Better At Beach

What Better At Beach does

Better at Beach is a US-based beach volleyball coaching company that sells a combination of digital subscriptions, in-person training, and travel camps to individual players, coaches, and volleyball clubs. Founded in 2015 by professional player Mark Burik in Hermosa Beach, California (originally as VolleyCamp Hermosa, rebranded in 2019), the company operates two permanent training academies — Hermosa Beach, CA and Tampa-St. Pete, FL — and runs multi-day travel camps across additional US cities plus Punta Cana, Dominican Republic. Its core product is a multi-tiered membership called The Complete Beach Volleyball Training Blueprint, sold through the Kajabi platform in Basic ($29/month or $297/year), Pro ($47/month or $397/year), and Elite ($3,497/year) tiers, with the Elite package bundling unlimited camp attendance and 1-on-1 coaching.

The company's content library spans skill-specific masterclasses (serving, passing, setting, attacking, defending), structured workout programs (60-Day Max Vertical, 21-Day Mobility, Kettlebell for Volleyball), nutrition and mental-game modules, a five-level player rating system verified by Master Coaches, and free lead-magnet tools including a 36-drill book downloaded 10,000+ times. Underlying technology is the Kajabi-hosted video/membership stack; there is no proprietary consumer app or disclosed AI capability. The company also runs an in-house commerce line for apparel (SHOP), a moderated VolleyChat! community forum, and a 20% recurring / 5% camp affiliate program that drives partner-led distribution.

Revenue is generated from recurring online subscriptions, live classes and private lessons at the two academies, multi-day travel camp fees (including Punta Cana vacations), Elite-tier high-touch coaching, branded merchandise, and affiliate commissions. Distribution combines owned digital channels (YouTube, blog, SEO, email), paid social and search, podcasts and earned media featuring Mark Burik, an affiliate network, and nine official training-partner clubs plus collegiate coaching placements at schools such as New College of Florida and Loyola Marymount University.

Name

Better At Beach

Legal name

Better at Beach

Website

https://betteratbeach.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Better at Beach is a US beach volleyball coaching company that sells online membership courses, in-person classes, and multi-day travel camps to players, coaches, and clubs, anchored by founder Mark Burik and the Kajabi-delivered Complete Beach Volleyball Training Blueprint across Basic, Pro, and Elite tiers.

Ownership category

akta.pro rank

Product category

Sports Coaching & Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Sports Performance Personal Training (HSADAAAF)

Keywords

• Beach volleyball coaching
• Volleyball training programs
• Online fitness courses
• Athlete performance training
• Sports skills development

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Course Subscriptions (Memberships): Subscription tiers (Basic Monthly $29/mo, Basic Yearly $297/yr, Pro Monthly $47/mo, Pro Yearly $397/yr, Elite Annual $3,497/yr) provide access to video courses, workout programs, coaching calls, video analysis, and community. Higher tiers unlock form check submissions, weekly coaching calls, Elite Defender masterclass, vertical jump programs, kettlebell programs, nutrition guides, and unlimited camp access.
2. In-Person Camps, Classes, and Private Lessons: Revenue from beach volleyball camps (3-day travel camps), regular local classes in Hermosa Beach CA and Tampa-St. Pete FL, 1-on-1 coaching sessions, and volleyball vacations (including Punta Cana). Camps and classes are promoted via events page with 5% affiliate commission on in-person events.
3. Affiliate Program: Affiliates earn 20% commission on online program sales and 5% on in-person camps/clinics via unique tracking links (30-day cookie). Subscription referrals generate recurring monthly commissions for affiliates as long as the member stays active.
4. Apparel and Merchandise (SHOP): Branded merchandise store offering apparel (pullover hoodies, t-shirts) and gear. The supply chain liaison role (Alibaba specialist) indicates direct sourcing and sale of branded items.
5. One-Time Course Purchases / Upsells: Individual masterclass courses available for one-time purchase. 6-month membership option at $654 (saving $157 vs monthly) and 12-month option at $1,308 (saving $611) for the Complete Player Program.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Better at Beach sells beach volleyball coaching and training through a tiered online membership (Basic $29/mo up to Elite $3,497/yr) that delivers video courses, masterclasses, workout programs, form check submissions, and 1-on-1 coaching calls via the Kajabi platform. The company also delivers in-person training via 3-day camps, regular local classes, and private lessons in Hermosa Beach CA and Tampa-St. Pete FL, plus volleyball vacations in destinations like Punta Cana. Free lead magnets (36-drill book, level tests, free tools suite) and a moderated community forum (VolleyChat!) feed the top of the funnel.

Product overview

Better at Beach is a comprehensive beach volleyball coaching company offering a multi-tiered platform-plus-modules architecture. The core offering is The Complete Beach Volleyball Training Blueprint, available as Basic Monthly ($29/month), Basic Yearly ($297/year), Pro, and Elite ($3,497 one-time) membership tiers. This platform provides access to courses (Beach 101 Fundamentals, Passing & Serve Receive Masterclass, Serving Masterclass, Setting Blueprint, Attacking Masterclass, Ultimate Defender Masterclass), workout programs (60-Day Max Vertical, 21 Day Mobility, Kettlebell for Volleyball, Fix Your Arm Swing), and coaching services (1-on-1 coaching, Elite Performance Package). The company also offers in-person training through beach volleyball camps and local classes in Hermosa Beach, CA and Tampa-St. Pete, FL, complemented by virtual training and online coaching programs. Free tools and resources (drill book, level tests, partner profiles) serve as lead magnets to drive membership signups.

Differentiator

Problem solved

Functional benefit

Brands

• VolleyCamp Hermosa: Original brand name under which Better at Beach operated from 2015-2019 as a beach volleyball camp and volleyball hostel in Hermosa Beach, CA
• VolleyChat!

Products and services

• Beach Volleyball Lessons & Classes In-person beach volleyball instruction including group classes, private lessons, and local training sessions offered in Hermosa Beach, CA and Tampa-St. Pete, FL, for players of all levels.
• Training Camps & Volleyball Vacations Multi-day beach volleyball training camps and vacation packages held at Hermosa Beach, Punta Cana, and other destinations, offering immersive training experiences with accommodations.
• Online Coaching & Virtual Training
• The Complete Beach Volleyball Training Blueprint (Membership) Comprehensive membership program offering courses, workouts, and virtual coaching in Basic, Pro, and Elite tiers with varying levels of access to coaching calls, video analysis, and camp discounts.
• 60-Day Max Vertical Workout Program A 60-day volleyball-specific workout program focused on adding inches to vertical jump, increasing explosiveness, and improving overall athleticism with video coaching and weekly Q&A sessions.
• Elite Performance Package Top-tier coaching package including 1-on-1 coaching calls, unlimited camps attendance, in-season/off-season stat tracking, customized workout and drill plans, match analysis, and personal mentorship for $3,497 per year.
• 1-on-1 Coaching Personalized individual coaching sessions providing direct feedback and customized training plans, sold as a standalone service.
• Shop / Merchandise Apparel and merchandise store selling Better at Beach branded products including pullover hoodies, t-shirts, V-neck tees, and beach volleyball gear.

Quantifiable outcome

• 10,000+ free drill book downloads
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Long Island VolleyballcoreOthersListed as an Official Training Partner and Coaching Consultant. Long Island Volleyball uses Better at Beach's programs and curriculum for their youth and junior volleyball training operations.
• NPJ VolleyballcoreOthersOfficial Training Partner and Coaching Consultant. NPJ Volleyball integrates Better at Beach's training methodology and content into their club programs.
• Grand Sands VolleyballcoreOthersOfficial Training Partner and Coaching Consultant. Grand Sands Volleyball uses Better at Beach programs for their training curriculum.
• Seeger's SandbarminorOthersOfficial Training Partner and Coaching Consultant. Seeger's Sandbar uses Better at Beach's programs and curriculum.
• ATX BeachminorOthersOfficial Training Partner and Coaching Consultant for Austin, TX area beach volleyball.
• East End VolleyballminorOthersOfficial Training Partner and Coaching Consultant for East End volleyball programs.
• Rally VolleyballminorOthersOfficial Training Partner and Coaching Consultant. Rally Volleyball uses Better at Beach curriculum.
• Naples Beach VolleyballminorOthersOfficial Training Partner and Coaching Consultant. Naples Beach Volleyball is operated by Better at Beach coach Steve Stacy and uses the company's curriculum.
• Southern Virginia KnightsminorOthersOfficial Training Partner and Coaching Consultant. Southern Virginia Knights volleyball program uses Better at Beach training programs.
• Wilson (Discount Partner)minorGTM or Marketing PartnerWilson provides a 15% discount to Better at Beach customers, promoted via the homepage. This is a co-marketing relationship where Wilson discounts are offered to Better at Beach's customer base, likely in exchange for promotional placement.
• Gold Medal SquaredminorStrategic or Co-development PartnerMark Burik spent 6 years as part of the Gold Medal Squared staff, which promotes a coaching system designed by national team coaches over three decades. This professional association provides access to elite coaching methodology and credibility in the volleyball coaching community.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Art of Coaching Volleyball: The leading online volleyball coaching education platform offering video courses, clinics, and instructional content for volleyball coaches and players. Most directly comparable to Better at Beach in business model, target customer (coaches and serious players), and digital delivery format.
• Misty May-Treanor Volleyball Academy: Beach volleyball training academy run by 3-time Olympic gold medalist Misty May-Treanor, offering camps, clinics, and lessons. Represents the celebrity-athlete-coach model in beach volleyball that Better at Beach also operates within, though more localized and event-focused.
• Gold Medal Squared: Volleyball coaching clinic and education company founded by national team coaches, offering clinics, coaching certifications, and video resources. Already named as a Better at Beach professional association; offers the most analogous in-person clinic + curriculum model in the volleyball space.
• Volleyball1on1: Online volleyball training platform offering video lessons, drills, and instructional content for players and coaches. Directly comparable subscription-based volleyball content business serving similar customer personas.
• Stack (STAPS): Athletic performance training platform offering strength, speed, and vertical jump programs targeted at athletes. Directly comparable to Better at Beach's vertical jump, mobility, and kettlebell programs in content type and target customer.

Broad incumbents

• AVP (Association of Volleyball Professionals): The professional beach volleyball tour in the United States, where Mark Burik and Better at Beach coaches have competed. A broader industry incumbent that operates the competitive circuit around which beach volleyball training demand exists.
• NBC Camps: Long-established multi-sport overnight camp operator with volleyball programming, combining in-person camps with online training content. Larger and more diversified than Better at Beach but offers comparable camp-plus-curriculum model in volleyball.

Others

• Catapult Sports: Athlete monitoring and performance analytics platform used by professional and elite sports teams. Enabler in the sports performance category where Better at Beach competes for the same coach/athlete training dollars at the high end.
• Hudl: Sports video analysis platform widely used by volleyball coaches and teams for film review and performance analysis. Adjacent technology enabler that competes for the same coach budget and could integrate with or replace manual video analysis services.

Emerging players

• CoachTube: Online marketplace for sports coaching courses across multiple sports including volleyball. Comparable in offering paid video courses taught by expert coaches, though multi-sport scope and broader content variety make it adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BetteratBeach
• Facebookfacebook.com/betteratbeachvolleyball
• Xx.com/betteratbeachvb
• LinkedInlinkedin.com/company/betteratbeachvolleyball

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better At Beach