Boulebar Sverige Ab
Boulebar Sverige AB operates 13 indoor French-themed pétanque entertainment venues with restaurants and bars across 6 cities in Sweden, Denmark, and the UK, serving corporate groups, private celebrations, and individual consumers via guided pétanque packages and seasonal events.
- Company typePrivate
- Founded1991
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Boulebar Sverige Ab does
Boulebar Sverige AB operates a chain of indoor French-themed pétanque entertainment and hospitality venues that combine purpose-built gravel courts with restaurants and bars. Founded in 1991 in Stockholm as pétanque club Grönbrallan, the company developed the Boulebar concept — an "indoor French park" environment — and now operates 13 venues across 6 cities and 3 countries: Stockholm (5 sites), Gothenburg, Malmö (2), Örebro, Copenhagen (2), and London (2). The core offering is guided pétanque packaged with French-inspired dining; priced packages range from Boule med Guide at 295 kr/person to Boule Grand at 840 kr/person, with weekend offerings such as Le Boulebrunch (410 kr/person) and Bubbles & Boule (250 kr/person). A tiered seasonal product, Julboule (Simple 495 kr to Deluxe 1,495 kr), drives Q4 corporate group revenue, and gift cards (Presentkort) extend into pre-paid consumer demand.
The proprietary operational layer includes three gravel surface specifications (Rians, Parc Borely, Grenoble) modeled after famous French playing sites, plus a proprietary guide training system with named tournament formats (La Royale, La Traditionelle, Le Duel) and a one-minute teaching method. The company centralizes reservations through an online booking platform (ob.boulebar.se) covering all 13 venues, supplemented by a dedicated corporate booking desk for groups of 12 to 300+ people. Marketing is mixed: direct e-commerce, email/named seasonal campaigns, MyNewsdesk-issued PR, and gift card–driven word-of-mouth. Boulebar is privately held by founder/insider ownership under Boulebar Group AB, headquartered in Stockholm, with no disclosed external investors or public listing.
Boulebar Sverige Ab firmographics
Firmographics- Name
- Boulebar Sverige Ab
- Legal name
- Boulebar Sverige AB
- Website
- https://boulebar.se
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Boulebar Sverige AB operates 13 indoor French-themed pétanque entertainment venues with restaurants and bars across 6 cities in Sweden, Denmark, and the UK, serving corporate groups, private celebrations, and individual consumers via guided pétanque packages and seasonal events.
- Ownership category
- akta.pro rank
Boulebar Sverige Ab industry classification
Industry- Product category
- Hospitality & Entertainment Venues
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Golf Courses and Country Clubs (713910)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Party Venue Sourcing & Booking Services (HSACACAL), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
Keywords
Where Boulebar Sverige Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Boulebar Sverige Ab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food & Beverage Sales: Revenue from serving French-inspired food, cocktails, wines, beers, and non-alcoholic beverages at venue restaurants and bars. Includes à la carte menu, brunch service, and special event dining.
- Pétanque Activity Booking: Revenue from booking pétanque courts, with optional professional guide services. Packages range from basic court rental (295 kr/person) to premium guided tournament experiences. Also includes corporate team-building events.
- Gift Cards: Sale of gift cards (presentkort) in denominations of 300 kr, 820 kr, and 1000 kr, or custom amounts. Valid for two years from purchase date, redeemable at all Swedish Boulebar locations.
