United Sports Academy

What United Sports Academy does

United Sports Academy is a privately held, founder-owned gymnastics and fitness training organization headquartered in Dunmore, Pennsylvania, operating three facilities across the Scranton/Wilkes-Barre metropolitan area in northeastern Pennsylvania: the Dunmore headquarters (full gymnastics equipment plus a second-floor private air-conditioned preschool gym for ages 15 months to 4 years), the Scranton Trampoline & Tumbling center, and the Mayfield USA Ninja Nook adventure facility, which also houses The Rink at Mayfield roller rink acquired in 2023. The company traces its history to 1996 when Melissa McIntyre and Joseph McIntyre founded Keystone Gymnastics, later rebranded under current owner Dima Raynova, a former Bulgarian national team member and 1980 Olympian. Programming spans accredited preschool curricula, recreational gymnastics (ages 5-18), tumbling, ninja warrior, and competitive team tracks including USAG Junior Olympic, XCEL, Trampoline & Tumbling, and AGL Rising Stars leagues, alongside ancillary revenue from birthday parties, summer/day camps, open gym, workshops, field trips, team-building events, hosted regional meets, and roller skating admissions.

The underlying technology is physical apparatus - Olympic equipment, trampolines, tumble strips, foam pits, 20 ft climbing walls, warped walls, ropes courses, salmon ladders, and 30 ft Tumbl Traks - rather than software. Administrative operations run on the iClassPro third-party SaaS for online registration, scheduling, and parent communication. The company's primary differentiator is coaching talent credentialed at the Olympic and international level, headlined by Raynova and Silvia Topalova (two-time Bulgarian Olympian, 1984 American Cup uneven bars silver medalist), and reinforced by the outcomes of over 170 state champions, multiple regional and national medalists, and college scholarship placements at universities including Cornell, Rutgers, Temple, Pitt, Michigan State, and Yale.

Revenue is generated through recurring monthly tuition automatically debited on the first of each month for class enrollees, weekly ($199) and single-day ($59) summer camps, birthday party packages, roller rink admissions at $10 plus $2 skate rental, workshop and competition fees, and a 50/50 take-rate fundraising model. The go-to-market is direct-to-consumer via the iClassPro online portal, phone registration, walk-ins, and free trial classes, supported by local news coverage, Facebook and Instagram presence, hosted gymnastics meets, and SAGE Awards recognition from the Scranton Chamber of Commerce. Customer segments include preschool and school-age families, competitive gymnasts, multi-sport athletes, families/adults seeking recreational activity, and groups/organizations booking field trips or team building.

Name

United Sports Academy

Legal name

United Sports Academy

Website

https://unitedsportsacademygym.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

United Sports Academy is a privately held gymnastics and fitness training organization operating three facilities in northeastern Pennsylvania. It delivers recreational, competitive (USAG JO, XCEL, T&T), ninja warrior, and preschool gymnastics programs, plus birthday parties, summer camps, and a roller rink, serving families and athletes from ages 15 months through adult.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Gymnastics training
• Ninja warrior programs
• Youth fitness classes
• Competitive gymnastics teams
• Trampoline tumbling instruction

Headquarters

HQ city

Dunmore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Class Tuition and Enrollment Fees: Monthly tuition automatically debited from checking, savings, credit, or debit card on the first of each month. Classes offered for preschoolers through competitive team levels.
2. Summer and Day Camps: Week-long camps at $199/week or single day options at $59/day. Camps alternate between Scranton and Mayfield locations.
3. Birthday Party Packages: Private birthday party packages with 15 children included, additional children at $10/child. Party packages include 1.5 hours of gym time plus 30 minutes in party room.
4. Competition and Workshop Fees: Registration and competition fees for hosted meets, workshops (e.g., tumbling workshops at $115 for 3 weeks), and skill-based clinics.
5. Roller Rink Operations: Open skate at $10 admission plus $2 skate rental. Private party packages and fundraising events. Snack bar food and drink sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Sports Academy is a multi-location gymnastics and youth fitness training center that provides recreational gymnastics, ninja warrior training, tumbling, and competitive team programs for children and adults. The academy operates across three Pennsylvania facilities, offering structured classes from preschool through competitive levels, alongside ancillary services such as birthday parties, summer camps, open gym sessions, and a roller rink.

Product overview

United Sports Academy is a gymnastics and fitness training organization offering a multi-location, multi-program portfolio. The core offering spans recreational gymnastics classes (pre-school through adult), competitive team programs (USAG JO, XCEL, T&T, AGL), and ninja/adventure training at three facilities: Dunmore (main gym with preschool gym), Scranton (trampoline and tumbling focus), and Mayfield (Ninja Nook adventure facility). Additional services include open gym access, birthday parties, summer camps, field trips, team building events, and a roller rink. Programs serve children as young as 15 months through adults, with competitive teams competing under USA Gymnastics governing body. The company also hosts regional gymnastics meets including the Janet Rothenberg Memorial and Flipping Books Invitational.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Recreational gymnastics instruction for children ages 5-18, focusing on bars, beam, floor, vault, and tumbl trak, with classes based on age and ability, designed to improve strength, flexibility, self-awareness, coordination, and balance.
• Pre-School Gymnastics Program Age-appropriate gymnastics instruction for children as young as 15 months old up to 5 years, including Bouncing Baby (1-2 years), Intro to Gymnastics, Tumble Monkey (3 years), Prenastics (4 years), and JR Ninja classes, designed to increase coordination, strengthen skeletal muscles, and build self-confidence.
• Tumbling Classes Progressive tumbling instruction from beginner to advanced using state-of-the-art Power Tumbling Floor, Floor Exercise, Tumbling Trampoline and Foam Pits, designed for students and cheerleaders focusing on tumbling skills only.
• Ninja Warrior Program Ninja obstacle and gymnastics training program for boys and girls that develops strength, agility, and discipline through cargo nets, rings, rock wall, and warp wall obstacles at the Dunmore and Scranton locations.
• Ninja Nook Classes Adventure-focused classes at the Mayfield location including Lil Ninja (ages 4-5), Junior Ninja Warrior (ages 5-6), Ninja Warriors (ages 7+), Advanced Warriors (ages 9+), Adventurers/Climbers (ages 6-8), Adventure Seekers (ages 10-14), Adventure Enthusiasts (ages 15+), and Junior Jump (ages 4-5).
• Open Gym Unstructured gym time for practice and skill development, available at Dunmore, Scranton, and Mayfield locations with varying schedules for members and non-members.
• Birthday Parties Full-service birthday party packages at Ninja Nook (Mayfield), Scranton, and Dunmore locations featuring ninja obstacles, ropes course, climbing walls, and party rooms with 15 children included and additional children at $10/child.
• Summer Camps Summer camp programs at Ninja Nook (Mayfield) featuring climbing walls, ninja course, ropes course, trampolines, and gymnastics instruction, running Monday-Friday with full-day and single-day options at $199/week or $59/day.
• Field Trips Educational field trips to any of the three locations with age-appropriate gymnastics, ninja, and adventure activities for schools and groups.
• Team Building and Private Events Corporate team building experiences at Ninja Nook featuring climbing walls, warped wall, ropes, and ninja course challenges for groups and organizations.
• Roller Rink The Rink at Mayfield offers open skate, family skate, roller skating parties, and events with $10 admission and $2 skate rental, plus snack bar food and drink sales.
• USAG T&T (Trampoline and Tumbling Team) Competitive trampoline and tumbling team program for ages 5-16, training Power Tumbling, Double Mini Trampoline, and Trampoline with practices ranging from 4-12 hours per week. The program has been state champions every year since 2018.
• USAG XCEL Program XCEL competitive gymnastics program practicing 9 hours per week, designed for gymnasts who want to compete while participating in other sports and activities.
• USAG JO (Junior Olympic) Program USA Gymnastics Junior Olympic competitive program with compulsory (levels 3-5) and optionals (levels 6-10) divisions.
• AGL (American Gymnastics League) Rising Stars Competition league program for class program athletes competing in Vault, Bars, Beam and Floor against other programs from around Pennsylvania with 3-4 competitions per season.
• Hot Shots Program By-invitation-only bridge program for ages 6-8 between recreational classes and competitive team, developing focus, coachability, strength, and flexibility.
• Workshops and Clinics Skill-based workshops including tumbling, cheer tumbling, handspring, diving, and Summer Flips intensive 7-week tumbling programs at $115 for 3 weeks.

