What Thesleff Group does

Thesleff Group is a London-based private hospitality company operating a portfolio of 11 restaurant and bar brands across landmark locations in Notting Hill, London City, Knightsbridge, Mayfair, and The Langham. Founded in 2021 by Markus Thesleff, the group's portfolio spans Mexican-Japanese Pan-Pacific fine dining (Los Mochis), intimate omakase experiences (JUNO and LUNA), Italian classics (Sale e Pepe and its variants at The Langham), a modern Japanese concept with cocktail bar (MA/NA Mayfair), a Latin American cocktail bar (Viajante87), and a delivery-only Mexican concept (Bad Boy Burritos on Deliveroo). The group's culinary differentiator is the proprietary Pan-Pacific Mexican-Japanese fusion methodology pioneered at Los Mochis and the Sosaku-style Edomae concept at LUNA, supported by an award-winning culinary team drawn from Nobu, Zuma, Gordon Ramsay Group, Eleven Madison Park, and The NoMad.

The company monetises primarily through dine-in restaurant transactions, private events and venue hire (up to 300 guests), and Deliveroo delivery, with a nascent brand licensing and partnerships revenue stream flagged for international expansion. Distribution runs through OpenTable reservations, direct website bookings, walk-in dining, and a dedicated corporate events sales team. Pricing is quote-based and not publicly disclosed; fine dining and omakase concepts command premium price points while Bad Boy Burritos targets accessible delivery pricing. The group operates under a sales-led go-to-market model targeting affluent diners, corporate event clients, international tourists, and casual delivery customers.

The group has executed one material acquisition (Sale e Pepe in February 2023) and is expanding internationally with Los Mochis Beverly Hills scheduled for 2027 at the ONE Beverly Hills development, alongside domestic growth through Sale e Pepe Terrazza at The Langham in summer 2026. Strategic partnerships include The Langham (hotel F&B), ONE Beverly Hills (US flagship), Unopiù (outdoor furniture for Terrazza), and OpenTable/Deliveroo (distribution rails). The group also maintains charitable partnerships with The Felix Project (1,000,000 meals donated since 2022), StreetSmart, Magic Breakfast, and CEO Sleepout.

Name

Thesleff Group

Legal name

Thesleff Group

Website

https://thesleffgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Thesleff Group is a London-based private hospitality company operating 11 restaurant and bar brands across landmark locations, including Los Mochis Mexican-Japanese fine dining, JUNO and LUNA omakase experiences, Sale e Pepe Italian restaurants, MA/NA Mayfair, Viajante87 cocktail bar, and Bad Boy Burritos delivery, serving affluent diners, corporate clients, and tourists with US expansion set for 2027.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Restaurant operations
• Fine dining
• Hospitality services
• Private dining events
• Cocktail bars

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining Revenue: Primary revenue stream from dine-in service across all restaurant brands including Los Mochis, Sale e Pepe, JUNO Omakase, LUNA Omakase, MA/NA, and Viajante87. Revenue generated through per-customer spending on food and beverages.
2. Private Dining & Events: Revenue from hosting private events, corporate bookings, celebrations, and exclusive venue hires across the group's portfolio. Includes bespoke menu curation and dedicated event management.
3. Bad Boy Burritos Delivery: Delivery revenue through Deliveroo platform for casual dining concept Bad Boy Burritos, featuring handcrafted burritos, sushirritos, quesadillas and bowls.
4. Brand Licensing & Partnerships: Revenue opportunity through licensing the group's established restaurant brands for expansion, such as the planned Los Mochis Beverly Hills opening at ONE Beverly Hills.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Thesleff Group operates a portfolio of premium London restaurants and bars spanning Mexican-Japanese fusion (Los Mochis), Japanese omakase (JUNO, LUNA), classic Italian (Sale e Pepe family), modern Japanese (MA/NA), Latin American cocktails (Viajante87), and a delivery-only Mexican concept (Bad Boy Burritos). The group also sells bespoke private dining and corporate event experiences across its venues.

Product overview

Thesleff Group operates a portfolio of 11 distinct restaurant and bar brands across London and internationally, including Mexican-Japanese fusion concepts (Los Mochis Notting Hill, London City, and upcoming Beverly Hills), Japanese omakase experiences (JUNO and LUNA), classic Italian restaurants (Sale e Pepe Knightsbridge, Mare, and Terrazza), a Japanese-Mayfair concept (MA/NA), Latin American cocktail bar (Viajante87), and a delivery-only Mexican brand (Bad Boy Burritos). The portfolio includes dedicated private dining and events services across all venues.

