What Novikov Group does

Novikov Group is a privately-held Russian restaurant holding company founded in 1991 by Arkady Novikov, headquartered in Moscow at ul. Krasina, 21. The company operates over 350 active restaurants across Russia and more than 14 international markets including the UK, USA, UAE, Qatar, Turkey, Cyprus, Italy, and several CIS countries. Its portfolio spans casual chains (Syrouvarnya, PRO.Khinkali, Magadan, 5642 Vysota, 321 CLUB, Ramen Room) and premium fine-dining concepts (IMA, Magritte, Kaifuso, Assunta Madre, Savva, Onest, ARTEST), covering Japanese, French-Italian, Pan-Asian, Georgian, Caucasian, Italian, and seafood cuisines. Novikov Group serves upper-middle-class and affluent urban diners as well as mass-market casual consumers, with an average check range of approximately 1,500 to 15,000 RUB depending on concept.

The company's business model is multi-stream. Core revenue comes from dine-in transactions across company-owned venues (350+ locations), supplemented by delivery through the proprietary Novikov.Eda iOS mobile app, sale of gift certificates (3,000-30,000 RUB denominations) and annual discount cards (20,000 RUB for 10% off group restaurants and 5-30% off partner establishments), full-service event catering via the Novikov Group Catering division, franchise fees and royalties for partner-operated branded locations, and culinary education through Novikov School (50+ programs). Loyalty infrastructure is reinforced by a 7% Mir Supreme payment-card cashback program and partnerships with EXEED, World Class, Simple Wine, TERRASPORT, ClubMed, and other lifestyle brands. International growth is served through the Novikov International division (London 2011, then UAE, USA, Turkey, Cyprus, Italy, Qatar, Oman). Operational technology is conventional restaurant POS/delivery/loyalty software; there is no disclosed AI/ML capability or proprietary data platform beyond the Novikov.Eda app. Ownership remains concentrated with founder Arkady Novikov; the company is unlisted and has no disclosed external investors or private equity backing.

Name

Novikov Group

Legal name

Novikov Group

Website

https://novikovgroup.ru

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Restaurant holding
• Fine dining
• Casual dining chains
• Franchise restaurants
• Catering services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dining sales: Revenue from dine-in customers across 350+ restaurant locations covering a wide range of price points and cuisines, from casual to fine dining.
2. Delivery and takeout: Delivery services available at many restaurants through the Novikov.Eda mobile app and website ordering system.
3. Franchise fees and royalties: Revenue from franchise partners who pay for the right to use Novikov Group brand concepts, with support services included.
4. Discount cards: Sale of discount cards priced at 20,000 rubles valid for 1 year, providing 10% discount at participating restaurants.
5. Gift certificates: Sale of gift certificates in denominations of 3,000, 5,000, 10,000, and 30,000 rubles, redeemable at participating restaurants.
6. Novikov Group Catering: Full-service event catering provided by the company's catering division for corporate and private events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Novikov Group operates a portfolio of more than 350 restaurants across Russia and international markets, spanning casual chains (such as Сыроварня, PRO.Хинкали, Magadan, 321 CLUB), fine dining establishments (such as IMA, Magritte, Kaifuso, Savva, Onest, Assunta Madre, ARTEST), and the Novikov International brand abroad. The company also sells gift certificates, an annual discount card loyalty program, full-service event catering through Novikov Group Catering, delivery via the Новиков.Еда mobile app, culinary education at Novikov School, and offers franchise opportunities for select restaurant brands.

Product overview

Novikov Group is Russia's first restaurant holding company founded in 1991 by Arkady Novikov. The company operates over 350 active restaurants across Russia and internationally, featuring a diverse portfolio of restaurant brands and services. The core restaurant portfolio includes signature concepts such as: Magritte (French-Italian fine dining), KAIFUSO (Asian-inspired restaurant-club), Сыроварня (Italian countryside chain with house-made cheeses), 5642 Высота (Caucasian/Adyghe cuisine named after Mount Elbrus), PRO.Хинкали (Georgian cuisine chain), 321 CLUB (American grill), Ramen Room (Pan-Asian ramen), Pasta Casa 39 (Italian comfort food), Сорренто (Mediterranean Italian family chain), Магадан (premium seafood), Недальний Восток (Eastern cuisine), Lali (Uzbek hospitality), BRO&N (meat and pizza), China Club (Pan-Asian), Savva and Onest (fine dining), IMA (Japanese cuisine), and many others. The company supports its restaurant operations with digital services including the Новиков.Еда (Novikov.Eda) mobile delivery app, a loyalty program with discount cards and gift certificates, catering services, and the Novikov School culinary educational institution. International expansion is served through Novikov International with locations in UAE, USA, Turkey, UK, and other countries. The franchise program allows partners to open branded locations with company support including location selection, staff training, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Магадан (Magadan): Seafood restaurant chain featuring fresh seafood, crabs, oysters, and signature shrimp.
• Сыроварня (Syrovarnya)
• 5642 Высота (5642 Vysota)
• Farш
• Колбасный Цех (Sausage Workshop)
• Клёво (Klyovo)
• PRO.Хинкали
• 321 CLUB
• Avocado Queen
• BRO&N
• China Club
• KITANA Asia Grill
• Lali
• Maroon
• Meraki
• Assunta Madre
• Cantinetta Antinori
• Fumisawa Sushi
• Novikov Moscow
• Savva
• Onest
• IMA
• Magritte
• Kaifuso
• Sirena
• Недальний Восток
• Сорренто (Sorrento)
• Pasta Casa 39
• Ramen Room
• Узбекистан
• Aqua Cafe
• Aquamarine
• Novikov School
• Novikov TV
• Novikov Group Catering

