Wirquin France

Name

Wirquin France

Legal name

WIRQUIN S.A.S.U.

Website

https://wirquingroup.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wirquin France is a family-owned designer and manufacturer of sanitary plumbing products—flushing mechanisms, drains, frames, cisterns, toilet seats and shower solutions—serving DIY retail, professional installers (WIRQUIN PRO), and OEMs across 75 countries via ten subsidiaries and six factories.

Ownership category

akta.pro rank

Product category

Bathroom Sanitary Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

Keywords

• Sanitary plumbing equipment
• Flushing mechanisms
• Bathroom plumbing products
• Shower drain systems
• Toilet seat manufacturing

Headquarters

HQ city

Carquefou

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Sanitary Equipment Sales: B2B and B2C sales of sanitary and plumbing equipment through DIY retail, professional trade channels, and OEM partnerships. Products include flushing mechanisms, drains, connectors, cisterns, frames, toilet seats, and walk-in shower solutions.
2. Private Label / OEM Manufacturing: Manufacturing products for third-party brands through OEM partnerships, including production at China facilities (Wirquin Aimas is third largest manufacturer of toilet seats, mechanisms in China).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wirquin France designs and manufactures innovative sanitary and plumbing equipment for the whole house, including flushing mechanisms, wastes and drains, WC connectors, cisterns, wall-hung frames, toilet seats, and walk-in shower solutions. The company serves three distinct customer networks — DIY retail consumers, professional trade installers (via the WIRQUIN PRO brand), and OEM manufacturers — through 10 subsidiaries and 6 factories worldwide, allocating approximately 5% of annual turnover to R&D.

Product overview

Wirquin Group specializes in innovative sanitary and plumbing equipment for the whole house, serving three customer networks (DIY – Trade – OEM). The product portfolio centers around flushing mechanisms (WIRQUIN NEO, TOUCHLESS, FLEXIFLOW, AIRCONNECT, QUICK-FIT, EASY, WIRQUIN ONE), waste/drain systems (SENZO, SLIM+, VENISIO SLIM+, SO LOW, EXPRESS'EAU, Quick-Clac, NANO, XS PURE, VENISIO MINI), connectors (MAGICOUDE, Pipe Soupless), wall-hung frames (COMPACT+, CHRONO, INTRAMUROS), toilet seats (TRENDY LINE), and walk-in shower solutions (LUNDO KIT). Products combine performance, ergonomics, and environmental responsibility with approximately 5% of annual turnover invested in innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Wirquin Pro: Professional-focused brand serving the professional/installer market segment
• Wirquin Neo Air
• WIRQUIN ONE
• TOUCHLESS
• FLEXIFLOW
• AIRCONNECT
• Smart For Good

