SereneLife Home

What SereneLife Home does

SereneLife Home is a Brooklyn-based, private direct-to-consumer e-commerce company founded in 2017 that sells affordable home, outdoor, fitness, and lifestyle products under the SereneLife brand. The product portfolio spans six broad verticals — climate control (portable ACs, mini splits, heaters, dehumidifiers), fitness equipment (treadmills, rowing machines, ellipticals, exercise bikes, trampolines, dancing poles), outdoor recreation (above-ground pools, inflatable paddle boards, trampolines, canopies, fire pits, generators), home and kitchen goods (wine racks, cookware, storage, furniture), health and wellness (massage tools, portable saunas, heating pads, weighted blankets), and kids and toys (bicycles, bumper cars, jumping castles, arcade games). The technology stack is standard Shopify-based storefront with selected SKUs offering Bluetooth or Wi-Fi connectivity, but no proprietary technology, patents, or AI/ML capabilities are disclosed.

The company operates a product-led growth model targeting value-oriented US consumers through a multi-channel distribution strategy that combines its own e-commerce site (serenelifehome.com) with presence on Amazon, Walmart, and Target. Pricing is positioned across a wide range from sub-$50 accessories to over $1,000 premium items, with most core SKUs priced below $500 and frequent promotional discounts of 15-57% off MSRP. The company has served over 1 million cumulative customers since founding, supported by free shipping, a 3-year warranty, and a 30-day return policy. Revenue is generated entirely through one-time hardware sales with no subscription component, and no enterprise or B2B customers are disclosed. The company operates with a lean team of 11-50 employees and has not disclosed any institutional funding to date.

SereneLife's customer base is exclusively individual consumers across two primary personas: general consumers and homeowners seeking affordable lifestyle products for home fitness, outdoor recreation, and home comfort, and budget-conscious buyers including students and first-time purchasers prioritizing value. Notable operational risk surfaced during the analysis period includes a US Consumer Product Safety Commission recall affecting approximately 80 SereneLife above-ground pools, part of a broader 13,400+ unit recall linked to nine drowning deaths over 15 years due to a compression strap design flaw.

Name

SereneLife Home

Website

https://serenelifehome.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SereneLife Home is a private Brooklyn-based e-commerce company founded in 2017 that sells affordable home, fitness, outdoor, and lifestyle products direct to consumers through its own storefront, Amazon, Walmart, and Target, serving over 1 million cumulative customers with a broad product catalog priced primarily under $500.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct sales via the company's own e-commerce storefront at serenelifehome.com. Consumers purchase products directly at listed prices with free shipping on all orders.
2. Retail Marketplace Sales: Revenue generated through sales via third-party retail partners including Amazon, Walmart, and Target. Products are available through these marketplaces alongside the company's direct store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SereneLife Home is a direct-to-consumer retailer that sells an extensive portfolio of affordable home, fitness, outdoor recreation, and lifestyle products through its own e-commerce storefront and major marketplaces (Amazon, Walmart, Target). The catalog spans climate control (portable ACs, heaters, dehumidifiers), fitness equipment (treadmills, rowing machines, trampolines, bikes), outdoor recreation (pools, paddle boards, fire pits, canopies), home/kitchen goods (wine racks, storage, furniture), wellness items (saunas, massage tools), and kids' toys. Products are typically priced under $500 with free shipping, a 3-year warranty, and 30-day returns.

