MediBoard

What MediBoard does

MediBoard is a New Zealand-based health media network that places informational and advertising boards inside primary-care medical practices. Founded around 2001, the company installs MediBoards and MediPosters in more than 730 medical centers, reaching over 60% of New Zealand general practitioners and an estimated combined 8 million patient visits per year; its brochures generate more than one million views annually. The product surface includes physical MediBoards, MediPosters, a Digital MediPoster with impression tracking, an Online MediBoard web property, and MediWell, a digital wellness magazine launched in 2021.

The business monetizes this captive patient audience by selling advertising and content placement to pharmaceutical companies, government health agencies, health NGOs, and health brands on a quote-based, campaign-by-campaign basis. Boards are installed at no cost to medical practices and restocked monthly, embedding MediBoard into clinic operations and creating a recurring service cadence. Distribution is augmented by digital channels — including QR codes that route patients from physical boards to online content — and by content partnerships such as the collaboration with Health Navigator NZ.

MediBoard operates with a small team of 1-10 employees and has historically been privately held without public financial disclosure. In August 2025 the company was acquired by Australian out-of-home health media operator Tonic Media Network, positioning MediBoard for regional expansion into Australia alongside continued domestic growth, including a 2026 announcement of additional New Zealand market rollout.

Name

MediBoard

Legal name

MediBoard Ltd

Website

https://www.mediboard.co.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

MediBoard is a New Zealand health media network that places advertising and informational boards in 730+ medical centers, reaching 60%+ of GPs and 8 million annual patient visits. It monetizes this captive audience by selling campaign-based placements to pharmaceutical, government, and NGO advertisers.

Ownership category

akta.pro rank

Product category

Healthcare Point-of-Care Advertising

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Patient Advocacy, Navigation & Access to Care (BPAGACAH)

Keywords

• Healthcare advertising
• Point-of-care media
• Waiting room advertising
• Brochure distribution
• Wellness content network

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Fees: MediBoard charges health brands, pharmaceutical companies, health services, government agencies, and not-for-profit organizations to distribute their health and wellbeing content through the MediBoard network. Pricing is quote-based, with services including brochure distribution, poster placement, and digital advertising.
2. Distribution and Placement Services: Fees for distribution, guaranteed placement, and monthly restocking of brochures and posters across the national network of 730+ medical centers. Service includes campaign reporting on results such as brochures uplifted and digital impressions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MediBoard operates a nationwide point-of-care health media network across New Zealand, distributing brochures, A3 posters, and digital advertisements in 730+ GP clinic and hospital waiting rooms. The company provides free installation of physical MediBoard display boards and Digital MediPoster screens to medical practices, then monetises the network by selling advertising placement and distribution services to health brands, pharmaceutical companies, government agencies, and not-for-profit health organisations.

Product overview

MediBoard is a point-of-care health media network operating across New Zealand. Its core offering consists of physical MediBoard display boards and MediPoster A3 print posters installed in over 730 GP clinic and hospital waiting rooms, paired with a Digital MediPoster network of digital screens for dynamic content delivery. Supporting these physical networks are the Online MediBoard web portal (providing digital access to all brochures and content) and the MediWell bimonthly digital wellness magazine accessible via QR code. MediBoard offers advertisers a bundled service encompassing brochure and poster distribution, installation, monthly restocking, and campaign reporting. The company was acquired by Australian health media company Tonic Media Network in August 2025, combining MediBoard's 700 physical boards with Tonic's 125 digital screens into a unified nationwide network reaching 8 million patient visits annually.

Differentiator

Problem solved

Functional benefit

Products and services

• MediBoard
• MediPoster
• Digital MediPoster
• Online MediBoard
• MediWell
• Brochure Distribution Service

Quantifiable outcome

• 8 million patient visits annually through the combined network
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tonic Media NetworkcoreStrategic or Co-development Partner · 23 February 2026Tonic Media Network, Australia's largest health and wellbeing media network, acquired MediBoard. The acquisition combines MediBoard's 700 MediBoards and print/digital infrastructure with Tonic's 125 digital screens to create a nationwide point-of-care media network reaching 8 million patient visits annually. Following Tonic's August 2025 launch in New Zealand, this acquisition significantly expanded the combined network.
• B1G1minorStrategic or Co-development PartnerMediBoard partners with B1G1 (Buy One Give One) to support impoverished children through feeding programs, shoe donations, and education support. This CSR initiative demonstrates the company's commitment to making a difference and giving back to society.
• Health Navigator NZcoreStrategic or Co-development PartnerHealth Navigator NZ provides evidence-based health information content distributed through the MediBoard network. The partnership includes QR code-enabled brochures on health topics such as mental health, sleep, irritable bowel, and pre-diabetes. Over 50,000 brochures distributed through this partnership.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Staywell: Health engagement and education company delivering condition-specific content and wellness programs to consumers and patients. Adjacent to MediBoard's patient-education mission though delivered primarily via digital channels.
• Outcome Health: US-based point-of-care health media company providing digital waiting room screens and exam room content to physicians and health advertisers. Directly comparable product offering (digital health content + advertising in clinical waiting rooms).
• PatientPoint: Largest US point-of-care health media network operating digital screens and printed educational materials in physician waiting rooms and exam rooms across the US. Comparable business model focused on health advertiser reach in clinical settings, though at much larger scale.

Others

• Healthline Media: Major US digital health information publisher monetized through health advertiser relationships. Comparable advertiser base (pharma, government, health brands) but delivers through online media rather than in-clinic physical/digital boards.
• AccuVein: Medical device company that places vein visualization technology in clinical settings, often bundled with point-of-care patient education. Different core product but overlaps in monetizing clinic waiting-room/exam-room real estate.

Direct peers

• Health Media Network: US point-of-care health media network distributing health information and advertising in physician office waiting rooms. Operates a brochure + digital board model closely aligned with MediBoard's product mix.
• Tonic Media Network: Australia's largest health and wellbeing media network; acquired MediBoard in 2025 and operates the same point-of-care health media business model in Australia. Directly comparable in product offering, advertiser base, and distribution mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediboard-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediBoard