Fruit Fly Defense
Fruit Fly Defense is a Greenville, SC-based DTC consumer pest-control company founded in 2024 that sells natural essential-oil deterrent discs and drain Sink Drops to eliminate fruit fly infestations, serving homeowners, Airbnb hosts, and select commercial kitchens at Chick-fil-A, Dave & Buster's, LongHorn Steakhouse, and Marriott.
- Company typePrivate
- Founded2024
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fruit Fly Defense does
Fruit Fly Defense is a Greenville, SC-based consumer pest-control company founded in 2024 by husband-and-wife co-founders Donny Hayati, a biologist from Miami University, and Caroline Hayati, a marketing and branding specialist. The company produces and sells natural fruit fly deterrent products — primarily passive off-gassing discs that use organic peppermint oil, citrus lemon oil, and a proprietary natural spice blend to overwhelm fruit fly olfactory receptors — plus a complementary Sink Drops drain treatment that targets breeding sources inside drains using organic peppermint, cedarwood, white vinegar, and castile soap. Products are DOBE Certified, made in the USA, and positioned as 100% natural, food-safe, and chemical-free alternatives to traditional traps and pesticides. Each disc covers approximately 100 square feet for 4-6 weeks with no heat, electricity, or daily activation required. The product line includes the Starter Pack (3 discs), Power Up Pack (12 discs), Sink Drops add-on, and a most-popular Combo Pack bundling discs with Sink Drops for a two-layer defense system. Pricing is published and transparent: subscription tiers run $15.20-$40/month with a 20% Subscribe & Save discount, while one-time purchases range $19-$50; commercial bulk pricing is available on inquiry for multi-location operators. The go-to-market combines a direct-to-consumer e-commerce storefront (Shopify-based, USPS-shipping, US-only) with an emerging enterprise field-sales motion targeting restaurants, hotels, and hospitality groups. Select commercial deployments are reported at Chick-fil-A, Dave & Buster's, LongHorn Steakhouse, and Marriott locations, while consumer traction is evidenced by a 5.0-star verified rating across 25 reviews and earned-media coverage in Yahoo Finance, MarketWatch, KTLA, Times of San Diego, and The Charlotte Gazette. The company is founder-owned and bootstrapped, with no disclosed institutional funding.
Fruit Fly Defense firmographics
Firmographics- Name
- Fruit Fly Defense
- Website
- https://fruitflydefense.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fruit Fly Defense is a Greenville, SC-based DTC consumer pest-control company founded in 2024 that sells natural essential-oil deterrent discs and drain Sink Drops to eliminate fruit fly infestations, serving homeowners, Airbnb hosts, and select commercial kitchens at Chick-fil-A, Dave & Buster's, LongHorn Steakhouse, and Marriott.
- Ownership category
- akta.pro rank
Fruit Fly Defense industry classification
Industry- Product category
- Natural Pest Control Products
- akta.pro primary industry
- Natural/Green Pest Control Products (CRAJAHAK)
- akta.pro secondary industries
- Grocery, Supermarket & Food Retail Pest Control (HSAMAKAC), Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN)
Keywords
Where Fruit Fly Defense is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fruit Fly Defense business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Product Sales (One-time): One-time purchase of deterrent discs and/or sink drops at full price. Starter Pack $20, Combo Pack $31, Power Up Pack $50, Sink Drops $19.
- Subscription (Subscribe & Save): Monthly auto-refill subscription model offering 20% discount vs one-time pricing. Starter Pack $16/mo, Combo Pack $24.80/mo, Power Up Pack $40/mo, Sink Drops $15.20/mo. Cancel anytime.
- Commercial Bulk Orders: Custom bulk pricing for multi-location restaurant operators, hotels, and hospitality groups. Deployment consultation and zone mapping included with commercial inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Pack - 3 discs, entry-level protection |
| Subscription | Monthly | Combo Pack - Discs + Sink Drops, complete two-layer system |
| Subscription | Monthly | Power Up Pack - 12 discs, whole-home coverage |
| Subscription | Monthly | Sink Drops - Drain defense, add-on product |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fruit Fly Defense product offering
Product offeringCore offering
Fruit Fly Defense manufactures and sells a two-layer natural pest control system for fruit flies: passive off-gassing deterrent discs and sink drops that use organic peppermint oil, citrus lemon oil, cedarwood oil, and a proprietary natural spice blend to repel flies from surfaces and eliminate drain breeding sources. Products are sold direct-to-consumer via the company's Shopify storefront with a Subscribe & Save subscription option, and through a commercial sales motion to restaurants, hotels, and hospitality operators.
Product overview
Fruit Fly Defense is a consumer pest control company offering a modular product system for natural fruit fly elimination. The core product line consists of deterrent discs (offered in Starter Pack of 3, Power Up Pack of 12, or bundled in the Combo Pack) that provide passive olfactory disruption using organic peppermint and citrus lemon oils. The Sink Drops add-on targets drain breeding sources that discs cannot reach. The Combo Pack represents the complete two-layer system combining discs and drops for comprehensive protection. All products are 100% natural, food-safe, and manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Starter Pack Entry-level bundle of 3 natural deterrent discs that provides up to 18 weeks of fruit fly protection for homeowners and renters, covering roughly 3 zones for 4–6 weeks each using a 100% natural peppermint and citrus lemon oil formula.
- Combo Pack Complete two-layer fruit fly defense system bundling deterrent discs with Sink Drops to repel flies from surfaces above drains while eliminating breeding sources inside drains. Marketed as the most popular tier for full kitchen protection.
- Power Up Pack Whole-home protection bundle of 12 deterrent discs for simultaneous coverage of multiple problem zones throughout the home, offering the lowest cost per disc in the product line.
- Sink Drops Drain treatment solution using organic peppermint, cedarwood, citrus lemon oil, and castile soap to eliminate fruit fly breeding at the source inside drains. Applied as 3–5 drops per drain nightly to make drains uninhabitable for fruit fly larvae.
Quantifiable outcome
- Results visible within 24-48 hours, full effect within 7 days
- +3 more outcomes
Companies that use Fruit Fly Defense
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Fruit Fly Defense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fruit Fly Defense partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fruit Fly Defense competitors and assessment
Company assessmentEmerging players
- Bug Soother: Bug Soother markets natural, essential-oil-based insect repellent products. Comparable to Fruit Fly Defense on plant-based formulation philosophy, though its primary use case is outdoor biting insects rather than indoor fruit flies.
- Stem (S.C. Johnson botanical): Stem is S.C. Johnson's botanical pest control sub-brand. Comparable to Fruit Fly Defense as a natural-insecticide challenger inside a major CPG house, indicating how incumbents are responding to the same natural-pest category tailwind.
Direct peers
- KATCHY: KATCHY is a DTC-led indoor insect trap brand, most recognized for its reusable UV fruit fly catcher. Directly competes with Fruit Fly Defense in the same consumer fruit fly category and uses a similar DTC e-commerce play.
- EcoSmart: EcoSmart (by EcoSmart US) sells plant-based, no-toxicity pest control products for indoor use. Directly comparable to Fruit Fly Defense on the natural/non-toxic positioning and overlap with DIY and consumer pest control buyers.
- Terro: Terro is the dominant consumer fruit fly and ant trap brand, sold through major retail channels. Directly comparable to Fruit Fly Defense because it targets the same fruit fly pain point in homes and food service, though it relies on reactive liquid traps rather than proactive natural-oil deterrence.
- EcoRaider: EcoRaider produces botanical/essential-oil insecticides and pest control products marketed as professional-grade and natural. Comparable to Fruit Fly Defense on natural active ingredients and on commercial-grade pest control positioning.
- Zevo: Zevo makes botanical-based, essential-oil insect sprays targeting flies, mosquitoes, and ants. Closely comparable to Fruit Fly Defense on the natural-formula positioning and in-home/food-service use cases, though it operates in spray form vs. passive discs.
Broad incumbents
- SC Johnson (Raid, OFF!): SC Johnson owns Raid, OFF!, and other leading pest control brands across aerosol, trap, and repellent formats. It is the broad incumbent in the household pest control category and competes with Fruit Fly Defense on retailer shelf space and category mind-share.
- Henkel (Combat, Hot Shot): Henkel's Combat and Hot Shot brands span ant, roach, and flying insect control with broad retail distribution. Comparable to Fruit Fly Defense as a larger incumbent in household pest control with overlapping end-user needs.
Others
- Mrs. Meyer's Clean Day: Mrs. Meyer's sells plant-derived household cleaning products and is a reference point for natural, scented home-care branding. Comparable to Fruit Fly Defense as a natural-positioned household brand that buys shelf space at grocery and mass retail, providing a potential strategic adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fruit Fly Defense social profiles
Digital presenceFruit Fly Defense compliance and trust
Trust signalCompliance1 record
Fruit Fly Defense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Fly Defense leadership team
Management profileNumber of profiles
Profiles2 records
Fruit Fly Defense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Fly Defense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Fly Defense
What does Fruit Fly Defense do?
Fruit Fly Defense manufactures and sells a two-layer natural pest control system for fruit flies: passive off-gassing deterrent discs and sink drops that use organic peppermint oil, citrus lemon oil, cedarwood oil, and a proprietary natural spice blend to repel flies from surfaces and eliminate drain breeding sources. Products are sold direct-to-consumer via the company's Shopify storefront with a Subscribe & Save subscription option, and through a commercial sales motion to restaurants, hotels, and hospitality operators.
Is Fruit Fly Defense a public or private company?
Fruit Fly Defense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fruit Fly Defense founded?
Fruit Fly Defense was founded in 2024. It employs 1 to 10 people.
Where is Fruit Fly Defense based?
Fruit Fly Defense is headquartered in Greenville, United States, in the North America region.
How does Fruit Fly Defense make money?
Three revenue lines are on record. Product Sales (One-time) is the primary driver. The others are subscription (Subscribe & Save) and commercial Bulk Orders.
Who are Fruit Fly Defense's main competitors?
Emerging players on record are Bug Soother and Stem (S.C. Johnson botanical). Direct peers are KATCHY, EcoSmart, Terro, EcoRaider and Zevo. Broad incumbents are SC Johnson (Raid, OFF!) and Henkel (Combat, Hot Shot). Mrs. Meyer's Clean Day is listed as an others.
Does Fruit Fly Defense have an API?
No public API is recorded for Fruit Fly Defense.
What industry is Fruit Fly Defense in?
Fruit Fly Defense's product category is Natural Pest Control Products. Its primary akta.pro industry code is CRAJAHAK, Natural/Green Pest Control Products, with a secondary code of HSAMAKAC, Grocery, Supermarket & Food Retail Pest Control.