Orthodontic Specialists

Name

Orthodontic Specialists

Legal name

Orthodontic Specialists of Green Bay

Website

https://osgb.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212), Dental Laboratories (339116)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Braces and orthodontics
• 3D orthodontic imaging
• Accelerated orthodontics

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Fees for comprehensive orthodontic treatment including braces (metal, ceramic, lingual), clear aligners, and related procedures. Revenue is generated through upfront payment plans, insurance billing, and financing arrangements. Treatment costs are presented during consultation and vary by complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Orthodontic Specialists of Green Bay (OSGB) is a private orthodontic practice that provides comprehensive orthodontic care for children, teens, and adults. Core services include SureSmile 3D-guided braces, custom in-house fabricated clear aligners, Empower self-ligating braces, TADs, palatal expanders, TMJ/TMD treatment, and sleep apnea oral appliances, supported by advanced diagnostic and treatment technologies such as i-CAT 3D imaging, digital impressions, Dental Monitoring, OrthoPulse, and VPro5.

Product overview

Orthodontic Specialists of Green Bay offers a comprehensive orthodontic treatment platform with two primary treatment systems: SureSmile® braces (advanced 3D digital orthodontics with robotic wire customization) and custom clear aligners (fabricated in-house using uLab systems). The practice complements core treatments with acceleration technologies including VPro™ and OrthoPulse® (light-accelerated orthodontics), plus Dental Monitoring for remote progress tracking. Advanced diagnostic tools include i-CAT® 3D imaging, digital impressions via intraoral scanning, and digital X-rays. Additional offerings include Empower® self-ligating braces, TADs, palatal expanders, TMJ/TMD treatment, sleep apnea treatment, retainers, and Zeeno robotic assistant for enhanced patient experience.

Differentiator

Problem solved

Functional benefit

Products and services

• SureSmile Braces Advanced 3D digital orthodontic treatment using robotic-assisted archwire customization for precise, efficient tooth movement with up to 34% shorter treatment times. Targeted at orthodontic patients seeking metal braces with enhanced precision.
• Custom Clear Aligners (uLab Systems) In-house fabricated clear aligners using uLab uDesign 7 treatment planning software, manufactured in the USA, with the practice having successfully treated over 10,000 aligner cases. Targeted at patients seeking nearly invisible orthodontic treatment.
• Empower Self-Ligating Braces Self-ligating braces using a clip to hold arch wire instead of rubber bands, featuring low-force, low-friction brackets with contoured edges for increased comfort. Targeted at orthodontic patients.
• TADs (Temporary Anchorage Devices) Small titanium anchors used to achieve quicker tooth movement with more efficiency and comfort, may be used with braces or as alternative to headgear. Targeted at orthodontic patients requiring anchorage support.
• Palatal Expander Custom orthodontic appliance that widens the upper jaw by applying gentle pressure on upper molars to correct crossbites and create space for crowded teeth. Targeted at pediatric and adolescent patients.
• TMJ/TMD Treatment Diagnosis and treatment for Temporomandibular Disorder, including symptoms such as jaw pain, headaches, clicking sounds, and muscle spasms. Targeted at patients experiencing jaw joint and muscle dysfunction.
• Orthodontic Retainers Custom-made retainers available as removable aligner-style/Essix retainers or fixed bonded retainers to maintain tooth alignment post-treatment. Targeted at post-treatment orthodontic patients.
• i-CAT 3D Imaging (Diagnostic) Cone Beam 3D imaging system providing comprehensive images of teeth, jaw, and facial structure with less radiation than traditional CT scanners, used for orthodontic evaluation, treatment planning, TMJ diagnosis, and airway assessments. Targeted at patients needing advanced diagnostic imaging.
• Digital Impressions (Intraoral Scanning) State-of-the-art intraoral scanning technology eliminating need for traditional goopy impressions, capturing high-quality digital impressions for treatment planning and custom appliance fabrication. Targeted at orthodontic patients.
• Digital X-Rays

