Avgvst Jewelry

What Avgvst Jewelry does

Avgvst Jewelry is a Berlin-based contemporary jewelry brand founded in 2019 by Natalia Bryantseva, operating as an independent, founder-owned private company. The brand designs and produces handcrafted rings, necklaces, earrings, bracelets, and piercings across 13 thematic collections (Asteroid Garden, Eclipse, Heart Of Avgvst, Beads, Echo, Avgvst Ropes, Millefleurs, Avgvst Fine, and others) plus four documented designer collaborations (J.Kim, Crosby Studios, Inès Mélia, P.Y.E.). Core materials include 925 rhodium-plated sterling silver, gold vermeil, 14k white and yellow gold, and stainless steel, with natural gemstones (diamond, sapphire, amethyst, onyx, lapis lazuli, mother of pearl, malachite) and enamel work. Manufacturing is described as artisanal with in-house production in Berlin.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through avgvstjewelry.com is the primary channel, complemented by an owned flagship boutique in Berlin Mitte and a curated wholesale network spanning Lane Crawford (China and Hong Kong), Harvey Nichols (Hong Kong), Tomorrowland and Adelaide (Japan), Chapters (Italy), Club Designer (Taiwan), Lot (Portugal), and Fotografiska (Berlin), alongside online partner stores HBX and Zalando. The brand ships to 17+ countries via DHL and UPS. Pricing spans €45 to €2,400, with the majority of SKUs in the €80–€400 range; payment options include Stripe-backed cards, PayPal, and Klarna pay-in-3-installments. Customer engagement is anchored by the Avgvst Club loyalty program (€1,000 entry threshold), WhatsApp consultation, an Instagram-led social presence, and a founder-authored newsletter.

Marketing relies on organic social (Instagram, Pinterest), editorial lookbooks per collection, and collaborative capsules as organic media vehicles. The company is independently owned with no disclosed institutional funding, subsidiaries, or acquisitions, and revenue is not publicly disclosed. A 2-year warranty, 14-day returns (30 days for club members), and worldwide shipping support the transactional layer.

Name

Avgvst Jewelry

Legal name

Avgvst Jewelry

Website

https://avgvstjewelry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Avgvst Jewelry is a Berlin-based, founder-owned jewelry brand founded in 2019 that designs and produces handcrafted sterling silver, gold vermeil, and 14k gold rings, earrings, necklaces, and bracelets, selling direct-to-consumer online and through premium department-store partners globally.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Fine jewelry
• Gold vermeil jewelry
• Sterling silver rings
• Handcrafted gemstone earrings
• Designer jewelry collections

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Retail Sales (D2C E-commerce): Direct-to-consumer online sales through avgvstjewelry.com constitute the primary revenue stream. Products include rings, necklaces, earrings, bracelets, piercings, and limited-edition pieces across multiple collections.
2. Wholesale / B2B Partner Sales: Wholesale distribution through department stores (Lane Crawford, Harvey Nichols), multi-brand boutiques (Chapters Milan, Adelaide Tokyo, Tomorrowland Japan, Club Designer Taiwan, Lot Porto), and online marketplaces (HBX, Zalando).
3. Physical Retail (Owned Store): Revenue from owned flagship boutique in Berlin Mitte, Alte Schönhauser Straße 27, open Monday–Saturday 11–20.
4. E-Gift Cards: Virtual gift cards sold in denominations of €50, €100, €150, €200, €220, and €300. Gift cards are delivered via email as PDF files and can be used immediately upon receipt.

Pricing tiers

Go-to-market motion3 records

Distribution channels12 records

Marketing channels6 records

Core offering

Avgvst Jewelry is a Berlin-based jewelry brand that designs, manufactures, and sells handcrafted fine and demi-fine jewelry including rings, necklaces, earrings, bracelets, and piercings using 925 sterling silver, gold vermeil, 14k gold, stainless steel, and natural gemstones. The brand operates direct-to-consumer through its own e-commerce store and flagship boutique in Berlin Mitte, complemented by designer collaborations, gifting objects, and curated wholesale distribution through partners such as Lane Crawford and Harvey Nichols.

Product overview

Avgvst Jewelry is a Berlin-based contemporary jewelry brand offering a unified portfolio centered on handcrafted jewelry and lifestyle objects. The core offering consists of sterling silver, gold vermeil, and solid gold jewelry organized into signature collections (Asteroid Garden, Eclipse, Heart Of Avgvst, Beads, Echo, Ropes, Millefleurs, Fine) plus limited collaborations with designers (J.Kim, Crosby Studios, Inès Mélia, P.Y.E.). Supporting product lines include Objects (gift boxes, jewelry boxes, notebooks, leather goods) and E-gift Cards. The brand operates through its own e-commerce platform and physical stores in Berlin.

Differentiator

Problem solved

Functional benefit

Brands

• Avgvst Club: A community loyalty program for Avgvst customers requiring a one-time purchase of €1000 or reaching €2000 in total purchases, offering concierge service, early access to products, extended returns, and exclusive events.
• Avgvst Fine

Products and services

• Rings Handcrafted fine and demi-fine rings designed and produced by Avgvst Jewelry across 925 sterling silver, gold vermeil, 14k gold, stainless steel, and natural gemstone variations, offered to consumers via direct e-commerce, the Berlin flagship boutique, and wholesale partners.
• Earrings Handcrafted fine and demi-fine earrings spanning studs, drops, and hoops in sterling silver, gold vermeil, 14k gold, and natural gemstone variations, designed and produced in Berlin and sold direct and wholesale.
• Necklaces Handcrafted fine and demi-fine necklaces in sterling silver, gold vermeil, 14k gold, and natural gemstone variations, sold by Avgvst Jewelry through its own e-commerce, Berlin flagship boutique, and wholesale partners.
• Bracelets Handcrafted fine and demi-fine bracelets in sterling silver, gold vermeil, 14k gold, and natural gemstone variations, produced by Avgvst Jewelry and offered across direct and wholesale channels.
• Piercings Handcrafted fine and demi-fine piercings using surgical-grade metals and the brand's signature sterling silver and gold vermeil finishes, sold by Avgvst Jewelry for ear and body piercings via direct-to-consumer and wholesale channels.
• Sunglasses (collaboration line) Avgvst Jewelry x collaborator sunglasses capsule, an accessory sold alongside the core jewelry catalog as a brand-extension collaboration item distributed via the direct-to-consumer website and Berlin flagship boutique.
• Objects (gifting objects and jewelry boxes) Curated gifting objects and jewelry boxes offered by Avgvst Jewelry as complementary lifestyle items to its fine jewelry range, sold through direct-to-consumer and wholesale channels to consumers seeking branded gift items.
• E-Gift Cards Digital Avgvst Jewelry gift cards issued in multiple denominations and redeemable online for the brand's fine and demi-fine jewelry, supporting gifting purchases by consumers.
• Designer Collaboration Collections Co-created fine and demi-fine jewelry capsules produced by Avgvst Jewelry with invited designers, sold as limited-edition collections through the brand's direct-to-consumer and wholesale channels.

Quantifiable outcome

• 2-year warranty on all jewelry covering production defects
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• HBXminorChannel Partner/ Reseller/ DistributorOnline partner store listing Avgvst Jewelry products on hbx.com, a curated fashion and lifestyle e-commerce platform.
• ZalandominorChannel Partner/ Reseller/ DistributorEuropean online fashion marketplace partner selling Avgvst Jewelry at en.zalando.de/avgvst-jewelry/.
• Lane CrawfordcoreChannel Partner/ Reseller/ DistributorLuxury department store chain stocking Avgvst at Beijing Seasons Place, Shanghai Times Square, Hong Kong Harbour City, and Hong Kong IFC Flagship Store. Represents major retail presence in China and Hong Kong markets.
• Harvey NicholscoreChannel Partner/ Reseller/ DistributorLuxury department store in Hong Kong's Admiralty district at 88 Queensway, Admiralty.
• TomorrowlandminorChannel Partner/ Reseller/ DistributorJapanese luxury fashion retailer with Avgvst stocked at Kyoto BAL (251 Yamazaki-cho) and Shibuya Flagship Store (1-23-16 Shibuya).
• AdelaideminorChannel Partner/ Reseller/ DistributorTokyo-based select shop at B-Town 1F/2F, 3-6-7 Minamiaoyama, Minato-ku, Tokyo. Stocks Avgvst alongside other curated brands.
• ChaptersminorChannel Partner/ Reseller/ DistributorMilan-based multi-brand boutique at V. Tommaso Grossi, 6, 20121 Milano, Italy.
• Fotografiska BerlinminorChannel Partner/ Reseller/ DistributorPhotography museum and cultural venue at Oranienburger Str. 54, 10117 Berlin, offering Avgvst jewelry alongside exhibitions.
• Lot | Labels of tomorrowminorChannel Partner/ Reseller/ DistributorPorto-based select shop at R. de José Falcão 144, 4050-315 Porto, Portugal, specializing in contemporary fashion labels.
• Club DesignerminorChannel Partner/ Reseller/ DistributorTaiwanese luxury fashion retailer carrying Avgvst Jewelry.
• J.KimcoreStrategic or Co-development PartnerDesigner collaboration resulting in the Avgvst x J.Kim collection featuring Tube Flip Studs, Baking Cup Earrings, Pierced Embrace Earrings, Dual Tube Clickers, Tumar Necklace, and Embrace Petal Hoops. The collection spans 31 products across rings, earrings, bracelets, necklaces, and piercings, priced from €80 to €1,750.
• Crosby StudioscoreStrategic or Co-development PartnerDesigner collaboration producing the Avgvst x Crosby Studios collection with 56 products including Dead Match and Match trinkets, Transparency Hoops, Hand-Brush Earrings, Cutlery Trinkets, Mic-Old Phone-Hand pieces, Cassette Tape Trinkets, and 7 Trinkets Bracelet. Priced from €50 to €250.
• Inès MéliaminorStrategic or Co-development PartnerCollaboration with designer Inès Mélia resulting in the Avgvst x Inès Mélia collection of 7 limited-edition key and keyhole earrings and necklaces, priced from €120 to €290.
• P.Y.E.minorStrategic or Co-development PartnerSunglasses collaboration producing 11 Avgvst x P.Y.E. sunglass styles across Orbital, Pacific, and Heavy Petal collections, all priced at €185.
• Avgvst x ProteyminorStrategic or Co-development PartnerDesigner collaboration referenced in the brand's collection lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: Toronto-based D2C fine jewelry brand with gold vermeil and 14k gold offering similar tiered pricing strategy and global e-commerce infrastructure. Direct competitor for the same fashion-conscious customer.
• Hoorsenbuhs: LA-based fine jewelry brand with sculptural gold pieces and global luxury stockists including Lane Crawford. Direct overlap in aesthetic, materials (gold/diamonds), and channel.
• Completedworks: Contemporary London-based jewelry brand known for sculptural, conceptual pieces with gold vermeil and silver at similar price bands. Overlaps with Avgvst in designer/artisan identity and stockist channel mix.
• Alighieri: London-based designer jewelry brand built on narrative/sculptural design language with comparable price points and selective luxury stockists. Alighieri is the closest peer in artistic, story-driven positioning to Avgvst.
• Maria Tash: Fine jewelry and piercing specialist with global luxury stockists and a flagship retail model. Comparable in craftsmanship positioning and piercing-led product category.
• Missoma: London-based demi-fine jewelry brand with similar gold-vermeil/silver tiered pricing and stockist presence at premium department stores. Comparable channel mix and target demographic.
• Suzanne Kalan: LA-based contemporary fine jewelry designer known for sculptural, handcrafted pieces in 18k gold and diamonds, stocked at luxury retailers. Comparable premium positioning and designer-led brand identity.
• Monica Vinader: UK-based contemporary fine and demi-fine jewelry brand with global DTC, premium department-store stockists, and similar price-band laddering (silver/vermeil/gold/diamond).
• Charlotte Chesnais: Paris-based sculptural jewelry designer with gold and silver pieces at similar price points and selective high-end stockists. Overlaps strongly on artistic, sculptural design language.

Broad incumbents

• Pandora: Global mass-market jewelry incumbent offering charm and silver/gold pieces at lower price points. Represents the broad incumbent benchmark for category economics, scale, and channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/avgvst.berlin
• Pinterestpinterest.com/avgvstjewelry
• LinkedInlinkedin.com/company/avgvst-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avgvst Jewelry