QuickChek
QuickChek is a New Jersey-based fresh convenience retailer operating 150+ stores across New Jersey and New York. A wholly-owned subsidiary of Murphy USA Inc., the chain serves commuters and local consumers with made-to-order food, locally-roasted coffee, and fuel.
- Company typePrivate
- Founded1967
- HeadquartersWhitehouse, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What QuickChek does
QuickChek is a New Jersey-headquartered fresh convenience retailer operating 150+ stores across New Jersey, New York's Hudson Valley, and Long Island. Originally founded in 1888 as Durling Farms (a door-to-door dairy delivery business in central New Jersey) and rebranded with its first store in Dunellen, NJ in 1967, the company is now a privately held, wholly-owned subsidiary of publicly traded Murphy USA Inc. (NYSE: MUSA). Each 5,400-5,900 square-foot store carries made-to-order subs and sandwiches, locally roasted coffee, fresh bakery items, hot and cold beverages, breakfast items, salads, wraps, and soups, with fuel stations at many locations and high-flow diesel pumps at select sites.
The company's underlying technology stack centers on customer-facing digital channels rather than AI: a QC Mobile App with mobile ordering, real-time fuel pricing, and the first facial-recognition login among U.S. convenience-store apps; touch-screen ordering kiosks for custom-made subs and beverages; self-checkout counters; and a QC Rewards loyalty program (10 points per merchandise dollar, 3 points per fuel gallon, free 7th coffee after 6 purchases) that reached 30%+ year-over-year membership growth in Q1 2025. Third-party delivery is offered through DoorDash and Uber Eats. Operations are supported by a Whitehouse Station, NJ support center, an El Dorado contact center for QC Rewards and customer service, and approximately 4,000+ team members.
QuickChek's revenue model is multi-stream transaction-based: merchandise and fresh prepared food sales (the segment's largest reported contributor at $210.2M of merchandise contribution in Murphy USA's Q1 2026 results), fuel sales at value prices, and a smaller business fuel card program launched in 2025 through Murphy USA's partnership with AtoB. Go-to-market is product-led, anchored on fresh-food and coffee quality positioning, supported by multi-channel marketing including community events (a 26-year title sponsorship of the New Jersey Festival of Ballooning), a 2-year "Official Sub of the New York Giants" partnership with Kayvon Thibodeaux, motorsports sponsorships, and a reinstated "Free Coffee Fridays" promotion. Primary customer segments are on-the-go commuters, local community members, and fuel customers in the NJ/NY corridor.
QuickChek firmographics
Firmographics- Name
- QuickChek
- Legal name
- Quick Chek Corporation
- Website
- https://quickchek.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- QuickChek is a New Jersey-based fresh convenience retailer operating 150+ stores across New Jersey and New York. A wholly-owned subsidiary of Murphy USA Inc., the chain serves commuters and local consumers with made-to-order food, locally-roasted coffee, and fuel.
- Ownership category
- akta.pro rank
QuickChek industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131), Gasoline Stations with Convenience Stores (45711), Limited-Service Restaurants (722513)
- SIC
- Retail-Convenience Stores (5412), Retail-Eating Places (5812)
- akta.pro primary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
- akta.pro secondary industries
- Sandwiches & Wraps Fast Casual (THAFABAG), Breakfast & Coffee QSR (THAFAAAI), Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB)
Keywords
Where QuickChek is headquartered
LocationHeadquarters
- HQ city
- Whitehouse
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
QuickChek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Merchandise and Food Sales: QuickChek generates revenue primarily through merchandise and fresh prepared food sales, including made-to-order subs, sandwiches, wraps, salads, and hot breakfast items. The subsidiary experienced same-store sales drag due to increased competition and QSR pressures in the Northeast.
- Fuel Sales: QuickChek operates convenience stores with fuel stations, generating revenue from gasoline and diesel fuel sales at value prices. Some locations feature high-flow diesel pumps.
