American Security Devices
American Security Devices is a privately held, licensed security and fire alarm integrator serving residential and commercial customers across the Dallas-Fort Worth Metroplex since 1984, generating revenue from equipment sales, installation services, and recurring 24/7 monitoring contracts via partner platforms.
- Company typePrivate
- Founded1984
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What American Security Devices does
American Security Devices is a privately held, licensed security and fire alarm integration company headquartered in Richardson, Texas, serving the Dallas-Fort Worth Metroplex since 1984. The company designs, sells, installs, and monitors commercial and residential security systems including burglar alarms, fire alarm panels, access control, security cameras, and home automation/audio. Its commercial offering spans addressable and conventional fire alarm systems, AI and cloud-hosted cameras, and a National Account Program for multi-site enterprises, while its residential offering includes interactive home security, medical alerts, DIY options, and smart home integration.
The business operates on a hybrid revenue model combining one-time system sales and installation fees with recurring monthly revenue from 24/7 professional monitoring contracts and managed services. Its go-to-market is sales-led and direct, using phone-based outreach, website lead capture, and a dedicated field sales force for commercial and multi-site accounts. The company integrates third-party platforms — including Alarm.com for monitoring and smart home app control, Brivo Systems for cloud access control, Eagle Eye Networks for cloud video, and Honeywell brands (Fire-Lite, Silent Knight) for fire detection — positioning itself as a single-vendor integrator rather than a proprietary technology developer. Geographic focus is exclusively the DFW Metroplex across more than 100 cities, with 11-50 employees and no disclosed external capital.
American Security Devices firmographics
Firmographics- Name
- American Security Devices
- Legal name
- American Security Devices
- Website
- https://asdsecurity.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Security Devices is a privately held, licensed security and fire alarm integrator serving residential and commercial customers across the Dallas-Fort Worth Metroplex since 1984, generating revenue from equipment sales, installation services, and recurring 24/7 monitoring contracts via partner platforms.
- Ownership category
- akta.pro rank
American Security Devices industry classification
Industry- Product category
- Security Systems Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- akta.pro primary industry
- Alarm System Installation, Maintenance & Repair (HSAHAAAD)
- akta.pro secondary industries
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH), Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)
Keywords
Where American Security Devices is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Security Devices business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Security System Sales and Installation: Sale and professional installation of security systems including alarms, cameras, access control, and fire alarms for residential and commercial properties
- 24/7 Monitoring Services: Recurring monthly monitoring fees for security and fire alarm systems with 24/7 professional monitoring center response
- Service and Repair: Maintenance, repair, and inspection services for fire alarm systems including annual inspections and code compliance verification
- National Account Program: Centralized security management for multi-site businesses including integrated cameras, alarms, access control, and compliance guidance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
American Security Devices product offering
Product offeringCore offering
American Security Devices (ASD) designs, sells, installs, and monitors security, fire alarm, video surveillance, and access control systems for homes and businesses. The company also provides home automation, audio/video, and portable surveillance solutions along with 24/7 professional monitoring through its UL-listed central monitoring station.
Product overview
American Security Devices is a licensed security and fire alarm integration company serving the Dallas-Fort Worth Metroplex for over 40 years. The company operates a multi-product portfolio spanning three core areas: (1) Business Security Systems — encompassing burglar alarms, security cameras (including AI Cameras), access control, fire alarm systems (addressable, non-addressable, wireless, conventional, audio evacuation, AV notification, annunciator panels, pull stations, remote power supply, and detection systems), 24/7 monitoring, smart business reporting, and a National Account Program for multi-site businesses; (2) Home Security Systems — including residential security cameras, interactive home security with Alarm.com-powered app control, medical alert systems, DIY installation, and self-monitored options; and (3) Home Automation & Audio — featuring smart thermostats, voice control, smart locks, garage door openers, and whole-home audio systems using Sonos, KEF, Klipsch, Integra, Apple TV, and AVA Inc. remotes. Additional offerings include Portable Surveillance Units (mobile trailers, solar-powered cameras, cloud-based surveillance) and outdoor living solutions (outdoor kitchens, outdoor TVs, furniture). The company integrates third-party platforms including Alarm.com for monitoring and app control, Brivo Systems for cloud-based access control, Eagle Eye Security Cameras for cloud-hosted video, and multiple fire alarm brands (Silent Knight, Fire-Lite, DSC, System Sensor).
Differentiator
Problem solved
Functional benefit
Products and services
- Business Security Systems Integrated security systems for commercial customers including burglar alarms, video surveillance/CCTV, access control, and intrusion detection. Solutions are customized for offices, retail, warehouses, and multi-site businesses with options for remote management and AI-powered cameras.
Quantifiable outcome
- Customer retention with 20+ year relationships
- +2 more outcomes
Companies that use American Security Devices
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles3 records
American Security Devices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature4 records
American Security Devices partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Alarm.comcorePrimary monitoring and smart home platform partner. ASD integrates Alarm.com for mobile app control, alarm monitoring, and cellular connectivity solutions across all security systems.
- Brivo SystemscoreCloud-based access control platform installed at customer locations (e.g., Senderra Pharmacy) providing cloud-managed physical access control with mobile credentials.
- Eagle Eye NetworkscoreCloud video surveillance provider offering cloud-hosted cameras and cloud recording solutions. Installed at customer locations for comprehensive video coverage with cloud storage.
- Honeywell (Fire-Lite)coreAuthorized dealer and installer of Fire-Lite fire alarm systems, providing reliable fire detection and alarm solutions for commercial properties.
- Silent KnightcoreAuthorized dealer and installer of Silent Knight fire alarm systems. Provides remote annunciators and control panels for comprehensive fire monitoring solutions.
- HoneywellcoreAuthorized Honeywell dealer providing commercial fire alarm systems and security solutions. Honeywell is a major manufacturer of security and fire safety equipment.
- Galaxy SEOminorWebsite development and SEO vendor responsible for website maintenance and digital marketing infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
American Security Devices competitors and assessment
Company assessmentBroad incumbents
- Brinks Home: National home security provider with professional installation and 24/7 monitoring — competes with ASD in DFW residential and overlaps with ASD's smart-home/app-driven positioning.
- ADT Inc. Largest US monitored security provider with national footprint, professional installation, and 24/7 monitoring — overlaps with ASD across both residential and commercial markets but at vastly greater scale and brand reach.
- Vivint: National smart home and security provider offering professionally installed integrated alarm, camera, and automation systems — competes head-to-head with ASD in DFW residential and small commercial.
Emerging players
- Ring (Amazon): Mass-market DIY smart home security (video doorbells, cameras, alarm kits) owned by Amazon — the primary consumer-tech threat to ASD's residential install and monitoring economics in DFW.
- SimpliSafe: Leading DIY home security brand with optional professional monitoring — competes with ASD's residential install base and is explicitly referenced by ASD's own DIY/Self-Monitored product offerings.
Direct peers
- Bay Alarm: Family-owned regional security and life-safety integrator in California/Nevada offering intrusion, fire, access control, monitoring, and medical alert — a structurally similar regional family-run integrator to ASD.
- CPI Security: Regional security systems provider in the Southeast US offering home and business security with installation, monitoring, and smart home integration — comparable vertical mix and recurring monitoring model.
- Vector Security: Regional/national security systems integrator offering intrusion, fire, video, access control, and 24/7 monitoring with installation and managed services — directly comparable business model and customer mix to American Security Devices, though operating at a much larger multi-region scale.
- Ackerman Security Systems: Regional security integrator based in the Southeast providing installation, monitoring, and managed security for residential and commercial customers — closely mirrors ASD's local-installer-with-recurring-monitoring model.
- Security Instrument: Mid-Atlantic regional security integrator offering commercial and residential installation, monitoring, fire alarm, and access control — comparable regional installer business model with a long operating history.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
American Security Devices social profiles
Digital presenceAmerican Security Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Security Devices leadership team
Management profileNumber of profiles
Profiles1 record
American Security Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Security Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Security Devices
What does American Security Devices do?
American Security Devices (ASD) designs, sells, installs, and monitors security, fire alarm, video surveillance, and access control systems for homes and businesses. The company also provides home automation, audio/video, and portable surveillance solutions along with 24/7 professional monitoring through its UL-listed central monitoring station.
Is American Security Devices a public or private company?
American Security Devices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Security Devices founded?
American Security Devices was founded in 1984. It employs 11 to 50 people.
Where is American Security Devices based?
American Security Devices is headquartered in Richardson, United States, in the North America region.
How does American Security Devices make money?
Four revenue lines are on record. Security System Sales and Installation is the primary driver. The others are 24/7 Monitoring Services, service and Repair and national Account Program.
Who are American Security Devices's main competitors?
Broad incumbents on record are Brinks Home, ADT Inc. and Vivint. Emerging players are Ring (Amazon) and SimpliSafe. Direct peers are Bay Alarm, CPI Security, Vector Security, Ackerman Security Systems and Security Instrument.
Does American Security Devices have an API?
No public API is recorded for American Security Devices.
What industry is American Security Devices in?
American Security Devices's product category is Security Systems Integration. Its primary akta.pro industry code is HSAHAAAD, Alarm System Installation, Maintenance & Repair, with a secondary code of HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 561621.