SOUNDBOX

What SOUNDBOX does

SOUNDBOX is a multi-location voice-over recording studio group founded in 2010 by Tim Friedlander and headquartered in Los Angeles. The company operates five studios across three major US entertainment markets: SOUNDBOX:LA (Hollywood, Melrose Arts District), SOUNDBOX:WH (Woodland Hills, San Fernando Valley), SOUNDBOX:WS (Mar Vista/Westside), SOUNDBOX:Boston (Cambridge, MA), and SOUNDBOX:Nashville. Its core offering is hourly or session-based rental of professional recording facilities equipped with industry-standard tools — Universal Audio, Neumann, Sennheiser, Pro Tools, Avalon, Genelec, and Focal — supplemented by differentiated capabilities including Faceware Mark IV/VI facial capture for video game character animation, REDNET by Focusrite Pro AoIP infrastructure at the Westside location, and SourceConnect for remote sessions. Supporting services span casting, voice directing, ADR (additional dialogue replacement), sound design, Foley, podcast production, and audiobook narration.

The business serves enterprise clients across video game development (Sony PlayStation's Horizon Call of the Mountain, Activision's Call of Duty series, LEGO Horizon Adventures, Miasma Chronicles, Jagged Alliance 3), television and streaming ADR (FX's Shogun, Hulu/Disney's Only Murders in the Building, NBCUniversal's Chicago Fire and Chicago P.D., Marvel's Black Panther: Sins of the King and Jessica Jones), and adjacent segments including commercial brands (Red Bull), government (US Army), and media (National Geographic). Revenue is generated through professional-services session fees under quote-based pricing, with customer acquisition driven by portfolio showcasing, direct outreach, and industry reputation rather than digital marketing at scale. The company also operates SBSignatory, an adjacent signatory/talent service, and employs 1–10 staff total across locations under leadership of Founder/CEO Tim Friedlander and Partner Carson Beck.

Name

SOUNDBOX

Legal name

SOUNDBOX

Website

https://soundbox.la

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SOUNDBOX is a Los Angeles-based, multi-location voice-over recording studio group operating five studios across LA, Boston, and Nashville, serving video game developers, film/TV productions, and brands with VO recording, ADR, facial capture, and audio production services.

Ownership category

akta.pro rank

Product category

Voice-Over Recording Studios

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Sound Recording Industries (5122)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industries

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)

Keywords

• Voice over recording
• Audio production services
• ADR recording services
• Facial capture services
• Podcast production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Studio Recording Services: Hourly or session-based rental of professional voice-over recording studios for artists, voice actors, producers, and creators. Services include ADR, casting, directing, mixing, and sound design.
2. Facial Capture Services: Specialized HMC/Faceware Mark IV and Mark VI facial capture for video game character animation.
3. Podcast Production: Podcast recording, production, and mixing services for audio content creators.
4. Audiobook Recording: Narration and audiobook recording services, particularly at the Boston/Cambridge location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SOUNDBOX operates a multi-location group of professional voice-over and audio recording studios in Los Angeles (Hollywood, Woodland Hills, Mar Vista), Boston/Cambridge, and Nashville, providing voice-over recording, ADR, casting, voice directing, mixing, sound design, podcast production, audiobook narration, and HMC/Faceware facial capture for video game character animation. The studios are equipped with professional audio systems including Universal Audio, Neumann, Sennheiser, Pro Tools, Avalon, Genelec, and Focal, with the Westside location using REDNET by Focusrite Pro Audio over IP infrastructure and SourceConnect for remote sessions.

Product overview

SOUNDBOX is a multi-location voice-over recording studio group offering five distinct studio facilities (Hollywood/LA, Woodland Hills, West Side/Mar Vista, Boston, and Nashville) that provide comprehensive audio production services. The core offering includes voice-over recording, casting, and voice directing across commercial, video game, audiobook, podcast, and broadcast segments. Key differentiated services include Faceware facial capture technology for video game animation, ADR for film/TV, and SourceConnect for remote sessions. Studios are equipped with professional-grade equipment including Universal Audio, Neumann, Sennheiser, Pro Tools, Avalon, Genelec, and Focal systems, with the West Side location featuring REDNET by Focusrite Pro AoIP infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• SBSignatory: Signatory services operated by the company

Products and services

• SOUNDBOX:LA (Hollywood)

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Formosa Group: Large, diversified post-production and talent management company offering ADR, dubbing, voice casting, and audio finishing. Overlaps with SOUNDBOX's VO and ADR work but operates at materially larger scale across multiple entertainment verticals.
• Henson Recording Studios: Iconic Los Angeles recording facility (A&M/Henson complex) offering recording, mixing, and ADR for film, TV, and music. Comparable to SOUNDBOX's premium LA studio positioning and ADR/VO service mix, but with broader legacy music and film capabilities.
• Audible Studios: In-house audiobook and audio content production arm of Audible/Amazon. Comparable to SOUNDBOX's Boston audiobook and narration services, but at vastly larger scale and with captive distribution.

Direct peers

• Bang Zoom! Studios: Long-established Los Angeles voice-over, dubbing, and ADR studio serving anime, video games, and animation clients. Directly comparable to SOUNDBOX in core VO/dubbing services, AAA gaming clientele, and multi-room LA footprint.
• Pro Audio Services (LA): Los Angeles-based studio offering voice-over recording, ADR, and audio post services for film, TV, and gaming clients. Directly comparable to SOUNDBOX in core VO/ADR service mix and LA-centric operations.
• Sound Lounge: New York-based post-production and voice-over studio offering ADR, mixing, and casting for film, TV, and advertising. Comparable to SOUNDBOX in full-service VO + post production capabilities and enterprise entertainment clients, though geographically distinct.
• Voice Trax West: Los Angeles voice-over studio providing recording, casting, and production services for commercials, narration, and games. Directly comparable in service mix and LA market focus.
• The VO Studios (Voiceover Studios): Boutique voice-over recording studio network offering ISDN/SourceConnect-enabled remote sessions and in-person VO for commercials, narration, and games. Closely comparable to SOUNDBOX in service scope and target customers.

Emerging players

• Audiokinetic: Provider of audio middleware and tools (Wwise) used in interactive audio for video games and VR. Adjacent to SOUNDBOX's gaming-audio focus; not a direct studio competitor but increasingly shapes the technology stack around game voice/capture production.

Others

• Source Elements: Developer of SourceConnect, the remote voice-over session protocol SOUNDBOX advertises as an integration. Not a competitor but an enabling technology vendor in the same VO ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/soundbox.la
• Facebookfacebook.com/soundboxla
• LinkedInlinkedin.com/company/soundboxgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUNDBOX