ARTEXE

What ARTEXE does

ARTEXE, s. r. o. is a private Slovak digital agency specializing in building, migrating, and scaling e-commerce stores on the Upgates SaaS platform. Founded and co-led by managing directors Tomáš Janičko and Matej Vittek, the company operates its registered office in Dunajská Lužná with operational headquarters in Bratislava (Refinery gallery, Vlčie hrdlo 1). It serves SMB and mid-market e-commerce businesses primarily in Slovakia and the Czech Republic, positioning itself as the largest Upgates partner in Slovakia with 13 verified 5/5 client reviews on the platform. The service portfolio spans e-shop development and migration (projects starting from €3,000), performance marketing (Google Ads, Meta Ads), creative production, social media management, and email automation. ARTEXE also sells a portfolio of custom Upgates modules (sticky bar, delivery date, bundle configurator, side banners, scroll cards) as one-time-purchase add-ons priced between €149 and €399.

The company's core technology stack is built around Upgates as the e-commerce platform, augmented by a proprietary BigQuery data warehouse and Looker Studio reporting ecosystem that unifies e-shop order data, purchase prices, Google Ads, Meta Ads, and GA4 into real-time P&L dashboards. ARTEXE differentiates on a profit-first orientation, reporting real profit per order (after ad spend, logistics, and payment costs) rather than vanity metrics. The company operates a selective client engagement model, entering projects only when clear ROI is achievable, and uses a consultation-driven sales motion anchored by free 30-minute online consultations.

Revenue mechanics are primarily project-based (e-shop builds/migrations) and retainer-based (marketing management, social media, creative) with pricing for project services quoted per engagement and module sales structured as perpetual one-time licenses. The GTM combines content marketing (blog, podcast, CommerceUp conference co-organized with Upgates), organic SEO, social media, and referrals from the Upgates partner ecosystem. Notable client outcomes include 150%+ revenue growth for La Paula post-migration, doubled revenue for Rozvoz-kvetov, and 5.2 ROAS achievable on managed campaigns. The company has built 15+ e-shops and completed 10+ migrations on the Upgates platform.

Name

ARTEXE

Legal name

ARTEXE, s. r. o.

Website

https://artexe.sk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ARTEXE is a Slovak digital agency that builds, migrates, and scales e-commerce stores on the Upgates platform for SMB and mid-market businesses in Slovakia and the Czech Republic, offering performance marketing, creative, and analytics services alongside custom Upgates modules.

Ownership category

akta.pro rank

Product category

E-commerce Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• E-commerce development services
• Performance marketing agency
• E-shop platform migration
• Custom e-commerce modules
• Social media management

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-shop Development & Migration: Building new e-shops and migrating existing ones to Upgates. Projects start from €3,000. Includes business audit, design, data transfer, SEO redirect setup, integrations, and testing.
2. Marketing Campaign Management: Managing Google Ads, Meta Ads campaigns with performance linked to client economics (ROAS, PNO, profit). Pricing is not publicly disclosed; structured as monthly retainers.
3. Custom Upgates Modules: One-time sale of custom Upgates modules (sticky bars, delivery date, configurators, banners). Prices range from €149 to €399 per module, implementation included or separately timed.
4. Social Media Management: Full social media management including strategy, content production (photo/video), community management, and amplification through targeted ads. Subscription or retainer model.
5. Creative & Visual Identity Services: Brand identity creation, logo design, design manuals, campaign banner/video production, landing page design, and physical marketing materials (packaging, rollups, billboards).
6. Newsletter & Email Automation Setup: Setup of email marketing and automated scenarios using Ecomail platform, integrated with the e-commerce ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ARTEXE is a Slovakia-based e-commerce growth agency that builds, migrates, and scales online stores on the Upgates platform. It delivers end-to-end services including e-shop development and migration, performance marketing (Google Ads, Meta Ads), creative production, and social media management, complemented by proprietary custom Upgates add-on modules such as sticky bar, delivery date, configurators, and banner products.