- Special Event Packages: Seasonal and themed event packages including Christmas parties (Julboule), summer parties, and group bookings. Pricing ranges from 495 kr to 1495 kr per person depending on package tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boule with Guide - Basic package from 295 kr/person |
| Unit Pricing | Pay-as-you-go | Tour de Boule - from 420 kr/person |
| Unit Pricing | Pay-as-you-go | Boule Petit - from 690 kr/person |
| Unit Pricing | Pay-as-you-go | Boule Grand - from 840 kr/person (most popular) |
| Unit Pricing | Pay-as-you-go | Le Boule Brunch - 410 kr/person |
| Unit Pricing | Pay-as-you-go | Bubbles & Boule - from 250 kr/person |
| Unit Pricing | Pay-as-you-go | Julboule (Christmas) - Simple 495 kr to Deluxe 1495 kr |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - 300 kr, 820 kr, 1000 kr or custom |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boulebar Sverige Ab product offering
Product offeringCore offering
Boulebar operates a chain of French-themed pétanque entertainment venues combining gravel-based boules courts with French-inspired restaurants, cocktail bars, and group event spaces. Customers purchase per-person experience packages that bundle guided pétanque tournaments with multi-course French meals, or book à la carte dining, weekend brunch, and seasonal event packages. The company runs 13 venues across Stockholm, Gothenburg, Malmö, and Örebro in Sweden; Copenhagen in Denmark; and London in the UK, supported by a centralized online booking platform.
Product overview
Boulebar is a French-themed pétanque (boules) entertainment venue chain operating indoor French park environments. The core product portfolio centers on guided pétanque experiences offered through package combinations (Boule Grand, Boule Petit, Tour de Boule, Le Boulebrunch, Bubbles & Boule), complemented by seasonal offerings (Julfest Christmas parties, summer parties), à la carte dining, gift cards, and teambuilding events. The company operates 13 venues across 6 cities in 3 countries (Sweden, Denmark, UK) with an integrated online booking system. Boulebar positions itself as an activity-restaurant combining social sport, French cuisine, and bar services.
Differentiator
Problem solved
Functional benefit
Products and services
- Boule Grand Best-selling package: 90 minutes of guided pétanque with a dedicated bouleguide, followed by a three-course French-inspired dinner, providing the complete Boulebar experience. Available for groups of various sizes across all venues.
- Boule Petit A two-course French-inspired tasting experience paired with 90 minutes of guided pétanque, suitable for groups seeking a balanced combination of food and boule gameplay.
- Tour de Boule A 90-minute guided pétanque session accompanied by French charcuterie and cheese served at the court, offering a compact French experience for groups.
- Boule with Guide Guided pétanque experience in which trained bouleguides lead groups through rules, team formation, tournament structure, and competitive play. Available formats include La Royale (speed-dating style), La Traditionelle (traditional tournament), and Le Duel (group vs group competition).
- Le Boulebrunch Weekend brunch service (Saturday and Sunday 11:00-17:00) featuring French-inspired multi-course dishes combined with 90 minutes of pétanque gameplay.
- Bubbles & Boule Weekend package (Friday and Saturday 15:00-18:00) offering 90 minutes of pétanque with a glass of sparkling wine and olives provençale at a promotional price.
- Julfest / Julboule (Christmas Party) Seasonal Christmas party package combining pétanque with French holiday-themed dining. Available in tiers: Julboule Simple (495 kr), Petit (785 kr), Ordinaire (1090 kr), and Deluxe (1495 kr), each including guided boule and varying courses. Returns seasonally (November 2026 noted).
- Sommarfest med Boule (Summer Party) Summer season group party package combining guided pétanque with French-inspired summer dining and drinks at Boulebar venues.
- Teambuilding & Kick-off Events Corporate team-building activities combining pétanque gameplay with food and drinks, designed for workplace events, kick-offs, and group outings of 12-300+ people.
- Gift Cards (Presentkort) Digital and physical gift cards available in denominations of 300 kr, 820 kr, and 1000 kr, or with custom amounts. Valid for two years and redeemable at all Swedish Boulebar locations.
- À la Carte Menu Full restaurant menu featuring French-inspired cuisine including cocktails, wines, beers, and ciders, available for individual ordering rather than package dining at Boulebar venues.
Companies that use Boulebar Sverige Ab
Customer profileSegments4 records
Ideal customer profiles4 records
Boulebar Sverige Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Boulebar Sverige Ab partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Boulebar Sverige Ab competitors and assessment
Company assessmentDirect peers
- All Star Lanes: All Star Lanes operates boutique bowling venues with American dining and cocktail bars in London. It competes for the same group-outing and corporate-event occasions as Boulebar.