- Delivery Services: QuickChek partners with DoorDash and Uber Eats for third-party delivery services, generating additional revenue from food delivery orders placed through marketplace platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Sub Line - $3.99 lineup |
| Unit Pricing | Pay-as-you-go | $5 Breakfast Bundle |
| Unit Pricing | Pay-as-you-go | Coffee After 3 PM - $1 |
| Freemium | Pay-as-you-go | Power Perks Program |
| Freemium | Pay-as-you-go | QC Rewards Loyalty Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
QuickChek product offering
Product offeringCore offering
QuickChek operates a regional chain of fresh convenience market stores offering made-to-order subs, sandwiches, wraps, salads and bowls, fresh bakery items, guaranteed fresh locally roasted coffee, hot and cold beverages, and fuel at select locations. The company supplements in-store retail with mobile ordering, loyalty rewards (QC Rewards and Power Perks), self-checkout, touch screen kiosks, and third-party delivery via DoorDash and Uber Eats, plus a business fuel card program through Murphy USA/AtoB.
Product overview
QuickChek is a fresh convenience market chain operating as a subsidiary of Murphy USA, offering a unified fresh food and convenience retail experience. The core offering is QuickChek Fresh Convenience stores featuring made-to-order subs and sandwiches (including Subwiches, Signature Subs, and Portuguese Roll Sandwiches), guaranteed fresh locally-roasted coffee, fresh bakery items, hot and cold beverages, frozen drinks, breakfast items, bowls and snacks, soups, and salads. The product portfolio includes the QC Mobile App for mobile ordering and the QC Rewards loyalty program, which work together with the Business Fuel Program to provide a comprehensive convenience retail ecosystem. QuickChek operates over 150 stores across New Jersey and New York, combining fresh food service with fuel services at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- QuickChek Fresh Convenience Stores Fresh convenience market retail concept offering made-to-order subs, sandwiches, wraps, salads, bowls, fresh bakery items, breakfast items, soups, hot and cold beverages, frozen drinks, locally roasted coffee, and fuel at select locations across New Jersey and New York.
- QC Mobile App
Quantifiable outcome
- 30% year-over-year growth in QuickChek Rewards loyalty program membership
- +2 more outcomes
Companies that use QuickChek
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
QuickChek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
QuickChek partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- NY Giants / Kayvon ThibodeauxflagshipQuickChek named 'Official Sub of the New York Giants' with a 2-year partnership. Kayvon Thibodeaux serves as brand ambassador creating 'Giants inspired subs' and chances to win gameday experiences. Partnership includes community events promoting youth empowerment and food access in Jersey City with America’s Grow-a-Row and Team Walker.
- AtoBcoreMurphy USA partners with AtoB to launch a new business fuel card program - a more accessible, fee-light, small-business-friendly fuel card program designed to deliver fair access, stronger controls, and better value for commercial customers at QuickChek and Murphy USA locations.
- Petty GMS RacingminorMotorsports partnership with Ty Dillon and Petty GMS team promoting QuickChek's 'Best Damn Sandwich in Town' at the Charlotte Roval racing event.
- DoorDashcoreThird-party delivery partnership enabling customers to order QuickChek favorites for home delivery through the DoorDash platform.
- Uber EatscoreThird-party delivery partnership through Uber Eats providing on-demand delivery of QuickChek food and beverages to customers.
- America's Grow-a-RowminorCommunity partnership to promote food access and deliver fresh produce to seniors, along with nutrition education and mentorship to youth in Jersey City.
- Team WalkerminorCommunity partnership with America's Grow-a-Row and Team Walker to deliver fresh produce to seniors and provide nutrition education and mentorship to youth.
- Tyson FoodsminorPartnership with Tyson Foods and Convenience Store News to donate a truckload of protein (30,580 pounds, 152,900 servings) to the Community FoodBank of New Jersey in conjunction with QuickChek being named Foodservice Innovator of the Year.
- Community FoodBank of New JerseycoreLong-standing partnership through Check-Out Hunger campaign. QuickChek raised $148,500 during the 2016 campaign and $433,500 over three years. The company also participates in volunteer days and food bank support programs.
- Hope For The WarriorscorePartnership to support post-9/11 service members and their families through in-store donation programs. QuickChek raised $163,002 in four weeks for the organization in 2016 and more than $330,000 since 2014.
