Alexander Devine Children's Hospice Service

What Alexander Devine Children's Hospice Service does

Alexander Devine Children's Hospice Service is a UK-registered charity (operating name of Alexander Devine Children's Cancer Trust, registered charity No. 1118947, company limited by guarantee No. 5757493) that provides specialist palliative and hospice care to children with life-limiting and life-threatening conditions, and to their families, across Berkshire, South Bucks and surrounding counties. Founded in 2007 by Fiona Devine MBE in memory of her son Alexander, who died at age 8 from a rare brain tumour, the organisation opened its physical hospice in Maidenhead in June 2018 — Berkshire's first dedicated children's hospice. The integrated service offering comprises six core clinical streams: Respite Care, Specialist Play, Symptom Management, Family Support, End of Life Care, and Bereavement Support, augmented by hydrotherapy, sibling support sessions, and family fun days.

The organisation delivers care directly through its Maidenhead hospice facility and via home visits, reaching 200+ children and families and providing 22,803 hours of care and support in the past year. There is no commercial pricing; all services are provided free of charge to families.

The funding model is heavily donation-dependent, with 85% of the £3.4 million annual operating cost covered by charitable donations, community fundraising, corporate partnerships, challenge events, the charity's lottery, and gifts in Wills, and approximately 15% from statutory sources (NHS/government). Operational technology is limited to commodity third-party tools (Square, PayPal for payment processing; Mailchimp for email communications). Income is diversified across multiple channels including individual giving, corporate sponsorship (e.g., Vitrx, Promo Trade, Searcys, Impact Food Group), challenge events operated with The Different Travel Company, trust and foundation grants, and a lottery programme, with high-profile events such as the Moat Garden Party at Windsor Castle co-hosted with the Constable and Governor of Windsor Castle.

Name

Alexander Devine Children's Hospice Service

Legal name

Alexander Devine Children's Cancer Trust

Website

https://alexanderdevine.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexander Devine Children's Hospice Service is a UK charity, founded in 2007 and operating from Maidenhead, that provides specialist palliative care, respite, symptom management, end-of-life, and bereavement support to 200+ children with life-limiting conditions and their families across Berkshire, South Bucks and surrounding counties, funded primarily through charitable donations.

Ownership category

akta.pro rank

Product category

Children's Hospice and Palliative Care

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Home Hospice Agencies (HLAFAEAC), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Children's hospice care
• Palliative care services
• Respite care
• Bereavement support
• Family support services

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations and Fundraising: The majority of funding (85%) comes from donations, fundraising events, corporate partnerships, community fundraising, lottery, and gifts in Wills. This includes challenge events, bake offs, golf days, balls, and direct donations.
2. Statutory Funding: Approximately 15% of annual costs are covered by statutory funding from NHS and government sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Alexander Devine Children's Hospice Service provides specialist palliative and hospice care for children with life-limiting and life-threatening conditions, including respite care, symptom management, end-of-life care, bereavement support, specialist play, family support, sibling support sessions, and hydrotherapy. All services are delivered free of charge to families across Berkshire, South Bucks and surrounding counties from the Maidenhead hospice facility and through home visits.

Product overview

Alexander Devine Children's Hospice Service is a dedicated children's hospice providing specialist palliative care and support to children with life-limiting and life-threatening conditions across Berkshire, South Bucks and surrounding counties. The organisation operates as a single, integrated hospice service rather than a modular platform, offering six interconnected core clinical services: Respite Care, Specialist Play, Symptom Management, Family Support, End of Life Care, and Bereavement Support. These clinical services are complemented by sibling support sessions, family fun days, and hydrotherapy. Alongside direct care provision, the hospice runs an extensive fundraising operation including a lottery programme, corporate partnerships, charitable trusts engagement, challenge events, and community campaigns such as The Great Devine Bake Off. The service is funded primarily through charitable donations (approximately 85%) with only 15% from statutory sources, making fundraising activities integral to service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Respite Care Provides scheduled breaks for families caring for children with life-limiting conditions, allowing parents to rest while children receive specialist care at the hospice facility.
• Specialist Play Therapeutic and recreational play services delivered by play specialists to support the development and wellbeing of children with life-limiting and life-threatening conditions.
• Symptom Management Clinical services to assess and manage the complex symptoms and health needs of children with life-limiting and life-threatening conditions.
• Family Support Emotional, practical and holistic support services for the entire family unit including parents and siblings of children with life-limiting conditions.
• End of Life Care Specialist palliative care and support provided during a child's end-of-life stage, ensuring comfort, dignity and a familiar setting for the child and family.
• Bereavement Support Ongoing emotional and practical support for families following the death of a child, including counselling and memory-making services.
• Sibling Support Sessions Weekly support sessions and activities for siblings of children with life-limiting conditions, providing peer connections and age-appropriate therapeutic activities.
• Family Fun Days Organised recreational activities and days out for families to create precious memories together.
• Hydrotherapy Services Therapeutic water-based activities available at the hospice facility for children with life-limiting conditions.
• Lottery Weekly lottery programme providing players the chance to win prizes while supporting the hospice service.
• Corporate Partnerships Partnership opportunities for businesses to support the hospice through fundraising, sponsorship of events, and employee engagement.
• Challenge Events Range of physical challenge events including cycling, trekking, zip wire, and running events for supporters to fundraise on behalf of the hospice.
• Charitable Trusts and Foundations Programme Dedicated programme for securing funding and partnerships with charitable trusts and foundations to support the hospice's annual operating costs.
• The Great Devine Bake Off Community fundraising initiative encouraging individuals and groups to host bake sales to raise funds for the hospice.

