Vevor
Vevor is a vertically integrated direct-to-consumer home improvement brand selling 15,000+ SKUs of professional-grade tools, outdoor equipment, and appliances at accessible prices across 50+ countries. It serves 30 million-plus DIY homeowners, contractors, and small operators through vevor.com, Amazon, Walmart, TikTok Shop, and a new Houston flagship store.
- Company typePrivate
- Founded2007
- HeadquartersRancho Cucamonga, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vevor does
Vevor is a vertically integrated direct-to-consumer home improvement brand founded in Shanghai in 2007, now operating globally across 50+ countries with a network of 200+ warehouses and serving over 30 million 'Home Creators.' The company sells a catalog exceeding 15,000 SKUs spanning tools, outdoor power equipment, automotive, plumbing, appliances, outdoor living, kitchen, and home improvement categories through four primary channels: its own vevor.com e-commerce platform, Amazon and Walmart marketplaces, TikTok Shop (where it ranked #1 in Tools & Hardware during Black Friday 2025), and a newly opened 32,000-square-foot flagship retail store in Houston, Texas. Product differentiation centers on mechanical performance specifications at accessible price points—examples include an 18V ProPress Tool with 3-second press cycles (60% faster than conventional tools), a FlashPure Sand Filter Pump with 6X filtration speed, an Integrated Ice Maker producing 120 lbs/day, and a patented Hybrid Heat Press starting at $189.90.
The business model is primarily one-time direct product sales with no disclosed subscription or recurring revenue component, supported by recurring promotional events (Monthly Power 15, seasonal campaigns) and a community-driven brand narrative. Customer segments span DIY homeowners (primary), plumbing and contractor professionals (prosumer), small food service operators, and automotive DIY enthusiasts. The U.S. market is the current strategic focus, evidenced by the 2026 Houston flagship opening, a partnership with the NBA's Houston Rockets, and community nonprofit initiatives in Texas and California. Pricing spans budget tools under $100 to professional-grade equipment in the $300-$1,500 range, positioning Vevor between premium branded competitors and commodity marketplace sellers.
Revenue figures are not publicly disclosed, but proxies—including single-day TikTok Shop GMV of $1.5 million, 30M+ global customers, 200+ warehouses, and 501-1,000 employees—indicate a large-scale global e-commerce operation. The company is privately held with no disclosed institutional investor backing beyond a 2021 round led by ZWC Partners (undisclosed amount), and reports a 90% customer satisfaction rate across its global operations. Vevor's growth strategy combines category expansion into professional and lifestyle segments, omnichannel buildout (digital plus physical retail plus social commerce), and brand investment through sports partnerships and community engagement.
Vevor firmographics
Firmographics- Name
- Vevor
- Legal name
- VEVOR
- Website
- https://vevor.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vevor is a vertically integrated direct-to-consumer home improvement brand selling 15,000+ SKUs of professional-grade tools, outdoor equipment, and appliances at accessible prices across 50+ countries. It serves 30 million-plus DIY homeowners, contractors, and small operators through vevor.com, Amazon, Walmart, TikTok Shop, and a new Houston flagship store.
- Ownership category
- akta.pro rank
Vevor industry classification
Industry- Product category
- Home Improvement Tools and Equipment
- NAICS
- Home Centers (444110), Hardware Retailers (44414), General Merchandise Retailers (455)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)
- akta.pro secondary industry
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)
Keywords
Where Vevor is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vevor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Product Sales (E-commerce & Retail): Vevor generates revenue primarily through direct-to-consumer product sales via its e-commerce platform (vevor.com), physical retail stores (Houston flagship), and third-party marketplace channels including Amazon and Walmart. The company offers a catalog exceeding 15,000 SKUs across tools, outdoor equipment, appliances, and home improvement solutions, with pricing positioned at accessible price points for DIY homeowners and professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Integrated Ice Maker at $313.90 |
| Unit Pricing | Pay-as-you-go | 18V High-Efficiency Compact ProPress Tool |
| Unit Pricing | Pay-as-you-go | Hybrid Heat Press starting at $189.90 |
| Unit Pricing | Pay-as-you-go | FlashPure Sand Filter Pump (3 models) |
| Unit Pricing | Pay-as-you-go | World Cup-integrated ice maker at $298.20-$313.90 |
| Unit Pricing | Pay-as-you-go | Rotary Laser Level (price range $500-$1,500) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vevor product offering
Product offeringCore offering
Vevor designs, manufactures, and sells a vertically integrated catalog of more than 15,000 SKUs spanning power and hand tools, outdoor power equipment, plumbing tools, automotive shop equipment, pools and pool supplies, outdoor living products, kitchen appliances, lawn and garden equipment, storage and organization, heating/cooling, electrical, and building materials. The company sells its own Vevor-branded products primarily through direct e-commerce (vevor.com), third-party marketplaces such as Amazon and Walmart, and a Houston flagship physical store, targeting DIY homeowners, makers, and small trade professionals with professional-grade performance at consumer-accessible price points.
Product overview
VEVOR is a global home improvement brand operating as a vertically integrated e-commerce company with over 15,000 SKUs across a broad product portfolio. The company offers professional-grade tools and home improvement products at accessible price points, serving over 30 million 'Home Creators' worldwide. The product lineup spans multiple categories including power tools (drills, grinders, saws, sanders), hand tools (clamps, wrenches, screwdrivers), welding equipment, air compressors, woodworking tools, automotive shop equipment (car jacks, lifts, creepers), mechanics tools, outdoor power equipment (chainsaws, pressure washers, lawn mowers), plumbing tools, pools and pool supplies (including FlashPure Sand Filter Pump), outdoor cooking and patio furniture, crafting machines (Hybrid Heat Press), small kitchen appliances (ice makers, popcorn machines, meat slicers), lawn and garden equipment, storage and organization, heating/venting/cooling, electrical, building materials, and renewable energy products including EV chargers. The company recently launched its Houston flagship store and offers both online and physical retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- 18V High-Efficiency Compact ProPress Tool Plumbing professional tool with 3-second press cycles, 360° swivel head, dual 18V batteries, and 24kN output force delivering approximately 200 presses per charge; targets plumbing professionals and contractors needing faster pipe connections.
- FlashPure Sand Filter Pump Above-ground pool sand filter pump with up to 6X faster filtration than conventional silica sand systems, pre-assembled setup, leak-proof one-piece molded design; available in 12-inch, 14-inch, and 16-inch models for residential pool maintenance.
- Integrated Ice Maker High-capacity ice maker producing up to 120 lbs of ice per day with 10-minute first batch time, 48-hour smart scheduling, and 50dB quiet operation; targets households with high ice needs, food trucks, and small beverage operators.
- High-Pressure Airless Paint Sprayer Paint sprayer with a 650W motor delivering up to 3000 PSI and 0.31 GPM, spraying up to 12 times faster than traditional brushing; features adjustable pressure, integrated filtration, and a detachable pump for easy cleaning, targeting DIY homeowners and prosumers.
- Hybrid Heat Press Patented heat transfer machine combining manual and automatic functions for customization projects, with simplified operation, versatility, and safety features; starting at $189.90 for hobbyists, small entrepreneurs, and makers.
- Towel Warmer Series Bathroom towel warmer using 360° surround heating technology for uniform warmth; features temperature controls, timers, and child safety locks for residential bathroom use.
- Pop-Up Canopy Gazebo Outdoor pop-up shade canopy available in 10x10, 11.5x11.5, and 12x12 ft configurations with tool-free setup and portability for outdoor entertaining and shade.
- 18-Inch Wall-Mount Fan Wall-mounted 18-inch fan delivering up to 4,150 CFM across three speeds for indoor and outdoor cooling relief.
- Lawn Sweeper Yard maintenance tool for thatch removal and lawn cleanup, designed for residential lawn care.
- Gas Pressure Washer Gas-powered pressure washer with 390cc engine for outdoor cleaning, driveways, decks, and DIY home maintenance projects.
- Rotary Laser Level Outdoor rotary laser level with working ranges up to 2,600 feet, accuracy of ±1/16 to ±1/8 inch at 100 feet, and IP54–IP66 weather resistance; targets construction professionals, landscapers, and DIY users.
- Four-Piece Garage Upgrade Set Automotive DIY garage bundle including retractable air hose reel, electric hydraulic floor jack, impact socket set, and 450-piece mechanical toolkit for vehicle maintenance and garage organization.
- Hot Dog Roller 1,600W commercial-grade hot dog roller with 11 stainless steel rollers, dual temperature controls, capacity up to 30 hot dogs, removable oil drip tray, and protective cover for backyard entertaining and small food service operations.
- Portable Hydraulic Car Jack Portable hydraulic car jack for vehicle maintenance, tire changes, and automotive DIY work at home.
- Movie-Theater-Style Popcorn Machine 850W movie-theater-style popcorn machine producing up to 48 cups per batch for home entertaining and hosting.
- Meat Slicer 240W home meat slicer with 10-inch blade for food preparation, charcuterie, and home entertaining.
- Vevor Chainsaws Outdoor chainsaws for tree cutting, limbing, and residential landscaping projects.
- Vevor Pocket-Hole Jig Kit Budget-friendly woodworking pocket-hole jig kit for joinery and DIY woodworking projects.
- 65-Piece Socket Set 65-piece mechanic socket set for automotive and garage repairs, priced under $200.
- 750W Airless Paint Sprayer 750W airless paint sprayer for residential painting and DIY home refresh projects, priced under $200.
- 52CC Two-Stroke Multi-Function Trimmer 52CC two-stroke multi-function trimmer with 6-in-1 capability for hedges, branches, and yard maintenance.
- Vevor Power Tools Line Comprehensive Vevor-branded line of power tools including drills, grinders, saws, sanders, nail guns, multi-tools, cordless ratchets, inspection cameras, metalworking tools, polishers, and power crimpers for DIY and trade users.
- Vevor Hand Tools Line Vevor-branded hand tools including clamps, cutting tools, fastening tools, hand tool sets, knives, measuring tools, pliers, screwdrivers, stud finders, taps, dies, and wrenches for DIY and trade use.
- Vevor Welding & Soldering Equipment Welding and soldering equipment including brazing tools, soldering equipment, torches, tanks, welding machines, welding safety apparel, and welding supplies for metalwork and fabrication.
- Vevor Air Compressor Tools Air compressors, air tools, compressor parts, inflators, and pneumatic staplers for pneumatic and workshop applications.
- Vevor Outdoor Power Equipment Line Outdoor power equipment including augers, chainsaws, generators, lawn mowers, leaf blowers, log splitters, plate compactors, pressure washers, riding mowers, rototillers, snow removal equipment, trimmers, and wood chippers for residential and property maintenance.
- Vevor EV Chargers and EV Charging Accessories Electric vehicle charging equipment and EV charger extension cords sold under Vevor's renewable energy category for residential EV charging.
Quantifiable outcome
- Up to 60% faster pipe connection time with 3-second press cycle ProPress Tool compared to conventional 5-second tools
- +4 more outcomes
Companies that use Vevor
Customer profileSegments4 records
Ideal customer profiles2 records
Vevor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vevor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- The Restoration TeamsupportingHouston-based nonprofit focused on neighborhood revitalization. Vevor introduced the 'Upgrade Next Door' community partnership initiative with The Restoration Team to provide professional-grade tools to local families in need. The first community projects under this initiative were expected to begin in June 2026.
- Rebuilding Together HoustoncoreCommunity partnership announced alongside the Houston flagship store opening to support home repair projects for families in need across Houston. Employee volunteers participate in hands-on repairs, emphasizing community-building and home revitalization. The partnership aligns with Vevor's brand philosophy of empowering Home Creators and extends the company's community engagement beyond product sales.
- Houston RocketscoreVevor's first-ever professional sports partnership with the NBA's Houston Rockets franchise. The partnership integrates Vevor into home games and community events as part of the brand's U.S. localization and community engagement strategy. The announcement coincided with the opening of Vevor's first global flagship store in Houston, combining the Rockets partnership with experiential retail to strengthen local community presence and retail footprint.
- REMAINDERS Creative ReusesupportingPasadena, California-based nonprofit focused on creative reuse and upcycling. Vevor donated 10 Hybrid Heat Press machines to support workshops and demonstrations promoting creative reuse among local community members. Part of Vevor's holiday community engagement initiative.
- TikTok ShopcoreVevor achieved record-breaking sales performance on TikTok Shop during Black Friday (November 28, 2025), generating $1.5 million in GMV across four U.S. stores in a single day. The partnership leverages TikTok's social commerce platform, livestream sessions, and a branded TikTok Challenge (#GloryInTheImperfectTry) to drive product sales and brand engagement.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Vevor competitors and assessment
Company assessmentDirect peers
- Harbor Freight Tools: US-based value-positioned tool and equipment retailer with over 1,400 stores selling professional-grade tools at accessible prices. Harbor Freight is Vevor's most direct competitor — both compete on value pricing in tools, automotive equipment, and outdoor power equipment, though Harbor Freight relies on physical retail while Vevor is primarily digital-first.
- Worx: Direct-to-consumer power tool and outdoor equipment brand offering cordless tools, lawn and garden equipment at value price points. Worx competes with Vevor in cordless power tools, trimmers, and outdoor equipment, with similar positioning around accessible professional-grade quality for DIY consumers.
- Sun Joe: DTC outdoor and home equipment brand specializing in pressure washers, snow throwers, and lawn care equipment at consumer-friendly prices. Sun Joe competes with Vevor in outdoor power equipment and shares the value-positioning playbook targeting DIY homeowners.
- Greenworks: Battery-powered outdoor power equipment brand selling lawn mowers, trimmers, chainsaws, and snow blowers directly to consumers. Greenworks overlaps with Vevor's outdoor power equipment category and competes on accessible pricing for cordless, eco-friendly alternatives to gas-powered tools.
Broad incumbents
- Home Depot: Largest US home improvement retailer with $150B+ revenue and 2,000+ stores. Home Depot overlaps with Vevor's broad catalog of tools, building materials, appliances, and outdoor equipment, but operates at vastly greater scale with a primarily physical retail model and stronger brand recognition in the US.
- Lowe's: Second-largest US home improvement retailer with $80B+ revenue and 1,700+ stores. Lowe's competes with Vevor across tools, hardware, appliances, outdoor equipment, and home improvement supplies, but at a fundamentally different scale and with deeper professional contractor relationships than Vevor's primarily DIY positioning.
- Amazon (Tools & Home Improvement): Vevor's primary marketplace partner and competitor — Amazon's Tools & Home Improvement category hosts thousands of sellers including Vevor itself. Amazon competes on breadth, logistics speed, and Prime membership, while Vevor differentiates through vertical integration, deeper brand experience, and value pricing across broader professional-grade assortment.
- Wayfair: Online home goods and furniture retailer with broad assortment across home furnishings, decor, and outdoor living. While Wayfair focuses on furnishings rather than tools, it competes with Vevor in outdoor patio, patio furniture, and broader home goods categories through similar e-commerce model.
- Bosch Power Tools: Established professional and DIY power tool brand with broad catalog including drills, saws, sanders, and outdoor equipment. Bosch competes with Vevor in professional-grade tools but at premium price points; Vevor's vertical integration enables similar performance specifications at lower prices.
- Menards: US home improvement retailer with 300+ stores across the Midwest. Menards competes with Vevor in building materials, tools, hardware, and home improvement supplies — but operates a primarily physical retail model and is regionally concentrated compared to Vevor's national and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vevor social profiles
Digital presenceVevor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vevor leadership team
Management profileNumber of profiles
Profiles1 record
Vevor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vevor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vevor
What does Vevor do?
Vevor designs, manufactures, and sells a vertically integrated catalog of more than 15,000 SKUs spanning power and hand tools, outdoor power equipment, plumbing tools, automotive shop equipment, pools and pool supplies, outdoor living products, kitchen appliances, lawn and garden equipment, storage and organization, heating/cooling, electrical, and building materials. The company sells its own Vevor-branded products primarily through direct e-commerce (vevor.com), third-party marketplaces such as Amazon and Walmart, and a Houston flagship physical store, targeting DIY homeowners, makers, and small trade professionals with professional-grade performance at consumer-accessible price points.
Is Vevor a public or private company?
Vevor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vevor founded?
Vevor was founded in 2007. It employs 501 to 1,000 people.
Where is Vevor based?
Vevor is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Vevor make money?
One revenue line is on record: product Sales (E-commerce & Retail).
Who are Vevor's main competitors?
Direct peers on record are Harbor Freight Tools, Worx, Sun Joe and Greenworks. Broad incumbents are Home Depot, Lowe's, Amazon (Tools & Home Improvement), Wayfair, Bosch Power Tools and Menards.
Does Vevor have an API?
No public API is recorded for Vevor.
What industry is Vevor in?
Vevor's product category is Home Improvement Tools and Equipment. Its primary akta.pro industry code is CRAGAIAD, Electronics & Appliances-Focused Catalog Department Store Retailers, with a secondary code of CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 444110 and its SIC code is 5531.