Quantifiable outcome

• Over 170 State champions produced
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Wright Center Community HealthcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet hosted by United Sports Academy at Marywood University.
• Orthodontic SpecialistcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Lahey Fun ParkcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Capstone WealthcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• The Dog People LLCcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• CBNAcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Barbetti-McHale-LLCcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• FastenalcoreStrategic or Co-development Partner · 4 June 2022Gold sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Fidelity BankminorStrategic or Co-development Partner · 4 June 2022Silver sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Rothenberg CampbellminorStrategic or Co-development Partner · 4 June 2022Silver sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Presidio WebminorStrategic or Co-development Partner · 4 June 2022Copper sponsor of the 2022 Region 7 Xcel Invitational gymnastics meet.
• Marywood UniversitycoreStrategic or Co-development Partner · 4 June 2022Venue partner for the 2022 Region 7 Xcel Invitational at the Center for Athletics & Wellness, 1501 University Ave., Scranton PA 18509.
• Sleep Inn & SuitesminorChannel Partner/ Reseller/ Distributor · 4 June 2022Official host hotel for 2022 Region 7 Xcel Invitational at 102 Monahan Ave, Dunmore, PA 18512. Rate: $149/night for double queen or king rooms.
• Holiday InnminorChannel Partner/ Reseller/ Distributor · 4 June 2022Official host hotel for 2022 Region 7 Xcel Invitational at 200 Tigue St, Dunmore, PA 18512. Rates: $129/night double queen, $119/night king.
• Four Points by SheratonminorChannel Partner/ Reseller/ Distributor · 4 June 2022Official host hotel for 2022 Region 7 Xcel Invitational at 300 Meadow Ave., Scranton, PA 18505. Rate: $119/night double queen.
• Radisson Lackawanna Station HotelminorChannel Partner/ Reseller/ Distributor · 4 June 2022Official host hotel for 2022 Region 7 Xcel Invitational at 700 Lackawanna Ave, Scranton, PA 18503. Rate: $189/night.
• Athletes Caring Together (ACT)coreStrategic or Co-development Partner · 1 January 2013Non-profit organization founded by Dima Raynova and her daughter in 2013 to enrich the lives of less fortunate children through sports. Board member Gianna Muracco serves as a volunteer.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Regional players

• British Gym Stars / Avanti Gym Stars: UK-based gymnastics/ninja training centers offering recreational gymnastics, ninja warrior classes, birthday parties, and camps. Comparable in product mix but operates in a different geography than the U.S.-anchored USA.

Direct peers

• World Gymnastics Academy: Competitive gymnastics training center offering USAG-sanctioned programs (JO, XCEL) plus recreational classes. Comparable to USA in producing competitive team athletes and offering multi-level class pathways.
• Gold Medal Gymnastics: Multi-location U.S. gymnastics training chain offering recreational and competitive programs. Comparable to United Sports Academy in offering USAG-credentialed classes, birthday parties, camps, and competitive team pipelines across multiple facilities.
• Launch Trampoline Park: Multi-location trampoline and ninja warrior park operator offering open jump, parties, and group events. Overlaps with USA's Ninja Nook experience and pricing structure.
• Urban Air Adventure Park: National franchise operating adventure parks featuring trampolines, ninja warrior courses, warped walls, and ropes courses with party packages and open play. Directly competes with USA's Ninja Nook on the ninja/adventure entertainment side.
• Cheer Athletics: Multi-location competitive cheerleading and tumbling training organization. Overlaps with USA's tumbling and trampoline programs in serving athletes who use gymnastics skills for cheerleading.

Broad incumbents

• Sky Zone: Largest U.S. trampoline park franchise with broad family entertainment offerings including open jump, ninja warrior courses, and parties. Competes for the same family discretionary spend and birthday-party wallet as USA's Ninja Nook and roller rink.

Emerging players

• Athletic Republic: Sports performance training franchise with specialized youth athletic development programs. Competes for parents seeking serious athletic development for their children outside of sport-specific clubs like USA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitedSportsAcademyGym
• Xx.com/DunmoreUnited
• LinkedInlinkedin.com/company/united-sports-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Sports Academy