Alpahirt

What Alpahirt does

Alpahirt AG is a Swiss producer and direct-to-consumer retailer of natural dried and fresh meat products, headquartered in Chur, Graubünden. Founded in 2014 by Adrian Hirt, the company commercialises a family dry-cured beef recipe dating to 1896 and sources from approximately 80 Graubünden farmers, almost all from a single valley. The product range centres on traditional Bündner dry-cured specialties including Bergsalsiz, Rindsalsiz, Geissalsiz, Schafsalsiz, Alpenschwein-Salsiz, Hirschsalsiz and Herzsalsiz, alongside premium beef items such as Baron, Bergfleisch für Heutage and Veltliner Säumer, with more recent additions including bratwurst (Felsenkraft, Alpenblüte), Alpen-Umami, a vegetarian Gerstensuppe and Alpenschwein filet and speck. All products are positioned as 100% natural, without curing salts, sugar, nitrites or artificial additives, from pasture-raised alpine livestock fed only grass, herbs and hay under a "Feed no Food" philosophy.

The commercial model is built on a Shopify-based e-commerce storefront delivering across Switzerland (free above CHF 99), a physical retail shop in Chur, and the Alpahirt-Club subscription service offering pre-configured boxes and a fully customisable membership on 6-month to 3-year contracts with tiered discounts. Revenue is generated from one-time product sales, recurring subscription contracts, gift cards (CHF 10–500), accessories (cutting boards, slicers, PanoramaKnife knives), and a B2B corporate gifting vertical serving Swiss enterprises with custom-branded baskets and multi-address shipping. The company employs 1–10 people, operates exclusively within Switzerland, and is developing "Haus zur Metzg," a multi-purpose flagship in Chur's old town combining retail, coffee, wine, Alpine cheese, communal dining and events, partly funded through a wemakeit crowdfunding campaign. Stated strategic ambition under "Mission 2029" is to become the most recognised sustainable meat brand in Switzerland.

Name

Alpahirt

Legal name

Alpahirt AG

Website

https://alpahirt.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpahirt AG produces and sells additive-free natural dried and fresh meat from approximately 80 Graubünden farmers via Swiss e-commerce, a Chur shop, and a subscription club. Founded in 2014 by Adrian Hirt, it serves health-conscious consumers, gift buyers, and Swiss B2B clients.

Ownership category

akta.pro rank

Product category

Premium Artisanal Meat Products

NAICS

Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

akta.pro secondary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Dry-cured meat
• Alpine meat products
• Artisanal charcuterie
• Meat subscription box
• Corporate meat gifts

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of natural dry-cured meat products including Salsiz, Baron, Bergfleisch, and fresh meat through their e-commerce platform and physical shop in Chur, Switzerland.
2. Alpahirt-Club Subscription: Subscription-based recurring revenue model offering regular deliveries of curated meat boxes. Members choose from various box configurations and delivery frequencies (monthly, bi-monthly, or quarterly) with terms of 6 months to 3 years. Includes 5% discount on additional orders and exclusive member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Alpahirt produces and sells natural dry-cured alpine meat specialties (Salsiz, Baron, Bergfleisch, Veltliner Säumer) and fresh alpine meat (Hackfleisch, Bratwurst) sourced from roughly 80 local Graubünden farmers. Offerings are sold directly to consumers via an e-commerce storefront with subscription clubs, accessories, gift cards, and to businesses via a B2B corporate gifting channel, with no additives or allergens used in production.

