Allies & Company
Allies & Co. is a Milwaukee-based boutique commercial production company providing agency producing, video and photography production, and post-production (via Funland Studios) to advertising agencies and national brands across diverse verticals.
- Company typePrivate
- Founded-
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Allies & Company does
Allies & Co. is a privately held commercial production company headquartered in Milwaukee, Wisconsin, founded in 2018 to serve as a hybrid between agency production teams and traditional production companies. The firm provides a full continuum of services spanning freelance agency producing, full-service commercial video and photography production, and post-production through its wholly owned sub-brand Funland Studios (which handles creative editorial, animation, and finishing). It represents a curated roster of five artists — Nick Gallop (Director/Photographer), BASH (Director/DP duo), Mike Basse, Lucian McAfee, and CJ Foeckler (Photographers) — enabling diversified creative capacity without scaling fixed headcount.
The company operates on a project-based, sales-led B2B go-to-market, working directly with ad agencies of all sizes (independent and owned) and national brands across automotive, agriculture, retail, food & beverage, sports, consumer electronics, and other verticals. Named customers span Toyota, AT&T, Bose, Sony PlayStation, ESPN, Milwaukee Bucks, Case IH, Cargill, Syngenta, and dozens of others, indicating established cross-category credibility despite a 3-5 person core staff. Distribution is executed through direct executive-producer-led client relationships (Timm Gable, Shelley Gauthier) supplemented by external representation via Roll Call Collective, with marketing primarily portfolio-driven via the Squarespace website and individual artist Instagram accounts.
Revenue mechanics are professional-services based with project-based quotes; no publicly disclosed pricing, funding history, or revenue figures are available. The firm is founder/partner-owned with no indication of venture or private equity backing. Geographic reach is national from the Milwaukee base, with no formal international footprint.
Allies & Company firmographics
Firmographics- Name
- Allies & Company
- Legal name
- Allies & Co.
- Website
- https://alliesco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allies & Co. is a Milwaukee-based boutique commercial production company providing agency producing, video and photography production, and post-production (via Funland Studios) to advertising agencies and national brands across diverse verticals.
- Ownership category
- akta.pro rank
Allies & Company industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Allies & Company is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allies & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commercial Production Services: Project-based commercial production including photography, videography, and motion work for brands and ad agencies. Covers full production continuum from pre-production through post.
- Freelance Agency Producing: Providing skilled agency producers to ad agencies on a freelance basis for short-term consultation or full production engagements.
- Post Production Services: Post-production services through Funland Studios including creative editorial, animation, and finishing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Allies & Company product offering
Product offeringCore offering
Allies & Co. is a commercial production company partnering with advertising agencies and national brands to produce video and photography campaigns. It offers a full continuum of services spanning freelance agency producing, full-service commercial production (pre-production through on-set), and post-production delivered through its subsidiary Funland Studios. The company also represents a roster of five directors and photographers available for hire on client projects.
Product overview
Allies & Co. is a production company offering a full continuum of advertising production services. The core offerings include commercial production (video and photography), a dedicated post-production sub-brand called Funland Studios (handling editorial, animation, and finishing), and freelance agency producing. The company also represents a roster of five artists: Nick Gallop (Director/Photographer), BASH (Director/DP duo with Josh Halverson and Ryan Bingham), Mike Basse (Photographer), Lucian McAfee (Photographer), and CJ Foeckler (Photographer).
Differentiator
Problem solved
Functional benefit
Brands
- Agency Producing: Freelance agency producing services for ad agencies
- Funland Studios
Products and services
- Commercial Production Full-service commercial production for advertising agencies and national brands, including video and photography shoots for brand campaigns from pre-production through on-set.
- Freelance Agency Producing Providing skilled freelance agency producers for short-term consultation or full production engagements with advertising agencies of all sizes, including signators, non-signators, independent, and owned agencies.
- Funland Studios Post-Production Post-production services delivered via wholly-owned subsidiary Funland Studios, helmed by editors Eric Arnow and Travis Whitty, providing creative editorial, animation, and finishing for commercial projects.
Companies that use Allies & Company
Customer profileNamed customers48 records
Segments3 records
Ideal customer profiles3 records
Allies & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allies & Company partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Allies & Company competitors and assessment
Company assessmentDirect peers
- Caviar: Caviar is a commercial production company with a global roster of directors, photographers, and content creators producing campaigns for agencies and brands. Directly comparable to Allies as a multi-territory commercial production and talent representation peer serving the same agency-led RFP flow.
- Park Pictures: Park Pictures is a commercial production company representing directors, photographers, and cross-discipline talent, producing commercials and branded content for agencies and brands. Directly comparable to Allies & Co. in business model (artist representation + production services) and target customer base.
- Reset Content: Reset Content is a commercial production company producing films, digital, and experiential content for agencies and brands. Directly comparable to Allies in commercial production model with integrated post capabilities and agency-first go-to-market.
- Anonymous Content: Anonymous Content operates a commercial production division alongside its film/TV business, producing award-winning commercials, photography, and branded content for major agencies and brands. Highly comparable to Allies in offering integrated production through post, though with a much deeper roster and global footprint.
- Imperial Woodpecker: Imperial Woodpecker is a boutique commercial production company representing a curated roster of directors producing work for agencies and brands. Closely comparable to Allies' boutique artist-representation-driven production model, with a similar go-to-market approach to agency clients.
- Smuggler: Smuggler is a global commercial production company representing directors producing commercials, music videos, and branded content for agencies and brands. Directly comparable to Allies & Co. in commercial production and director representation, with broader geographic reach.
- Radical Media: Radical Media is a long-established commercial production company producing film, photography, and branded content for global brands and agencies. It is directly comparable to Allies & Co. as a multi-discipline commercial production partner serving the same agency and brand buyer base, though at significantly larger scale.
- Tool of North America: Tool of North America is a commercial production company producing spots, branded content, and integrated campaigns for agencies and brands. Directly comparable to Allies & Co. in production services and agency customer base.
- Furlined: Furlined is a commercial production company producing film, digital, and branded content for global agencies and brands. Comparable to Allies & Co. in core commercial production service offering and agency customer base, with a larger roster and NYC/LA presence.
- MJZ: MJZ is a leading commercial production company representing directors and photographers producing award-winning commercials and branded content for major brands and agencies. Closely analogous to Allies' artist representation + commercial production model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allies & Company social profiles
Digital presenceAllies & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allies & Company leadership team
Management profileNumber of profiles
Profiles3 records
Allies & Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Allies & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allies & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allies & Company
What does Allies & Company do?
Allies & Co. is a commercial production company partnering with advertising agencies and national brands to produce video and photography campaigns. It offers a full continuum of services spanning freelance agency producing, full-service commercial production (pre-production through on-set), and post-production delivered through its subsidiary Funland Studios. The company also represents a roster of five directors and photographers available for hire on client projects.
Is Allies & Company a public or private company?
Allies & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allies & Company founded?
Allies & Company was founded in -1. It employs 1 to 10 people.
Where is Allies & Company based?
Allies & Company is headquartered in Milwaukee, United States, in the North America region.
How does Allies & Company make money?
Three revenue lines are on record. Commercial Production Services are the primary driver. The others are freelance Agency Producing and post Production Services.
Who are Allies & Company's main competitors?
Direct peers on record are Caviar, Park Pictures, Reset Content, Anonymous Content, Imperial Woodpecker, Smuggler, Radical Media, Tool of North America, Furlined and MJZ.
Does Allies & Company have an API?
No public API is recorded for Allies & Company.
What industry is Allies & Company in?
Allies & Company's product category is Commercial Production Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7812.