What Vertical Garden Solutions does

Vertical Garden Solutions is a privately held, founder-led design and horticultural services firm headquartered in Valley Center, California, founded in 2009 by Georges Fortier. The company designs, installs, and maintains living walls, preserved moss walls, and native plant landscapes for residential and commercial clients, with primary operations across Southern California (San Diego, Los Angeles, Orange County) and extension across the western United States. It also rents moss and living walls for events such as weddings, trade shows, and corporate activations. VGS operates alongside a small team of roughly five members, supplemented by a contract designer/moss artist and outside-sales capacity added in 2023.

The company's core technology centers on three building blocks: (1) the proprietary VGS Living Wall System, an in-house fabricated modular system with UV-resistant containers and optional enclosed irrigation for manual or automatic watering; (2) preserved moss technology using a 100% plant-based, biodegradable glycerin formula that retains color and texture without soil, watering, or sunlight; and (3) integrated capillary-reservoir products (Mobilane's LivePicture GO and 1-4 line) that provide 4-6 weeks of self-contained hydration without electrical connection. The firm is the exclusive Southern California distributor for Mobilane (Netherlands), granting access to LivePanel, LivePanel PACK, and LiveDivider PLUS modular systems.

VGS generates revenue through five streams: product sales of LivePicture planters via an e-commerce storefront ($249.99 to $1,699.99) plus ancillary dried floral items ($115 to $230) sourced from its Valley Center farm; professional services for custom living wall and native plant landscape design, installation, and ongoing maintenance; event rental of moss and living walls for weddings, trade shows, and corporate events; and ancillary offerings such as interior plantscaping and native plant landscaping. Pricing for products is unit-based with free U.S. shipping, while services are project-based and sold direct to enterprise and residential clients. Marketing is content-led through a blog, project portfolio, and video, supported by an implied social media presence. No external funding has been disclosed.

Name

Vertical Garden Solutions

Legal name

Vertical Garden Solutions

Website

https://verticalgardensolutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vertical Garden Solutions, founded in 2009 in Valley Center, California, designs, installs, and maintains living walls, preserved moss walls, and native plant landscapes for residential and commercial clients across Southern California and the western United States.

Ownership category

akta.pro rank

Product category

Living Wall Installation Services

NAICS

Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Raised Garden Beds & Planter Box Installation (HSAIAFAK), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Living wall installation
• Moss wall design
• Vertical garden systems
• Interior plantscaping services
• Native plant landscaping

Headquarters

HQ city

Valley Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Living Wall Products and Systems: Sale of living wall products including LivePicture systems (LivePicture GO, 1, 2, 3, 4), VGS Living Wall System, and accessories. Products are sold directly through their e-commerce platform with prices ranging from $249.99 to $1,699.99.
2. Design, Installation, and Maintenance Services: Professional services including custom living wall design, installation, and ongoing maintenance. Services are provided throughout California and western United States for both residential and commercial clients.
3. Plant Wall Event Rentals: Rental of moss walls and living walls for events including weddings, trade shows, photo shoots, and retail displays. Includes delivery, installation, and post-event removal.
4. Native Plant Landscaping: California native plant garden design and installation services for residential and commercial outdoor spaces.
5. Dried Floral Products: Sale of protea baskets ($115-$230) and wreaths made from protea and baby blue eucalyptus, handmade from their farm in Valley Center, California.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vertical Garden Solutions designs, fabricates, installs, and maintains living walls, preserved moss walls, and vertical garden systems for residential and commercial clients across Southern California. The company also retails LivePicture modular wall planters (Mobilane brand), distributes Mobilane's European living wall systems in the region, sells handmade dried floral products from its Valley Center farm, and rents moss/living walls for events.

