All Star Lanes
All Star Lanes is a London-based private entertainment venue chain operating four sites (Brick Lane, Holborn, Stratford, White City) offering retro bowling, karaoke, arcade games, American comfort food, cocktails, and themed private event suites to consumers, families, and corporate clients.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What All Star Lanes does
All Star Lanes is a privately held London-based entertainment venue operator trading since 2006 under All Star Lanes Limited, headquartered at 95 Brick Lane. The company runs four venues across London (Brick Lane, Holborn, Stratford inside Westfield Stratford City, and White City inside Westfield London), collectively offering 32 retro bowling lanes, private karaoke booths, cocktail bars, classic arcade games, and a kitchen programme of American comfort food with dietary accommodations for vegetarian, vegan, gluten-free, and halal diners. Its core technology footprint is non-proprietary: an online booking system supporting groups up to 14, an enquiry pipeline for groups of 15+, and a gift voucher e-commerce storefront, with no disclosed platforms, APIs, or automation beyond Google Analytics tracking. The White City venue additionally hosts an exclusive Qbix Gamecube 5D immersive gaming installation that is not available at the other sites.
The product portfolio is organized around three core offers — bowling, karaoke, and food & drink — layered with add-on modules including five distinct themed private bowling suites (The Lodge, High Rollers Society, The Midnight Lounge, The Loft, The Den) for exclusive events, group bookings for 10+ guests, full venue hire for up to 500 guests, kids and teens birthday packages, and gift vouchers distributed through both the company website and third-party partners Buyagift and Virgin Experience. Pricing follows a tiered peak/off-peak structure with weekday and Sunday-Thursday late-night bowling at £10/game, weekend peak bowling at £14/game, karaoke at £10-12 per person per hour, and Christmas private room packages ranging from £52 to £140 per person depending on inclusions.
The go-to-market is direct-to-consumer across both individuals (families, social groups, couples, young professionals, students, NHS/Blue Light holders) and corporate clients (Christmas parties, team socials, product launches, filming, festivals). Distribution is omnichannel through the website, walk-in traffic, email newsletter, organic social, paid promotional offers, and third-party gift platforms; the chain does not operate its own mobile app. The business is privately held with no disclosed funding, parent company, or management team information, and no revenue figures are publicly available.
All Star Lanes firmographics
Firmographics- Name
- All Star Lanes
- Legal name
- All Star Lanes Limited
- Website
- https://allstarlanes.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- All Star Lanes is a London-based private entertainment venue chain operating four sites (Brick Lane, Holborn, Stratford, White City) offering retro bowling, karaoke, arcade games, American comfort food, cocktails, and themed private event suites to consumers, families, and corporate clients.
- Ownership category
- akta.pro rank
All Star Lanes industry classification
Industry- Product category
- Bowling Entertainment Venues
- NAICS
- Bowling Centers (71395), Amusement Arcades (713120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Karaoke Bars & Entertainment Bars (THAFAEAH), Supper Clubs & Dinner-Theater Restaurants (THAFACAL)
Keywords
Where All Star Lanes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
All Star Lanes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Bowling Sessions: Revenue generated from bowling game fees charged per person per game. Prices vary by time slot (off-peak vs peak) and location. Includes shoe hire.
- Karaoke Booths: Private karaoke booth rentals charged per person per hour, with peak and off-peak pricing tiers.
- Food and Beverage: Restaurant and bar sales including American comfort food, cocktails, beer, wine, and non-alcoholic beverages. Includes promotional deals like Beer & Burger for £19.95 and Bottomless Brunch for £42.
- Private Event Hire: Revenue from private room bookings for celebrations, corporate events, and venue hire. Includes Signature, Premium, and Ultimate packages as well as Christmas party packages ranging from £52-£140 per person.
- Christmas Packages: Specialized Christmas party packages for groups of 10+, including Bronze (£52pp), Silver (£70pp), and Gold (£84pp) tiers, plus private hire options up to £140pp.
- Gift Vouchers: E-vouchers sold through the website and third-party partners (Buyagift, Virgin Experience) for gifting bowling, dining, and entertainment experiences.
- Corporate Venue Hire: Full venue hire for up to 500 guests for exhibitions, product launches, music videos, and food festivals, with bespoke food, drink, and tech setups.
- Family and Kids Packages: Family packages (starting at £45 for 2 adults & 2 kids), Kids packages (£21pp), and Teens packages (£30pp) offering bundled bowling, food, and drinks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bowling Game - Off-Peak |
| Unit Pricing | Pay-as-you-go | Single Bowling Game - Peak |
| Unit Pricing | Pay-as-you-go | Two Games Bundle - Off-Peak |
| Unit Pricing | Pay-as-you-go | Two Games Bundle - Peak |
| Unit Pricing | Pay-as-you-go | Bowling Lates |
| Unit Pricing | Pay-as-you-go | Karaoke - Off-Peak |
| Unit Pricing | Pay-as-you-go | Karaoke - Peak |
| Unit Pricing | Pay-as-you-go | Drink & Bowl Package |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch |
| Unit Pricing | Pay-as-you-go | World Cup Beer & Burger Deal |
| Unit Pricing | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Westfield Lunch Deal |
| Unit Pricing | Pay-as-you-go | Student Discount |
| Unit Pricing | Pay-as-you-go | NHS/Blue Light Discount |
| Unit Pricing | Pay-as-you-go | Christmas Bronze Package |
| Unit Pricing | Pay-as-you-go | Christmas Silver Package |
| Unit Pricing | Pay-as-you-go | Christmas Gold Package |
| Unit Pricing | Pay-as-you-go | Christmas Private Room Signature Package |
| Unit Pricing | Pay-as-you-go | Christmas Private Room Premium Package |
| Unit Pricing | Pay-as-you-go | Christmas Private Room Ultimate Package |
| Unit Pricing | Pay-as-you-go | Private Room Signature Package |
| Unit Pricing | Pay-as-you-go | Private Room Premium Package |
| Unit Pricing | Pay-as-you-go | Private Room Ultimate Package |
| Unit Pricing | Pay-as-you-go | Family Package |
| Unit Pricing | Pay-as-you-go | Kids Package |
| Unit Pricing | Pay-as-you-go | Teens Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
All Star Lanes product offering
Product offeringCore offering
All Star Lanes operates a small chain of upscale, retro-American ten-pin bowling entertainment venues in London (Holborn, Brick Lane, Stratford and White City), each offering bowling lanes, private karaoke booths, an in-house restaurant and cocktail bar, arcade games, and a Qbix 5D gaming experience. The group also runs themed private event suites and a managed event service for corporate clients, group celebrations, kids' and teen parties, and full venue hire.
Product overview
All Star Lanes is a multi-venue bowling and entertainment chain offering a unified platform of retro bowling lanes, private karaoke booths, cocktail bars, American comfort food, and arcade games across four London locations. The core offering centers on bowling (retail per-game and package bookings), karaoke (hourly private booth rentals), and food & drink service. The product portfolio extends through premium add-on modules including five themed Private Bowling Suites (The Lodge, High Rollers Society, The Midnight Lounge, The Loft, The Den) for exclusive events, Group Booking Packages for parties of 10+, Venue Hire for corporate events up to 500 guests, Kids & Teen Party Packages, and Gift Vouchers available through direct and partner channels (Buyagift, Virgin Experience). All venues also feature arcade games, with QBix Gamecube (5D immersive gaming) available exclusively at White City.
Differentiator
Problem solved
Functional benefit
Brands
- The Lodge: Canadian hunting cabin-themed private bowling suite at Holborn venue featuring two vintage lanes and private bar.
- High Rollers Society
- The Midnight Lounge
- The Loft
- The Den
- Qbix Gamecube
Quantifiable outcome
- Maximum event capacity of 500 guests across four venues
- +2 more outcomes
Companies that use All Star Lanes
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
All Star Lanes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
All Star Lanes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- BuyagiftminorBuyagift is a gift experience retailer through which All Star Lanes gift vouchers are sold, allowing customers to purchase bowling and entertainment experiences as gifts via the Buyagift platform alongside other experience options.
- Virgin ExperienceminorVirgin Experience is a gift experience company offering All Star Lanes gift vouchers as part of their experience catalogue, providing another distribution channel for customers to purchase All Star Lanes experiences as gifts.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
All Star Lanes competitors and assessment
Company assessmentDirect peers
- Hollywood Bowl Group: UK's largest ten-pin bowling operator with 60+ centers across the UK. Directly comparable as a multi-site bowling chain, though Hollywood Bowl is more value/family-oriented whereas All Star Lanes targets the premium social/corporate occasion segment.
- Roxy Lanes: UK bowling, darts, and beer pong venue chain operating across several cities. Competes directly with All Star Lanes for group bookings, birthday parties, and corporate events in the bowling-and-drinks segment.
- Lane7: UK bowling and competitive socializing operator combining bowling with arcade, darts, shuffleboard, and food/drink. Closest direct competitor to All Star Lanes in the premium bowling-led entertainment concept across multiple UK cities.
- Boom Battle Bar: UK-based competitive socializing bar chain offering darts, shuffleboard, axe throwing, and beer pong with F&B. Competes for the same group and corporate entertainment occasions as All Star Lanes across the UK.
Broad incumbents
- Flight Club: Social darts bar concept with London venues and US expansion. Competes for the same group/corporate entertainment occasions as All Star Lanes, with overlapping price points and customer demographic.
- Puttshack: Tech-infused mini-golf and food/drink chain with multiple London venues. Direct competitor for the same corporate and group occasion customer base seeking premium entertainment venues in London.
- Swingers (Crazy Golf): London-based competitive socializing brand offering crazy golf, food, and cocktails. Targets the same corporate, group, and date-night occasion set as All Star Lanes.
- Topgolf: Global tech-driven golf entertainment venue with UK presence. Competes for the same corporate event and group leisure occasions, offering a similar high-AOV, multi-activity entertainment experience.
- Bounce (Table Tennis): London table tennis social club with food, drinks, and private event spaces. Comparable competitor for group bookings, corporate events, and evening leisure occasions.
Emerging players
- Lucky Voice: UK karaoke bar chain with private karaoke booths, food, and cocktails. Direct overlap with All Star Lanes' karaoke booth offering and comparable pricing/positioning for celebrations and group occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
All Star Lanes social profiles
Digital presenceAll Star Lanes financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Star Lanes leadership team
Management profileNumber of profiles
All Star Lanes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Star Lanes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Star Lanes
What does All Star Lanes do?
All Star Lanes operates a small chain of upscale, retro-American ten-pin bowling entertainment venues in London (Holborn, Brick Lane, Stratford and White City), each offering bowling lanes, private karaoke booths, an in-house restaurant and cocktail bar, arcade games, and a Qbix 5D gaming experience. The group also runs themed private event suites and a managed event service for corporate clients, group celebrations, kids' and teen parties, and full venue hire.
Is All Star Lanes a public or private company?
All Star Lanes is a private company. It is classified as unknown and is currently operating.
When was All Star Lanes founded?
All Star Lanes was founded in 2006. It employs 101 to 250 people.
Where is All Star Lanes based?
All Star Lanes is headquartered in London, United Kingdom, in the Europe region.
How does All Star Lanes make money?
Eight revenue lines are on record. Bowling Sessions are the primary driver. The others are karaoke Booths, food and Beverage, private Event Hire, christmas Packages, gift Vouchers, corporate Venue Hire and family and Kids Packages.
Who are All Star Lanes's main competitors?
Direct peers on record are Hollywood Bowl Group, Roxy Lanes, Lane7 and Boom Battle Bar. Broad incumbents are Flight Club, Puttshack, Swingers (Crazy Golf), Topgolf and Bounce (Table Tennis). Lucky Voice is listed as an emerging player.
Does All Star Lanes have an API?
No public API is recorded for All Star Lanes.
What industry is All Star Lanes in?
All Star Lanes's product category is Bowling Entertainment Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of THAFAEAH, Karaoke Bars & Entertainment Bars. Its NAICS code is 71395 and its SIC code is 7900.