Boot Hill Casino and Resort

What Boot Hill Casino and Resort does

Boot Hill Casino and Resort is a land-based gaming and entertainment complex located in Dodge City, Kansas, operated by BHCMC, LLC under the Kansas Lottery as the first state-owned casino in Kansas. The property runs 24/7/365 with a gaming floor of approximately 500 slot machines (including a high-denomination area) and 14-16 table games — Blackjack, Craps, Roulette, Mississippi Stud, 3-Card Poker, Ultimate Texas Hold'em, TriLux Blackjack, and I Luv Suits Poker — alongside a DraftKings-operated sportsbook with on-site kiosks and a dedicated bar. Revenue is generated primarily through gaming house edge (transaction fees on slots and table wagers), with secondary streams from sports betting take, Firesides Grill food and beverage sales, hotel package referrals via the adjacent Hampton Inn & Suites partnership, and Conference Center events. The Maverick Rewards three-tier loyalty program (Ranger, Trailblazer, Legend) is the primary retention engine, offering free play, birthday/anniversary bonuses, hotel discounts, and a courtesy luxury car service for top-tier Legends members.

The business operates within a multi-vertical destination model that pairs the casino with the adjacent 5,000-capacity United Wireless Arena (opened February 2011), the Firesides Grill upscale-casual restaurant (Certified Angus Beef, daily specials from $5-$30), and a 7,000 sq ft Conference Center accommodating up to 450 banquet or 900 lecture guests. GTM is largely direct-to-consumer physical retail, augmented by an event-driven acquisition layer (concerts, Dodge City Days, $20,000 giveaways) and a community-led regional marketing posture (bilingual English/Spanish operations, local vendor partnerships with Dodge City Brewing and Boot Hill Distillery). Customer segments — gaming enthusiasts, overnight visitors, dining guests, entertainment seekers — are segmented horizontally by use case rather than vertically by buyer type. Boot Hill posted 6.6% year-over-year gaming revenue growth in May 2026 against a Kansas state casino market that grew 5.5% collectively, positioning the property as a mid-tier performer within the state's four-to-six licensed casino operators.

Underlying technology is conventional casino infrastructure — slot machine networks, table game management systems, and integration with the DraftKings platform for sports wagering. No proprietary AI/ML systems, software products, or digital platforms are operated by Boot Hill itself. Ownership is private under a state-regulated structure: BHCMC, LLC operates the property, the Kansas Lottery owns and operates the games, and no venture capital, private equity, or institutional investment ownership was disclosed. The operating entity is headquartered at 4000 West Comanche Avenue, Dodge City, with no additional locations, no disclosed subsidiaries, and no funding rounds, M&A activity, or leadership changes in the source data.

Name

Boot Hill Casino and Resort

Legal name

BHCMC, LLC

Website

https://boothillcasino.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Boot Hill Casino and Resort operates a land-based casino in Dodge City, Kansas — the first state-owned casino in Kansas — featuring 500+ slot machines, table games, DraftKings sportsbook, Firesides Grill dining, and adjacent arena entertainment, serving adult gaming enthusiasts and regional visitors in southwest Kansas under the Kansas Lottery.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (72112), Casino Hotels (721120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Land-based casino gaming
• Casino resort hospitality
• Slot machine gaming
• Sports betting services
• Player rewards program

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming Revenue: Revenue generated from slot machines and table games including Blackjack, Craps, Roulette, Mississippi Stud, 3-Card Poker, Ultimate Texas Hold'em, TriLux Blackjack, and I Luv Suits Poker. Kansas casinos collectively generated $39.8M in May with Boot Hill posting 6.6% year-over-year growth.
2. Sports Betting: DraftKings Sportsbook provides sports wagering through on-site kiosks and a dedicated bar. Revenue generated through standard sportsbook take on losing wagers.
3. Food and Beverage: Firesides Grill upscale casual dining generates revenue through menu sales including Certified Angus Beef steaks, daily food specials (e.g., $5 Burger Mondays, Italian Night at $20, Prime Rib at $30), and handcrafted cocktails. DraftKings Sportsbook also offers quick-service food.
4. Hotel Partnership Revenue: Partnership with Hampton Inn & Suites drives referral revenue and hotel package sales. Players Club members can access hotel offers; rates start around $120 per night.
5. Loyalty Program Engagement: Maverick Rewards program drives player engagement through tiered benefits (Ranger, Trailblazer, Legend levels), free play incentives, birthday rewards, and anniversary bonuses that encourage repeat visits and increased gaming spend.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Boot Hill Casino and Resort operates a land-based casino and entertainment complex in Dodge City, Kansas, featuring 500+ slot machines and 14-16 table games operating 24/7/365. The property integrates casino gaming with an on-site DraftKings Sportsbook, the Firesides Grill restaurant, a partnership with the adjacent Hampton Inn for lodging, the multi-purpose United Wireless Arena for concerts and events, a Conference Center, and the tiered Maverick Rewards loyalty program.

Product overview

Boot Hill Casino and Resort is a unified casino resort complex in Dodge City, Kansas, featuring casino gaming as its core product with over 500 slot machines and 14-16 table games. The property operates 24/7 and integrates complementary services including the DraftKings Sportsbook for sports betting, Firesides Grill restaurant, Hampton Inn & Suites partnership for lodging, United Wireless Arena for entertainment/events, and a Conference Center. The Maverick Rewards Players Club provides loyalty program benefits across all gaming and hospitality offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Maverick Rewards: The personalized loyalty/rewards program at Boot Hill Casino offering exclusive benefits to members including free play, bonus rewards, and tier-based perks.
• Firesides Grill
• DraftKings Sportsbook

Products and services

• Casino Gaming Floor The main casino gaming floor featuring over 500 slot machines in various denominations including a high-denomination area for high-stakes players, along with 14-16 table games including Blackjack, Craps, Roulette, Mississippi Stud, 3-Card Poker, Ultimate Texas Hold'em, TriLux Blackjack, and I Luv Suits Poker. Open 24 hours a day, 7 days a week, 365 days a year for adult (21+) players.
• DraftKings Sportsbook A sports betting facility operated in partnership with DraftKings, featuring betting kiosks throughout the casino, a dedicated sportsbook bar open daily 10AM-1:45AM, kiosks available 24/7, and mobile app access for sports wagering. The sportsbook offers various betting options including reverse forecast bets and progressive parlay bets under Kansas state house rules.
• Maverick Rewards Players Club The loyalty program for Boot Hill Casino featuring three tiers (Ranger, Trailblazer, Legend) that rewards players with free play, points, and exclusive benefits based on gaming activity. Free enrollment with $50 Slot Free Play bonus for new members, plus birthday surprises and anniversary bonuses for existing members.
• Firesides Grill An upscale casual dining restaurant inside Boot Hill Casino offering Certified Angus Beef steaks, American classics, handcrafted cocktails, and daily food specials including $5 Burger Mondays, Italian Night Tuesdays ($20 AYCE), Wings Wednesdays ($20 AYCE), Surf & Turf Thursdays ($20), Prime Rib Special on Fridays ($30), and Chicken Strips on Sundays ($20 AYCE). Open daily 11AM-10PM with reservations available for groups of 8+.
• Conference Center An approximately 7,000 square foot flexible meeting space within the Boot Hill Casino complex that can accommodate up to 450 guests for banquet-style events or 900 guests for lecture-style seating.

Quantifiable outcome

• 6.6% year-over-year revenue growth in May 2026, outperforming Kansas Crossing Casino (2.3%)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• United Wireless ArenacoreStrategic or Co-development Partner · 1 January 2011State-of-the-art multi-purpose venue opened February 2011, co-located with Boot Hill Casino. Hosts concerts, sporting events, family entertainment, rodeos, comedy tours, and community activities. Capacity ranges from 1,000-5,000 guests. Part of elite entertainment destination in southwest Kansas.
• DraftKingscoreTechnology or IntegrationDraftKings operates the sportsbook at Boot Hill Casino with betting kiosks throughout the facility and a dedicated bar. Players can place sports wagers on-site or via the DraftKings mobile app. The partnership provides regulated Kansas sports betting access under state house rules.
• Hampton Inn & SuitescoreChannel Partner/ Reseller/ DistributorPreferred hotel partner located adjacent to Boot Hill Casino. Offers Players Club members special hotel offers and rates starting around $120/night. Provides shuttle service options and courtesy car for Legends tier members.
• Dodge City BrewingminorGTM or Marketing PartnerLocal craft brewery featured at Firesides Grill bar, offering local libations alongside handcrafted cocktails and mainstream spirits.
• Boot Hill DistilleryminorGTM or Marketing PartnerLocal distillery featured at Firesides Grill bar, providing regional spirits to complement the bar program and support local vendors.
• Certified Angus BeefminorGTM or Marketing PartnerNational brand certification program used by Firesides Grill. Premium beef product featured on the restaurant menu as a quality differentiator.
• Kansas LotterycoreOthersState regulatory body that owns and operates Boot Hill Casino as the first state-owned casino in Kansas. All games are owned and operated by the Kansas Lottery under state gaming regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hollywood Casino at Kansas Speedway: Hollywood Casino at Kansas Speedway is one of four state-owned Kansas casinos competing with Boot Hill for regional gaming and entertainment dollars, with a larger-scale integrated casino/hotel/horse track footprint.
• Prairie Band Casino & Resort: Prairie Band Casino & Resort is a tribal casino in northeast Kansas offering similar slot, table game, hotel, and entertainment offerings to Boot Hill, providing a benchmark for non-state-owned regional Kansas gaming.
• Kansas Crossing Casino: Kansas Crossing Casino is another Kansas state-owned casino competing in the same regulatory environment and customer pool. Boot Hill is outperforming it on growth (6.6% vs 2.3% in May 2026), making it a like-for-like comparable.
• Kansas Star Casino: Kansas Star Casino is Boot Hill's primary in-state competitor, also operating as a state-owned Kansas casino under the Kansas Lottery. They compete for the same Kansas gaming wallet, and Kansas Star's 8% YoY growth in May 2026 indicates it is currently outpacing Boot Hill's 6.6%.

Regional players

• 7th Street Casino: 7th Street Casino is a tribal gaming property in Kansas City offering a comparable mix of slots, table games, and poker to Boot Hill, though serving a more urban Kansas City metro customer base.
• FireLake Casino: FireLake Casino is a tribal casino in Shawnee, Kansas with slot machines and table games, comparable to Boot Hill in operating model but geographically focused on the Kansas City metro rather than southwest Kansas.
• Golden Eagle Casino: Golden Eagle Casino is a tribal casino in Horton, Kansas offering similar slot and table gaming to Boot Hill. It is a smaller-scale regional comparable rather than a direct Dodge City competitor.

Others

• DraftKings: DraftKings is both a partner (operating Boot Hill's on-site and mobile sportsbook) and a strategic ecosystem player whose national product roadmap and brand pull directly affect Boot Hill's sports betting economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BootHill_Casino
• Facebookfacebook.com/boothillcasino
• Instagraminstagram.com/boothillcasino
• LinkedInlinkedin.com/company/boot-hill-casino-and-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boot Hill Casino and Resort