Products and services

• IMA
• Magritte
• Kaifuso
• Сыроварня (Syrovarnya)
• Magadan (Магадан)
• PRO.Хинкали
• 321 CLUB
• 5642 Высота
• Assunta Madre
• Savva
• Novikov Moscow
• Novikov International
• Новиков.Еда (Novikov.Eda)
• Novikov Discount Card
• Gift Certificates (Подарочные сертификаты)
• Novikov Group Catering
• Novikov School
• Novikov Group Franchise Program
• Novikov TV

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• EXEEDminorGTM or Marketing PartnerAutomotive brand offering up to 10% discount to Novikov Group discount card holders as part of the loyalty program partnership.
• World ClassminorGTM or Marketing PartnerFitness club network offering 15% discount to Novikov Group discount card holders.
• Simple WineminorGTM or Marketing PartnerWine retailer partner in the Novikov Group discount program, offering preferential terms to card holders.
• Mir SupremecoreGTM or Marketing PartnerPremium Mir payment card offering 7% cashback at all Novikov Group restaurants (valid 01.01.2026 - 31.12.2026), providing a major customer acquisition and loyalty driver for the group.
• TERRASPORT CopernicusminorGTM or Marketing PartnerFitness club offering up to 30% discount to Novikov Group discount card holders.
• ClubMedminorGTM or Marketing PartnerAll-inclusive resort chain partner in the Novikov Group discount program.
• LECHEBNY TSENTRminorGTM or Marketing PartnerMedical/health center partner offering 15% discount to Novikov Group discount card holders.
• Family GardencoreStrategic or Co-development PartnerCulinary alliance with Family Garden covering multiple restaurant concepts including Maroon, Lali, PRO.Khinkali, Sorento, and Yužanin. Brand-shaf Rustam Samedov oversees multiple brands within this alliance. Joint development of concepts like Ramen Room, 321 CLUB, and Kitana Asia Grill.
• Novikov International locationscoreOthersInternational restaurants under the Novikov brand operating in Abu Dhabi, London, Bodrum, Miami, Beverly Hills, Dubai, Doha, Porto Cervo, Istanbul, and Limassol as part of the Novikov International division.
• Novikov SchoolminorStrategic or Co-development PartnerCulinary school division of Novikov Group offering 50+ programs from basic techniques to haute cuisine, in both online and offline formats, operated in Moscow.
• Yuliya Posh (AntiGljanets)minorStrategic or Co-development PartnerGastronomic collaboration with Yuliya Posh, co-founder of AntiGljanets channel, at Sirena restaurant including a special menu set and signature cocktails.

Scale indicators5 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Bloomin' Brands: US multi-concept casual-dining holding (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Comparable as a multi-brand restaurant holding serving both casual and upscale segments across geographies.
• Darden Restaurants: US multi-brand full-service restaurant holding (Olive Garden, LongHorn Steakhouse, The Capital Grille, Ruth's Chris). Comparable as a large-scale, publicly traded multi-concept restaurant operator; broader portfolio than Novikov but operates at much greater scale.

Direct peers

• White Rabbit Family: Leading Russian fine-dining and casual restaurant holding led by chef Vladimir Mukhin and Boris Zarkov. Direct domestic competitor in Moscow premium dining with overlapping chef-driven concepts, brand-building playbook, and Russian Michelin Guide presence.
• Big Mamma Group: Pan-European restaurant group operating upscale trattoria and Italian casual brands (e.g., Pizza Amorina, Gloria, Circolo Popolare). Highly comparable concept-level positioning to Novikov's Italian portfolio (Assunta Madre, Cantinetta Antinori, Pasta Casa 39, Sorrento).
• Rosinter Restaurants: Publicly listed Russian restaurant operator running brands like Costa Coffee, Pizza Hut, and TGI Fridays in Russia. Comparable multi-brand domestic operator with broader franchise exposure but lower-end positioning than Novikov's premium concepts.
• Ginza Project: Major Russian restaurant holding operating dozens of upscale and casual venues across Moscow, St. Petersburg, and CIS. Directly comparable multi-brand, multi-cuisine restaurant holding competing for the same affluent Moscow dining market.

Emerging players

• Lettuce Entertain You Enterprises: US privately held multi-concept restaurant group operating 60+ brands across casual to fine dining. Closest US analog for Novikov's model of independent chef-driven concepts under one private holding with founder-controlled brand portfolio.
• Anton Pinskiy projects: Russian restaurateur Anton Pinsky's restaurant portfolio, including direct co-creation of Novikov's Magadan seafood chain. Closely intertwined Russian restaurateur whose independent and joint projects with Novikov directly overlap in concept and target customer.
• Eataly: Global Italian food marketplace and full-service restaurant operator with locations in 15+ countries. Concept-comparable to Syrouvarnya's farmhouse Italian model with on-site cheese/production, though it adds retail which Novikov does not.

Regional players

• AmRest: Europe's largest independent restaurant operator (KFC, Pizza Hut, Burger King, Starbucks franchises across CEE, Western Europe, Russia). Comparable scale restaurant operator with franchise-driven model and significant Russia/CIS exposure historically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novikov-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novikov Group