Waggoner Equipment Rental

What Waggoner Equipment Rental does

Waggoner Equipment Rental is a family-owned crane and heavy equipment rental company headquartered in Wood River, Illinois, in continuous operation since 1986. The company rents cranes and heavy equipment with lifting capacities ranging from 2.5 tons to 160 tons, deploying certified union operators alongside its fleet. Its customer base spans construction, industrial, telecom (AT&T), downstream energy (Wood River Refinery), retail (AutoZone), restaurant (Red Robin), hospitality (Hampton Inn), K-12 education (Roxana High School, Alton High School), and religious/civic (St. Mary's Church) clients across the Illinois/Missouri region.

The business operates on a project-based rental model, with revenue generated from equipment rental fees and operating-hour charges. Waggoner holds prequalification memberships in industry verification platforms — Avetta, ISN, and DISA — which are required for bidding on most large industrial and general contractor engagements. The company maintains an Experience Modification Rate of 0.74, well below the industry average of 1.0, and has received repeated safety awards from SCRA, AGCA, and SIBA. It has been recognized in the ACT100 list of the top 100 crane-owning companies in North America. Since 2020, the company has been solely owned by Alana Yount and operates as a 100% female-owned, WBE-certified business, opening access to supplier diversity procurement channels in both public-sector and corporate ESG-driven purchasing.

Waggoner is a privately held LLC with 11–50 employees. It has no disclosed parent company, acquisitions, external funding rounds, or product lines outside crane and heavy equipment rental. Revenue is not publicly disclosed. The company's competitive position rests on nearly four decades of regional operating history, an industry-leading safety record, union-certified operator talent, and WBE-certified status — none of which are easily or quickly replicated by new entrants in the regional lift market.

Name

Waggoner Equipment Rental

Legal name

Waggoner Equipment Rental, LLC

Website

https://waggonerequipment.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Waggoner Equipment Rental is a family-owned, WBE-certified crane and heavy equipment rental company based in Wood River, Illinois, serving construction, industrial, telecom, and institutional clients across the Illinois/Missouri region since 1986.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Crane rental services
• Heavy equipment rentals
• Industrial rigging services
• Construction equipment leasing
• Certified crane operators

Headquarters

HQ city

Wood River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Equipment Rental: Rental of cranes (rough terrain, carry deck, boom trucks) ranging from 2.5 to 160 TON, and forklifts/telehandlers. Available as operated (with certified union operators) or bare rental (without operator).
2. Local Hauling and Delivery: Local hauling with delivery and set-up on all equipment. Tractor only or tractor with trailer options including flatbed, step-deck, and lowboy.
3. Crane Rigging Services: Certified rigging services including steel chokers, nylon straps, and shackles. Crane rigging available upon request with all equipment rentals.
4. Equipment for Sale: Sale of used equipment including crane components like the Single Shive Johnson Block.
5. Equipment Repairs: Fully staffed shop providing repair services for all equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Waggoner Equipment Rental rents cranes (carry deck 2.5-25 ton, boom trucks 33 ton, rough terrain 35-160 ton) and material handling equipment (telehandlers, skid steers) on an operated or bare basis, with certified union operators available. The company complements rentals with certified rigging services, local hauling with delivery and set-up, crane mats, and a fully staffed repair shop for both its own and customer equipment. Free 24-hour on-site job evaluation and consultation are provided by estimators with 20+ years of experience.

Product overview

Waggoner Equipment Rental operates as an equipment rental company with a diverse fleet of crane and material handling equipment. The product portfolio centers on carry deck cranes (2.5-25 ton Broderson models) as the core fleet, complemented by rough terrain cranes (40-160 ton Grove and Link-Belt models), boom trucks (33-ton National), and truck cranes (120-ton Link-Belt). Additional offerings include telehandlers/forklifts (CAT TH255C, TH360B, TL1055, TL642) and skidsteers. The company provides operated or bare rental options with certified operators from local unions. Support services include 24-hour on-site job evaluation, local hauling with delivery and set-up, crane mats and certified rigging, and full equipment repair capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carry Deck Crane Rental Rental of Broderson carry deck cranes ranging from 2.5 to 25 ton capacity, including models IC-20-1A, IC-20-1C, IC-80-3H, IC-80-3K, IC-200-2B, IC-200-3F, IC-200-3H, IC-250-3D, IC-280-A, and IC-400-3A, available as operated or bare rental for construction and industrial projects.
• Rough Terrain Crane Rental Rental of rough terrain cranes from 40 to 160 ton capacity, including Grove RT540E, RT650E, RT765E-2, RT780, RT890E, RT9130E and Link-Belt 75RT, RTC-80100 II, RTC-80160 II models, available as operated or bare rental for industrial and commercial construction projects.
• Boom Truck Rental Rental of a 33-ton capacity National 14110A boom truck crane for mobile lifting applications, available as operated or bare rental.
• Truck Crane Rental Rental of a 120-ton capacity Link-Belt 120HT truck crane for heavy lifting operations, available for industrial and commercial projects.
• Telehandler and Forklift Rental Rental of CAT TH255C, CAT TH360B, CAT TL1055, and CAT TL642 telehandlers for material handling, lifting, and transporting loads at construction and industrial sites.
• Skid Steer Rental Rental of a CAT 299D3 compact track loader/skid steer for material handling and construction applications, with load chart available upon request.
• Used Equipment Sales Sale of used equipment and crane components, including a 5-sheave 30-ton capacity Single Shive Johnson Block, available for purchase.
• 24-Hour On-Site Job Evaluation and Consultation 24-hour on-site job evaluation service with estimators offering over 20 years of experience for consultation and project scoping, provided free of charge to potential customers.
• Local Hauling with Delivery and Set-Up Local hauling services with delivery and set-up on all equipment, including tractor only or tractor with trailer options such as flatbed, step-deck, and lowboy.
• Certified Crane Rigging Services Certified rigging services including steel chokers, nylon straps, and shackles, made available upon request with all equipment rentals.
• Crane Mats Rental Rental of crane mats in various sizes, available per mat per month, often used to support cranes and heavy equipment on soft ground or uneven surfaces.
• Equipment Repair Services Fully staffed repair shop providing repair services for all equipment, including cranes and material handling equipment.

Quantifiable outcome

• EMR of .74 (below industry average of 1.0)
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Specialized Carriers & Rigging Association (SCRA)coreOthersActive membership in SCRA with multiple safety awards including Crane & Rigging Safety Awards and Zero Accidents Awards from 2020-2026. Also received 15 Year Longevity Award in 2022.
• Associated General Contractors of America (AGCA)coreOthersMember with multiple zero incidence rate awards for building and federal/heavy construction categories. Received Certificate of Commendation for Excellent Safety Record.
• SIBA (Safety Association)minorOthersReceived Safety Merit Award for zero lost time accidents (30,000-60,000 manhours) and Safety Excellence Award for 5 years zero lost time.
• Illinois Capital Development (WBE)coreOthersCertified WBE (Women's Business Enterprise) by the Illinois Capital Development Board, enabling access to government contracting opportunities.
• Riverbend Growth AssociationminorOthersRegional economic development organization that awarded Waggoner Small Business of the Month in March 2022.
• AIB/GallagherminorOthersInsurance partner providing workers compensation and risk management services supporting the company's strong safety record.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ALL Erection & Crane Rental Corp: Regional crane and aerial equipment rental company operating across the Midwest and U.S. with similar fleet mix including rough terrain and boom trucks. Directly comparable to Waggoner on customer base (industrial, commercial, energy) and operated/bare rental model.
• Bigge Crane and Rigging Co. Crane sales, rental, and rigging services with national reach but heavy concentration in industrial and refinery customers. Comparable on heavy-lift capacity, operated rental, and rigging integration.
• Barnhart Crane & Rigging Co. Mid-sized crane rental and rigging firm with strong Midwest presence and a similar blend of heavy lifting, rigging, and transportation services. Closely comparable business model, customer base (industrial, energy), and fleet capability.
• Empire Crane Company: New England-based crane sales, rental, and service provider with a similar mid-sized fleet and industrial customer base. Comparable on operated and bare rental offerings and rigging integration.
• TNT Crane & Rigging: Crane rental and rigging services company serving industrial, commercial, and energy markets across multiple U.S. regions. Similar fleet profile (lattice boom crawlers, rough terrain, boom trucks) and operated-rental model.
• McCann Industries: Chicago-area heavy equipment dealer and rental provider serving Illinois, Indiana, and Wisconsin. Directly comparable on geography, material handling equipment rentals, and industrial construction customer base.
• Central Rent-A-Crane: Regional crane rental company serving Midwest industrial and construction clients. Comparable in fleet size, operated/bare rental options, and customer mix including refineries and commercial contractors.
• Luby Equipment Services: Regional heavy equipment dealer and rental company operating across the Midwest with similar fleet offerings including cranes, telehandlers, and material handling. Comparable geographic and customer overlap.

Broad incumbents

• Sunbelt Rentals: Second-largest North American equipment rental company offering cranes, aerial, material handling, and industrial fleet. Overlaps with Waggoner in material handling rentals but operates at significantly larger scale.
• United Rentals: Largest equipment rental company in North America with broad fleet across aerial, material handling, and heavy equipment. Competes with Waggoner on forklifts, telehandlers, and skid steers but with national scale, broader fleet, and pricing leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Waggoner-Equipment-Rental-LLC-297933686935469
• Facebookfacebook.com/waggonerequipment
• LinkedInlinkedin.com/company/waggoner-equipment-rentals-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waggoner Equipment Rental