What Jack Link's Beef Jerky Company does

Jack Link's Beef Jerky Company is a privately held, family-owned meat snack producer operating as Link Snacks, Inc. in the United States, with a European subsidiary (LSI Netherlands B.V.) headquartered in Amsterdam serving 16 European countries plus the Middle East. The company's modern commercial roots trace to a hunting trip when founder Jack Link applied five-generation-old family recipes to produce commercial jerky, building on cattle-rearing expertise passed down from his father Wilfred "Wolf" Link. The business is now led by Jack Link alongside his son Troy J. Link (President and CEO), with Scott Huff serving as President, North America.

The company manufactures and sells a focused portfolio of high-protein meat snacks across three core product lines: Beef Jerky (Original, Sweet & Hot, and Teriyaki flavors in 25g/40g/60g bags, 35% protein, ~3.7% fat), Biltong (South African-style air-dried beef at 50g protein per 100g, gluten-free, no added sugar), and savory Protein Bars (Original and Sweet & Hot, 22.5g single and 3x22.5g multipack). Production relies on traditional slow smoking and drying methods using premium cuts (select rump beef for jerky, tenderloin for premium lines) conducted in BRC-certified facilities with microbiological testing and proprietary moisture-absorbing packaging (iron filings and clay balls in non-GMO, DEHP-free materials). The company also operates the "Jack Link's x MrBeast" co-branded sub-line targeting Gen Z and millennial consumers.

Revenue is generated entirely through consumer packaged goods sales via two channels: direct-to-consumer e-commerce through jacklinks.eu and regional storefronts, and wholesale distribution through major retail chains. In the UK, products are listed across Sainsbury's, ASDA, Morrisons, Ocado, Amazon UK, SPAR, The Skinny Food Co, and Musclefood.com. In the US, Jack Link's runs 48-state Walmart exclusives such as the September 2026 Meat Church BBQ limited-edition launch. Pricing is not publicly disclosed; products are sold in single-serve and multipack formats aimed at on-the-go, post-workout, and everyday snacking occasions. The company is privately held with no public market listing or external venture or private equity investors identified in the source data.

Name

Jack Link's Beef Jerky Company

Legal name

Link Snacks, Inc.

Website

https://jacklinks.eu

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jack Link's Beef Jerky Company is a privately held, fifth-generation family-owned meat snack producer (Link Snacks, Inc.) selling premium beef jerky, biltong, and savory protein bars through US and European retailers including Walmart, Amazon UK, Sainsbury's, and ASDA, targeting health-conscious, fitness, and millennial consumers.

Ownership category

akta.pro rank

Product category

Shelf-Stable Meat Snacks

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Meat and Meat Product Merchant Wholesalers (42447), All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD)

Keywords

• Beef jerky snacks
• Meat snack products
• Protein snack bars
• Biltong dried meat
• Shelf stable snacks

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through jacklinks.eu website and regional European storefronts. Products shipped directly to consumers with online ordering and payment processing.
2. Retail Distribution: Wholesale distribution through major European retail chains including Sainsbury's, ASDA, Morrisons, Ocado, Amazon UK, SPAR, The Skinny Food Co, and Musclefood.com. Products sold through physical retail locations and online grocery platforms.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jack Link's Beef Jerky Company manufactures and markets shelf-stable meat snacks — primarily beef jerky, plus biltong, meat sticks, steak strips, and protein bars — sold under the Jack Link's brand. The company operates seven U.S. production facilities and sells through mass-market grocery, club, convenience, and e-commerce channels in the U.S., U.K., and additional international markets.

Product overview

Jack Link's is a meat snack company offering a portfolio of beef jerky, biltong, and protein bar products. The core offerings include Beef Jerky (available in Original, Sweet & Hot, and Teriyaki flavors in 25g-60g packaging), Biltong (South African-style air-dried beef with 50g protein per 100g), and Protein Bars (savory beef bars in Original and Sweet & Hot flavors). The company also operates a collaboration sub-brand with MrBeast featuring co-branded Beef Jerky and Protein Bar products. All products emphasize high protein content, 100% lean beef, and portable, on-the-go snacking suitable for post-workout consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Jack Link's x MrBeast: Co-branded line of high-protein meat snacks developed in partnership with YouTube creator MrBeast, featuring beef jerky flavors (Original, Sweet & Hot, Teriyaki) and protein bars.

