Natural Mattress Heaven

What Natural Mattress Heaven does

Natural Mattress Heaven is a privately held, founder-operated manufacturer and retailer of handcrafted organic mattresses headquartered in Ashland, Oregon. The company sells its products under the proprietary Slumber Bouquet brand, offering seven mattress models (Rose, Jasmine, Magnolia, Forget-Me-Not, Honeysuckle, Lavender, and Gardenia) available in both single-firmness and dual-firmness configurations, with prices ranging from approximately $1,000 to $3,900 depending on model and size. Core construction uses GOLS-certified organic latex, GOTS-certified organic cotton, and Eco Wool, with no fire retardant chemicals, polyurethane foam, or synthetic materials. A signature technical feature is the proprietary zipper cover design, which allows customers to exchange or reposition latex layers post-purchase to adjust firmness, and which enables dual-firmness mattresses offering different comfort levels on each side at no extra charge. The flagship Forget-Me-Not model uses two layers of 4,000 micro coils (queen size) combined with exotic fibers (cashmere, silk, alpaca, wool) and Talalay latex, supported by a 20-year component warranty.

The company operates a hybrid go-to-market combining a single retail showroom in the Downtown Ashland Plaza with nationwide e-commerce supported by phone-based expert consultations and a 90-day in-home layer exchange service within the Rogue Valley. Revenue is generated almost entirely through one-time consumer mattress and accessory sales (toppers, pillows, forthcoming protectors), with a 15% first-purchase discount offered via email signup. Founder Steve has 30+ years of natural mattress experience and is closely identified with the brand, having previously operated The Natural Mattress Store in Northern California for 12 years before relocating to Southern Oregon. The customer base is health-conscious, eco-conscious, and dual-firmness-seeking individual consumers, with a long-tail distribution and no enterprise or B2B accounts.

Operational scale is small: 1-10 employees, single physical storefront, no disclosed funding, founder-owned without institutional capital. Certifications (GOLS, GOTS, GREENGUARD) and a 5-star Google Business rating underpin credibility claims. The business is active but sub-scale, with growth constrained by capital, headcount, and the absence of a digital marketing engine beyond content and social channels.

Name

Natural Mattress Heaven

Legal name

Natural Mattress Heaven

Website

https://naturalmattressheaven.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Natural Mattress Heaven is a founder-owned Ashland, Oregon manufacturer and retailer of handcrafted GOLS/GOTS-certified organic mattresses sold under the Slumber Bouquet brand via a single showroom and nationwide e-commerce, serving health-conscious and eco-conscious individual consumers seeking customizable, chemical-free sleep products.

Ownership category

akta.pro rank

Product category

Organic Mattresses

NAICS

Mattress Manufacturing (33791)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Organic mattresses
• Natural bedding
• Latex mattresses
• Mattress retail
• Handcrafted mattresses

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: One-time sale of handcrafted organic mattresses. Mattresses are sold in various configurations (single firmness, dual firmness) with multiple firmness options. Prices range from approximately $1,000 to $3,900 depending on model and size. Additional revenue from replacement components and layers.
2. Bedding Accessories: Sales of complementary products including pillows ($92-$216), mattress toppers ($700-$1,100), mattress protectors, and foundations. These provide ongoing revenue opportunities and enhance the product ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Natural Mattress Heaven manufactures and sells handcrafted organic mattresses under the Slumber Bouquet brand, using GOLS-certified latex, GOTS-certified organic cotton, and Eco Wool. All mattresses feature a proprietary zipper cover system that allows post-purchase firmness adjustment, and offer both single firmness and dual firmness (different comfort levels on each side) configurations. The product line is complemented by organic pillows, mattress toppers, and replacement layers.

Product overview

Natural Mattress Heaven offers a unified portfolio of organic mattresses and bedding accessories under the Slumber Bouquet brand. The core product line includes seven mattress models (Rose, Jasmine, Magnolia, Forget-Me-Not, Honeysuckle, Lavender, and Gardenia), each available in dual firmness (different comfort levels on each side) and single firmness variants. All mattresses feature customizable firmness options (soft, medium, firm, extra firm) and use certified organic materials including GOLS-certified latex, GOTS-certified cotton, and Eco Wool. The product ecosystem extends to complementary bedding accessories including the OMG Organic Mattress Topper, four pillow variants (K-Lex, Wool, Kapok, and Latex Noodles), and upcoming mattress protectors. All products share key differentiators: zipper covers for post-purchase firmness adjustment, chemical-free construction, and handcrafted quality with no components sourced from China.

Differentiator

Problem solved

Functional benefit

Brands

• Slumber Bouquet: The company's flagship line of organic mattresses featuring handcrafted designs with customizable firmness options, zipper covers for adjustability, and dual-firmness configurations for couples.

Products and services

• Rose – Dual Firmness Mattress

Quantifiable outcome

• 20-year component warranty backed by company
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Saatva: Large premium DTC mattress brand with broader lineup (innerspring, memory foam, latex hybrid) including a natural/organic "Zen" line. Comparable on premium DTC and online delivery, but a much larger incumbent.
• Casper: Mainstream DTC mattress brand with broad product portfolio including some natural material options. A larger incumbent rather than a direct organic competitor, but a relevant benchmark for DTC mattress distribution and brand-building.

Direct peers

• Brentwood Home: Direct-to-consumer eco-friendly mattress brand offering latex, hybrid, and memory foam with natural material options. Comparable on premium DTC positioning and eco-credentials.
• PlushBeds: Online direct-to-consumer brand specializing in natural latex and organic mattresses with GOLS/GREENGUARD certifications. Closely comparable on materials, certifications, and customizable latex layer construction.
• My Green Mattress: Small, family-owned organic mattress maker selling Dunlop latex, wool, and cotton beds direct. Highly comparable on small-batch organic positioning, founder-run character, and natural materials.
• Avocado Mattress: Direct competitor in certified-organic, GOLS/GOTS mattresses (latex, hybrid, vegan). Most directly comparable on certifications, materials, and premium positioning; significantly larger scale and national brand recognition.
• Naturepedic: Specialist in organic mattresses and bedding with GOTS and GREENGUARD certifications. Directly comparable on chemical-free positioning and organic materials; broader product range including children's mattresses.
• Happsy: Organic mattress brand using certified natural latex, wool, and cotton. Comparable on GOTS/GOLS-certified organic positioning and pure-organic positioning without polyurethane foam.
• Sleep EZ: Family-run maker of customizable latex mattresses sold direct to consumer. Closely comparable on adjustable, layer-exchangeable latex designs and small-firm, founder-operated character.
• Birch by Helix: Natural and organic mattress line from Helix using certified natural latex, wool, and cotton. Directly comparable on natural materials and DTC premium positioning; benefits from Helix's scale and marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NaturalMattressHeaven-ex1jo
• Facebookfacebook.com/naturalmattressheaven
• LinkedInlinkedin.com/company/natural-mattress-heaven

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Mattress Heaven