- Flight Club Darts: Flight Club is a social darts bar chain combining interactive darts with cocktails and food. It targets the same corporate and private group occasions as Boulebar and operates in adjacent European markets.
- Swingers (the Crazy Golf Club): Swingers operates competitive socialising venues combining crazy golf with cocktail bars and street-food kitchens in London and New York. It is the closest direct analogue to Boulebar's blend of competitive play and full bar/restaurant hospitality.
- Junkyard Golf Club: Junkyard Golf operates mini-golf and cocktail venues in several UK cities. It targets the same group, party and corporate customer segments with a similar activity-plus-bar offering.
- Puttshack: Puttshack runs tech-enabled mini-golf bars with F&B service across the US and UK. Its model of activity-led dining with premium pricing and group bookings mirrors Boulebar's guided pétanque-plus-meal packages.
- Bounce (Ping Pong Bar): Bounce runs ping-pong bar venues serving cocktails and shared plates to groups in London and other cities. It competes for the same corporate and social group bookings that Boulebar targets.
- Roxy Ball Room: Roxy Ball Room is a UK bar concept combining bowling, mini-golf, ping-pong and other games with food and drink. It shares the competitive-socialising-plus-hospitality DNA with Boulebar's venues.
Broad incumbents
- Topgolf: Topgolf is a global, scaled entertainment and F&B venue operator built around a single competitive game. Although much larger and sport-specific (golf), it is the broad incumbent reference point for activity-led hospitality.
- Café Rouge / Brasserie Bar Co. Brasserie Bar Co. (Café Rouge, Brasserie Blanc) is a UK-based French-themed casual-dining chain. It shares Boulebar's French-cuisine positioning and casual group dining appeal, though without the activity element.
Emerging players
- Urban Golf (Urban Immersion): Urban Golf/Urban Immersion operates indoor golf simulators and social golf venues in London. It sits in the broader competitive-socialising category that Boulebar competes in, with partial overlap on corporate group bookings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Boulebar Sverige Ab social profiles
Digital presenceBoulebar Sverige Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulebar Sverige Ab leadership team
Management profileNumber of profiles
Profiles1 record
Boulebar Sverige Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulebar Sverige Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulebar Sverige Ab
What does Boulebar Sverige Ab do?
Boulebar operates a chain of French-themed pétanque entertainment venues combining gravel-based boules courts with French-inspired restaurants, cocktail bars, and group event spaces. Customers purchase per-person experience packages that bundle guided pétanque tournaments with multi-course French meals, or book à la carte dining, weekend brunch, and seasonal event packages. The company runs 13 venues across Stockholm, Gothenburg, Malmö, and Örebro in Sweden; Copenhagen in Denmark; and London in the UK, supported by a centralized online booking platform.
Is Boulebar Sverige Ab a public or private company?
Boulebar Sverige Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boulebar Sverige Ab founded?
Boulebar Sverige Ab was founded in 1991. It employs 101 to 250 people.
Where is Boulebar Sverige Ab based?
Boulebar Sverige Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Boulebar Sverige Ab make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are Pétanque Activity Booking, gift Cards and special Event Packages.
Who are Boulebar Sverige Ab's main competitors?
Direct peers on record are All Star Lanes, Flight Club Darts, Swingers (the Crazy Golf Club), Junkyard Golf Club, Puttshack, Bounce (Ping Pong Bar) and Roxy Ball Room. Broad incumbents are Topgolf and Café Rouge / Brasserie Bar Co.. Urban Golf (Urban Immersion) is listed as an emerging player.
Does Boulebar Sverige Ab have an API?
No public API is recorded for Boulebar Sverige Ab.
What industry is Boulebar Sverige Ab in?
Boulebar Sverige Ab's product category is Hospitality & Entertainment Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of HSACACAL, Party Venue Sourcing & Booking Services. Its NAICS code is 722515 and its SIC code is 5810.