Product overview

ARTEXE is an e-commerce growth partner for online stores and brands in Slovakia and the Czech Republic. The offering is structured around a core service portfolio — e-shop development and migration (built exclusively on the Upgates SaaS platform), performance marketing, creative production, and social media management — complemented by a portfolio of custom add-on modules for the Upgates platform. The Upgates modules include: Bočné bannery (Side Banners, €149–custom pricing), Sticky Lišta — tlačidlo do košíka (Sticky Add-to-Cart Bar, €149), Dátum odoslania / doručenia (Delivery Date Module, €179), Konfigurátor vlastného balíčka (Custom Bundle Configurator, €349–€399), Banner Scroll Cards (€249), and Bannery medzi produktami (Banners Between Products, €199). All modules are sold as one-time payments, require Upgates Designer 5.0+, and do not require disabling the Designer. ARTEXE also provides free 30-minute consultation services. The company positions itself as a profit-first partner rather than a volume-based agency, connecting campaigns directly to real P&L metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• E-shop Development and Migration

Quantifiable outcome

• +45% profit reported for e-shop projects post-implementation
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UpgatescoreTechnology or IntegrationARTEXE is the largest Upgates partner in Slovakia, specializing in building and migrating e-commerce stores to the Upgates SaaS platform. The partnership involves certified implementation, custom module development, and joint marketing (co-organizing the CommerceUp conference). ARTEXE holds a 5/5 rating from 13 verified Upgates client reviews.
• Google (Analytics, Ads, BigQuery)coreTechnology or IntegrationCore analytics and advertising infrastructure. ARTEXE builds client reporting stacks using Google Analytics 4, Google Ads, and BigQuery data warehouse. Google services also referenced for cross-border data transfer under EU-U.S. Data Privacy Framework.
• Meta Platforms (Facebook/Instagram)coreTechnology or IntegrationPrimary paid acquisition channel alongside Google Ads. ARTEXE manages Meta Ads campaigns with Pixel and Conversions API setup for clients. Meta Pixel referenced in privacy policy as a remarketing/reporting tool under consent.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NETIUM: Czech performance marketing agency focused on Google Ads, Sklik, and analytics for online stores. Comparable paid-acquisition services, similar data/measurement orientation, and overlapping Czech e-commerce client base.
• ShopSys: Largest Czech e-commerce development and consulting agency offering custom platform builds, integrations, and performance services. Closest like-for-like peer — same SK/CZ market, same SMB-to-mid-market e-commerce client base, same end-to-end build-and-scale proposition.
• Strix: Czech e-commerce platform and implementation agency serving SMB and mid-market merchants with shop builds, integrations, and marketing services. Comparable platform-plus-services model in the same SK/CZ market.
• Effectix: Czech performance marketing agency offering Google Ads, Meta Ads, and analytics services to e-commerce clients. Comparable in paid-acquisition focus, analytics-driven reporting, and cross-sell into SEO/email — directly overlapping ARTEXE's Marketing and Analytics services.
• Growww Digital: Czech performance marketing and analytics agency with strong Google Ads, Meta Ads, and conversion-tracking capabilities. Comparable in analytics-driven e-commerce marketing services and Central European SMB focus.
• Arthuro: Czech full-service e-commerce agency delivering web development, performance marketing, and creative for online stores. Directly comparable on customer segment (CZ/SK SMB e-commerce), service mix (build + market + creative), and consultative GTM.
• Lupos Media: Slovak digital performance agency serving e-commerce and DTC clients with PPC, social ads, and analytics. Direct regional competitor in the same Slovak SMB e-commerce segment with overlapping Google/Meta buying expertise.

Broad incumbents

• Shoptet: Dominant Czech/Slovak SaaS e-commerce platform operating its own partner agency network and competing head-to-head with Upgates. Indirect competitor — ARTEXE migrates clients *away* from Shoptet to Upgates — but competes for the same merchant wallet via partner referrals.
• Publicis Groupe: Global advertising holding with significant e-commerce and digital performance capabilities (Publicis Sapient, Razorfish). Represents the upper bound of the competitive set — global incumbents ARTEXE does not compete with directly but benchmarks against for enterprise clients.

Others

• Chameleoon: Czech/Slovak warehouse and logistics automation software integrated with e-commerce platforms. Listed as ARTEXE technology partner and co-presenter at CommerceUp; adjacent ecosystem player rather than direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artexe.sk
• LinkedInlinkedin.com/company/artexe-s-r-o
• Instagraminstagram.com/artexe.sk
• TikToktiktok.com/@artexe.sk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTEXE