Luby Equipment Services
Luby Equipment Services is a family-owned, multi-brand construction equipment dealer founded in 1974, serving contractors, municipalities, and forestry operators across Missouri, Illinois, and Arkansas through eight dealership branches. It sells, rents, services, and parts CASE, Hitachi, and Takeuchi equipment.
- Company typePrivate
- Founded1974
- HeadquartersMissouri City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Luby Equipment Services does
Luby Equipment Services is a family-owned, multi-brand construction equipment dealer founded in 1974 and headquartered in Fenton, Missouri, operating as Luby Equipment, LLC. The company sells, rents, services, and supplies parts for heavy and compact construction equipment through eight physical dealership branches across Missouri, Illinois, and Arkansas. Its authorized dealer portfolio centers on three flagship OEM brands — CASE Construction Equipment, Takeuchi, and, as of March 2026, Hitachi Construction Machinery Americas — supplemented by attachment and technology brands including Fecon, Virnig, Vail, Indeco, and Leica Geosystems.
The company's revenue model spans four streams: new and used equipment sales (one-time purchase), short- and long-term equipment rentals (recurring), OEM parts sales (one-time), and factory-certified service and field repair (professional services). Financing is provided in partnership with CNH Capital, with promotional offers such as 0% APR for 48 months on CASE equipment and 90-day deferred payment on crawler dozers. Distribution is anchored by direct field sales at the eight dealership locations, with inside sales supported through a website quote-request system and an e-commerce channel for parts and attachments.
Beyond core equipment distribution, Luby operates three wholly-owned subsidiaries that extend its addressable market: Luby Power (standby power generators), Luby Shoring (shoring services and rental), and Luby Used (used equipment sales platform). The company is privately held under family ownership, with Steve Luby identified as the owner and Lawrence Caliman serving as Equipment Finance Manager, and has maintained a 50+ year operating history in the Midwest serving commercial contractors, municipalities, and forestry and land management operators.
Luby Equipment Services firmographics
Firmographics- Name
- Luby Equipment Services
- Legal name
- Luby Equipment, LLC
- Website
- https://lubyequipment.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Luby Equipment Services is a family-owned, multi-brand construction equipment dealer founded in 1974, serving contractors, municipalities, and forestry operators across Missouri, Illinois, and Arkansas through eight dealership branches. It sells, rents, services, and parts CASE, Hitachi, and Takeuchi equipment.
- Ownership category
- akta.pro rank
Luby Equipment Services industry classification
Industry- Product category
- Construction Equipment Dealer
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
Keywords
Where Luby Equipment Services is headquartered
LocationHeadquarters
- HQ city
- Missouri City
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Luby Equipment Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sales of new and used construction equipment including excavators, skid steers, compact track loaders, wheel loaders, dozers, backhoes, forklifts, motor graders, and compaction equipment. The company offers equipment from CASE, Hitachi, Takeuchi, Fecon, Vail, Virnig, Indeco, and Leica Geosystems brands.
- Equipment Rentals: Short-term and long-term rental of construction equipment for contractors who need equipment for specific projects without purchasing.
- Parts Sales: Sales of OEM replacement parts for all equipment brands carried, including filters, hydraulic components, undercarriage parts, and routine maintenance items.
- Service and Repair: Professional equipment service and repair including preventative maintenance, diagnostics, hydraulic system repairs, and full machine service. Both shop service and field service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0% Financing for 48 Months |
| Subscription | Monthly | No Payment for 90 Days + 0% for 48 Months |
| Subscription | Monthly | 0% for 48 months on Mini Excavators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Luby Equipment Services product offering
Product offeringCore offering
Luby Equipment Services is a multi-brand authorized construction equipment dealer selling new and used CASE, Hitachi, and Takeuchi machines, supported by rentals, OEM parts, factory-certified service, and field repair through eight dealership locations across Missouri, Illinois, and Arkansas. The company also resells attachments from Fecon, Virnig, Vail, and Indeco, Leica Geosystems machine control technology, and arranges equipment financing via CNH Capital alongside its Luby Shoring trench safety rental subsidiary.
Product overview
Luby Equipment Services is a construction equipment dealer offering new, used, and rental equipment across multiple locations in Missouri, Illinois, and Arkansas. The company operates as a multi-brand dealer with three core equipment brands: CASE Construction (compact and heavy equipment), Hitachi Construction Machinery (transitioning to Landcros by 2027), and Takeuchi. The product portfolio spans a comprehensive range of construction machinery including mini excavators, compact track loaders, skid steer loaders, compact wheel loaders, small articulated loaders, full-size excavators, backhoe loaders, crawler dozers, wheel loaders, compaction equipment, rough terrain forklifts, and motor graders. Additionally, Luby offers attachment products from Fecon (forestry mulchers), Virnig, Vail, and Indeco, along with Leica Geosystems machine control and geospatial technology. The company provides integrated services including CNH Capital equipment financing, parts support, factory-certified maintenance and repair, field service, equipment rental, and shoring services. This is a distribution/dealer model rather than a unified software platform, with the core offering being the physical equipment portfolio supported by complementary service capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Luby Power: Standby Power Generators division offering power solutions for various applications
- Luby Shoring
Products and services
- CASE Construction Equipment (compact and heavy lines) Authorized CASE dealer offering new compact and heavy construction equipment including mini excavators, compact track loaders, skid steers, compact wheel loaders, small articulated loaders, TL100 mini track loader, full-size excavators, backhoes, crawler dozers, wheel loaders, compaction equipment, rough terrain forklifts, motor graders, and the Minotaur DL550 compact dozer loader. Targets construction contractors and municipalities.
- Hitachi Construction Machinery Equipment Authorized Hitachi dealer offering the Hitachi lineup including mini excavators (ZAXIS-5N Series), medium and large excavators (7-Series), compact wheel loaders (ZW30-5B, ZW50-5B, ZW80-5B), medium and large wheel loaders, long reach excavators, and mining excavators, transitioning to the Landcros brand by 2027.
- Takeuchi Equipment Authorized Takeuchi dealer offering compact excavators, track loaders, wheel loaders, crawler dumpers, and electric compact excavator models such as the TB20e, targeted at contractors needing compact equipment across Missouri and Illinois.
- Equipment Rental Services Short-term and long-term rental of CASE, Hitachi, Takeuchi, and other construction, forestry, and material handling equipment for contractors that need equipment for specific projects without purchasing.
- Parts and Service Support Genuine OEM parts, factory-certified technicians, preventative maintenance, equipment diagnostics, hydraulic system repair, and field service support covering all equipment brands carried by Luby, delivered through dealership shops and field service crews.
- CNH Capital Equipment Financing Equipment financing solutions including equipment loans, leasing, seasonal payment plans, custom payment plans, and Equipment Protection Plan extended warranties, arranged through CNH Capital for CASE and other equipment purchases.
- Fecon Attachments Authorized Fecon dealer offering forestry mulchers and attachments including Bull Hog mulchers, Blackhawk forestry mulchers, Disc Hawk disc mulchers, and Stumpex stump grinders for land clearing and right-of-way maintenance.
- Virnig Attachments Authorized Virnig dealer providing commercial-grade attachments for skid steers, compact tractors, and mini excavators including V70 tree disc mulchers, drum mulchers, rotary brush cutters, pallet forks, skeleton grapples, augers, and snow removal equipment.
- Vail Products Attachments Authorized Vail dealer offering severe-duty land management attachments including brush cutters, drum mulchers, forestry disc mulchers, tree saws, grubbers, and Goliath grapples for skid steers and excavators in forestry, construction, and wildlife management applications.
- Indeco Hydraulic Attachments Authorized Indeco dealer offering HP Series hydraulic breakers with Intelligent Hydraulic System, IHC boom-mounted compactors, and vibratory plates delivering up to 20% fuel savings for demolition and site preparation applications.
- Leica Geosystems Machine Control Authorized Leica Geosystems dealer providing machine control systems and geospatial tools including the Leica LMR 360 receiver and Rugby CLH Grade Lasers, supporting 2D and 3D grading systems, GPS/GNSS, robotic total stations, and laser scanning for infrastructure and site preparation projects.
- Luby Shoring Services Shoring services and rental solutions for construction job sites requiring trench safety and excavation support, operated as a wholly-owned subsidiary of Luby Equipment Services.
- Luby Used Equipment Wholly-owned subsidiary brand that markets and sells pre-owned construction equipment through Luby Used, offering listed-price inventory of used machinery across the brands the dealership represents.
Companies that use Luby Equipment Services
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Luby Equipment Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luby Equipment Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Hitachi Construction Machinery AmericascoreLuby Equipment has officially partnered with Hitachi Construction Machinery Americas as an authorized dealer, expanding its equipment offering and service capabilities across Missouri and Illinois. Contractors gain access to Hitachi excavators and construction equipment backed by full-service support, parts availability, and experienced technicians. The partnership strengthens regional access to Hitachi's equipment lineup at a time when infrastructure investment and private development activity continue across both states.
- CASE Construction EquipmentcoreLuby Equipment is an authorized CASE dealer offering the full range of CASE compact and heavy equipment including excavators, skid steers, compact track loaders, wheel loaders, dozers, backhoes, forklifts, motor graders, and compaction equipment. The partnership includes access to CNH Capital financing options for CASE equipment purchases.
- TakeuchicoreLuby Equipment is an authorized dealer for Takeuchi construction equipment across Missouri and Illinois. The partnership includes track loaders, excavators, wheel loaders, and crawler dumpers, with support for Takeuchi equipment financing options.
- Leica GeosystemssupportingLuby Equipment is an authorized Leica Geosystems dealer providing machine control systems and geospatial tools including the Leica LMR 360 receiver and Rugby CLH Grade Lasers. Products support 2D and 3D grading systems, GPS/GNSS, robotic total stations, and laser scanning for infrastructure and site prep projects.
- FeconsupportingLuby Equipment is an authorized Fecon dealer stocking forestry mulchers and attachments including Bull Hog mulchers, Blackhawk forestry mulchers, Disc Hawk disc mulchers, and Stumpex stump grinders for land clearing and vegetation management applications.
- VailsupportingLuby Equipment is an authorized Vail dealer offering land management attachments including brush cutters, drum mulchers, forestry disc mulchers, tree saws, grubbers, and Goliath grapples designed for forestry, construction, and wildlife management.
- VirnigsupportingLuby Equipment is an authorized Virnig dealer providing attachments for skid steers, compact tractors, and mini excavators including tree disc mulchers, drum mulchers, rotary brush cutters, pallet forks, skeleton grapples, augers, and snow removal equipment.
- IndecosupportingLuby Equipment is an authorized Indeco dealer offering hydraulic attachments including HP Series hydraulic breakers with Intelligent Hydraulic System and IHC boom-mounted compactors for demolition and site prep applications.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Luby Equipment Services competitors and assessment
Company assessmentDirect peers
- Fabick Cat: Caterpillar dealer serving Missouri, Illinois, Kansas, and the broader Midwest with sales, rental, parts, and service. Directly competes with Luby in Missouri and Illinois on mid-size and heavy equipment sales and rentals.
- St. Louis Equipment: Local CASE dealer serving the St. Louis metro and surrounding Missouri/Illinois markets. Directly competes with Luby's Fenton and O'Fallon locations for CASE compact and heavy equipment customers.
- Altorfer Industries: Caterpillar equipment dealer with a heavy presence in Illinois, Missouri, Iowa, and surrounding Midwest states, offering new/used equipment, rentals, parts, and service. Comparable as a full-line dealer competing for the same contractor and municipal customers.
- Roland Machinery Company: Multi-location CASE Construction Equipment dealer serving contractors across the Midwest. Directly comparable to Luby as a multi-brand authorized dealer with sales, rental, parts, and service operations in overlapping geography (Illinois, Missouri, Wisconsin).
- Martin Equipment of Illinois & Iowa: CASE and Hitachi construction equipment dealer with multiple Midwest locations providing sales, rental, parts, and service. Directly competes with Luby for CASE and now Hitachi customers in Illinois and adjacent Midwest markets.
Broad incumbents
- Komatsu America (dealer network): Komatsu and its authorized dealer network represent the largest non-CAT heavy equipment channel in the U.S. Comparable as a competing premium-brand dealer ecosystem that Luby's CASE/Hitachi/Takeuchi lineup directly contests on jobsites.
- Cleveland Brothers Equipment Co. Major Caterpillar dealer in the Mid-Atlantic and Midwest offering full-line construction equipment sales, rentals, parts, and service. Comparable as a large established dealer group with a similar full-service model.
- RDO Equipment Co. Large John Deere construction equipment dealer network with a substantial Midwest footprint including Missouri. Overlaps with Luby as a multi-location dealer serving contractors with new equipment, used, rentals, parts, and service.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management platform expanding across the U.S., including the Midwest. Comparable as a competing channel for contractor equipment access and a potential disruptor to traditional dealer-rental economics.
Regional players
- United Construction Equipment & Rentals: Smaller regional construction equipment rental and dealer operation. Comparable in business model (rental + sales) but at smaller scale and different geography, providing a useful benchmark for dealer-rental hybrids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luby Equipment Services social profiles
Digital presenceLuby Equipment Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luby Equipment Services leadership team
Management profileNumber of profiles
Profiles2 records
Luby Equipment Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
Luby Equipment Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luby Equipment Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luby Equipment Services
What does Luby Equipment Services do?
Luby Equipment Services is a multi-brand authorized construction equipment dealer selling new and used CASE, Hitachi, and Takeuchi machines, supported by rentals, OEM parts, factory-certified service, and field repair through eight dealership locations across Missouri, Illinois, and Arkansas. The company also resells attachments from Fecon, Virnig, Vail, and Indeco, Leica Geosystems machine control technology, and arranges equipment financing via CNH Capital alongside its Luby Shoring trench safety rental subsidiary.
Is Luby Equipment Services a public or private company?
Luby Equipment Services is a private company. It is classified as family owned and is currently operating.
When was Luby Equipment Services founded?
Luby Equipment Services was founded in 1974. It employs 101 to 250 people.
Where is Luby Equipment Services based?
Luby Equipment Services is headquartered in Missouri City, United States, in the North America region.
How does Luby Equipment Services make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales and service and Repair.
Who are Luby Equipment Services's main competitors?
Direct peers on record are Fabick Cat, St. Louis Equipment, Altorfer Industries, Roland Machinery Company and Martin Equipment of Illinois & Iowa. Broad incumbents are Komatsu America (dealer network), Cleveland Brothers Equipment Co. and RDO Equipment Co.. EquipmentShare is listed as an emerging player. United Construction Equipment & Rentals is listed as a regional player.
Does Luby Equipment Services have an API?
No public API is recorded for Luby Equipment Services.
What industry is Luby Equipment Services in?
Luby Equipment Services's product category is Construction Equipment Dealer. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial). Its NAICS code is 532412 and its SIC code is 5082.