La Libélula

What La Libélula does

La Libélula (legal name: LA LIBÉLULA Agencia de comunicación y publicidad) is a privately held, boutique creative and digital marketing agency headquartered in Sevilla, Spain. The agency is operated by a core team of three specialized professionals augmented by an external collaborator network, allowing it to assemble multidisciplinary teams on a per-client basis. Its service portfolio spans web design and ecommerce, digital advertising (Google Ads, Meta Ads, LinkedIn Ads), SEO positioning, social media management, audiovisual production, graphic design, 3D design, and branding, delivered both as bespoke projects and as standardized service packs (social media, SEO, PPC, web design).

Revenue is generated through professional service fees based on quote-based, multi-year contracts; no public pricing is available. The go-to-market is sales-led, with direct client acquisition via the website, email, and phone, supported by organic content marketing through the 'Somos Inspiración' blog and active social media channels (LinkedIn, Instagram, Facebook, YouTube). The agency serves a horizontal mix of SMB and mid-market clients across industries including energy/coal (TECOAL), insurance (Seguros Raúl Morales), food delivery (Mediterrane de Guisos), real estate (Residencias de Lujo), and culture/arts (Laboratorio de Interpretación Sevilla), with no disclosed anchor client or revenue concentration data.

A defining feature of the agency's operating model is its integration of generative AI tools — Claude for paid media strategy and agentic campaign automation, and image/video generation tools (Midjourney, DALL·E 3, Adobe Firefly, Stable Diffusion, Canva Magic Media) for creative production — combined with human creative direction. The agency is bootstrapped, with no external funding, no parent company, no subsidiaries, and no disclosed ownership or leadership names beyond the three core directors.

Name

La Libélula

Legal name

LA LIBÉLULA Agencia de comunicación y publicidad

Website

https://agencialalibelula.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

La Libélula is a boutique, Sevilla-based digital marketing and creative agency offering web design, advertising, SEO, social media, and AI-augmented audiovisual production to SMBs and mid-market clients across Spain.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAJAF

Enterprise SEO (Large Sites, Governance, Workflow)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAFAIAA

Copywriting & Editorial Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Digital marketing services
• Web design ecommerce
• SEO positioning
• Social media management
• Audiovisual production

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing digital marketing and communication services including web design and ecommerce, digital advertising, SEO positioning, social media management, audiovisual production, graphic design, 3D design, and branding. Revenue is derived from professional service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

La Libélula is a full-service digital marketing and creative communication agency that provides web design and ecommerce development, digital advertising (Google Ads, Meta Ads, LinkedIn Ads), SEO and AEO positioning, social media management, AI-assisted audiovisual production, graphic design and illustration, 3D/animation, and branding services. The agency delivers these services both as bespoke projects and through standardized service packs, integrating generative AI tools (Claude, Midjourney, DALL·E 3, Adobe Firefly, Stable Diffusion) into creative and paid media workflows for SMB and mid-market clients in Spain.

Product overview

Agencia LA | LIBÉLULA is a full-service digital marketing and creative communication agency based in Sevilla, Spain. The agency operates as a service-based offering (not a SaaS platform) organized around two main pillars: digital marketing services (web design/ecommerce, digital advertising, SEO, social media management, audiovisual production) and creative/design services (graphic design, branding, 3D/animations). Services are also bundled into standardized packs (Pack Redes Sociales, Pack Posicionamiento SEO, Pack Captación Publicidad, Pack Diseño Web) for clients seeking structured packages. The agency distinguishes itself through the integration of AI tools — including generative AI for images, video, and text — across its creative and marketing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseño de Páginas Web y Ecommerce (Web Design and Ecommerce) Design and development of conversion-oriented websites and ecommerce platforms, including web migration services for businesses seeking to establish or upgrade their online commercial presence.
• Publicidad Digital (Google Ads y Social Ads) Digital advertising campaign management across Google Ads (including Performance Max and Demand Gen) and social platforms (Meta Ads, LinkedIn Ads), covering strategy, creative production, and ongoing optimization using Advantage+/Andromeda automation and Performance Max A/B testing.
• Posicionamiento SEO (SEO Positioning) Search engine optimization services focused on traditional SEO and AEO (Answer Engine Optimization) to improve visibility in both search engines and AI answer engines, with specific focus on the Seville and Spain markets.
• Gestión de Redes Sociales (Social Media Management) Social media management and content strategy for businesses, including content creation, posting schedules, community management, and social media advertising across platforms.
• Producción Audiovisual Digital (Digital Audiovisual Production) Audiovisual production services leveraging AI generative tools for advertising videos, brand content, social media pieces, and corporate communication, including AI video generation, scene creation, image animation, subtitles, voice-over, dubbing, and final editing.
• Pack Captación Publicidad (PPC Lead Generation Pack) Bundled PPC (Pay-Per-Click) advertising package focused on lead generation and customer acquisition across digital channels, sold as a standardized offering for businesses with defined acquisition needs.
• Diseño Gráfico e Ilustración (Graphic Design and Illustration) Graphic design and illustration services for brand identity, advertising materials, and visual communication assets delivered to businesses and brands.
• Branding y Diseño de Marca (Branding and Brand Design) Brand identity and brand design services including logo development, brand guidelines, and visual identity systems for businesses building or refreshing their brand.
• Diseño 3D y Animaciones (3D Design and Animations) 3D design and animation services for visual content, advertising materials, and digital campaigns.

Quantifiable outcome

• ROAS increase from ~3 to ~5 through Add to Cart optimization strategy
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Emerging players

• Dept: Fast-scaling global digital agency offering creative, marketing, and technology services. Comparable service stack (branding, digital marketing, web/ecommerce, content production) and increasingly competing for the same SMB/mid-market and enterprise clients as boutique agencies like La Libélula.

Direct peers

• Prodigioso Volcán: Spanish independent agency specialized in content, branding, and communication strategy. Comparable as a Spanish boutique creative/communication agency serving brands and organizations with integrated content and design services.
• SrBurns: Spanish independent creative and digital agency with a similar boutique positioning and full-service creative/digital offering. Directly comparable in size, geography, and target SMB/mid-market segment to La Libélula.
• The Cocktail: Madrid-based digital agency providing strategy, design, technology, and data-driven marketing services. Comparable as a Spanish full-service digital marketing and creative agency serving brand and mid-market clients.
• Making Science: Spanish digital marketing and technology consultancy specializing in digital advertising, e-commerce, and cloud/data services. Overlaps with La Libélula's paid-media (Google/Meta Ads) and web/ecommerce offerings, with deeper tech and scale.
• Elogia: Spanish digital marketing agency offering performance marketing, e-commerce, social media, and creative services to brands across Iberia and LATAM. Directly comparable in services, geography, and SMB/mid-market positioning to La Libélula.

Regional players

• Comunica+A: Spanish independent communication and marketing agency with presence across Spain. Comparable service scope (advertising, digital, branding) and SMB/mid-market focus, serving as a regional Spanish competitor to La Libélula.

Broad incumbents

• DDB Spain: Established Spanish arm of a global creative network offering advertising, branding, and digital marketing. Comparable in service breadth (advertising + creative + digital) but at substantially larger scale and brand portfolio than La Libélula.
• Ogilvy Spain: Spanish operations of a global advertising and marketing services network covering advertising, PR, branding, and digital. Competes for the same brand/mid-market clients as La Libélula but with significantly greater resources.
• VML Spain: Global brand, digital, and customer experience agency with Spanish operations. Comparable in offering integrated advertising and digital services to enterprise clients, though at much larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Agencialalibelula
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/agencialalib%C3%A9lula
• Instagraminstagram.com/agencialalibelula

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Libélula