Quantifiable outcome

• SureSmile treatment up to 34% faster than traditional braces
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SureSmilecoreTechnology or IntegrationOSGB utilizes SureSmile 3D digital orthodontic technology including robotic wire bending and custom archwires for precision braces treatment. The practice leverages SureSmile's OraScanner, CBCT scanning, and virtual treatment planning tools. A dedicated SureSmile page and branding are featured on the OSGB website, with logos displayed on the homepage.
• OrthoPulsecoreTechnology or IntegrationOSGB offers OrthoPulse, an FDA-cleared near-infrared light-accelerated orthodontic device. The technology stimulates bone remodeling to reduce treatment time by up to 50%. The practice features OrthoPulse branding and information, and the company logo appears on the OSGB homepage.
• i-CATcoreTechnology or IntegrationOSGB uses i-CAT Cone Beam 3D imaging technology for comprehensive orthodontic evaluation, treatment planning, TMJ diagnosis, and airway assessments. The i-CAT logo is displayed on the practice website and i-CAT referral forms are available for download. The imaging system enables one 20-second scan with less radiation than traditional CT.
• VPro (Secant Medical / Happel Technologies)coreTechnology or IntegrationOSGB offers VPro5, a vibrational alignment device that accelerates orthodontic treatment by up to 50% when used 5 minutes daily. The VPro logo appears on the OSGB homepage and VPro information is featured as a treatment offering. VPro pairs with a mobile app for tracking usage.
• Dental MonitoringcoreTechnology or IntegrationOSGB integrates Dental Monitoring technology, a smartphone app that allows remote tracking of orthodontic treatment progress through AI-powered image analysis. The Dental Monitoring logo appears on the practice homepage and detailed technology information is featured on a dedicated page. The app reduces in-office visit frequency while maintaining treatment quality.
• uLab SystemscoreTechnology or IntegrationOSGB uses uLab uDesign 7 treatment planning software and materials for in-house fabrication of custom clear aligners. uLab has become the practice's lab software application of choice, providing speed in digital model segmentation. The partnership enables in-house aligner and retainer fabrication with turnaround times as fast as one hour. OSGB has successfully treated over 10,000 aligner cases using this system.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smile Doctors: Smile Doctors is the largest ortho-focused DSO in the US, operating a network of affiliated orthodontic practices offering braces and clear aligners. It is the most directly comparable scaled peer in terms of clinical focus, technology adoption, and multi-location group practice economics.

Emerging players

• Dandy: Dandy is a digital dental lab and practice operations platform enabling in-office production of aligners, crowns, and other appliances. It is comparable as a competing approach to in-house aligner fabrication workflows and as a potential partner/disruptor for orthodontic practices with in-house labs.
• Impress: Impress is a chain of orthodontic clinics (with strong presence in Europe and expanding in the US) focused on clear aligner treatment. It is comparable as a tech-forward, brand-led group practice model that competes with traditional orthodontists and pressures the same patient segments OSGB serves.
• Candid (CandidPro): CandidPro is a hybrid clear aligner brand that sells to dentists and orthodontists through a practice-based channel, contrasting with pure DTC models. It is comparable as a competing aligner brand and channel model for orthodontic practices choosing between in-house and partner-fabricated aligners.

Others

• uLab Systems: uLab Systems is the in-house aligner treatment planning and fabrication software platform that OSGB uses. It is comparable as the closest enabling technology partner and as a representative of the broader shift toward in-practice aligner production versus outsourced aligner labs.

Broad incumbents

• 3M Oral Care (now Solventum): Solventum (formerly 3M Oral Care) supplies orthodontic brackets, aligner alternatives, and digital orthodontic solutions (including Clarity aligners). It is comparable as a major incumbent vendor/competitor across orthodontic appliances and clear aligner materials.
• Align Technology (Invisalign): Align is the dominant clear aligner brand and platform (iTero scanner, Invisalign) and serves as a key vendor/competitor reference point for practices like OSGB that offer in-house aligners and SureSmile. It is comparable as a benchmark for aligner economics, clinical workflow, and treatment category leadership.
• Aspen Dental: Aspen Dental is a large DSO-branded dental practice network offering general dentistry and some orthodontic services. It is comparable as a regional/national DSO benchmark for practice operations, marketing, and patient acquisition in the Midwest US.
• Heartland Dental: Heartland Dental is the largest dental support organization in the US, providing non-clinical support to dental practices. It is comparable as a strategic alternative for OSGB in terms of scaling, back-office consolidation, and DSO partnership models.

Regional players

• Schumacher Orthodontics: Schumacher Orthodontics is a Wisconsin-based regional orthodontic practice offering braces and clear aligners. It is comparable as a same-region, similar-sized private orthodontic practice competing for patients in Northeast Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/osgb1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontic Specialists