Scale indicators8 records
Recent moves13 records
Expansion highlights6 records
QuickChek competitors and assessment
Company assessmentBroad incumbents
- Circle K (Alimentation Couche-Tard): Global convenience operator owned by Couche-Tard with significant U.S. presence including NJ/NY markets. Comparable as a broad incumbent with overlapping fuel and convenience offerings, but a more diversified portfolio than QuickChek.
- Pilot Flying J: Berkshire Hathaway-owned travel center network with foodservice, fuel, and convenience offerings across the U.S. Comparable on the fuel-convenience-foodservice hybrid model, though primarily focused on highway travel centers rather than neighborhood retail.
- 7-Eleven: Global convenience leader with significant NJ/NY store density, broad fresh food, coffee, and fuel offerings. Comparable as a scale incumbent in the same trade areas but with broader portfolio and lower foodservice specialization than QuickChek.
Direct peers
- Wawa: Wawa is the closest foodservice-led convenience competitor, operating in PA, NJ, DE, MD, VA, DC, and FL with made-to-order food, coffee, and fuel. Highly comparable to QuickChek on the fresh-food convenience proposition, NJ market overlap, and premium positioning.
- RaceTrac: Large privately held convenience/fuel chain across the Southeast and Midwest with expanding fresh food, coffee, and made-to-order programs. Comparable on the foodservice-led convenience model and tech-forward ordering investments.
- Sheetz: Family-owned convenience/fuel chain with made-to-order food, coffee, and touchscreen ordering kiosks across PA, VA, WV, MD, NC, OH, and recently NJ. Mirrors QuickChek's foodservice-led model, family-ownership heritage, and digital ordering investments.
- Cumberland Farms: Northeast convenience store chain with proprietary fresh food and coffee programs, owned by EG Group. Comparable to QuickChek on regional Northeast footprint, fresh food positioning, and fuel-convenience hybrid model.
- Royal Farms: Mid-Atlantic foodservice-led convenience chain known for fresh chicken, coffee, and made-to-order offerings, operating across MD, PA, NJ, DE, VA, and WV. Directly comparable to QuickChek on the fresh-food-led convenience positioning.
Regional players
- GetGo Cafe + Market: Foodservice-led convenience banner of Giant Eagle operating across PA, OH, MD, and WV with made-to-order meals, coffee, and fuel. Comparable on the foodservice-led convenience positioning, though primarily outside QuickChek's NJ/NY core.
- Stewart's Shops: Employee-owned convenience chain operating primarily in upstate NY and VT with proprietary dairy, coffee, and made-to-order food. Comparable to QuickChek on the regional Northeast footprint, fresh food focus, and employee-ownership culture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
QuickChek social profiles
Digital presenceQuickChek financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuickChek leadership team
Management profileNumber of profiles
Profiles8 records
QuickChek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuickChek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuickChek
What does QuickChek do?
QuickChek operates a regional chain of fresh convenience market stores offering made-to-order subs, sandwiches, wraps, salads and bowls, fresh bakery items, guaranteed fresh locally roasted coffee, hot and cold beverages, and fuel at select locations. The company supplements in-store retail with mobile ordering, loyalty rewards (QC Rewards and Power Perks), self-checkout, touch screen kiosks, and third-party delivery via DoorDash and Uber Eats, plus a business fuel card program through Murphy USA/AtoB.
Is QuickChek a public or private company?
QuickChek is a private company. It is classified as corporate owned and is currently operating.
When was QuickChek founded?
QuickChek was founded in 1967. It employs 1,001 to 5,000 people.
Where is QuickChek based?
QuickChek is headquartered in Whitehouse, United States, in the North America region.
How does QuickChek make money?
Three revenue lines are on record. Merchandise and Food Sales are the primary driver. The others are fuel Sales and delivery Services.
Who are QuickChek's main competitors?
Broad incumbents on record are Circle K (Alimentation Couche-Tard), Pilot Flying J and 7-Eleven. Direct peers are Wawa, RaceTrac, Sheetz, Cumberland Farms and Royal Farms. Regional players are GetGo Cafe + Market and Stewart's Shops.
Does QuickChek have an API?
No public API is recorded for QuickChek.
What industry is QuickChek in?
QuickChek's product category is Convenience Store Retail. Its primary akta.pro industry code is CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus), with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 445131 and its SIC code is 5412.