What Coltura does

Coltura is a 501(c)(3) nonprofit organization (Tax ID 47-2276541) founded to accelerate the United States' transition away from gasoline-powered transportation, with particular emphasis on equity and climate outcomes. The organization is built around the concept of 'Gasoline Superusers' — the top 10% of drivers by consumption, who account for an estimated 35% of US gasoline use — and develops data-driven research, interactive data visualizations, and consumer-facing EV shopping tools (EV Savings Calculator, EV Deal Explorer, EV Assistant, Gasoline Consumption Map, Gasoline Data Insights, EV Adoption Forecaster) to target this segment. Its research reports — Fueling Inequality, Country Crossroads, Power Pivot, and Cracking the Gasoline Code — quantify the financial burden of gasoline on lower-income and rural households and quantify the emissions-reduction impact of switching high-mileage drivers to electric vehicles.

Coltura's operating model combines free, web-distributed consumer tools with coalition-driven state-level policy advocacy. It led the coalition that made Washington the first US state to enact a law phasing out new gas-car sales by 2030 (Clean Cars 2030, signed March 2022), partnered with the Vermont Public Interest Research Group to pass S.137 (signed June 2023) authorizing the nation's first superuser-specific EV incentives through Burlington Electric Department, and sponsored California AB 2401 (passed both chambers unanimously in 2024 but vetoed by Governor Newsom). The organization is headquartered in Menlo Park, California, with a secondary policy presence in Washington, DC, and is co-led by co-executive directors Matthew Metz and Janelle London with policy director Rob Sargent.

Revenue is derived entirely from donations and charitable contributions rather than commercial sales; all tools, reports, and data resources are provided free of charge. The go-to-market approach is community-led and event-driven, relying on grassroots coalitions with environmental-justice groups, faith organizations, and state-level advocacy partners (Sierra Club, EVHybridNoire, Greenlining Institute, Coalition for Clean Air, UCS, Valley CAN, VPIRG) to drive legislative outcomes, with content marketing, earned media, and SEO-optimized free tools as top-of-funnel distribution channels.

Name

Coltura

Legal name

Coltura

Website

https://coltura.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Coltura is a 501(c)(3) nonprofit that uses proprietary 'Gasoline Superusers' research, free EV shopping tools, and state-level coalition advocacy to accelerate the US transition from gasoline vehicles, targeting high-mileage and lower-income drivers for the greatest climate and equity impact.

Ownership category

akta.pro rank

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Coltura is a registered 501(c)(3) nonprofit that relies on public donations to fund its research, policy advocacy, and tool development. The organization solicits donations through its website with messaging about supporting climate work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coltura is a 501(c)(3) nonprofit that accelerates America's transition beyond gasoline by providing free consumer-facing EV shopping tools (savings calculator, deal explorer, AI assistant), publishing data-driven research on gasoline consumption patterns with a focus on "Gasoline Superusers," and leading state-level policy advocacy coalitions for clean car phaseouts and targeted EV incentives.

Product overview

Coltura operates as a nonprofit offering a suite of free EV shopping tools and data resources aimed at accelerating America's transition beyond gasoline. The core product portfolio includes three EV shopping tools: the EV Savings Calculator for estimating switching savings, the Electric Car Deal Explorer for finding nearby EV deals, and the Electric Car Assistant for personalized EV recommendations. Supporting these are a Gasoline Data Center featuring an interactive consumption map, data insights dashboard, and EV adoption forecaster. Coltura also publishes research reports on gasoline superusers and conducts policy advocacy to pass clean cars legislation and targeted EV incentive programs at the state level.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Savings Calculator A free tool that helps users estimate how much they can save by switching from a gasoline vehicle to an electric vehicle, based on their driving habits and location.
• Electric Car Deal Explorer An interactive tool that allows users to find and compare new and used electric vehicles available near their location, helping shoppers discover EV deals.
• Electric Car Assistant An AI-powered conversational tool that answers EV-related questions and provides personalized electric vehicle recommendations based on user needs.
• Gasoline Consumption Map An interactive data visualization tool showing gasoline usage patterns across the United States, enabling users to explore consumption data by region.
• Gasoline Data Insights A deep-dive analytics tool providing detailed analysis of gasoline consumption data and trends to support research and policy advocacy.
• EV Adoption Forecaster A forecasting tool that projects future electric vehicle adoption trends and their potential impact on gasoline consumption and emissions.
• EV Cost Savings Index An index tool that calculates personalized savings from switching to an EV based on how much users drive and their geographic location, with monthly savings calculations based on current gas prices.
• Gasoline Superusers Research Reports Data-driven research reports including Gasoline Superusers series, Fueling Inequality, Country Crossroads, Power Pivot, and Cracking the Gasoline Code, analyzing who uses the most gasoline, who is most burdened by fuel costs, and how targeted EV incentives can accelerate the transition to cleaner transportation.
• Policy Advocacy Services Coltura leads coalitions and advocates for state-level policies including gas car phaseouts, targeted EV incentives for high-gasoline users, and equitable clean transportation legislation.

Quantifiable outcome

• If top 10% of drivers switch to EVs, it would cut US gasoline use by 33%
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Vermont Public Interest Research Group (VPIRG)coreStrategic or Co-development Partner · 1 June 2023VPIRG collaborated with Coltura on Vermont S.137 legislation enabling Burlington Electric Department to create superuser EV incentives. VPIRG is Vermont's largest environmental and consumer protection advocacy organization with decades of climate and energy campaign experience. Joint advocacy for equity-focused EV policy.
• Burlington Electric DepartmentcoreStrategic or Co-development PartnerMunicipal electric company of Burlington, Vermont established in 1905. First city in nation to source 100% of power from renewable generation in 2014. Pursuing Net Zero Energy city goal by 2030. Will utilize S.137 authority to create first superuser-specific EV incentives in the country.
• The Greenlining InstitutecoreStrategic or Co-development PartnerCo-sponsor of California AB 2401 legislation to prioritize EV incentives for lower-income gasoline superusers. Focuses on economic equity and racial justice in climate policy.
• Coalition for Clean AircoreStrategic or Co-development PartnerCo-sponsor of California AB 2401 legislation. California-based air quality and climate advocacy organization working on transportation emissions reduction.
• Union of Concerned Scientists (UCS)coreStrategic or Co-development PartnerCo-sponsor of California AB 2401 legislation. National science-based advocacy organization focused on environment and clean transportation.
• Valley CANcoreStrategic or Co-development PartnerCo-sponsor of California AB 2401 legislation. Clean Air Now (Valley CAN) works on air quality issues in California's San Joaquin Valley.
• Sierra ClubcoreStrategic or Co-development PartnerFeatured Coltura's work in Sierra magazine article on gas-station-free future. One of the largest and most influential environmental organizations in the US.
• EVHybridNoirecoreStrategic or Co-development PartnerOrganization focused on accelerating EV adoption in Black and underserved communities. Co-founder Dr. Shelley Francis quoted supporting Coltura's focus on communities burdened by fuel costs.
• Yale UniversitysupportingTechnology or IntegrationConducted voter research commissioned by Coltura finding 55% of voters nationally support full phaseout of gasoline cars starting in 2030.
• George Mason UniversitysupportingTechnology or IntegrationPartnered with Coltura and Yale University on voter research regarding EV phaseout support among American voters.
• Climate NexussupportingTechnology or IntegrationPartnered on voter research regarding EV phaseout and gasoline car restrictions. Climate communication organization.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veloz: Public-private coalition nonprofit focused on accelerating EV adoption through education, research, and policy. Veloz's state-policy and consumer-awareness work on EV adoption overlaps materially with Coltura's superuser-focused EV incentive advocacy.
• Climate Nexus: Climate communications nonprofit that partnered with Coltura, Yale, and George Mason University on the national voter research showing 55% support for a 2030 gasoline phaseout. Climate Nexus operates adjacent advocacy, media, and research functions, making it a closely comparable peer.
• Greenlining Institute: Racial-justice-focused policy organization that co-sponsored California's AB 2401 alongside Coltura. Greenlining works at the intersection of equity and clean transportation — the same framing Coltura uses for its superuser research — making it a directly comparable peer.

Regional players

• Vermont Public Interest Research Group (VPIRG): Vermont's largest environmental and consumer protection advocacy organization, which collaborated with Coltura on Vermont S.137 enabling Burlington Electric's superuser EV incentives. VPIRG is a state-level peer that demonstrates how Coltura's model partners with regional advocacy groups.

Emerging players

• Generation180: Nonprofit focused on accelerating the transition to clean energy and EVs through culture change and storytelling. Generation180's emphasis on cultural narrative and consumer-facing engagement overlaps with Coltura's EV shopping tools and 'creative storytelling' approach.
• EVHybridNoire: Nonprofit focused on accelerating EV adoption in Black and underserved communities — directly aligned with Coltura's lower-income superuser focus. Co-founder Dr. Shelley Francis publicly endorses Coltura's equity framing, and the two organizations collaborate on community outreach, making EVHybridNoire a closely-aligned emerging peer.

Broad incumbents

• Natural Resources Defense Council (NRDC): Major environmental advocacy organization with significant clean transportation and EV policy work. NRDC operates at a much larger scale but pursues overlapping state-level EV incentive design and gasoline reduction advocacy, making it a comparable incumbent.
• RMI (Rocky Mountain Institute): Independent nonprofit working on clean transportation, EV transition, and equitable mobility. RMI's research-driven, policy-engaged approach to accelerating the end of internal combustion engines closely parallels Coltura's data-and-advocacy model, though RMI operates at significantly larger scale.
• Sierra Club: One of the largest US environmental nonprofits, with an active Electric Vehicles Initiative and Clean Transportation for All campaign. Sierra Club has featured Coltura's work and is a coalition partner, making it a broad incumbent in the clean transportation advocacy space where Coltura also operates.
• Union of Concerned Scientists: National science-based advocacy organization with a long-running Clean Vehicles Program that pushes for EV adoption and gasoline phaseout policies. Co-sponsor of California's AB 2401 alongside Coltura, making it a direct policy ally and competing voice in the same advocacy space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ColturaChange
• Facebookfacebook.com/ColturaChange
• LinkedInlinkedin.com/company/coltura

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coltura