Adrenaline Offroad Outfitters

What Adrenaline Offroad Outfitters does

Adrenaline Offroad Outfitters (legal entity Adrenaline Offroad Ltd) is a privately held, bootstrapped direct-to-consumer e-commerce company headquartered at 1615 Inkster Blvd, Winnipeg, Manitoba, Canada. Founded in October 2017 by YouTuber Mitchel Matthews after he built a 30,000-subscriber off-road adventure channel, the company designs and sells specialty LED lighting kits and accessories for trucks, Jeeps, SUVs, ATVs, and UTVs. Its product catalog is centered on four core lighting categories: rock lights (under-vehicle illumination in RGB+W and ULTRALUX pure white variants), wheel lights (LED ring configurations including 12-row switchback and chasing RGB+W), starlight headliner kits (fiber-optic interior lighting with RGBW+T and meteor/shooting star effects), and headlights plus switchback frame lights and tailgate bars. Supporting modules include the Multi Product Controller and A/O Glow Bluetooth control module for unified multi-zone management.

The company's underlying technology is anchored in a proprietary RGB+W LED chip architecture that pairs a dedicated pure white LED with standard RGB chips, IP68-rated sealed pod construction tested across an operating range of -45°F to 120°F, switchback dynamic turn signal synchronization with factory vehicle signals, and Bluetooth app control supporting multi-zone lighting, music sync, and speed-responsive modes. All products are sold as plug-and-play DIY kits designed for self-installation by vehicle owners, with prices spanning roughly $40 for small accessories to $1,449 for top-tier starlight kits. The Platinum Gold Edition LED Headlights carry DOT approval, providing a regulated safety certification in the headlight category.

Commercially, Adrenaline Offroad operates a single-channel product-led growth model through its Shopify storefront (adrenalineoffroadoutfitters.com), with no third-party resellers, marketplaces, or distribution intermediaries. Revenue is generated primarily through one-time hardware purchases, with a small recurring layer from optional $39 lifetime warranty add-ons and a secondary apparel/merchandise line. Customer acquisition is anchored by the founder's YouTube channel as a top-of-funnel asset, supplemented by organic Facebook and Instagram presence, SEO-optimized buying guide content, SMS marketing, and prominent TrustPilot social proof (4.8/5 across 7,000+ reviews). The company claims a customer base of 75,000+ truck owners and over 4,000 custom vehicle transformations (as of January 2021).

Name

Adrenaline Offroad Outfitters

Legal name

Adrenaline Offroad Ltd

Website

https://adrenalineoffroadoutfitters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Adrenaline Offroad Outfitters is a Winnipeg-based direct-to-consumer e-commerce brand selling proprietary RGB+W LED lighting kits, wheel lights, starlight headliners, and switchback accessories for trucks and off-road vehicles, serving DIY truck owners and show builders globally via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Automotive Parts and Accessories Retailers (44133)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)

akta.pro secondary industries

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF), Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG)

Keywords

• Off-road LED lighting
• Truck rock lights
• Wheel lights RGB
• Starlight headliner kits
• Automotive underglow lighting

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Product Sales (E-commerce Direct-to-Consumer): Primary revenue stream from direct-to-consumer online sales of LED lighting kits and accessories through the company's Shopify storefront (adrenalineoffroadoutfitters.com). Products include rock lights, wheel lights, starlight headliners, LED headlights, switchback frame lights, and tailgate bars. All products are one-time purchase hardware items with optional extended warranty add-ons. No subscription component for core products.
2. Extended Warranty / Lifetime Warranty Upgrades: Optional lifetime warranty upgrades sold as add-on products ($39.00 for lifetime coverage on select products). Represents an ancillary recurring revenue opportunity on what is otherwise a one-time hardware purchase.
3. Branded Apparel and Merchandise: Secondary revenue stream from branded merchandise including hoodies, t-shirts, tank tops, jackets, hats, beanies, flags, and custom neon LED signs. Apparel items are standard e-commerce one-time purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Adrenaline Offroad Outfitters designs, sells, and ships a portfolio of high-performance aftermarket LED lighting products directly to truck owners and off-road vehicle enthusiasts via its own Shopify e-commerce storefront. The catalog spans rock lights, wheel ring lights, starlight headliner kits, switchback frame lights, LED headlights, and tailgate bars, all engineered for plug-and-play DIY installation with Bluetooth app control and IP68 waterproof durability.

Product overview

Adrenaline Offroad Outfitters is a specialty e-commerce company offering a unified portfolio of high-performance automotive LED lighting products designed primarily for trucks and off-road vehicles. The product lineup centers on four core lighting categories: rock lights (under-vehicle illumination including RGB+W Premium and ULTRALUX Pure White variants), wheel lights (LED ring lights including 12 Row Switchback, Premium RGB+W Quad Row, and 6 Row Chasing configurations), starlight headliner systems (fiber optic interior lighting with RGBW+T and meteor/shooting star effects), and headlights/taillights (including Platinum Gold Edition, RGB+W Headlights, license plate lights, and third brake lights). Supporting accessories include the Multi Product Controller for unified lighting control, A/O Glow control modules for Bluetooth connectivity, installation accessories (extension wires, magnetic mounts, drum brake mounting kits), and specialty products like the HyperFlow LED Tailgate Bar and UFO Ultra Glow Bundle Kits that combine multiple product categories. The company also offers branded apparel including hoodies and t-shirts. All lighting products feature IP68 waterproof ratings, Bluetooth app control (A/O Glow, LED LAMP, BLEDIM, MySmartLED apps), and plug-and-play installation designs. The company operates from Winnipeg, Manitoba, Canada and ships worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium RGB+W Rock Lights High-performance RGB+W LED rock lights for trucks and off-road vehicles, featuring ~4,000 lumens per pod, IP68 waterproof rating, Bluetooth app control via A/O Glow app, and kit sizes ranging from 8 to 24 pieces. Designed for underbody illumination to improve trail visibility and vehicle styling.
• ULTRALUX Pure White Rock Lights Premium pure white rock lights delivering 5,000 lumens per pod, IP68 waterproof rating, Cree LED chips, key fob remote control, and optional lifetime warranty for maximum trail visibility on off-road vehicles.
• 12 Row Switchback Wheel Lights High-intensity LED wheel ring lights with 12-row design, dual-color switchback functionality (white running lights + amber turn signals synchronized with factory signals), pre-assembled 17-inch aluminum rings, and plug-and-play installation for trucks and SUVs.
• Premium RGB+W Wheel Lights Quad row RGB+W wheel lights with multi-color plus pure white LEDs, Bluetooth control via A/O Glow app, music sync and speed-responsive modes, IP68 waterproof rating, and universal fit for cars, trucks, Jeeps, ATVs, and UTVs.
• 6 Row RGB+W Chasing Wheel Lights Addressable LED chasing wheel lights with flowing color animations, RGB+W technology for dedicated white output, IP68 waterproof rating, and Bluetooth app control for dynamic wheel appearance.
• RGBW+T Starlight Headliner Kit Interior fiber optic starlight headliner system with RGBW+T technology, twinkling star effect, 50W light engine, 500-1600 star configurations for cars and trucks, Bluetooth app plus remote control, and 2-year warranty.
• Pure White Shooting Star / Meteor Kit Meteor-style lighting kit with 204 strands of 0.75mm fiber optic cable, falling light effects, 20 adjustable modes, Bluetooth control via MySmartLED app, built-in microphone for sound activation, and 10ft lead per star.
• Switchback Frame Lights - Dynamic Truck Underglow Kit LED underglow kit with switchback technology syncing to factory turn signals, pure white glow with amber turn signal output, IP68 waterproof, 54-inch LED strips, no-drill mounting system, and 2-year warranty.
• HyperFlow Dynamic LED Tailgate Bar 60-inch LED tailgate bar with 1,200 high-intensity LED chips, chasing amber turn signals, daytime running lights, brake lights, and reverse lights, with 15-minute DIY installation for standard pickup trucks.
• Platinum Gold Edition LED Headlights DOT-approved LED headlight bulbs with 12,000 lumens extreme brightness, 6500K white color temperature, ZES LED chips, IP65 waterproof rating, 50,000+ hour lifespan, and multiple bulb fitments for trucks.
• RGB+W LED Headlights Color-changing LED headlights with RGB+W technology (7,800 lumens per pair, 3,800 lumens per bulb), Bluetooth app control via HZ-RGB/BLE DIM apps, automatic white mode for road use, and plug-and-play installation.
• LED License Plate Lights (T10 Pair) Single-color LED license plate light upgrade with 50,000+ hour lifespan, plug-and-play installation, CANBUS-friendly design, and non-polarity technology for easy installation.
• Third Brake Light LED Cargo Lights (Pair) LED third brake light and cargo light upgrade with 1,500 lumens per bulb, 6500K white color temperature, 50,000+ hour lifespan, for Dodge Ram, Ford F Series, Chevy Silverado, and GMC Sierra.
• UFO Ultra Glow Bundle Kit Complete off-road lighting bundle combining rock lights and wheel lights, available in RGB+W ULTRA or ULTRALUX Pure White configurations, with 8-48 piece rock light options and multiple wheel ring configurations, saving over $200 versus individual products.
• Multi Product Controller Universal 40A power controller for controlling multiple 12V LED accessories from one remote, up to 100 feet range, 10-minute DIY installation, eliminating Bluetooth app switching.
• A/O Glow Control Module Bluetooth control module for RGB+W lighting products, enables app-based control of colors, brightness, and lighting patterns across multiple zones.
• Galaxy Mats (Starlight Floor Mats) Interior floor mats with integrated starlight twinkling effect, combining LED lighting with vehicle floor protection for a unique ambient lighting experience.
• Wheel Well RGBW+T Starlight Kit RGBW+T LED lighting kit specifically designed for wheel wells, adding starlight effects to the wheel well area of vehicles for enhanced undercarriage aesthetics.

Quantifiable outcome

• 4,000+ custom vehicle transformations completed as of January 2021
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diode Dynamics: Direct competitor specializing in aftermarket automotive LED lighting (rock lights, headlights, switchback, RGB controllers) with strong engineering reputation and DTC e-commerce. Highly comparable product lineup, target customer (truck/Jeep owners), and premium positioning.
• Heise LED Lighting: Aftermarket LED lighting manufacturer offering rock lights, wheel lights, light bars, and accent lighting for off-road and truck applications. Similar target customer and product portfolio.
• Oracle Lighting: Aftermarket LED lighting manufacturer offering rock lights, wheel rings, headlights, and color-changing products for trucks and SUVs. Similar product portfolio and enthusiast customer base.
• Recon Lighting: Aftermarket truck and SUV LED lighting brand offering headlights, taillights, and accent lighting. Comparable DTC motion targeting truck owners seeking stand-out customization.
• OPT7: Aftermarket automotive LED brand selling underbody kits, wheel lights, RGB rock lights, and switchback lighting direct to consumers. Closely comparable product catalog, customer segment, and DTC e-commerce motion.
• Aurora Lighting: Aftermarket LED lighting company selling rock lights, light bars, and off-road illumination products direct to truck/SUV owners. Comparable price band and product categories.
• Xprite: Aftermarket LED lighting brand focused on Jeeps, trucks, and off-road vehicles with RGB rock lights, wheel lights, headlights, and underglow kits. Comparable product mix, customer profile, and Amazon-plus-DTC distribution.

Broad incumbents

• KC HiLites: Heritage off-road lighting brand (light bars, fog lights, rock lights) with strong recognition among truck and 4x4 buyers. Larger incumbent competing for the same off-road visibility and style upgrades.
• Putco: Long-standing aftermarket automotive accessories brand offering LED lighting, trim, and accessory upgrades for trucks and SUVs. Larger and more diversified but overlapping customer base.
• Rigid Industries: Established off-road LED lighting brand (light bars, pods, scene lights) serving the same truck/4x4 enthusiast market with premium, ruggedized products. Broader portfolio and stronger dealer/distributor presence than Adrenaline Offroad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adrenalineoffroadoutfitters
• Instagraminstagram.com/adrenalineoffroadoutfitters/?hl=en
• Xx.com/AdrOffroad
• LinkedInlinkedin.com/company/adrenaline-offroad-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline Offroad Outfitters