Product overview

Vertical Garden Solutions is a Southern California-based provider of vertical garden and landscaping solutions, offering a portfolio of core products and services centered on living walls, moss walls, and native plant landscaping. The company's primary offerings include custom-designed living walls (featuring tropical plants and succulents) and preserved moss walls, supported by their proprietary VGS Living Wall System. They operate as both a service provider (installation, maintenance, event rentals) and a retailer of Mobilane's LivePicture product line (LivePicture GO, LivePicture 1-4), as well as LivePanel, LivePanel PACK, and LiveDivider PLUS modular systems. The company also offers complementary products including protea baskets and seasonal wreaths. All products and services are focused on residential and commercial applications throughout Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Walls (Custom Design & Installation) Custom-designed vertical gardens featuring living tropical plants and succulents, installed in residential and commercial spaces to purify air, reduce ambient noise, serve as thermal barriers, and deliver biophilic design.
• Moss Walls (Custom Design & Installation) Preserved moss walls installed for residential and commercial interiors using a 100% plant-based, biodegradable glycerin preservation formula that requires no watering, soil, or sunlight and retains beauty for years.
• VGS Living Wall System Proprietary in-house fabricated living wall system with UV-resistant containers and customizable planting insert, used for succulent walls and offered with optional enclosed irrigation systems for manual or automatic watering.
• Native Plant Landscaping California native plant garden design and installation service for residential and commercial outdoor spaces, focused on water conservation, environmental sustainability, and reduced maintenance.
• Interior Plantscaping Professional interior design service for installing and maintaining curated plant displays within indoor residential and commercial environments.
• Living Wall Maintenance Recurring maintenance service covering watering, irrigation management, pruning, plant replacement, fertilization, pest control, and structural integrity inspections for installed living walls.
• Plant Wall Event Rentals Short-term rental of moss walls and living walls for weddings, trade shows, photo shoots, and corporate retail displays, including delivery, installation, and post-event removal.
• LivePicture GO Wall Planter Compact 20.5 x 4.3 x 20.5 inch wall-mounted living planter with integrated watering reservoir providing 4-6 weeks of hydration via capillary technology, no electrical connection required, accommodating 4-6 plants and available in White, Bamboo Natural, and Bamboo Black finishes at $249.99.
• LivePicture 1 Wall Planter 28.3 x 2.8 x 28.3 inch wall-mounted living planter with integrated self-contained watering system providing 4-6 weeks of hydration, accommodating six 6-inch or nine 4-inch plants, available in Black or White at $849.99.
• LivePicture 2 Wall Planter 44 x 2.8 x 28.35 inch wall-mounted living planter with integrated self-contained watering reservoir, accommodating twelve 6-inch or eighteen 4-inch plants, weighing 36 lbs at $1,099.99.
• LivePicture 3 Wall Planter 59.84 x 2.8 x 28.35 inch wall-mounted living planter with integrated self-contained watering system providing 4-6 weeks of hydration, accommodating eighteen 6-inch or twenty-seven 4-inch plants at $1,449.99.
• LivePicture 4 Wall Planter 75.59 x 2.8 x 28.35 inch wall-mounted living planter spanning over six feet, with integrated self-contained watering reservoir, accommodating twenty-four 6-inch or thirty-six 4-inch plants at $1,699.99.
• LivePanel Modular System Mobilane's modular living wall system using plant cassettes within a gutter profile that doubles as a water reservoir, sold and installed by Vertical Garden Solutions across Southern California.
• LivePanel PACK Ready-made green wall kit using Mobilane's modular cassette system for quick installation in smaller wall areas, improving indoor environment without consuming floor space.
• LiveDivider PLUS Mobilane room divider utilizing living plant walls, suited for offices, waiting rooms, hotels, and public buildings needing flexible space arrangement.
• Protea Baskets Handmade baskets of fresh protea and baby blue eucalyptus, designed to dry beautifully and last 2-4 years, available in Small ($115) to Large ($135) sizes, made to order at the Valley Center, California farm.
• Seasonal Wreaths Seasonal protea wreaths, including magnolia options, handcrafted at the Valley Center, California farm, ranging from $210 (Seasonal) to $230 (Magnolia) for wall display.

Quantifiable outcome

• Plants can improve indoor air quality by filtering volatile organic compounds (VOCs) and increasing oxygen levels
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MobilanecoreChannel Partner/ Reseller/ DistributorMobilane, founded in 2000 in The Netherlands, is a leading provider of living plant wall systems with global partnerships across over 35 countries. Vertical Garden Solutions serves as their distributor in Southern California (San Diego, Los Angeles, Orange County), offering Mobilane's products including LivePicture (GO, 1, 2, 3, 4), LivePanel, LivePanel PACK, and LiveDivider PLUS. Mobilane is known for indoor and outdoor landscaping solutions with a legacy of quality and innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Suite Plants: Suite Plants provides living wall design, installation, and maintenance as well as event rentals — a direct peer with a similar mix of permanent installations and rental services targeting residential and commercial customers.
• Living Walls by JEFF: Living Walls by JEFF designs and installs custom moss walls and preserved foliage installations for residential and commercial customers — a direct peer competing for the same low-maintenance preserved moss wall segment.
• Sage Vertical Gardens: Sage Vertical Gardens is a U.S.-based installer of living walls and moss walls serving commercial and residential customers — a direct peer with overlapping product offerings including preserved moss walls and biophilic design installations.
• Organic Living Walls: Organic Living Walls is a design-build firm specializing in vertical garden installation and maintenance for commercial spaces — a direct peer offering similar custom living wall services with proprietary modular systems.
• Greenwalls Vertical Gardens: Greenwalls designs, manufactures, and installs custom living wall systems for commercial and residential clients — a direct peer operating in the same vertical garden design/install niche with proprietary modular systems comparable to Vertical Garden Solutions' VGS platform.

Others

• Mobilane: Mobilane is the Dutch supplier of the LivePicture, LivePanel, and LiveDivider product lines that Vertical Garden Solutions distributes and installs. Comparable as the originator of the core living wall technology Vertical Garden Solutions sells, with operations across 35+ countries.

Emerging players

• Florafelt Recirc: Florafelt sells DIY living wall systems and felt-based planters for indoor gardeners — an emerging player intersecting with Vertical Garden Solutions in plant wall planter retail, though focused on consumer/DIY rather than custom installation.

Broad incumbents

• Ambius: Ambius is the largest interior plantscaping and biophilic design company in North America, offering living walls, moss walls, and interior plant services to enterprise customers — directly comparable in product mix but with vastly greater geographic reach and scale.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company with a broad portfolio that increasingly includes biophilic design and living wall installations — a broad incumbent that could subsume Vertical Garden Solutions' niche at enterprise scale.
• Habitat Horticulture (a Davey Tree Expert Company): Habitat Horticulture designs, installs, and maintains living walls and green infrastructure — a direct peer in product offering, now backed by Davey Tree with significantly larger operational scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/verticalgardensolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Garden Solutions