Differentiator

Problem solved

Functional benefit

Brands

• Los Mochis: Mexican-Japanese fusion restaurant concept with locations in Notting Hill, London City, and coming to Beverly Hills in 2027.
• JUNO Omakase
• LUNA Omakase
• Sale e Pepe
• MA/NA Mayfair
• Viajante87
• Bad Boy Burritos

Products and services

• Los Mochis Notting Hill Mexican-Japanese Pan-Pacific fusion restaurant and bar in Notting Hill, blending the vibrancy, passion and heat of Mexico with the cool elegance and precision of Japan. Houses JUNO Omakase as an in-venue sub-concept.
• Los Mochis London City Elevated Mexican-Japanese fusion restaurant located above Broadgate Circle at 100 Liverpool Street, featuring main dining area with sushi bar, rooftop terrace, private dining room, and agaveria bar & lounge. Houses LUNA Omakase. Can serve up to 1,200 guests daily under Head Chef Tukaram Patil.
• Los Mochis Beverly Hills First US location of the Los Mochis brand, opening 2027 at ONE Beverly Hills ($10 billion, 17.5-acre landmark). 12,103 sq ft restaurant with a 2,000 sq ft garden, situated alongside iconic neighbours including Dolce & Gabbana and Casa Tua.
• JUNO Omakase Intimate omakase experience inside Los Mochis Notting Hill with six seats, offering 15 creative courses of Mexican-influenced Japanese cuisine by Executive Chef Leonard Tanyag, with dedicated sommelier wine and sake pairings.
• LUNA Omakase Sosaku-style Edomae omakase experience at Los Mochis London City with 12 seats, celebrating 12 cycles of life through seasonal ingredients, artwork by Oms Rocha, and theatrical dining performance.
• Sale e Pepe Knightsbridge Classic Italian restaurant in Knightsbridge established in 1974, offering modern Italian classics with the finest seasonal ingredients reflecting Italian 'famiglia' culture. Acquired by Thesleff Group from Toni Corricelli in February 2023.
• Sale e Pepe Mare Coastal Italian Riviera-inspired restaurant at The Langham, London, representing the evolution of the classic Sale e Pepe brand with Mediterranean-inspired cuisine.
• Sale e Pepe Terrazza Seasonal alfresco Italian dining destination at The Langham, London. West End's largest outdoor restaurant featuring pizzas, cicchetti, seasonal salads, ice cream, and aperitivo-focused drinks menu, with outdoor furniture provided by Unopiù.
• MA/NA Mayfair Modern Japanese culinary experience in Mayfair featuring classic Japanese traditions through a contemporary lens, paired with a cocktail bar showcasing premium spirits, rare sakes, and exquisite cocktails. Late-night energy and premium spirits.
• Viajante87 Latin American cocktail bar in Notting Hill Gate featuring meticulously crafted signature cocktails celebrating the continent's diverse customs, flavours, and traditions. Entered World's 50 Best Bars at No.99 in first year of eligibility.
• Bad Boy Burritos Mexican delivery-only concept in Notting Hill offering handcrafted burritos, sushirritos, quesadillas, and bowls. Gluten-, tree-nut-, and celery-free with free-range meats and halal chicken. Available exclusively on Deliveroo.
• Events & Private Dining Private dining and event services across all Thesleff Group venues, including private dining rooms (up to 22 guests at Los Mochis London City, up to 18 at MA/NA), semi-private spaces (up to 30 guests), rooftop terraces, and full-venue hire (up to 300 stand-up at MA/NA). Includes bespoke menu curation and dedicated event management.

Quantifiable outcome

• 1,000,000 meals donated to The Felix Project since 2022 partnership
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• UnopiùminorStrategic or Co-development Partner · 17 July 2026Partnership with renowned outdoor living brand Unopiù for Sale e Pepe Terrazza at The Langham, London. Unopiù provides beautifully designed outdoor furniture for the West End's largest alfresco restaurant, creating a Riviera-style escape with elegant Italian-inspired terrace setting.
• The Felix Project LondoncoreStrategic or Co-development Partner · 1 January 2022Long-term partnership with London's leading food redistribution charity. Since 2022, Thesleff Group has donated 1,000,000 meals through The Felix Project, helping tackle food waste while feeding Londoners in need. Partnership reflects group's commitment to responsible sourcing, zero-waste practices, and community impact through hospitality.
• StreetSmartcoreStrategic or Co-development Partner · 1 January 2022Thesleff Group supports StreetSmart, the nationwide campaign tackling homelessness through the hospitality industry. Restaurants add voluntary donations to diners' bills, with every pound going directly to local homelessness projects.
• Magic BreakfastminorStrategic or Co-development PartnerThrough Magic Breakfast's 'Fuel for Success' programme, Thesleff Group contributes to ensuring children at risk of hunger have access to nutritious breakfast before school, helping break down barriers to learning.
• CEO SleepoutminorStrategic or Co-development PartnerFounder Markus Thesleff participates annually in CEO Sleepout, spending a night outdoors to raise awareness and funds to combat homelessness and poverty, with participation generating significant donations over the years.
• OpenTablecoreTechnology or IntegrationOpenTable serves as the primary reservation platform across Thesleff Group venues including Los Mochis, JUNO Omakase, LUNA Omakase, Viajante87, and Sale e Pepe. Provides real-time availability, booking management, and customer access across all restaurant brands.
• ONE Beverly HillsflagshipStrategic or Co-development PartnerStrategic partnership with ONE Beverly Hills development ($10 billion, 17.5-acre landmark) for Los Mochis first US location opening 2027. 12,103 sq ft restaurant with 2,000 sq ft garden situated alongside iconic neighbours including Dolce & Gabbana and Casa Tua.
• The Langham, LondonflagshipStrategic or Co-development PartnerPartnership with Europe's first grand hotel to host Sale e Pepe Mare and Sale e Pepe Terrazza. Locations include 1C Portland Pl for Sale e Pepe Mare, with Terrazza opening in historic courtyard for 2026 summer season.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• D&D London: Multi-brand London restaurant group operating Le Pont de la Tour, Quaglinos, Bluebird, and others. Directly comparable to Thesleff's multi-concept London model with shared talent pool (Thesleff's COO JB Requien was previously D&D's Director of Operations).
• Chotto Matte: London-born Nikkei (Japanese-Peruvian) fusion restaurant with locations in London, Toronto, Miami, and Doha. Closest conceptual peer to Los Mochis' Mexican-Japanese Pan-Pacific concept and overlapping luxury Latin-American cocktail programming (Viajante87).
• Hakkasan: Global Cantonese fine dining brand with flagship locations in London (Mayfair), New York, Miami, Las Vegas, and Dubai. Comparable to Thesleff in Asian-inspired luxury dining, multi-city premium positioning, and cocktail bar/late-night programming.
• Novikov: London Mayfair-based multi-format Asian/Italian fine dining destination operated by Ayman Bekai. Comparable to Thesleff in Mayfair premium positioning, multi-cuisine portfolio, and high-spend clientele; Angelina Kallagher (Thesleff Marketing) previously held marketing role at Novikov.
• Zuma: Contemporary Japanese izakaya-style fine dining brand with global locations in London, New York, Dubai, and Miami. Directly comparable to Los Mochis and MA/NA's premium Japanese positioning and to Thesleff's talent pool (Leonard Tanyag, Tukaram Patil both Zuma alumni).
• Nobu: Global Japanese-influenced fine dining brand founded by Nobu Matsuhisa and Robert De Niro. Closest international analog to Thesleff's Los Mochis (Japanese fusion) and the licensing-led expansion playbook Thesleff appears to be pursuing with Los Mochis Beverly Hills.
• Caprice Holdings: London-based multi-brand luxury restaurant operator behind Scott's Mayfair, Sexy Fish, Bacchanalia, and The Ivy. Closest direct comparable to Thesleff Group in multi-concept premium London dining, with overlapping Mayfair/Knightsbridge real estate and similar VIP-focused clientele.

Broad incumbents

• Gordon Ramsay Restaurants: Global multi-Michelin-starred restaurant group with locations in London, New York, Las Vegas, Singapore, and beyond. Comparable to Thesleff in premium fine dining pedigree (multiple Thesleff executives are Gordon Ramsay Group alumni) and global expansion ambition.
• The Ivy Collection: UK-wide multi-site premium restaurant group owned by Richemont. Comparable to Thesleff in brand-collection operating model, though more mass-market and London-suburban focused, providing a broader scale benchmark for the UK premium-dining segment.

Regional players

• Big Mamma Group: European Italian casual-dining group (with London presence) operating Gloria, Circolo Popolare, and Ave Mario. Comparable to Thesleff's Italian concepts (Sale e Pepe, Mare, Terrazza) on cuisine, and to Bad Boy Burritos on accessible multi-location brand scaling, though serving a more mass-market price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/thesleffgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thesleff Group