Product overview

Alpahirt is a Swiss e-commerce platform specializing in natural dry meat products from Graubünden, operating through a unified Shopify-based online store with integrated subscription services. The product portfolio centers on traditional Bündner dry meat specialties including various Salsiz varieties (Bergsalsiz, Rindsalsiz, Geissalsiz, Schafsalsiz, Alpenschwein-Salsiz, Hirschsalsiz, Herzsalsiz), premium beef products (Baron, Bergfleisch für Heutage, Veltliner Säumer), Alpine pig products (Speck, Filet, Salsiz), fresh meat (Rinds-Hackfleisch, Felsenkraft bratwurst, Alpenblüte bratwurst), cooking fats (Rind-Bratfett), soups (Gerstensuppe), and accessories (Brättli cutting boards, Fleischhobel slicers, PanoramaKnife knives). The Alpahirt-Club subscription service offers four pre-configured boxes (Salsiz Club-Box, Feinschmecker Club-Box, Berg Club-Box, Club-Box Bergfleisch Edition) plus a custom-configurable membership, delivering products monthly to quarterly over 6-month to 3-year terms. Gift products include gift cards (CHF 10-500), gift cutting boards, and a gift basket configurator. The offering emphasizes natural ingredients, traditional craftsmanship, and pasture-raised livestock from approximately 80 Bündner farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine dry-cured meat specialties (Salsiz, Baron, Bergfleisch, Veltliner Säumer) Flagship natural dry-cured alpine meat specialties produced without additives or allergens, using a family recipe dating back to 1896 and sourced from roughly 80 local Graubünden farmers. Sold directly to consumers via the Alpahirt e-commerce storefront and retail flagship in Chur.
• Fresh alpine meat (Hackfleisch, Bratwurst) Natural, additive-free fresh alpine meat products for household cooking, including Hackfleisch (ground meat) and Bratwurst, offered alongside the cured specialty range.
• Subscription meat clubs (Bergclub, Salsiz Club, Feinschmecker Club, Bergfleisch Club) Recurring subscription clubs that deliver curated boxes of Alpahirt alpine meat specialties (Salsiz, Feinschmecker, Bergfleisch, Bergclub selections) to subscribers, with tiered commitment durations from 6 months to 3 years.
• Gift cards Alpahirt-branded gift cards that can be redeemed across the company's product range, used for personal gifting and as part of the B2B corporate gifting offering.
• Corporate and B2B gifts B2B-focused curated alpine meat gift boxes and gift cards tailored for companies purchasing premium, regionally rooted gifts for clients, partners, and staff.
• Accessories (cutting boards, knives, slicers) Branded preparation and serving accessories such as cutting boards, knives, and slicers, sold alongside the cured meat range to support in-home use of Alpahirt specialties.
• Alpahirt cooking fats and specialty items Cooking fats and other specialty items offered within the Alpahirt product range to complement the cured and fresh meat portfolio.

Quantifiable outcome

• Cows live average 10 years vs industry standard of under 1 year (mastbulls)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bell Food Group: Switzerland's largest meat producer with a portfolio spanning Bündnerfleisch, Val Fleisch, and convenience meats. Overlaps on cured and dried meat categories but operates at industrial scale with broader logistics and channel reach.
• Coop Naturaplan: Swiss retail giant's premium organic/natural label, including pasture-raised beef and natural cured meats. Competes for the same natural-meat food budget with vastly larger shelf presence and marketing spend.

Direct peers

• Gourmador: Swiss Bündner specialty meat producer and online retailer focused on Graubünden-style cured meats and traditional sausages. Closely comparable in product mix, regional heritage, and direct-to-consumer online distribution to Alpahirt.
• Jack's Beef: Swiss online DTC retailer focused on premium dry-aged beef and curated meat boxes. Comparable online go-to-market, dry-aging/quality positioning, and Swiss premium consumer target.
• Grischuna: Graubünden-based meat brand specializing in Bündner specialties including Bündnerfleisch and local charcuterie. Directly comparable regional product portfolio and heritage positioning within the same canton.
• Höhenrainer: German/Austrian Alpine meat producer with a broad range of regional charcuterie and air-dried specialties. Comparable in air-drying craftsmanship and Alpine origin, though operating at a larger production scale.

Emerging players

• Crowd Cow: US-based DTC platform delivering pasture-raised, traceable meat directly to consumers. Similar story-led DTC business model and supply-chain transparency, adapted for the American market.
• Porter Road: US pasture-raised meat brand selling dry-aged beef and curated boxes online. Comparable direct-to-consumer, subscription-friendly model with chef-quality positioning in the natural meat niche.

Regional players

• Sutterlüty: Austrian regional retailer featuring a strong natural/Alpine meat assortment with a local-sourcing emphasis. Comparable premium-natural meat positioning, but Austrian rather than Swiss footprint.

Others

• Demeter (Switzerland): Swiss biodynamic certification body and umbrella for Alpine biodynamic farms. Adjacent ecosystem that influences Alpahirt's regenerative and organic credentials, but not a direct competitor in finished meat products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Alpahirt
• Facebookfacebook.com/Alpahirt
• LinkedInlinkedin.com/company/alpahirt
• Instagraminstagram.com/alpahirt
• Pinterestch.pinterest.com/alpahirtnaturfleisch
• TikToktiktok.com/@alpahirt.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpahirt