ImpactParents
ImpactParents is a bootstrapped Atlanta-based educational platform, founded in 2011, that delivers virtual training, coaching, and support for parents raising children with ADHD, anxiety, autism, and executive function challenges across 130+ countries.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ImpactParents does
ImpactParents is a private, founder-owned educational platform founded in 2011 and headquartered in Atlanta, GA, that delivers virtual training, coaching, and support services for parents and caregivers of children, teens, and young adults with ADHD, anxiety, autism, learning disabilities, and other executive function challenges. Its core offering is Sanity School®, a behavior management training program built around a proprietary "Impact Model" methodology that teaches eight coaching competencies across six recorded lessons; the platform supplements this with one-on-one parent coaching, peer group coaching sessions, a free 15-minute Sanity Session consult, a parenting style quiz, a blog, the Parenting with Impact podcast (270+ episodes), and three published books available in English, Spanish, and Chinese. The technology stack is intentionally lightweight — an Ontraport-powered online learning management system with recorded video lessons, live webinar capability, and email automation, plus standard podcast distribution across Spotify, Apple, iHeart, and YouTube — with no proprietary AI or data-asset layer.
The company monetizes through four primary streams: one-time purchases of self-paced training programs (Sanity School, Sanity School for Teachers priced at $100-$200 per participant with volume discounts), recurring private and group coaching subscriptions, book sales via Amazon, and a professional certification program that licenses coaches, therapists, and educators to deliver the curriculum locally in exchange for certification fees and optional annual licensing (recognized by CHADD as an Innovative Program in 2018). Its go-to-market is a hybrid of direct-to-consumer e-commerce, community-led acquisition (monthly parent coaching groups have met continuously since October 2011), and channel-partner referrals from a network of clinicians and educators; 50+ professionals have been certified across the US, Norway, Canada, Australia, Lebanon, Malaysia, Ireland, and the UK, and the community footprint extends to parents in 130+ countries. The company has been bootstrapped since inception with no external funding, has rebranded from ImpactADHD to ImpactParents (with ImpactAnxiety as a sub-brand) in 2020, and operates with a team of 1-10.
ImpactParents firmographics
Firmographics- Name
- ImpactParents
- Legal name
- ImpactParents
- Website
- https://impactparents.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImpactParents is a bootstrapped Atlanta-based educational platform, founded in 2011, that delivers virtual training, coaching, and support for parents raising children with ADHD, anxiety, autism, and executive function challenges across 130+ countries.
- Ownership category
- akta.pro rank
ImpactParents industry classification
Industry- Product category
- Parent Education and Coaching Services
- NAICS
- Educational Support Services (6117), Educational Support Services (611710), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Parenting Education for Special Needs & Developmental Differences (EDACALAK)
- akta.pro secondary industries
- Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), Positive Discipline & Behavior Support Programs (EDACALAD), Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE)
Keywords
Where ImpactParents is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ImpactParents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Training Programs: One-time purchase of recorded training programs including Sanity School (behavior management training) and Sanity School Premium (training plus group coaching). Programs are self-paced online courses.
- Coaching Services: Private one-on-one coaching sessions and group coaching programs. Coaching includes email/voicemail support, lifeline membership, and online resource access.
- Books and Publications: Sale of published books including 'Parenting ADHD Now!' and 'The Essential Guide to Raising Complex Kids'. Available on Amazon in multiple languages (Spanish, Chinese).
- Professional Certification: Certification program for professionals to become certified Sanity School trainers, with optional annual license for teaching the curriculum in local communities. Provides continuing education credits (CCE units).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sanity School for Teachers - Single Participant |
| One time/ perpetual license | Pay-as-you-go | Sanity School for Teachers - Small Group |
| One time/ perpetual license | Pay-as-you-go | Sanity School for Teachers - Large Group |
| One time/ perpetual license | Pay-as-you-go | Sanity School for Parents |
| Hybrid | Monthly | Sanity School Premium |
| Subscription | Monthly | Private Coaching |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ImpactParents product offering
Product offeringCore offering
ImpactParents provides online training programs, coaching, and support services for parents raising children, teens, and young adults (ages 4-44) with ADHD, anxiety, autism, learning disabilities, and executive function challenges. The flagship Sanity School® program delivers behavior management training through 6 recorded lessons teaching the proprietary Impact Model, complemented by 1:1 parent coaching, peer group coaching, a teacher version, and a professional certification track. Published books and free resources (blog, podcast, tipsheets, parenting style quiz) extend reach to parents globally across 130+ countries.
Product overview
ImpactParents offers a comprehensive suite of parenting support services centered on the 'coach-approach' methodology for parents raising complex kids with ADHD, anxiety, autism, and executive function challenges. The core product is Sanity School®, a behavior management training program with 6 recorded lessons. This is supplemented by add-on coaching services including Parent Coaching (1:1 sessions), Parent Groups (peer cohorts), and Sanity School® Premium (training + group coaching). The company also provides specialized versions for educators (Sanity School® for Teachers) and a professional certification track (Sanity School® Certification Program) for coaches, therapists, and educators to deliver the curriculum in their own communities. Supporting resources include the Parenting with Impact Podcast, the Parenting Style Quiz, a blog with guest expert content, and three published books. The organization positions parent training as part of recommended medical treatment for children with complex needs, following American Academy of Pediatrics guidelines.
Differentiator
Problem solved
Functional benefit
Brands
- ImpactADHD: Parent coaching and training resource for parents raising complex kids with ADHD, anxiety, and other challenges.
- ImpactAnxiety
- Sanity School
Products and services
- Sanity School® for Parents Behavior management training program for parents of complex kids, consisting of 6 recorded lessons teaching the proprietary Impact Model across 8 core competencies. More than 90% of ImpactParents members start with this program.
- Sanity School® Premium Foundational Sanity School® training reinforced with group coaching organized by kids' ages and challenges, providing peer support and personalized solutions under coach guidance on a monthly subscription basis.
- Sanity School® for Teachers Behavior management training for educators teaching the coach-approach to classroom management across 6 recorded lessons, with focus on executive function and creating effective systems for complex children. Volume pricing available ($200 single / $150 for 2-7 / $100 for 8+ participants).
- Sanity School® Certification Program Professional certification and licensing program providing up to 32 Continuing Coach Education (CCE) units from the International Coach Federation. Trains coaches, therapists, educators, and psychologists in neurodiversity-inclusive coaching skills and licenses them to deliver Sanity School® live in their local communities.
- Parent Coaching (1:1) One-on-one coaching sessions with expert coaches providing personalized guidance, accountability, and support for parents to implement the coach-approach. Includes unlimited email and voicemail support on a monthly subscription basis.
- Parent Groups Group coaching sessions connecting parents of same-age kids with peers and an expert coach, offering strategies, tools, and personalized plans for managing behavior and building relationships.
- Parenting ADHD Now! (Book) Book by Elaine Taylor-Klaus and Diane Dempster providing intervention strategies to empower kids with ADHD. Sold via Amazon and the ImpactParents online store.
- The Essential Guide to Raising Complex Kids (Book) Comprehensive guide by Elaine Taylor-Klaus for parents raising complex kids with ADHD, anxiety, and related challenges. Available in English, Spanish, and Chinese.
- Parenting with Impact (Book) Book by Elaine Taylor-Klaus and Diane Dempster applying the coach-approach to parenting complex kids.
Quantifiable outcome
- More than 90% of members start with Sanity School, a behavior management training program that is part of recommended treatment for children of all ages.
- +1 more outcomes
Companies that use ImpactParents
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ImpactParents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
ImpactParents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Professional Partners (Therapists, Coaches, Pediatricians)coreNetwork of professional partners including therapists, coaches, pediatricians, and educators who refer clients to ImpactParents programs. Partners can earn referral fees or contribute to scholarship fund. The affiliate program allows partners to share resources with their communities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ImpactParents competitors and assessment
Company assessmentOthers
- International Coach Federation (ICF): Governing body that issues the CCE credits ImpactParents offers through its certification program. Adjacent, enabling organization that lends credentialing legitimacy rather than competing for parents.
Broad incumbents
- ADHD Online: Digital health platform offering ADHD assessment, treatment, and ongoing support. Overlaps in serving the ADHD parent/caregiver community, though anchored in clinical services rather than coaching.
- Understood.org: Large, well-funded nonprofit platform for parents of children with learning and attention issues. Serves the same parent audience with free content, expert resources, and personalized pathways; significantly larger resource base.
- RethinkCare: Digital platform providing behavior management and parent training content to schools, employers, and providers. Comparable in targeting professionals serving children with developmental and behavioral needs.
Regional players
- National Center for Learning Disabilities: Nonprofit focused on improving outcomes for individuals with learning disabilities. Comparable in advocacy and parent education for complex kids, primarily U.S.-focused.
Direct peers
- Wendy Young / KidWerks: Provides parent coaching and training programs for families of children with ADHD, anxiety, and behavioral challenges. Direct competitor in the ADHD parenting coaching space.
- Total Transformation (James Lehman): Behavior management training program for parents of struggling children. Overlapping methodology and customer base, focused on practical behavior-change techniques.
- ADDitude Magazine: Leading consumer media brand covering ADHD, including parenting content, webinars, and expert interviews. Comparable in audience and content-led model, though it does not offer structured paid coaching programs.
- Behavior Therapy Associates: Provides parent training, behavior consultation, and professional development related to ADHD and behavioral issues. Comparable in offering structured parent coaching and educator training.
- CHADD (Children and Adults with ADHD): National nonprofit providing ADHD education, support, and advocacy, including parent training resources and annual conferences. Shares the same parent and professional audience as ImpactParents, and has formally recognized ImpactParents programs as Innovative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ImpactParents social profiles
Digital presenceImpactParents compliance and trust
Trust signalCompliance4 records
ImpactParents financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImpactParents leadership team
Management profileNumber of profiles
Profiles8 records
ImpactParents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImpactParents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImpactParents
What does ImpactParents do?
ImpactParents provides online training programs, coaching, and support services for parents raising children, teens, and young adults (ages 4-44) with ADHD, anxiety, autism, learning disabilities, and executive function challenges. The flagship Sanity School® program delivers behavior management training through 6 recorded lessons teaching the proprietary Impact Model, complemented by 1:1 parent coaching, peer group coaching, a teacher version, and a professional certification track. Published books and free resources (blog, podcast, tipsheets, parenting style quiz) extend reach to parents globally across 130+ countries.
Is ImpactParents a public or private company?
ImpactParents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImpactParents founded?
ImpactParents was founded in 2011. It employs 1 to 10 people.
Where is ImpactParents based?
ImpactParents is headquartered in Atlanta, United States, in the North America region.
How does ImpactParents make money?
Four revenue lines are on record. Training Programs are the primary driver. The others are coaching Services, books and Publications and professional Certification.
Who are ImpactParents's main competitors?
International Coach Federation (ICF) is listed as an others. Broad incumbents are ADHD Online, Understood.org and RethinkCare. National Center for Learning Disabilities is listed as a regional player. Direct peers are Wendy Young / KidWerks, Total Transformation (James Lehman), ADDitude Magazine, Behavior Therapy Associates and CHADD (Children and Adults with ADHD).
Does ImpactParents have an API?
No public API is recorded for ImpactParents.
What industry is ImpactParents in?
ImpactParents's product category is Parent Education and Coaching Services. Its primary akta.pro industry code is EDACALAK, Parenting Education for Special Needs & Developmental Differences, with a secondary code of EDAJALAH, Behavioral Support & Intervention Services (PBIS/Behavior Coaching). Its NAICS code is 6117 and its SIC code is 8200.