Products and services

• WIRQUIN NEO Complete range of traps for basins and sinks featuring patented innovations including overmoulded washers for reliability, Quick Safe for fast installation, and Air System function replacing traditional ventapipe. Targets DIY and PRO channels.
• TOUCHLESS Flushing mechanism equipped with infrared sensor enabling hands-free operation. Controls water volume with brief pass for half-flush and longer pass for full 6L flush; targeted at hygiene-conscious commercial and residential users.
• FLEXIFLOW mechanism Cable technology flushing mechanism with universal Easy Clip button for effortless assembly. Dual 3/6L volume adjustable to optimize water consumption, LONGTIME® certified for durability and repairability.
• AIRCONNECT First 2-in-1 WC connector combining drainage and integrated AIR SYSTEM ventilation. Eco-designed with 50% recycled plastic, LONGTIME® certified, 10-year guarantee.
• QUICK-FIT mechanism Flushing mechanism that can be changed without removing the cistern. Patented product fitting all WC configurations, saving installers time and reducing maintenance disruption.
• WIRQUIN ONE Flushing mechanism with patented auto-adjustment system that fits any cistern height without measuring or cutting, with environmentally-friendly constant flush rate.
• SENZO Siphon without water trap fitted with silicone membrane that allows water through and prevents odours from rising. Extra-flat and flexible, installable horizontally or vertically.
• SLIM+ shower drain Extra-flat shower drain for extra-flat shower trays with 90mm diameter. High-performance silicone membrane, chrome-plated dome, quick and easy installation.
• VENISIO SLIM+ Flattest shower channel on the market with Smart Membrane Technology for no odor rising and rapid water drainage. Quick to install and easy to clean.
• COMPACT+ WC Frame Universal wall-hung frame with compact design and Smart-Install function for S-shaped downpipe and extendable connection requiring no measuring or cutting.
• CHRONO frame Wall-hung frame designed to be twice as fast to install due to pre-fitted components and intuitive installation method. Targeted at professional installers.
• LUNDO KIT Walk-in shower tray supplied as full package including tray, waste, feet, wall sealing sheets for quick and easy installation.
• TRENDY LINE toilet seats Designer toilet seats developed to suit current trends with new collections released annually. Five models: Origami, Panther, Kittens, Linen, Gents & Ladies.
• MAGICOUDE Multi-position flexible connector with quick installation and angle adjustment from 0° to 100° on two different levels.
• Quick-Clac waste Push-to-close, push-to-open waste for sinks or baths with mechanism inspired by ballpoint pen action.
• EASY mechanism Water-saving flushing mechanism designed for non-specialists. Installs without removing cistern, factory-set for standard cistern.

Quantifiable outcome

• 5% of annual turnover invested in R&D
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• World Toilet OrganizationminorOthersCharity project partner since 2015 supporting global sanitation access. Wirquin employees raise funds for toilet construction and water purification projects worldwide including Cambodia Handy Pod installations, South Africa disabled children's center, Mali school sanitation.
• ASI (Avenir Service Industrie)minorStrategic or Co-development PartnerSheltered workshop partnership for professional integration of disabled workers. Established since 2004 with premises at Carquefou site. Awarded MEDEF 'Handicap et emploi' trophy for successful integration.

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Duravit: German bathroom furniture and sanitaryware manufacturer with similar European premium positioning and project-led sales motion in hospitality and residential renovation.
• Grohe (Lixil Group): German bathroom fittings brand (part of Lixil) with strong professional channel presence and similar global distribution in Europe, Asia and emerging markets.
• Geberit: Swiss-listed leader in concealed cisterns, flushing systems and installation systems for bathrooms. Highly comparable product focus (flushing mechanisms, frames, installation technology) and similar professional trade channel strategy.
• McAlpine & Co: UK-based private manufacturer of plumbing traps, WC connectors and waste fittings — a near-direct product overlap with Wirquin's connector and trap portfolio.
• Hansgrohe: German bathroom fittings specialist (shower, tap, installation systems) with comparable premium brand strategy, multi-channel European distribution and innovation-led positioning.
• Villeroy & Boch: German-listed bathroom and wellness manufacturer with overlapping product categories (toilets, cisterns, frames) and pan-European retail + project channels.
• Roca: Spanish family-owned bathroom fixtures manufacturer with comparable multi-country European manufacturing footprint and exposure to both ceramic sanitaryware and complementary components.
• Ideal Standard: UK-headquartered bathroom manufacturer focused on commercial, residential and healthcare segments with similar European manufacturing presence and project-led customer base.
• Cersanit (Cersanit-Rovese): Polish/Eastern European sanitaryware group with comparable scale, OEM exposure and footprint in Romania/Eastern Europe — directly overlapping with Wirquin's regional presence.
• Aliaxis: Belgian plastic piping and sanitary systems group with comparable plastic-component focus, multi-country manufacturing footprint and B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WirquinPro
• YouTubeyoutube.com/channel/UCM4PAUUYQFDiWrxCvJQX3dg
• Facebookfacebook.com/people/Wirquin-France/100064414806064
• LinkedInlinkedin.com/company/wirquin-plastiques
• Instagraminstagram.com/wirquin_france

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirquin France