1/9, 128, and Lancia Scorpion, utilizing improved brake components with brackets engineered for proper fitment and superior stopping power.
• Texas Heat Aluminum Radiators Aluminum radiator upgrade for Fiat X1/9 and Lancia Scorpion, designed for improved cooling performance in hot climates compared to original units.
• Coilover Kits with Hydrasports Adjustable coilover suspension kits for Fiat X1/9 and Lancia Scorpion, featuring integrated Hydrasports dampers for tunable ride quality and improved handling performance. Available in standard and adjustable configurations.
• Engine Long Blocks and Complete Engines Complete engine assemblies including long blocks for Fiat DOHC engines in various displacements (1300cc, 1756cc, etc.), priced around $5,900.
• VAS Programmable Fuel Injection Kits Programmable Electronic Fuel Injection (EFI) conversion kits developed in-house by VAS for classic Fiat and Alfa Romeo engines, providing modern fuel injection performance and reliability.
• Autostrade Wheels VAS-exclusive five-spoke custom-cut wheels designed for 4x98mm bolt pattern, hub-centric fitment for Fiat 124 and X1/9 at 15x6.5 inches, priced at approximately $440 per wheel.
• XXR Custom Wheels (Exclusive Dealer) Custom-cut wheels from XXR Wheels, offered exclusively by VAS for vintage Fiat and Alfa Romeo applications in multiple designs and finishes including Torsione, Volumex, Corsa Due, ROADSTER Premium, and Naomi's Moderna.
• Prima 3 Tubular Control Arms VAS-designed tubular control arm upgrades for Fiat 124, replacing factory arms to provide improved suspension geometry and performance.
• Stainless Steel Exhaust Kits Stainless steel exhaust system upgrades and components for classic Italian cars, providing improved durability over original factory exhausts.
• Brake Rotors and Pads Standard and performance brake rotors and pads for Fiat 124, X1/9, and other Italian vehicles, including premium and racing-grade options.
• Timing Belt Kits and Components Timing belt kits and components for Fiat and Lancia DOHC engines, including belts, tensioners, and cam gears.
• Suspension and Steering Parts Complete suspension and steering components including bushings, ball joints, control arms, shocks, springs, and steering parts for Fiat, Alfa Romeo, and Lancia vehicles.
• Electrical and Ignition Components Electrical system parts including starters, alternators, ignition components, sensors, switches, and wiring for classic Italian vehicles.
• Stainless Steel and Specialty Replacement Parts Improved replacement parts including stainless steel components, seals, and bushings that outperform original designs, available exclusively through VAS.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Square PayminorOthersPayment processing partner. Square Pay handles payment card processing for orders placed on vickauto.com, including credit/debit card number, billing address, and transaction data. Processing is subject to Square's terms and privacy policy.
• Google PayminorOthersPayment processing partner. Google Pay (GPay, Google Wallet) is used as an alternative payment method at checkout on vickauto.com. Alphabet subsidiary processing payment information per Google's privacy policy.
• FedExcoreOthersPrimary domestic and international shipping carrier. FedEx Ground provides 1-4 business day continental US delivery. FedEx handles tracking notifications and address correction workflows. Large/heavy items may require freight shipping. FedEx does not ship to P.O. Boxes.
• Facebook & InstagramminorGTM or Marketing PartnerSocial media platforms used for brand presence, community engagement, and marketing outreach. VAS maintains official Facebook and Instagram accounts for customer interaction and promotional content.
• USPS (United States Postal Service)minorOthersUsed for APO/FPO military addresses and international shipments in certain cases. VAS may elect USPS for delivery in specific circumstances per terms of service.
• XXR WheelscoreChannel Partner/ Reseller/ DistributorVick Autosports is the exclusive dealer for XXR wheels in the vintage Fiat and Alfa Romeo application space. VAS worked directly with XXR to design and bring to market custom-cut wheels tailored to vintage Italian car fitments (4x98mm bolt pattern).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Classic Alfa: US-based Alfa Romeo restoration parts specialist serving the same classic Alfa Romeo enthusiast customer base as Vick Autosports. Comparable DTC e-commerce model with a narrower Alfa-only focus.
• Centerline International: Long-established Alfa Romeo parts specialist and competitor to Vick Autosports in the North American classic Italian car parts market. Directly comparable product mix (restoration and performance parts), DTC distribution model, and target customer base.
• Rimmer Bros: UK-based classic car parts specialist for Triumph, Rover, MG, and related British marques. Closely comparable small-to-mid-sized specialist with DTC e-commerce, proprietary re-manufactured parts, and worldwide shipping — a strong analog for VAS's classic Italian niche model.
• Flyin' Miata: Small specialist performance parts company focused exclusively on Mazda MX-5/Miata. Closely parallels VAS in structure: small team, niche enthusiast focus, in-house engineered proprietary upgrades (turbo kits, suspension, exhaust), DTC direct sales, and a single warehouse footprint.
• Auto Ricambi USA: US-based distributor of Italian car parts with a catalog spanning Fiat, Alfa Romeo, and Lancia. Directly comparable wholesale/DTC model for vintage Italian vehicles and competes for the same restoration-focused customer.
• Alfissimo: Italian and Alfa Romeo aftermarket parts retailer with similar e-commerce DTC model. Overlaps with VAS on restoration parts for classic Alfa Romeo Spider, GTV, and Milano applications, and serves the same enthusiast customer segment.

Broad incumbents

• Summit Racing Equipment: One of the largest US performance and restoration parts retailers across multiple vehicle categories. Competes with VAS on the broader parts catalog and shipping scale, but operates at much greater breadth and lacks VAS's single-marque specialization.
• Moss Motors: Long-running classic car parts retailer and restorer supply specialist, primarily serving British marques (MG, Triumph, Austin-Healey, Jaguar). Operates the same DTC catalog/warehouse model as VAS but at larger scale and across a broader classic car portfolio.
• Turner Motorsport: Established US performance parts retailer and BMW specialist with both OEM and proprietary product lines. Larger and broader than VAS but directly comparable on the proprietary-performance-parts-plus-DTC-retailer playbook.

Regional players

• Olde Naples Italian Cars: Florida-based Italian car specialist offering parts, service, and restoration for Ferrari, Alfa Romeo, Fiat, and Lancia. Comparable Italian-marque focus and parts/restoration overlap, but primarily serves a regional US customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VickAutosports
• Instagraminstagram.com/vickautosports
• Xx.com/vickautosports
• LinkedInlinkedin.com/company/vick-autosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vick Autosports