Quantifiable outcome

• 22,803 hours of care and support provided to families in the past year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core, minor and notable.

• Care Quality CommissioncoreOthersThe hospice is inspected and rated 'Good' by the Care Quality Commission, the independent regulator of health and social care in England. This regulatory registration and rating provides official accreditation of service quality.
• Fundraising RegulatorcoreOthersRegistered with the Fundraising Regulator, demonstrating commitment to ethical fundraising standards and compliance with the Code of Fundraising Practice.
• Mark TillingminorGTM or Marketing PartnerAward-winning chocolatier and pastry chef, UK Chocolate Master, and BBC Bake Off: Crème de la Crème winner. Serves as presenter for the Late Summer Lunch fundraising event.
• Lt Gen Phil Jones CB CBE DL DLnotableGTM or Marketing PartnerConstable and Governor of Windsor Castle, co-host of the Moat Garden Party event at Windsor Castle alongside Denise Jones.
• Denise JonesnotableGTM or Marketing PartnerCo-host of the exclusive Moat Garden Party at Windsor Castle, inviting Alexander Devine supporters into private castle grounds.
• SearcysminorGTM or Marketing PartnerProvides complimentary Champagne for the Moat Garden Party event at Windsor Castle.
• Impact Food GroupminorGTM or Marketing PartnerProvides complimentary canapes for the Moat Garden Party event at Windsor Castle.
• VitrxminorGTM or Marketing PartnerCorporate sponsor of the Devine Golf Day 2026 event.
• Promo TrademinorGTM or Marketing PartnerSponsor of free Star Baker Aprons for Great Devine Bake Off participants.
• The Different Travel CompanyminorImplementation/ SI/ Consulting PartnerATOL-protected travel operator (ATOL no 6706) organizing overseas challenge events (Great Wall of China Trek) on behalf of Alexander Devine.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Claire House Children's Hospice: Claire House provides hospice care to children and young adults across Merseyside, Cheshire, and North Wales, with a similar clinical and fundraising operating model. It is a direct peer with comparable regional focus and donation-dependent funding structure.
• Martin House Children's Hospice: Martin House provides hospice care to children and young people across Yorkshire, offering clinical, respite, and bereavement services. It is a direct peer operating an equivalent single-site hospice model funded predominantly through charitable donations in a defined regional catchment.
• Acorns Children's Hospice: Acorns operates three children's hospices across the West Midlands and Worcestershire, providing respite, end-of-life, and family support. It is a direct peer as one of the larger UK children's hospice charities with a multi-site regional model funded primarily through donations, mirroring Alexander Devine's operating structure.
• Forget Me Not Children's Hospice: Forget Me Not operates children's hospice services across West Yorkshire, providing respite, end-of-life care, and bereavement support to families. It is a direct peer operating under similar NHS commissioning and donation-funding dynamics in a defined regional catchment.
• Shooting Star Children's Hospices: Shooting Star Children's Hospices provides hospice care to babies, children, and young people across Surrey and London, offering respite, end-of-life, and bereavement support. It is a direct peer operating an identical care-and-fundraising model with two hospice sites, similar to Alexander Devine's single-facility regional model.
• Children's Hospices Across Scotland (CHAS): CHAS operates two children's hospices (Rachel House and Robin House) and a home care service across Scotland, providing hospice, respite, and end-of-life care. It is a direct peer with a national remit and similar clinical model, though serving a different national jurisdiction.
• Tŷ Hafan: Tŷ Hafan is a Welsh children's hospice offering palliative care, respite, and family support across South, West, and Mid Wales. It is a direct peer in terms of service offering and funding model, though operating under Welsh health commissioning rather than NHS England.
• Helen & Douglas House: Helen & Douglas House operates children's and young adult hospice services in Oxford, serving a similar regional catchment across the Thames Valley. It is a direct peer as both charities provide free hospice care, respite, and bereavement support to children with life-limiting conditions in the South of England.
• Rainbows Hospice for Children and Young People: Rainbows is a children's hospice based in Loughborough serving the East Midlands, providing hospice care, respite, and bereavement support. It is a direct peer given identical service portfolio, similar donation-dependent revenue model, and comparable operational scale to Alexander Devine.
• East Anglia's Children's Hospices (EACH): EACH operates three children's hospices across East Anglia, providing care and support to children with life-limiting conditions and their families. It is a direct peer offering the same core clinical services (respite, symptom management, end-of-life, bereavement) with similar donation-heavy funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alexanderdevine
• Facebookfacebook.com/AlexanderDevineHospice
• LinkedInlinkedin.com/company/alexanderdevine
• Instagraminstagram.com/alexanderdevinehospice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Devine Children's Hospice Service