Products and services

• Beef Jerky

Quantifiable outcome

• Meat snack market growth of 45%+ over four years to $4.4 billion annually

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Meat Church BBQcoreStrategic or Co-development Partner · 1 September 2026Jack Link's and Meat Church BBQ launched two limited-edition jerky flavors - Holy Cow Beef Jerky and Honey Hog Pork Jerky - exclusively at Walmart locations. Available from September 1-25, 2026 across 48 states. This collaboration combines Jack Link's meat snack expertise with Meat Church BBQ's brand following.
• MrBeastflagshipGTM or Marketing Partner · 1 January 2025Jack Link's partnered with MrBeast, the world's largest content creator, to launch a co-branded line of meat snacks under the 'Jack Link's x MrBeast' label. Products include Beef Jerky Original, Beef Jerky Sweet & Hot, Beef Jerky Teriyaki, and Protein Bar Original. The partnership targets younger demographics and leverages MrBeast's massive subscriber base for brand promotion with messaging 'Snack Like a Beast.'
• Sainsbury'scoreChannel Partner/ Reseller/ DistributorMajor UK supermarket chain offering Jack Link's products through physical retail locations and online grocery platform.
• ASDAcoreChannel Partner/ Reseller/ DistributorMajor UK supermarket chain offering Jack Link's products through physical retail locations and online grocery platform.
• MorrisonscoreChannel Partner/ Reseller/ DistributorUK supermarket chain offering Jack Link's products through physical retail locations and online grocery platform.
• OcadocoreChannel Partner/ Reseller/ DistributorUK online supermarket offering Jack Link's products for home delivery.
• Amazon UKcoreChannel Partner/ Reseller/ DistributorAmazon UK marketplace storefront for Jack Link's products, offering convenient online purchasing and delivery.
• SPAR UKminorChannel Partner/ Reseller/ DistributorConvenience store chain offering Jack Link's products for grab-and-go purchasing.
• The Skinny Food CominorChannel Partner/ Reseller/ DistributorUK health and fitness-focused retailer offering Jack Link's products to fitness-conscious consumers.
• Musclefood.comminorChannel Partner/ Reseller/ DistributorUK online retailer specializing in high-protein foods and fitness nutrition, offering Jack Link's products to health-conscious consumers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slim Jim: Slim Jim (owned by Conagra Brands) is a direct competitor in the meat snack category, offering jerky and meat sticks with overlapping retail placement and similar high-protein, low-calorie positioning aimed at the same on-the-go consumer.
• Oberto Snacks: Oberto is a leading US beef jerky and meat stick brand with comparable product range (jerky, sticks, peppered varieties) and competing for the same mass-market and convenience-store shelf space as Jack Link's.
• Tillamook Country Smoker: Tillamook Country Smoker is a US craft-style jerky and meat snack brand with a similar target consumer and overlapping retail footprint in convenience and grocery channels, directly competing for protein-snack occasions.
• Old Trapper: Old Trapper is a privately held US jerky brand with comparable traditional smoking-and-drying production and direct competition for the same beef jerky shelf in mass-market retailers like Walmart.
• Country Archer Provisions: Country Archer Provisions is a craft meat snack brand (jerky, biltong, meat bars) targeting the same clean-label, high-protein, on-the-go consumer segment with overlapping grocery and natural-channel distribution.
• KRAVE Jerky: KRAVE Jerky (owned by The Hershey Company) is a premium jerky brand competing in the same clean-label, higher-end beef jerky category with overlapping retail partners and a similar protein-forward positioning.

Emerging players

• Chomps: Chomps is a fast-growing meat stick brand competing for the same high-protein, low-calorie, on-the-go snacking occasion with a stronger digital and DTC footprint and growing retail distribution.

Regional players

• Wild Bill's Beef Jerky: Wild Bill's is a smaller craft jerky brand with a comparable traditional smoking production method and similar target consumer, though with a more regional footprint than Jack Link's national distribution.

Broad incumbents

• Conagra Brands: Conagra is a large US CPG incumbent owning Slim Jim and other snack brands, offering overlapping meat snack capability as part of a much broader portfolio and competing directly for the same retailer shelf space.
• The Hershey Company: Hershey owns KRAVE Jerky and operates a much broader confectionery and snack portfolio; it brings scale advantages, retailer leverage, and cross-category promotional capabilities that directly pressure niche players like Jack Link's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jacklinks_Europe
• Facebookfacebook.com/jack.links.eu
• Instagraminstagram.com/jacklinkseurope
• Xx.com/JackLinksEurope
• LinkedInlinkedin.com/company/jack-link-s-emea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Link's Beef Jerky Company