Product overview

SereneLife Home is a direct-to-consumer lifestyle products company offering an extensive portfolio of affordable home goods, fitness equipment, outdoor recreation products, and lifestyle accessories. The product ecosystem spans multiple categories including: (1) Climate Control: portable air conditioners, dehumidifiers, and indoor/outdoor heaters; (2) Fitness Equipment: treadmills, rowing machines, exercise bikes, ellipticals, trampolines, and dancing poles; (3) Outdoor Recreation: above-ground pools, inflatable paddle boards, trampolines, camping gear, and fire pits; (4) Home & Kitchen: wine racks, cookware, storage solutions, and furniture; (5) Health & Wellness: massage tools, heating pads, foot spas, and portable saunas; (6) Kids & Toys: bicycles, bumper cars, jumping castles, and arcade games. The company sells directly through its e-commerce platform (serenelifehome.com) and distributes via major retailers including Amazon, Walmart, and Target. Best-selling products include the Portable Air Conditioner 10,000 BTU, Electric Folding Treadmill with Bluetooth, and 48" Foldable Fitness Trampoline. The company emphasizes affordability with products typically priced under $500, free shipping, a 3-year warranty, and 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• SereneLife Portable Air Conditioner – 8,000 BTU
• Electric Folding Treadmill
• Portable Air Conditioner 10,000 BTU
• Stackable Wine Storage Rack – 72 Bottle Slots, 8-Tier Modular
• 48" Foldable Fitness Trampoline
• Front Load Safe Box
• Portable Power Generator 60,000mAh
• 200-Pack Velvet Hangers Non-Slip
• Golf Laser Rangefinder 540 Yards
• Weighted Blanket 20 lbs
• Infrared Patio Heater
• Mini Split AC Unit 12,000 BTU
• Compact & Portable Sauna
• Concrete Propane Fire Pit Table 40,000 BTU
• Fire Pit Table 50,000 BTU Stainless Steel
• Indoor Electric Heater with Wi-Fi
• Electric Kids Bumper Car
• Inflatable Paddle Board 10'6"
• Pop Up Canopy Tent 10x15
• Smart Rowing Machine
• 2-in-1 Rowing Machine & Bike
• Outdoor Trampolines (8FT, 10FT, 12FT)
• Dancing Poles
• Kids Bicycles
• Bimini Tops
• Portable Spas & Saunas
• Inflatable Products (Pools, Boats, Castles)
• Outdoor Fire Pits
• Portable Generators & Solar Panels
• Massage & Wellness Equipment
• Game Tables & Arcade Equipment

Quantifiable outcome

• Over 1 million customers served

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TargetcoreChannel Partner/ Reseller/ DistributorSereneLife Home products are available for purchase at Target stores and online. Target represents a major retail distribution channel for the brand, providing physical and digital storefront access to value-conscious consumers.
• WalmartcoreChannel Partner/ Reseller/ DistributorSereneLife Home products are sold through Walmart's retail and online channels. Walmart partnership provides access to a broad consumer base and reinforces the brand's value positioning.
• AmazoncoreChannel Partner/ Reseller/ DistributorSereneLife Home products are available on Amazon marketplace, enabling broad e-commerce reach and access to Amazon's customer base. The company had approximately 80 above-ground pools recalled through this channel.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Mainstays (Walmart private label): Walmart's Mainstays private label competes in home furnishings, storage, and lifestyle products, sharing Walmart shelf space with SereneLife and undercutting on price.
• AmazonBasics: Amazon's private-label brand competes directly with SereneLife in AC units, hangers, fitness accessories, and storage on the same Amazon marketplace, often at lower prices.

Direct peers

• Best Choice Products: Best Choice Products operates an almost identical playbook — affordable home, outdoor, fitness, and kids products sold direct-to-consumer and through Amazon, Walmart, and Target at price points comparable to SereneLife.
• Costway: Costway is a mass-market e-commerce retailer offering affordable home, outdoor, and fitness products across overlapping categories (treadmills, pools, furniture, kitchen), competing head-to-head on price and assortment.
• Yaheetech: Yaheetech is a mass-market brand offering home, outdoor, fitness, and pet products at sub-$200 price points via Amazon and its own site, competing in many of the same SKUs as SereneLife.
• Giantex: Giantex sells affordable home furniture, fitness equipment, and outdoor products online at value price points, overlapping heavily with SereneLife's catalog and channel strategy.
• Sunny Health & Fitness: Sunny Health & Fitness is a direct competitor in the home fitness category, offering treadmills, ellipticals, rowing machines, and bikes at affordable price points through its own site and Amazon.
• Vevor: Vevor sells affordable equipment and lifestyle goods across home, outdoor, and fitness categories via its own DTC site and Amazon, directly mirroring SereneLife's value positioning and breadth.
• Sunnydaze Decor: Sunnydaze Decor sells outdoor living, patio, and home lifestyle products direct-to-consumer and through major retailers, overlapping with SereneLife's outdoor and home categories.

Emerging players

• Weslen: Weslen operates as a value-oriented home and lifestyle brand on Amazon with overlapping product lines including home comfort and fitness items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/serenelifehome
• Facebookfacebook.com/SereneLifeUSA
• LinkedInlinkedin.com/company/serenelife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SereneLife Home